Camron Milan Pack 2012

1

MILAN PACK 2012

CONTENTS

INTRODUCTION

3

HOW TO GET TO THE FAIR

4-7

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR

8-11

APPS

12

COSMIT

13-18

MOST

19-23

DESIGN DESTINATIONS ROSSANA ORLANDI

24-25

VENTURA LAMBRATE

26-30

ZONA TORTONA

31-37

BRERA

38-39

CENTRAL MILAN

40

CAMRON CLIENTS IN MILAN

41-46

MEET AND EAT

47-54

TEN THINGS TO DO IN MILAN TO ESCAPE FROM DESIGN

55-58

SHOWROOMS, INSTALLATIONS AND ADDITIONAL HIGHLIGHTS

59-73

SUMMARY FACT SHEET FOR MILAN 2012

74

Compiled by James Hart, April Robinson and Lizzie Brugger

2

INTRODUCTION

We believe that Milan 2012 will be a vintage year for a number of reasons. Cosmit has a tremendous offer at the Fiera, with EuroCucina and 15 years of Salone Satellite and they will be unmissable.

Installations in the city hosted by Cosmit such as ‘skybook’ at the Pinacoteca Ambrosiana of Milan will be worth a detour. During the journey, visitors will enter a new and visionary world, where books will talk to each other.

We are really proud to be involved in the debut of MOST, a new design epicentre taking over the entire Museum of Science and Technology. Only minutes away from Rossana Orlandi, it will comprise of 30 participants instigated by Tom Dixon. At MOST, we cannot wait to see Faye Toogood’s Cura installation, The Soda Stream bar by Yves Behar and Dror for Tumi’s PASSAGGIO curated by Wapping Project supremo Jules Wright. La Chance, a new design company from Paris everyone is tracking are exhibiting with some of the hottest young designers from around the world and if anyone gets bored there are lessons in making ice-cream from the Carpigiani Gelato University!

In the city, we also look forward to visiting the districts. Ventura Lambrate is maturing and will host Lee Broom for the first time, alongside other favourites of ours including the RCA and Jaime Hayon. Zona Tortona has a strong offer this year and we are delighted that Merci will be participating for the first time in partnership with Paola Navona. Additionally, Bisazza has moved into Via Savona along with Established & Sons. Baccarat will be in the Palazzo Morando again, this year with Patricia Urquiola.

FLOS celebrates their 50 year anniversary and will also launch their app for iPad. Kvadrat is hosting two events, one in particular, which will take Milan by storm, celebrates their Hallingdal fabric in the Jill Sander space. Finally don’t miss Kartell Goes Rock! Lenny Kravitz and Phillipe Starck collaborate on a stunning installation and series of chairs in the city centre and at the fair.

We look forward to seeing you in Milan!

Judy Dobias

3

HOW TO GET TO THE FAIR

1

4 5 2 3

Key: 1. Fiera 2. MOST / Rossana Orlandi 3. Tortona 4. Brera 5. Ventura Lambrate

4

BY PUBLIC TRANSPORT M1 Red Underground line to Rho-fieramilano station (last stop). Outer Milan fare schedule (one-way fare Euro 2.05, Return ticket Rho-fieramilano Euro 4.00) Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line For more information please visit: http://www.atm-mi.it RADIOTAXI You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 - 024000 - 025353 FROM LINATE AIRPORT Shuttle bus every hour to/from Fiera Milano Departure/arrival at the airport: near Domestic Arrivals. Departures from Linate are every hour from 8:30am – 1:30pm and from 3:00pm – 6:00pm Departure/arrival at Fiera Milano: bus parking area at Porta Est Departures from Fiera Milano every hour from 9:30am – 12:30pm and from 2:00pm – 7:00pm For more information please visit: www.malpensashuttle.it/lin-fiera.htm

Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop) For more information please visit: www.sea-aeroportimilano.it FROM MALPENSA AIRPORT Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 2:00pm – 7:00pm every hour For information please visit: www.malpensashuttle.it Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30pm – 7:30pm every hour For information please visit: www.autostradale.it Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it

5

FROM ORIO AL SERIO AIRPORT Shuttle bus to/from Fiera Milano Departures from airport, bus parking area at 9:00am and 10.30am Departure from Fiera Milano, bus parking at Gate East at 4:30pm and 6:00pm For more information please visit: www.orioshuttle.com FROM MILAN CENTRAL STATION AND GARIBALDI STATION M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground line to Rho-fieramilano (last stop) FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-fieramilano (last stop) For information please visit: www.lenord.it FROM RHO RAILWAY STATION Shuttle bus service to/from the fairgrounds.

Service operational: Monday to Saturday 6:20am to 8:15pm and Sunday 2:00pm to 7:25pm Tickets on sale at the Rho railway station (daily fare Euro 2.50) For more information please visit: http://www.gtmspa.it/

BY CAR  Approaching Milano on the A7 motorway from Genova, the A1 motorway from Bologna or the A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for 'fieramilano‘  Approaching Milan on the A4 motorway from Venice towards Milan: take the 'Pero-fieramilano' exit  Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano Nord tollbooth, make for the A4 motorway to Venice, and take the 'fieramilano' exit  Leaving Milan on the A4 motorway towards Turin: take the 'Perofieramilano' exit  Leaving Milan on the A8 motorway to Varese-Como: turn off at the 'fieramilano' exit  From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for 'fieramilano‘

6

PARKING NEAR THE MILAN FAIRGROUNDS, RHO There are about 20,000 parking spots, including 3,000 in two nearby multistorey parking buildings. The largest parking area is near the West Gate entrance (Porta Ovest) Rates for cars: Euro 10.00 up to 4 hours Euro 15.00 all day long Euro 10.00 from 8pm to 8 am (max 12 hours) Rates for buses: Euro 40.00 up to 4 hours Euro 60.00 all day long GETTING AROUND With so many people in Milan it is a nightmare, so our advice is to book a car in advance to meet you at the airport (or you could find yourself in a line for an hour) – and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and do mention Camron if you book. You can also email the company at autonolomilano@autonolomilano.it.

Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the fiera – take the tube. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the number (02 8585, 02 6767, 02 5353, 02 8383 and 02 3100) handy.

REMEMBER- The meter will start running as soon as the driver gets the call!

MEETING POINTS If you want to meet people, there are several key places that we would suggest in the city – drinks at The Park Hyatt Bar, The Armani Hotel Bar, Four Seasons (morning or evening) – 10 Corso Como courtyard cafe or The Bulgari Hotel, especially if the weather is good. (Consult our long range weather forecast). A new find is Giacome Arengario however they do not open until noon. Please see our ‘Meet and Eat’ section where you will find our tried and tested hotspots, some new, exclusive places and recommendations from some of our key contacts for places to meet and eat.

7

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR 1. RCA PARADISE Date/Time: 17 – 22 April 2012, 10am - 8pm daily. Free admission Location: Via Ventura 4, 20134 Press view: 18 April, 10am – 2pm Opening party: 18 April, 7pm – 10pm The Royal College of Art presents ‘Paradise’ at the 2012 Milan Salone, an exhibition organised by the Design Products programme including work by students from the College’s art and design disciplines. Located in the heart of the Ventura Lambrate district, Paradise contemplates the discovery of something or somewhere wondrous. The exhibition is part of the College’s 175th anniversary celebrations and will show an international audience the breadth of creativity from the world’s most influential postgraduate university of art and design.

2. HERMÈS Date/Time: Wednesday 18 to Saturday 21 April, 10am - 8pm on Sunday 22 April 10am 6pm Location: Via San Carpoforo 9, (Brera) For 2012, Hermès unveils an interior space with MODULE H, a modular system of architectural elements to decorate walls and create partitions, imagined by Japanese architect Shigeru Ban. Showcased in Milan under the aegis of the International Furniture Fair, the Hermès show space has been designed by Shigeru Ban on via San Carpoforo 9 (Brera). During the fair, Hermès will also be showing its full collections for the home, as well as its new furnishing fabrics and wallpaper collection at its new permanent home showroom in Milan: via Pisoni, 2 (on the corner with via Manzoni).

8

3. BOLON AND MISSONI Date: 18-22 April Time: Open house from 11.00am - 9.30pm Location: Missoni Showroom, Via Solferino 9, 20121 The world premiere at Milan Design Week of the new collection from award-winning Swedish flooring company Bolon and Italian fashion house Missoni.

Bolon by Missoni, based on Missoni’s classic patterns and generous range of colours, is reproduced with the latest weaving technology by Bolon. This brilliantly coloured, uplifting and energising collection of exclusive woven floors gives new and exciting expression to Missoni's beloved and characteristic attributes.

4. DESIGN ACADEMY EINDHOVEN Date: 17-22 April Location: Studio Zeta, Via Friuli 26, 20135 DAE alumnus Lex Pott and Found by James present their limited edition art project True Colours Miniatures during Salone del Mobile in Milan 2012.

Lex has created 40 limited edition artworks that capture the beauty and irregularity of metals. True Colours Miniatures will be available for sale exclusively via Found By James. Lex investigates a material, allowing nature to play its part in design, from its origins all the way through production and end use.

5. MERCI Press view: 16 April - 2pm Date: 17-22 April Location: 31 via Tortona Paola Navone has created a temporary interpretation of the boulevard Beaumarchais store MERCI, in Paris that will showcase the latest designs along with vintage pieces, all selected by the Merci style team.

9

6. WALLPAPER* HANDMADE Date: 17-22 April Location: Brioni, Via Gesu 2A, 20121 Milan Wallpaper* has again assembled an international cast of star designers, craftsmen and makers to create a spectacle, epic in scale and ambition. Be amazed as Lernet & Sander put Brioni on film; Alfredo Haberli lights a fire under the Barbie; Jouin Manku craft an atelier on wheels; David Rockwell gets busy with the Lazy Susan; and Paul Cocksedge makes a stand for print.

7. ROSSANA ORLANDI Date/Time: 17-22 April, open daily 9am–8 pm Location: Via Matteo Bandello 14/16, 20123 Spazio Rossana Orlandi is an annual highlight of the fair with Orlandi making it her mission to discover all that's new and original in the world of design. Housed in a former tie factory Spazio Rossana Orlandi is part gallery, part retail space and part restaurant. This year BOOO studio presents an innovative collection of design lightbulbs by Front Design, Nacho Carbonell and Formafantasma. The main collection is designed to not need an additional light fitting or lamp shade meaning the lightbulb becomes the lamp which incorporates new LED technology.

