Camron Milan Pack 2017

CAMRON MILAN PACK 2017 CAMRON

CONTENTS 3

Introduction

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Metro Map

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How to get to the fair

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Top 10 Destinations NEW

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Milan Interactive Map NEW

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Who to follow on Twitter and Instagram

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Apps and Maps

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Salone del Mobile.Milano

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5VIE

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Brera Design District

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Rossana Orlandi

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Tortona Design Week

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Designersblock

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Superdesign Studio

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Ventura Lambrate

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Free Shuttle Bus NEW

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Ventura Centrale NEW

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Zona SantAmbrogio

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Triennale di Milano

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Camron Clients in Milan

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Milan Invitations: Showrooms and Installations

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Top 10 Hotels NEW

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Meet and Eat

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Fuorisalone Fact Sheet for Milan 2017

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Weather Forecast for Salone Week

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Camron in Milan NEW

INTRODUCTION We look forward to seeing many of you in Milan next week for what will be the 56th edition of Salone del Mobile. A highlight this year is the return of Euroluce with 454 participants focused on product and design innovation in lighting. We are looking forward to celebrating Marva Griffin’s 20th year of Salone Satellite which comprises of 650 designers under the age of 35. It will showcase products that have gone into further production following their debut at the fair. Many successful designers were talentspotted at Salone Satellite and the 20th edition will pay homage to those successes.

In this pack, we have introduced some new features. One of these is an interactive Google Map to help you locate key destinations and adjacent places to meet people for lunch or a coffee. Additionally, instead of our top ten installations, we have changed this to districts and exhibition spaces within the city. You will also find a comprehensive list of what we are doing with our clients in Milan this year.

In addition to our client projects, we are also looking forward to visiting some of the following that I wanted to share with you. Within La Triennale is an exhibition called ‘Still Motion’ including the graphic work of Jonathan Barnbrook who never disappoints.

Wallpaper* Handmade has an ecclesiastic theme this year in the new location at Mediateca Santa Teresa. This will include an entrance vestibule devoted to the people’s religion of football! Maison Hermes will be at La Pelota and following the theme of luxury, Cartier will participate for the first time at the Industrial Garage Sanremo with a space called ‘When the ordinary becomes precious’ while Louis Vuitton can be found at Palazzo Bocconi with ‘Objets Nomades’.

Ventura Projects has a new exhibition location, which is called Ventura Central and this will be within a series of abandoned warehouses at Milan Central Station. However, do ensure you don’t miss out on going to Ventura Lambrate to experience the IKEA Festival which is the size of a city block and promises everything from morning yoga to food trucks. If you would like to get there easily, catch a festival bus from Multiplex. This destination is

by Tom Dixon with a wide range of companies and is a first endeavour in this dynamic cinema and gallery Teatro Manzoni.

If you arrive by the weekend, you will find that from Monday, many press previews are already taking place and we have listed many of these in our Milan Pack. You will be pleased to know that we are expecting exceptional weather from Monday onwards – with sunshine and warm temperatures.

See you in Milan!

Judy Dobias

CAMRON DESIGN, LIFESTYLE AND BUSINESS INNOVATIONS AGENCY LONDON | NEW YORK | LOS ANGELES COMPILED BY Sophie Warner, Max Siteman, Harriet Gray and James Hart @CAMRONPR

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METRO MAP 1

Salone del Mobile Rho-Fiera (M1)

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Rossana Orlandi: Sant’Ambrogio (M2)

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Tortona Design Week: P.ta Genova (M2)

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Brera: Montenapoleone (M3) Lanza (M2)

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Ventura Lambrate: Lambrate (M2)

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Ventura Centrale: Centrale (M2)

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5VIE: Cordusio (M1) Duomo (M3)

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San Gregorio DOCET: (M1) (M3)

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Zona Sant’Ambrogio: Sant’Ambrogio (M2)

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METRO MAP

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HOW TO GET TO THE FAIR

BY PUBLIC TRANSPORT M1 Red Underground line to Rho-Fiera Milano station (last stop). Outer Milan fare schedule (oneway fare Euro 2.50, Return ticket Rho-fieramilano Euro 4.00). Interchange stations: CadornaTriennale and Loreto (M2 Green Line); Duomo (M3 Yellow line).

For more information please visit: www.atm-mi.it RADIOTAXI You can call a taxi using one of the following numbers: International code: +39 028585 +39 026969 - +39 024040 - +39 024000 - +39 025353 FROM LINATE AIRPORT Shuttle bus every hour to/from Fiera Milano: Departure/arrival at the airport: near Domestic Arrivals.