8. MOROSO Date: 17-22 April Location: Via Pontaccio The Italian manufacturer will celebrate its 60th anniversary this year at the fair, presenting another ambitious installation at its showroom, called The Way of the Water Dragon. The project is by Chinese architect Zhang Ke, who is principal of Standardarchitecture in Beijing. Visit the Salone fair grounds to see Moroso’s new sofa collection by long-time collaborator Patricia Urquiola, along with a Nendo glass side table, and a soft-seating collection

by Doshi Levien called Chandigarh.

10

9. DROOG Date: 17-22 April Time: Tues 11:00am - 6:00pm, Wed - Sat 11:00am - 10:00pm, Sun 11:00am - 6:00pm Location: Palazzo Clerici, Via Clerici 5 Material Matters: A Future Furniture Fair features 20 design companies, both real and imagined. This fair aims to inspire designers to develop alternative business models urged by material scarcity and economic upheaval. Taking part in Domus Open Design Archipelago, the collective laboratory previewing the future of design is located at the beautiful Palazzo Clerici.

10. RONAN & ERWAN BOUROULLEC Date: 17-22 April Location: VITRA Salone del Mobile Hall 20 – Booth C05 / D04 Ronan & Erwan Bouroullec present a selection of new projects including Corniches. This design comes from the idea of creating an impromptu storage area. Corniches are individual protrusions in the environments that can be used and organized freely, perfect when in need of a small storage space to spontaneously keep items. These glossy pedestals made of ABS come in three sizes and a variety of colours that include white, black and red.

11

APPS

iSaloni 2012 Official App (iPhone, iPad, Android) From Cosmit, the organizing committee

of the Salone, the new official app that lets you explore the Salone Internazionale del Mobile, Eurocucina, FTK (Technology for the Kitchen), the International Bathroom Furniture Exhibition and the International Furnishing Accessories Exhibition. iSaloni Official 2012 is divided into 5 sections: Map, Events, Calendar, QR code reader, and About The Map, navigable in touch-screen allows you to locate the stands of exhibitors and the halls of the various events, with the ability to see each company in more

detail.

World Design Capital Helsinki 2012 Launches Milan App (iPhone, Nokia, Android, Windows) App Offers Complete Guide to Finding Finnish Design at Salone Internazionale del Mobile.

World Design Capital Helsinki 2012 launches an update to its existing mobile application for visitors on the move in Milan

during Salone Internazionale del Mobile . Celebrating the wealth of Finnish design on view, it offers an easy, convenient way to navigate the many exhibitions, talks and events that will be found in Milan throughout the week.

iATM

(iPhone/ iPad) is the application that allows you to

experience public transport in a new dimension thanks to the

innovative functions of the iPhone. Journey planner able to locate your position using GPS Route and timetable finder to visualize the routes of the lines with the stop's list. Nearest routes finder and navigable map displaying stops, timetables and waiting times for buses, trolley buses, and trams.

12

COSMIT

• • • •

For the big design brands: 16 and 20 EuroCucina 15, 13, 11, 9 Salone Internazionale del Bagno 24, 22 Salone Satallite entrance by hall 24 13

14

15

16

17

The SaloneSatellite turns 15 An important moment in the life of the event dedicated to designers under 35: this year the SaloneSatellite celebrates 15 years of commitment and faith in young creativity. And it unleashes the uncontainable exuberance of a teenager with the knowledge of being the first such event to dedicate special attention to young designers, and of being the place where all those designers have wanted to be since its first edition, there adjacent to the “adult” Salone del Mobile, living proof of their hopes and dreams may one day come true.

This year the SaloneSatellite looks toward the future through the theme “Design<->Technology”: a felicitous pairing reflecting the ways that technology plays an ever greater role in our everyday lives and inspires the world of design.

The first homage of the SaloneSatellite to technology is necessarily in honour of Steve Jobs, pioneer of the contemporary world, maker of dreams, the man who taught us to believe in the possibilities of the union of technology and creativity.

There are many designers who have participated in the SaloneSatellite over the years, present in the form of 15 pieces which have since gone into production by major manufacturers – 15 interpretations with which, in addition to investigating the theme of the event, each designer recounts their own professional experience since debuting at SaloneSatellite.

Good things always come in three, and that applies to this Award, which in a very short time has become highly sought after by young designers.

Award ceremony “I Saloni-SaloneSatellite Award” Wednesday, April 18th, 1.00pm, ARENA SaloneSatellite A presentation by Paola Antonelli, Senior Curator of the Department of Architecture and Design at the Museum of Modern Art in New York, who will tell us about the exhibition she staged there last year, Talk to Me. Design and the communication between People and Objects, dedicated to the various systems and mechanism and strange technological contraptions that enable and/or generate contact between people and objects.

Wednesday, April 18th, 2.30pm, ARENA SaloneSatellite.

Design talk moderated by Fabio Novembre “It Takes a Bric(k) to Build a House” – with the designers Sebastian Errazuriz (Chile), Mann Singh (India), Gabriele Meldaikyte (Lithuania-participant to SaloneSatellite Moscow), Pedro Paulo Franco (Brazil), Zuo Yan (China) e Shahira H. Fahmy (Egypt).

Thursday, April 19th, 11.00am, ARENA SaloneSatellite.

18

19

20

21

22

Rossana Orlandi

MOST Museo Nazionale della Scienza e della Tecnologia Via Olona 6B, 20123 Milano

23

Lasvit by NENDO Growing Vases

Lampshade collection by Front Design for Booo

Nacho Carbonell

Omer Arbel for Bocci will make an installation in the courtyard .

24

Pane e Acqua Via Matteo Bandello, 14 20123

Spazio Rossana Orlandi Via Matteo Bandello 14/16, 20123 Milano 25

26

27

28

5. Jaime Hayon

6. Lee Broom

8. Press Desk

Via Ventura 5

Via Ventura 5

Via Ventura 5

4. Royal College of Art Via Ventura 4

29

30

Tortona Design Week 2012 Tortona Design Week exhibitors will be opened on April 16th exclusively to the press. Tortona Design Week official press kit will be available at the Press Lounge. Press PreviewApril 16, from 3 p.m. to 8 p.m. www.tortonadesignweek.com <http://www.tortonadesignweek.com/> Mi Gusto Tortona - Farmers & Gourmet Experience MI Gusto Tortona - Farmers & Gourmet Food Experience is a new food concept whose main characters are agricultural productions and the excellence of the Italian food.The format has a high cultural value, describing itself as a useful opportunity of reflection on lifestyles and a responsible consumption. The aim of the project is to enhance the experience of Fuori Saloneâ&#x20AC;&#x2122;s more than 115,000 guests by the excellent local products and chef creativity: an innovative way to promote this area and the Made in Italy.

For this reason the Association Tortona Area Lab has been partnered with Cultural Association Maestro Martino leaded by chef Carlo Cracco, with the aim of making a real food-related field approaching the next Expo 2015.Several food relaxing stops will set up along Via Tortona in conjuction with Via Bergognone, where it will be possible to taste typical dishes form the best farms from Lombardia, coordinated by the Italian Farmers Confederation. An initiative of quality, guaranteed by the presence of a team of well-known chef, who will reinvent the best raw materials from the Lombardy region with their creativity, from time to time. www.tortonadesignweek.com <http://www.tortonadesignweek.com/> 31

Tortona Design Mag

A new paper magazine, Tortona Design Mag, is launched and distribuited free at all points of the circuit. The magazine will be created in partnership with Venews, the Venice city-magazine, media leader in communication of contemporary life, specialised in magazine-guides for international cultural events, whose creations include the magazine-guides to the Biennial Exhibition of Art and Biennial Exhibition of Architecture in Venice and the Official Daily of the Venice Film Festival.Tortona Design Mag will not just talk about the creative quarter but also touch on wider topics - trends, lifestyle, innovation and research - to reproduce the kaleidoscopic world of design on paper. www.venezianews.it <http://www.venezianews.it/>

Visit our Press Lounge Closed in via Tortona 31 will host Tortona Design Week 2012 Press Lounge, which will ensure an operational space, with internet free places, for visiting journalists and give them all the textual material and images necessary.Also along Via Tortona a series of refreshments points will be set up with relaxation areas and free Wi-Fi connections to make the visit to Tortona Design Week more pleasant and relaxing. Press Preview April 16, from 3 p.m. to 8 p.m. Opening April 17 â&#x20AC;&#x201C; 22 from 10 a.m. to 8 p.m.c/o Closed, via Tortona 31 www.tortonadesignweek.com <mailto:info@tortonadesignweek.com> Ufficio Stampa: NEGRI FIRMAN PR & COMMUNICATION - Via Stendhal 36, 20144 Milano Ph. + 39 02 89096012, Fax +39 02 72020178,Email tdw@negrifirman.com

32

33

34

35

36

Via Forcella 13, 20144 Milano Bisazza Area 56 Via Savona 56

Bisazza Details

Press Desk Via Tortona

Nendo (with Lasvit) Superstudio Pi첫 Temporary Museum For New Design Via Tortona 27 37

MOST Museo Nazionale della Scienza e della Tecnologia

41.Hermès 31. Boffi

56. Moroso

Via Forcella 13, 20144 Milano

38

Via Forcella 13, 20144 Milano

39

CENTRAL MILAN Wallpaper* Handmade

Baccarat

At Brioni

Palazzo Morando, Via

Brioni, Via Ges첫 2A

Sant'Andrea 6

B&B Italia and Maxalto

Kvadrat Showroom

At B&B Italia store

Corso Monforte 15

Via Durini, 14 Milan

40

CAMRON CLIENTS IN MILAN ARTEMIDE Rho-Pero Fair Location: Rho-Pero Fair Dates: 17 April - 22 April Press Preview Location: Via Manzioni 12, 20121 Milano Date: Monday 16 April, 9AM - 11AM New Products Presentation Location: Corso Monforte 19, 20122 Milano Date: Tuesday April 17, 7PM - 9PM Contact: sarah.natkins@camronpr.com / doug.roche@camronpr.com www.artemide.it

BISAZZA Bisazza is pleased to announce the introduction of a new Bisazza Bagno collection designed by Tokyobased design studio Nendo. The collection will be shown for the first time at Fuorisalone 2012 with an installation at via Savona 56. For the collection's debut installation, Nendo founder Oki Sato has designed a dazzling environment to showcase the new pieces, which will be shown alongside Bisazza Bagno's previous two collections, designed by Jaime Hayon and Marcel Wanders.