Departures from Linate are every hour from 8:30AM – 1:30PM and from 3:00PM – 6:00PM Departure/arrival at Fiera Milano: bus parking area at Porta EstDepartures from Fiera Milano every hour from 9:30AM – 12:30PM and from 2PM – 7:00PM For more information please visit: www.malpensashuttle.it/lin-fiera.htm Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop). For more information please visit: www.sea-aeroportimilano.it FROM MALPENSA AIRPORT Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 2:00PM – 7:00PM every hour.

For information please visit: www.malpensashuttle.it Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30PM - 7:30PM p hour For information please visit: www.autostradale.it Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it FROM ORIO AL SERIO AIRPORT Milan - Orio al Serio Airport is easily reachable by bus from Bergamo, Milan, Brescia, Turin and Monza. The airport is also linked with Milan Fair and Malpensa Airport. The bus company organising transfers to and from the airport is called Terravision: www.terravision.eu FROM MILAN CENTRAL STATION AND GARIBALDI STATION M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground line to Rho-fieramilano (last stop).

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HOW TO GET TO THE FAIR FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-fieramilano (last stop) For information please visit: www.lenord.it FROM RHO RAILWAY STATION Shuttle bus service to/from the fairgrounds Service operational: Monday to Saturday 6:20AM - 8:15PM and Sunday 2PM - 7:25PM Tickets on sale at the Rho railway station (daily fare Euro 2.50) For more information please visit: www.gtmspa.it

BY CAR • Approaching Milan on the A7 motorway from Genova, the A1 motorway from Bologna or the A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for ‘fieramilano‘ • Approaching Milan on the A4 motorway from Venice towards Milan: take the ‘Pero-fieramilano’ exit • Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano Nord tollbooth, make for the A4 motorway to Venice, and take the ‘fieramilano’ exit • Leaving Milan on the A4 motorway towards Turin: take the ‘Pero-fieramilano’ exit • Leaving Milan on the A8 motorway to Varese-Como: turn off at the ‘fieramilano’ exit • From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for ‘fieramilano‘ USING UBER IN MILAN Uber is much more accessible this year.

GETTING AROUND With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you might want to book a car to collect you and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and do mention Camron if you book. You can also email the company at autonolomilano@ autonolomilano.it. Arriving at Malpensa, take the train directly into the city and then a taxi.

Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the numbers +39 02 8585, +39 02 6767, +39 02 5353, +39 02 8383 and +39 02 3100) handy.

REMEMBER - The meter will start running as soon as the driver gets the call!

MEETING POINTS If you want to meet people, there are several key places that we would suggest listed below.

These are away from design destinations and are accessible. Some of our recommendations include: The new Prada Foundation Cafe: Bar Luce (Largo Isarco 2) and one of Milan’s oldest and finest pastry shops, Pasticceria Marchesi (Via Monte Napoleone 9). For a serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt. For central Milan, the best meeting point is Café Peck, via Victor Hugo 4 and is very close to the Duomo. Adjacent to Rossana Orlandi is the magical Marta (formally known as Pane e Acqua) - ideal for lunch, opens at 11AM.

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TOP 10 DESTINATIONS ROSSANA ORLANDI During the week of the Salone del Mobile 2017, Spazio Rossana Orlandi opens its doors to the international design community with a selection of designers and international brands including Piet Hein Eek, Scarlet Splendor, if Collections and NLXL, IBenedikt Stonawski and Mayice.

4 - 9 April | 11AM – 8PM

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Via Matteo Bandello 14-16, 20123

#rossanaorlandi rossanaorlandi.com

MULTIPLEX Tom Dixon brings MULTIPLEX to Milan - in the iconic Cinema and Galleria on via Manzoni - the epicentre of the city’s cultural and luxury shopping district.

Against the backdrop of 50’s Italian glamour, MULTIPLEX tells the stories and shows products of ‘Yesterday, Today and Tomorrow.’ Visitors will be able to see new collections in a multitude of individual boutiques, discover the IKEA collaboration, watch exclusive movies on creativity and radical design and view Compac’s collaboration with Arik Levy, Kyrptonite.

4 - 9 April | Tue - Sat 11AM – 8PM, Sun 11AM - 4PM

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Teatro Manzoni, Via Manzoni, 42, 20121

#Multiplex2017 tomdixon.net

ATELIER CLERICI The historic Palazzo Clerici will once again be transformed into a point of intense activity and discussion around future conditions of living. A wide range of installations, micro-exhibitions and events organised by some of Europe’s most renowned designers and institutions will animate the palazzo each day. Participants include the Design Academy Eindhoven, Envisions and New Material Award among others.