Location: Area 56, Via Savona 56, Tortona Dates: 17-22 April Press Preview: Monday 16 April, 2PM -7PM Contact: sarah.natkins@camronpr.com / ashley.boyle@camronpr.com www.bisazza.it / www.bisazzabagno.it

BACCARAT Following its successful Milan debut last year, Baccarat returns to Palazzo Morando to present its latest collections. Guests are invited to experience Chateau Baccarat, the new range of crystal wine glasses at daily wine tastings in a specially designed Bar area. Baccarat will also present new work from Philippe Starck and a brand new range of table ware by Patricia Urquiola.

Location: Palazzo Morando, Via Sant'Andrea 6, Milano Contact: adnan.abbasi@camronpr.com www.baccarat.com / Follow @BaccaratCrystal

41

COSMIT Work is in progress for the 51st edition of the Saloni, which will showcase thousands of high quality products destined for the global market.

For the first time, EuroCucina will also feature kitchen equipment and accessories; the layout of the Salone Internazionale del Mobile will remain unchanged, however, the Modern Sector will be housed in one single building.

Location: Milan Fairgrounds, Rho (Milan) Entrance gates: Porta Est, Porta Sud, Porta Ovest, Cargo 5 (SaloneSatellite only) Contact: jennifer.godwin@camronpr.com www.cosmit.it / Follow @iSaloniofficia / #iSaloni

DROR FOR TUMI Tumi, the leading international travel, business and lifestyle accessories brand has teamed up with Jules Wright, the founder and creative director of The Wapping Project and New York based designer Dror Benshetrit on a special commission called Passaggio to mark the launch of the new collection of bags Dror for Tumi.

Location: MOST Via Olona, 6B - 20123 Milan Contact: lizzie.brugger@camronpr.com www.tumi.com / Follow @TumiTravel / #dror4tumi

FLOS To celebrate their 50th Anniversary FLOS are launching a commemorative app titled FLOS50.

Conceived as an immersive virtual tour of the FLOS historic archive, the app will allow users to explore the iconic brand's history from unexpected angles through a series of customised interactions.

Location: Flos Professional Space , Corso Monforte 15, Milan Contact: judith.fereday@camronpr.com www.flos.com

42

JAWBONE â&#x20AC;&#x201C; DEZEEN STUDIO POWERED BY JAWBONE Jawbone, the leader in personal mobile technology, is pleased to announce a JAMBOX Sound Lab created by Yves Behar, where visitors will be able to experience Jawbone's latest award-winning JAMBOX speakers presented at MOST during the Salone del Mobile. The worldwide best-selling JAMBOX is the worldâ&#x20AC;&#x2122;s first smartspeaker and speakerphone.

Location: MOST, Via Olona, 6B - 20123 Milan, Italy Contact: amanda.kasper@camronpr.com www.jawbone.com / Follow @Jawbone

KARTELL Kartell will tell the story of "the making" of each product with a focus on the ideas and technology that go into their creation. They will reveal the industrial process through prototypes, sketches and videos. There will be an in-development area at the center of the booth that will be very interactive. There will be new products from Philippe Starck, Patricia Urquiola, Tokujin Yoshioka, Piero Lissoni, Ferruccio Laviani, Eugeni Quitllet, and Mario Bellini, among others.

Location: RHO-PERO FAIR, Pav. 20 - Booth: A15/B14 Dates: 17 April - 22 April Hours: 9:30AM - 6:30PM Contact: sarah.natkins@camronpr.com / ashley.boyle@camronpr.com www.kartell.it / Follow @KartellPeople

KARTELL Fuorisalone: Kartell Goes Rock!

The Kartell flagstore becomes a stage and hosts the Mademoiselle chairs by Kravitz Design and Starck's most iconic pieces as rockstars! Lenny Kravitz and Phillipe Starck collaborate on a stunning installation and series of chairs.

Location: Kartell Flagstore Milano, Via Turati ang. Carlo Porta Dates: 18 April - 22 April Opening Reception: Tuesday 17 April, 7PM (by invitation only) Contact: sarah.natkins@camronpr.com / ashley.boyle@camronpr.com www.kartell.it / Follow @KartellPeople

43

KVADRAT In celebration of its most iconic textile, Hallingdal 65, Kvadrat has invited 7 curators-Tord Boontje, Ilse Crawford, Constance Rubini, Søren Rose, Andre Fu, Hans Maier-Aichen, Jeffrey Bernett-to select design talents from 7 regions. The open brief presented each curator with the task of selecting designers that would reinterpret the classic textile in a modern context.

Location: Jil Sander Showroom, via Luca Beltrami 5, 20121 Milano Contact: amanda.kasper@camronpr.com www.kvadrat.dk

KVADRAT Kvadrat will also present a new textile collection by Argentine-Swiss designer Alfredo Häberli in their showroom in Corso Monforte. Further, Häberli will unveil his updates to the showroom he originally designed in 2007.

Location: Kvadrat Showroom, Corso Monforte 15, Milano Contact: amanda.kasper@camronpr.com www.kvadrat.dk

LA CHANCE The brainchild of Jean-Baptiste Souletie and Louise Breguet, La Chance is a new design company debuting at MOST and will present a new collection of furniture and lighting created by several international designers including: Pierre Favresse, Bashko Trybek, Suzanne de Graef, Luca Nichetto, Noé Duchaufour-Lawrance, Charles Kalpakian, Note Design Studio, Francois Dumas, Dan Yeffet and Lucie Koldova, Pool Design and Jonah Takagi.

Location: MOST, Via Olona 6, 20123 Milan, Italy Contact: adnan.abbasi@camronpr.com

44

LEE BROOM Lee Broom launches his first, solo show in Milan.

Entitled Public House, the exhibition is inspired by the age-old institution of the British pub.

Showcasing a striking new light and a selection of Broom's hero pieces in one curated space for the first time, Broom also launches an exclusive serving ritual in collaboration with renowned Scotch whisky, Ballantine's 12 Year Old. Location: Lee Broom, Public House, Via Ventura NR. 5, 20134, Milano Contact: roberta.snape@camronpr.com

MOST MOST, a new and important destination instigated

by Tom Dixon which will turn the National Museum of Science and Technology into an ambitious environment for innovation and culture. In creative partnership with Martina Mondadori, MOST will feature a diverse group of leading global brands and young designers and be located in the historic spaces of the museum.

Location: MOST, Via Olona, 6B - 20123 Milan, Italy Contact: jennifer.godwin@camronpr.com

FIRST RELAY TO MILAN â&#x20AC;&#x201C; 2012 OLYMPIC TORCH The London 2012 Olympic Torch designed by Barber Osgerby goes on show at this year's Salone at La Triennale di Milano. It will represent the best of British design, engineering and innovation.

Sponsored by UK Trade & Investment and also includes sketches and models of the Torch, illustrating its development and design evolution.

This will be the first time the Olympic Torch will be on public display outside of the UK.

Location: Triennale di Milano, Viale Alemagna, 6, 20121, Milano Contact: valentina.giani@camronpr.com

45

WDC HELSINKI 2012 The Experience...Finland_Milan talks will present how contemporary Finnish architecture and design can improve the quality of life. Celebrating Helsinki as World Design Capital 2012 the discussion will showcase how design can be used as part of our everyday life and a tool to make cities more efficient and functional. Speakers include WDC Helsinki Director Pekka Timonen.

Location: Headquarter of the Order of Architects of Milan, via Solferino 19 (Brera District) Contact: irene.kopitov@camronpr.com

46

MEET & EAT HAM HOLY BURGER Location: Via Palermo 15, Milan, Italy Contact: 02875510 www.hamholyburger.com/ With a great décor and ordering via an iPad this is a one of the great new places in Milan to have a delicious burger.

NOBILE Location: Corso venezia, 45 - 20121 Milan Contact: +39 02 49526592 www.Nobilebistro.It/ Offering breakfast, lunch and dinner Nobile is a great place to enjoy a meal in a warm welcoming environment. And their ‘Wine Corner’ offers a very wide and exquisite range that is not to be missed.

GATTÒ Location: Via Castel Morrone, 10 Contact: 02 70006870 www.gattomilano.com/ A small fun restaurant located at the back of a dress shop, with a lovely small garden beside it and lots of atmosphere. It is run by a young woman from Campania. Gattò is a particular place, created in 2004 by a simple desire to do something new. Inside you will find the root of Naples, a bite of France, a bit of that warm disorder offered by the Mediterranean and its beautiful islands.

47

TANO PASSANI L'OLIO Location: Via Villoresi 16 Contact: 39 02 839 4139 Elle Decor describes Tano Passani L'Olio as "understated but grand, known for its spectacular presentation and inventive olive-oil pairings with every dish.

BASTIANELLO Location: Via Borgogna 5 Contact: +39 02 76 31 70 65 In the attached October 2010 travel review on Milan, Elle Decor calls Bastianello, "A traditional cafĂŠ that has you covered in the morning (latte macchiato), afternoon (delicious frozen yogurt), and evening (a great aperitivo spread).

NICOLA CAVALLARO Location: 11 Via Lodovico il Moro Contact: 39 02 8912 6060 Acclaimed chef Nicola's Cavallaro's new restaurant in Milan, "where his cuisine--traditional with incredible combinations of pesce crudo and fruits--has won over some of the harshest critics."

Wine comes from local vineyards.

48

MANNA Location: Piazzale Governo Provvisorio, 6 Contact: 02 26809153 www.mannamilano.it/ Chef Matteo, will guide you through the choices of his seasonal menu. The food is excellent and inventive; Matteo respects his ingredients and will neither overcook nor hide flavours. The wine list is very good with a very wide choice.

U BARBA Location: Via Decembrio 33 - 20137, Milan Contact: +39 02 45487032 www.ubarba.it/ A great place to eat, drink and socialize. The menu offers a wide variety of food from grilled fish to pasta and some of their delicious desserts which includes their very own ice cream. Closed on Monday.

GIANCOMO ARENGARIO Location: Museo Del Novecento, via Marconi 1 Contact: 39 02 8844 4061 Hot new restaurant of Palazzo Arengario, an "imposing" 1937 building on the south side of Milan's Piazza Duomo now housing an acclaimed 20th century art museum. "Giancomo Arengario is already a magnet for high-powered executives and fashionable types who know that eating one's perfectly shaved truffles is best done while gazing at the magnificence of the Duomo's spires." [Wallpaper]

49

PAPERMOON Location: Via Bagutta, 1 20121 Milan Contact: +39 02 7602 2297 http://www.papermoonmilano.com/ Standing somewhere between restaurant and pizzeria its walls are graced with photos of Hollywood legends and the menu offers a ‘fashion pizza’ along with specialties including pappardelle alla Paper Moon (fresh pasta with smoked bacon, tomato and cream), Robespierre with green pepper and rosemary, ossobuco with risotto, and tiramisu.