4 - 9 April | 10AM – 8PM

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Palazzo Clerici, Via Clerici, 5, 20121

N/A atelierclerici.com

WALLPAPER* HOLY HANDMADE! The theme for the magazine’s yearly salute to craftsmanship and design will be around rituals, religiosity and divinity. The aptly named Holy Handmade! is located in Mediateca Santa Teresa, a former church on Via della Moscova and boasts real heavyweights of design. Opening on the 4th, this nondenominational temple to design is due to be one of the best editions yet.

4 - 9 April | Tue 12PM - 4PM, Wed - Sat 10AM - 7PM, Sun 10AM - 5PM

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Mediateca Santa Teresa, Via della Moscova 28,

#HOLYHANDMADE wallpaper.com

SALONESATELLITE AT THE FAIR Curated by Marva Griffin, the 20th edition of SaloneSatellite showcases prototypes from a selection of the world’s most promising young designers and emerging talent. The theme of “DESIGN is …” asks the young talent to reflect on what design really is today. The 20 year anniversary celebration includes the ‘SaloneSatellite 20 Years Collection’ – a special edition of bespoke pieces by international designers whose careers took off at SaloneSatellite alongside “SaloneSatellite. 20 Years of New Creativity” retrospective curated by Beppe Finessi that presents prototypes from the twenty editions of SaloneSatellite that have since gone into production with renowned design companies and manufacturers. Finally, this year also marks the 8th edition of the SaloneSatellite Award.

4 - 9 April | 9.30AM - 6.30PM Milan Fairgrounds, Rho, Cargo 5

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#SaloneSatellite salonemilano.it

TOP 10 DESTINATIONS EUROLUCE AT THE FAIR Euroluce returns alongside the 2017 Salone Internazionale del Mobile, this year with over 38,000 sq. m. of exhibition space spanning four halls (9-11 and 13-15), and with 470 industry exhibitors, half of whom are from outside Italy, confirming the event’s status as the world’s benchmark international lighting fair. This year, technological innovation and an architectural and design-led approach are the undisputed stars of the show.

4 - 9 April | 9.30AM - 6.30PM

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Milan Fairgrounds, Rho

#Euroluce salonemilano.it

VENTURA CENTRALE After two years of searching for the perfect spot, Ventura’s founder and director of Organisation in Design, Margriet Vollenberg, has managed to locate the ideal place for international designers to present their work. Having undergone a massive transformation, from depots to full-blown exhibition spaces, Ventura Centrale will occupy the vaults that face Milan’s Central Station. Exhibitors include: Lee Broom, Salviati and Baars & Bloemhoff.

4 – 9 April | Tues – Sat, 10AM – 8PM, Sun 10AM – 6PM

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Via Ferrante Aporti 15, 20125

#venturacentrale2017 venturaprojects.com

VENTURA LAMBRATE As always, Ventura Lambrate puts a strong emphasis on the development and usage of new materials. During the 2017 edition a range of projects will show how designers rethink resources, discover new processes and discuss the implications of material use for the environment. The re-evaluation of materials is even more important in a time when technologies are evolving but resources are diminishing. A hightlight will be the IKEA Festival located at Officina Vertura, 14.

4 - 9 April | Tues - Sat 10AM - 8PM, Sun 10AM - 6PM

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Via Ventura 15, 20134

#venturalambrate2017 venturaprojects.com

5VIE After winning the Milano Design Award 2016, the fourth edition of the design week at 5VIE district is starting with even more international events and a special attention to territorial marketing. This year again, the goal is to promote and acknowledge the new district’s venues by organizing accurate cultural events in the area. Exhibitors include, Scala, Alson Gallery, BDDW and Sé. Cartier will also make their debut.

3 - 9 April | 10AM – 7PM

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Via Montebello, 24 20123 Milano

#5vie 5vie.it

TRIENNALE DI MILANO La Triennale di Milano’s programming during Salone del Mobile is absolutely jam packed with no less than 18 temporary exhibitions for the duration of the festival. The topics of the events range from 24 creatives designing birdhouses to 5 Italian designers reimaging classical Roman Catholic iconography. In short, the programme is scheduled to be the biggest in the museum’s history. The Triennale has something for everyone and there’s an emphasis on global design, with a list of contributing countries that include Turkey, South Korea, China and many more.