IL MARCHESINO Location: Teatro alla Scala Via Filodrammatici, 2 20121 Milan Contact: +39 02 72094338 http://www.gualtieromarchesi.it/fr/il-marchesino.html The cuisine of chef Gualtiero Marchesi is a combination of quality raw ingredients, precision, essentiality and attention. A ‘total’ approach to cooking that is reflected in every meal, from breakfast to after theatre dinner.

The Ristorante Teatro alla Scala il Marchesino intends to be a sort of parterre, an additional theatre where the music world and the Milanese people can meet and chat.

CRACCO-PECK Location: Via Victor Hugo, 4 20123 Milan Contact: +39 02 876774 http://www.ristorantecracco.it Amanda Levete first told us about this find and says she goes when she is 'designed out'. Part food emporium, this wonderful 'temple of Gastronomy' also has places you can sit down for tea or something to eat. Adjacent to The Duomo, it is easy to find.

50

LA BRISA Location: Via Brisa, 15 Milan Contact: +3902 864 631 25 La Brisa is one of the most chic restaurants in the heart of Milano, offering gourmet and vegetarian food.

Order seasonal dishes prepared in the traditional fashion or the more audacious veal roast. Trying the desserts is a must.

PRINCI Location: Piazza XXV Aprile, 5 Milan Contact: +39 02 606 854 http://www.princi.it/ Princi is a good place to stop if you need a quick coffee or pizza from their special ovens. This is the first Princi by founder, Rocco Princi and the location near the Duomo makes it very convenient.

SALUMAIO DI MONTENAPOLEONE Location: Via Santo Spirito 10, Milan Contact: 02 76001123 www.ilsalumaiodimontenapoleone.it With both a historical courtyard and an inside serving area, this restaurant serves delicious fresh pasta and â&#x20AC;&#x2DC;salumiâ&#x20AC;&#x2122;. And if one is not hungry, the historical courtyard is a great place to just have a drink.

51

ALLA COLLINA PISTOIESE Location: Via Amedei 1, Milan Contact: 02 8645 1085 www.allacollinapostoiese.com A family run business since the 1930â&#x20AC;&#x2122;s, serving delicious Tuscan food, such as escallop Florentine with tomato and pasta with beans. Till this day, it is a popular meeting point for business and family alike.

ANTICA TRATTORIA DELLA PESA Location: Viale Pasubio, 10 20154 Milan Contact: +39 02 6555741 http://www.anticatrattoriadellapesa.com/ Its dark, wood-paneled rooms and smart dress code give an air of sophistication. Veal shank is a specialty here, and when accompanied by a selection from the restaurantâ&#x20AC;&#x2122;s all-encompassing Italian wine list, patrons might temporarily forget the rustic, antique setting.

HB BISTRO Location: Via Privata Chiese 2, Milan Contact: 02 6611 1573 www.hangarbiocca.it Set in one of the most interesting contemporary spaces, the concept was a place where people could share. Apart from the art space there is also the HB Art Bookstore and the HB Bistro which is furnished by Contempo, so you can eat your salads and crepes while sitting on big metal stools.

52

IL LIBERTY Location: Viale Monte Grappa, 6 20124 Milan Contact: +39 02 29011439 http://www.il-liberty.it/ Andrea Provenzani’s Liberty is one of Milan’s best and most pleasant surprises of the moment.

PANE E ACQUA Location: Via Matteo Bandello, 14 20123 Milan Contact: +39 02 48198622 www.paneacqua.com/ Pane e Acqua is highly recommended as a place to eat, when in Milan. Designed by the architect Paola Navone, inside you will find a mixture of contemporary and tasteful vintage design pieces. All the ingredients are homemade, which makes the cooking simple and natural, and there is an interesting choice of wines to choose from. This restaurant is an enchanting and relaxed place to enjoy a fine Mediterranean menu.

BISTRO DA GIACOMO Location: Via Pasquale Sottocorno 6, Milan Contact: 02 7602 2653 www.giacomobistrot.com Bistro Da Giacomo offers a 7 day a week service from lunchtime to two in the morning, serving dishes mainly based on meat and game. This three room restaurant interconnected by beautiful arches and a gentleman’s club-style bookcase is a great stop after the theatre or a late work night.

53

RATANĂ Location: Via Gaetano De Castillia, 28 20124 Milan Contact: 02 87128855 www.ratana.it Located near the first railway station in Milan, in an early twentieth century building, RatanĂĄ offers guests traditional Milanese cuisine mixed with the creativity of the chef, Cesare Battisti. The food is chosen according to excellent quality, locality and seasonality.

54

TEN THINGS TO DO IN MILAN WHEN YOU WANT TO ESCAPE FROM DESIGN

1. BRERA This is housed in a 17th century palace and has some of Italy's most impressive collections of medieval and Renaissance artworks. One of the best paintings to seek out is The Dead Christ by Andrea Mantagna also superb paintings by Raphael and Carravaggio.

It is closed on Mondays, but otherwise open from 8.30am - 7.15. Via Brera 28

2. LA RINASCENTE - DESIGN SUPERMARKET Vittorio Radice has masterminded this wonderful emporium on the lower ground floor of La Rinascente. You cannot miss the story because it is just by the Duomo. During Salone, there will be a special installation called 'Hacked Lab at La Rinascente' where curator Beatrice Galilee will transform the Design Supermarket into an interactive experimental space.

3. EXCELSIOR The new Excelsior luxury shopping concept store features fashion, accessories, jewellery, beauty, interior design and find food. It is located in a space formerly occupied by the Excelsior cinema. Another places to seek out while in the store is 'East's Store' a hot spot in gastronomy with an innovative concept, the restaurant being divided into three areas, from fine take away to slow food.

Galleria del Corso 4 10am to 20.30 daily (Eat's Bistro is open from 12.30 to 3pm and then from 19.30 to 23.00

55

4. THE SCALA MUSEUM If you appreciate opera, then do take time to visit the museum at The Scala. It is open daily and gives insight into the captivating performances and legendary musicans who performed there. It shows costumes and many archives from operas over the years and is easy to visit in an hour. Should you decide to take in an opera, then on the Tuesday 17th escape to Le Nozze di Figaro if you can get a ticket.

Largo Ghiringhelli 1, Piazza Scala

5. PECK No trip to Milan is complete without a trip to Peck and it is perfect to visit for gifts to take home. A cross between Fortnums & Mason and Dean & Deluca, it has beautifully presented cabinets of pasta, chocolate, coffee and Italian delicacies.

It is open Monday - Saturday 7.30am - 20.30 (closed on Sundays) Via Victor Huge, 4

6. Il Massimo Del Gelato It is not difficult to find wonderful gelato in Milan, but this place is exceptional. Do seek it out if you need a fix of pistachio, spicy chocolate, coconut or 'the biscuit' which is apparently a favourite.

Via Lodovico Castelvetro 18

56

7. THE LAST SUPPER Milan's most famous painting is not located in The Brera, but in Santa Maria delle Grazie. It makes a wonderful diversion because the garden is also magnificent. However, do not just show up - you need to book in advance and you can make reservations on line or by telephone.

Piazza Santa Maria delle Grazie 2, Corso Magenta

8. THE DUOMO It is worth allocating time to visit the Duomo, especially now that it has been magnificently restored. The origins date to 1330 and it marks the centre of the city. It is the largest cathedral in Italy and the fourth largest in the world. It is also well worth climbing the stairs to the room (you can also take the elevator) to see the gargoyles and statues up close.

If you happen to be there on a Sunday, go inside and it is wondrous and full of incense.

9. LONGCHAMP In the heart of Milan's fashion district you will find the new Longchamp store which is its first global concept store last month Two-hundred and fifty square meters on three floors, one of which is dedicated to the pret-aporter lines and to the footwear collections. Do not miss the new bags done in collaboration with Mary Katrantzou.

Via della Spiga 6

57

10. SPA By the end of a long week, you might be seeking a spa treatment and there a number of places that are very relaxing. We enjoy the spa at The Bulgari which is wonderful for massage treatments, aso Espa at Gianfranco Ferre and the new Armani spa in the hotel that has just opened. Open from 9am to 9pm - you can enjoy the views from the top floor overlooking the city.

Armani Hotel Milano, Via Manzoni 31

58

SHOWROOMS, INSTALLATIONS & ADDITIONAL HIGHLIGHTS

59

60

61

62

63

64

65

66

67

Maison Martin Margiela presents "Chers voisins", an installation in collaboration with cerruti baleri Press preview: April 16th from 12.00 to 18.00 Cocktail: April 17th from 19.00 Presentation: April 17th to April 22nd from 10.00 to 21.00 Showroom cerruti baleri - Via Felice Cavalotti, 8 â&#x20AC;&#x201C; 20122 Milano RSVP: press_it@margiela.com

68

69

70

Rabih Hage is pleased to invite you to view his new furniture designs in Milan, the Leftover Collection designed for DuPontâ&#x201E;˘ CorianÂŽ.

71

72

73

SUMMARY FACT SHEET FOR MILAN 2012 PRESS PREVIEWS MOST Press Preview: Monday16th April 2012 3:00 – 7:00pm Opening Times: Tuesday 17: 10.00 – 21.00 Thursday 19 - Saturday 21: 10.00 – 21.00 Wednesday 18 and Sunday 22: 10.00 – 18.00 TORTONA DESIGN WEEK / ZONA TORTONA: Press preview: Monday 16th April, 3:00pm – 8:00pm SUPERSTUDIO: Press preview: Monday 16th April, 3:00pm – 8:00pm VENTURA LAMBRATE: Open Evening: Wednesday 18th April, 8:00pm – 10:00pm

TAXI NUMBERS You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 024000 – 025353 CAMRON CONCIERGE MILAN CONTACT James Hart james.hart@camronpr.com

CAMRON CONTACT AT THE FIERA Chloe Boucouvalas chloe.boucouvalas@camronpr.com WEATHER FORECAST FOR SALONE WEEK – BRING AN UMBRELLA!

ROSSANA ORLANDI: Opening hours: Tuesday 17th – Sunday 22nd April, 9:00am – 8:00pm TRIENNALE: Press Preview: Monday 16th April, 11:00am – 6:00pm FIRST DAY AT THE FIERA COSMIT / EUROCUCINA Open: Tuesday 17th – Sunday 22nd April, 9:30am – 6:30pm Location: Fiera Milano, Rho Generally most showrooms will be open from 9:00am – 9:00pm during the week.

74