4 - 9 April | Tues 10.30AM-12PM, Wed - Sun 10.30AM - 10PM

Palazzo Della Triennale, Viale Alemagna, 6 20121

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#latriennale triennale.org

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MILAN INTERACTIVE MAP

CLICK TO DOWNLOAD CAMRON’S INTERACTIVE MAP bit.ly/camron-salone-map 10

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MILAN INTERACTIVE MAP

CAMRON CAMRON CLIENTS

TOP 10 DESTINATIONS

RESTAURANTS

BARS

HOTELS

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WHO TO FOLLOW

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MARCUS FAIRS @marcusfairs

BARBARA CHANDLER @sunnyholt

BECKY SUNSHINE @becky_sunshine

AMANDA DAMERON @amandadameron

KATIE TREGGIDEN @katietreggiden

MAX FRASER @maxfraserdesign

MARTYN WHITE @martynwdesigns

BETHAN RYDER @bethanryder

ALICE RAWSTHORN @alicerawsthorn

TALIB CHOUDHRY @interiorseditor

PAOLA ANTONELLI @curiousoctopus

KATRINA BURROUGHS @kat_burroughs

LYNDON NERI @nerilyndon

AMY ASTLEY @amytastley

HOLLY BECKER @decor8

WENDY GOODMAN @dhwendygoodman

ARIC CHEN @aricchen

FELIX BURRICHTER @febubufe

MARTINA MONDADORI @martinamondadori

YVES BÉHAR @yvesbehar

SARAH MEDFORD @samedford

MARC KUSHNER @marchitizer

JJ MARTIN @jjmartinmilan

GREG FOSTER @greg.foster

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WHO TO FOLLOW DESIGN DISTRICTS Keep up-to-date with what’s happening during Salone del Mobile.Milano

@isaloniofficial @isaloniofficial #SalonedelMobile

@5vie_milano @5vie_milano #5vie

@brera_design @breradesigndistrict #BreraDesignDistrict

@designersblock @designersblock #designersblock

@fuorisalone @fuorisalone #Fuorisalone2017

@latriennale @latriennale #latriennale

@_tortonadw @tortonadesignweek #tortonadesignweek

@venturaprojects @venturaprojects #venturalambrate2017 #venturacentrale2017

@rossana_orlandi #RossanaOrlandi

@zsantambrogio @zonasantambrogio #zonasantambrogio

@camronpr @camronpr #camronsalone

APPS & MAPS Find your way around Milan and Salone del Mobile.Milano

SALONE DEL MOBILE.MILANO Available for free on iOS and Android devices, enabling people to plan their visit.

WALLPAPER* MILAN GUIDE Wallpaper* City Guide presents a tightly edited selection of the best a location has to offer.

CITYMAPPER Citymapper is reinventing the everyday urban transport app and making cities simple.

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SALONE DEL MOBILE SALONE DEL MOBILE.MILANO 4TH - 9TH APRIL 9.30AM - 6.30PM MILAN FAIRGROUNDS, RHO INSTAGRAM: @isaloniofficial TWITTER: @iSaloniofficial #SalonedelMobile www.salonemilano.it

CONTACT: Marcus. Rosengren@camronpr.com Anne.Valibhoy@camronpr.com

Once again, the Salone del Mobile.Milano prepares for the international limelight with its 56th Exhibition, which runs between Tuesday 4th and Sunday 9th April at the Fiera Milano Rho. The event confirms its place as the benchmark for quality and innovation thanks to the broad and comprehensive range of products on offer, from furniture and furnishings, to lighting and workspaces in two concomitant events, as well as its place as a forum for ideas.

Some 2,000 exhibitors will be showing their wares across a display area exceeding 200,000 m2. These impressive figures, along with the thousands of products being unveiled for the first time, confirm the Salone del Mobile’s enormous value as an international showcase for creativity and a forum for industry professionals, with more than 300,000 visitors expected to attend from over 165 different nations. The exhibition is open to industry professionals every day between 9:30 a.m. and 6:30 p.m. It is also open to the general public on Saturday and Sunday.

Chairman Roberto Snaidero says: “A showcase for Italian and international furnishing excellence, the Salone del Mobile is putting the finishing touches to its fifty-sixth edition, which once again offers a unique opportunity for world industry leaders to unveil their products. The wide, exclusive range of commercial offerings on show attracts more than 300,000 industry visitors from over 165 countries, as well as premium media outlets from around the globe and of course the general public. Our close partnership with the city of Milan is of vital importance, confirming the city and the event’s status as capitals of design.”

The Salone Internazionale del Mobile is subdivided into three sections: Classic, Design and xLux, a sector dedicated to timeless luxury reinterpreted with a contemporary touch, which launched successfully last time round. Biennial events taking place alongside the Salone offer enormous synergies: Euroluce in Pavilions 9-11 and 13-15, and Workplace3.0 in Pavilions 22-24, as well as the Salone del Complemento d’Arredo and SaloneSatellite.

Euroluce, which is being staged for the 29th time this year, showcases the best the world lighting market has to offer, from decorative products to technical lighting for application in industrial, street, entertainment and hospital system environments, home automation and lighting systems, sources and light technology.

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SALONE DEL MOBILE For the twentieth year, the SaloneSatellite will be offering a place for young people selected from five continents, business people, architects, interior designers and the press to meet in Pavilions 22 and 24; the general public may enter free from Cargo 5.

Alongside the many products on show, two biennial fair events are dedicated to lighting and the workplace. The first, curated by Simone Ciarmoli who curated Before Design: Classic at the last edition of the Salone del Mobile.Milano, is titled DeLightFuL (short for Design Light Future Living). The Exhibition features the presentation of an independent fantasy-inspired short film from multi-award winning director Matteo Garrone.

The other event, A Joyful Sense at Work, curated by Cristiana Cutrona, conveys a vision of the evolving future scenario of office environments, presenting innovative content and approaches to the design of office products and workspaces through three installations, each of which features the cultural specificities of the three areas from which their international architect designers come: America, Asia and Europe.

Salone Internazionale del Mobile 4 International Furnishing Accessories Exhibition

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Salone Internazionale Salone Internazionale del Mobile del Mobile International International Furnishing Furnishing Accessories Exhibition Accessories Exhibition

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A Joyful Sense at Work A Joyful Sense at Work

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DESIGN DISTRICTS 5VIE 3RD - 9TH APRIL 10AM - 7PM VIA MONTEBELLO, 24 20123 INSTAGRAM: @5vie_milano TWITTER: @5vie_milano #5vie www.5vie.it

PARTICIPATING DESINGERS/BRANDS: SCALA ALBERTO LEVI GALLERY ALDO CITTERIO ALSON GALLERY AMBROSE CARAT ANTIQUES ‘SACCO ANCIENT ROMAN ANTIK ART AND SCIENCE APPARATUS ARJUMAND ARTISANAL ATELIER VM B CAFE ‘ BARREL 12 CHURCH OF SAN LORENZO CARTIER BDDW WHITE BASS BIFFI BOUTIQUE BIG APPLE DESIGN CAMINADELLA SWEET CARLA SAIBENE WHITE HOUSE HORSES AND WOMEN’S BELTS CIVIC ARCHEOLOGICAL MUSEUM THINGS THAT SPEAK CRYPT OF SAN TOMB DAMASCHINO DEODATO GALLERY DRESS YOU CAN STARS FOUNDATION ROMAN FORUM FRANCESCA MO FULCORINA 17 FUNKY TABLE 26

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CONTACT: galleria@valentiniemaccacaro.it +39 0239624450

Press release: After winning the Milano Design Award 2016, the fourth edition of the design week at 5VIE district is starting, with even more international events and a special attention to territorial marketing. This year again, the goal is to promote and acknowledge the new district’s venues by organizing accurate cultural events in the area.

History, culture and innovation: these are the values of 5VIE Art+Design, which has been working for four years to carry out its cultural and territorial marketing project to promote Milan’s Old Town.

Literally, the 5 Streets – 5VIE – are Via Santa Marta, Via Santa Maria Podone, Via Santa Maria Fulcorina, Via Bocchetto and Via del Bollo.

After 4 years, this district has become wider but compact at the same time, it is characterized by Roman roots and Milanese features, archaeological remains, beautiful cloisters, modern architecture and new areas that are being renovated.

This year each of the micro-areas of the district is characterized by co-production and cultural collaboration projects, which have been chosen by the four district’s founders (Alessia del Corona Borgia, Emanuele Tessarolo, Aline Parisetti Calvi Radice Fossati and Ernesta Del Cogliano) together with PS, the district’s Design Advisor since the first edition.

DESIGN DISTRICTS

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DESIGN DISTRICTS BRERA DESIGN DISTRICT 4TH - 9TH APRIL INDIVIDUAL EVENT TIMES VIA PALERMO, 1, 20121 INSTAGRAM: @brera_design TWITTER: @breradesigndistrict #BreraDesignDistrict www.breradesigndistrict.it

PARTICIPATING DESINGERS/BRANDS: ATELIER OI BANG&OLUFSEN BETHAN GRAY CASSINA D-TABLE DELTA LIGHT EDIZIONI DESIGN FAYE TOOGOOD FRITZ HANSEN MATTER MADE MELISSA SHOES MODULAR LIGHTING INSTRUMENTS NARTIST PANASONIC PATRICIA URQUIOLA RAW EDGES SANTA&COLE SPACE&INTERIORS ZUCCHETTI

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CONTACT: pressoffice@luisabertoldo.com +39 0226688711

Press release: On the occasion of the week of Fuorisalone 2017, on stage in Milan from April 4th to April 9th, Brera Design District will be at its 8th edition. The Brera district, business and creative hub of the city of Milan, extends from the new area of Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone, following the borders established by DUC Brera (Distretti Urbani del Commercio Central Business Districts). In the previous edition of the Fuorisalone, Brera Design District saw more than 168 events and 295 brands involved with over 250,000 visitors, 100,000 visits to the website, 22,000 Instagram images posted to the hashtag #BreraDesignDistrict and 16,000 followers of the official profile.

The theme of the 2017 edition of Brera Design District is ‘Designing is a game, playing is a project’. This year we treasured the experience we had with Brera Design Days, the event organised and produced by Studiolabo and Brera Design District. From October 1st to October 9th 2016 we reflected on and discussed various topics including design and project planning, smart cities, graphics, hybridisation, interaction design and gamification. The success gained by this last topic was what really inspired the choice of the theme. A reflection on the practice of game as an opportunity to design, in particular on the importance that gamification may acquire in service design and in the interaction and communication between brand and customer.

DESIGN DISTRICTS The theme is a quote by Bruno Munari and strongly refers to his imaginary and design approach. Munari worked a lot on the concepts of game and toy. In Da cosa nasce cosa he wrote: “We should also create didactic toys for adults to remove prejudice and train the mind, to set hidden energies free”. Never stop playing, not even, and especially not while designing. We asked ourselves what we can learn by playing that can be used in both our profession and our everyday life. For this reason we developed a manual showing how game dynamics, if extracted from the mere recreational context, might become applicable rules and practices for design: from communication to services, from product to marketing.

Ten things we learn by playing and designing: 1. Whenever you fail you improve yourself.

2. Clear objectives and immediately visible results justify the effort.

3. Simulating is better than recounting.

4. Even the most brilliant game system can be confirmed or contradicted only by using it.

5. Playing simplifies complexity.

6. The more the game is abstract, the more the packaging is the key for selling it.

7. If you play, you learn.

8. Even the smallest change to a rule might disrupt the game.

9. Every game has a life span, let’s accept it.

10. Playing is a free choice.

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DESIGN DISTRICTS ROSSANA ORLANDI 4TH - 9TH APRIL 11AM - 8PM VIA MATTEO BANDELLO 14 -16, 20123 INSTAGRAM: @rossana_orlandi TWITTER: N/A #RossanaOrlandi www.rossanaorlandi.com

PARTICIPATING DESINGERS/BRANDS: ALVARO CATALAN DE OCON ANOTHERVIEW BENEDETTA MORI UBALDINI BENEDIKT STONAWSKI BIRKENSTOCK BOUGEOTTE CALICO DAMIANO SPELTA EMANUELA CROTTI ENRICO MARONE CINZANO GERMANS ERMICS GUGLIELMO POLETTI FERNANDO MASTRANGELO HEEWON KIM HILLSIDEOUT HONGJIE YANG IT ONE OFF JAN AND HENRY JORGE PENADES KAREL VAN LAERE KIKE KELLER LIA BOSCH MARLENE HUISSOUD MARRE MOEREL MATTHEW MCCORMICK NACHO CARBONELL NEOCRAFT NICOLÒ TALIANI NIKA ZUPANC NLXL NOV GALLERY OCHRE PETER MABEO BY FRANCESCO FACCIN PIET HEIN EEK PRETZIADA QOOWL ROOMS SCARLET SPLENDOUR SÉ COLLECTIONS 30

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CONTACT: marco.tabasso@rossanaorlandi.com +39 02467447201

During the week of the Salone del Mobile 2017, Spazio Rossana Orlandi opens its doors to the international design community with a selection of designers and international brands including Piet Hein Eek, Scarlet Splendor, Sé Collections and NLXL. In the gallery will be new designers and artists such as Nacho Carbonell, Fernando Mastrangelo, Emanuela Crotti, Lia Bosch, Enrico Marone Cinzano, Anotherview and Hillsideout among others.

In the Basement you will be offered a selection of innovative young talents who include Pretziada, + We, Benedikt Stonawski and Mayice Study.

The space will be open by appointment from 9AM to 11AM and to the public from 11AM to 8PM.

DESIGN DISTRICTS

EXHIBITION MAP The Groundfloor - 0 14

G3

The

G2

G4

Gallery G6

VIP Area

The L1

16

VIA MATTEO BANDELLO

VIP BAR

Entrance

.

S1

The

S3

S5

RECEPTION

S2

S4

S7

The

The 16th

Courtyard Showroom S6

Stairs

SG3

Elevator

S8

The Entrance

The Showroom

The Gallery

The 16th

Lia Bosch

Nacho Carbonell Bougeotte Fernando Mastrangelo Anotherview Enrico Marone CInzano German Ermics NLXL Ochre Guglielmo Poletti Rooms Astier de Villatte Hillsideout

Birkenstock T.E. Thomas Eyck School of Art Institute Chicago Passaggio Please Wait to be Seated

Se Collections Scarlet Splendour Nov Gallery

The Courtyard Slamp On. Entropy Alvaro Catalan de Ocon

The First Floor + 1

The Basement - 1 The Basement Elevator

E

Stairs Stairs

Pretziada Mayice Studio Floris Wubbens Benedikt Stonawski Jorge Penades Weplus Siba Sahabi Nicolò Taliani Studio Friso Ward Wynants Jan and Henry

Piet Hein Eek Emanuela Crotti Matthew McCormick Ufo Chair Heewon Kim Stickbulb Francesco Meda BCXSY

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DESIGN DISTRICTS TORTONA DESIGN WEEK 4TH - 9TH APRIL INDIVIDUAL EVENT TIMES LARGO DELLE CULTURE, 20144 INSTAGRAM: @tortonadesignweek TWITTER: @_tortonadw #TortonaDesignWeek www.tortonadesignweek.com

PARTICIPATING DESINGERS/BRANDS: ARCHIPRODUCTS MILANO BASE MILANO BOANO PRISMONTAS CERAMICA GATTI DOMUS FABER GERMAN DESIGN COUNCIL KREON-BELUX MINI MOOOI NESCAFE RENZO SERAFINI LUCE STELLAR WORKS SUPERSTUDIO SAMSUNG TECNOGRAFICA VESTRE VIBRAM WHIRLPOOL 32

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CONTACT: press@ddlstudio.net +39 339 3637388

Press release: Following the success of the 2016 edition, with 150.000 visitors, more than 200 events featuring 20 different countries, the Tortona Design Week has once more affirmed its role as one of the crucial attractions in town during the design week, a classic destination for the many enthusiasts of the Fuorisalone (according to GfK, Tortona is amongst the most attractive areas for more than 76% of Design Week guests).

The 2017 edition showcases many new features and key-figures Designers, projects and firms from all over the world – China, Brasil, Germany, Japan, France, Latvia, Mexico, Holland, Poland, Singapore, Turkey, UK and USA – are aiming to investigate and illustrate the new paradigms of contemporary design, which is more and more interconnected, flexible, challenged by ever-changing needs and demands. From nomadic design to color, from manufacturing 4.0 to social design, up to new trends in furnishing and interior design: the Tortona Design Week will offer a wide perspective onto future design and on the most current and interesting topics developed by firms and designers.

DESIGN DISTRICTS This edition confirms BASE Milano, opened precisely one year ago, as the Design Center and cornerstone of the area. During the Fuorisalone of 2017, the premises of the ex-Ansaldo industrial complex will host exhibitions, designers, enterprises, university colleges and several projects on the theme of nomadic design. The exhibition Design Nomade (the first exhibition project to be based on an international call by BASE Milano, under the supervision of Stefano Mirti) features several different examples built around the idea of deft design, conceived for the new needs of contemporary lifestyle: from Itaca, the portable house by Elena Bompani, to WaterBed, the water-floating house by Daniel Durin, to the experimentations of HOMI Smart.

The show is broadened by an installation designed by Rome-based collective Orizzontale. BASE Milano will also host the event “Manifattura 4.0. The challenge for the future of the Italian companies”, organized

by CNA (Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa), presenting two special projects: “Green Smart Living” and “rOBOTRIP | open tools for art and design”, created

by WeMake and Caracol Design Studio and the installation designed

by Raumlaborand Moleskine, which will unveil the creative process behind the Classic Backpack during the Tortona Design Week. Always addressing the theme of nomadic design and part of the exhibition at BASE Milano, Quiuboxby Tomaso Boanoand Jonas Prismontas features two “traveling” structures that will serve as InfoPoints in the area, but will also and more importantly function as incubators of knowledge and know-how. Quibox represents a contact point between the Afro-Colombian community and the making process, a temporary factory for creativity and social action.

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DESIGN DISTRICTS DESIGNERSBLOCK 4TH - 9TH APRIL 11AM - 8PM VIA DANTE 14 20123 INSTAGRAM: @designersblock TWITTER: @designersblock #designersblock www.verydesignersblock.com

PARTICIPATING DESINGERS/BRANDS: CAMILLIA BARNARD CHIBA INSTITUTE OF TECHNOLOGY CHRIS ECKERSLEY ESTONIAN DESIGN HOUSE KYOHIME INTERIOR & DESIGN STELLA SOOMLAIS STUDIO CANDICE LAU

CONTACT: piers@designersblock.org.uk +44(0)794 092 5421

Designersblock Milano 17 will bring together designers from the UK, Italy, Japan, Estonia and Norway with more to be confirmed. As diverse and eclectic as they are, these people and projects share a commitment to narrative, locality, authenticity, quality and craft. Perhaps the strongest link they have is their independence. Designersblock has provided a platform for this spirit since 1998.

Designersblock Milano 2017 is presented by Designersblock together with event partners. Biokip, Consolo Real Espace, Arts Thread, British Consulate - General Milano. This year’s main event partner is BioKip. Biokip is a European creative agency that will be co-organising the 2017 edition of Designersblock in Milan. The agency specialises in event management, production and interactive installations. Biokip has held art expositions and events in Milan for over a decade and in 2011 as an extension of their experiences they held the first proactive art festival in Ibiza. This event, BLOOP International Proactive Art Festival has welcomed an average of 90,000 visitors in the last editions and has created unprecedented waves of trends of Arts & Culture on the famous party island.

The 2017 Designersblock Milano will be the groundwork of these two international organisations with a solid background, independent spirit and passion for design and arts.

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DESIGN DISTRICTS SUPERDESIGN SHOW 4TH - 9TH APRIL 11AM - 8PM SUPERSTUDIO PIÙ, VIA TORTONA 27 INSTAGRAM: @superstudiogroup TWITTER: @SuperstudioG #Superdesignshow2017 www.superdesignshow.com

PARTICIPATING DESINGERS/BRANDS: BEYOND BRAND HABERDASHERY HOOD FURNITURE LIAA LATVIAN DESIGN MATERIAL CONNEXION ITALY MATERIALS VILLAGE PEPSICO

CONTACT: designweek@superstudiopiu.com +39 02422501

Superdesign SHOW, Superstudio’s project for Milano Design Week looks to the future for its third edition. It focuses on research, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.

Superdesign SHOW breaks the mold and is about 360 ° Design: industrial design, art design, crafts copyright, technology, automotive, objects for the home, textiles, decoration, contamination with tradition, and everything that design proposes to move with the times. And yet the design Cities, emerging countries have become the protagonists, the Materials Village with companies that propose projects on innovation and technology of materials.

TIME TO COLOR! is the theme for this year chosen by Superdesign to “paint” their new environments, to invite its exhibitors to think about exhibitions and presentations in which color is part of the language and trends.

PepsiCo presents the project Mix it Up, creating – with Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job, Patricia Urquiola and many others - an exploration between past, present and future, on how food and beverages are consumed in our hyperconnected society.

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DESIGN DISTRICTS VENTURA LAMBRATE 4 - 9 APRIL 10AM - 8PM (SUNDAYS 10AM - 6PM) VIA VENTURA 15, 20134 INSTAGRAM: @VenturaProjects TWITTER: @VenturaProjects #venturalambrate2017 www.venturaprojects.com

PARTICIPATING DESINGERS/BRANDS: CENTRAL SAINT MARTINS FORM&SEEK IKEA FESTIVAL TAKT PROJECT INC. (UN)KNOWN COLLECTIVE 24° STUDIO (24 DEGREE STUDIO) ALISSA VOLCHKOVA ANNA GUDMUNDSDOTTIR ATE ROTE CHUNGJAE KIM COSE DANIEL VAN DIJCK DAVID DEL VALLE DESSISLAVA MADANSKA DIMITRI KRUITHOF DORUS VAN LIESHOUT ERIN TURKOGLU FRANCISCA REYES ALE INDERJEET SANDHU JOSH CARMODY STUDIO KUNIHIRO KOBAYASH DESIGN LAMBERT KAMPS LAURITS PRASNICKI LUIS VEGA × TRIBUTO MAKOTO SUZUKI MAPOÉSIE & ATELIERS PINTON MANIFEST BELLO & BENEDETTO BY NUOVO CINEMA 500 OFF PORTUGAL OLIVELAB OSW-OPEN SOURCE WORKSHOP PETER VAN ACHTER RICK ROSSENHAM ROOS SOETEKOUW SAE HONDA SHELTERSUIT SHINYA OGUCHI 36

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CONTACT: milano@organisationindesign.com +31 302716311

From 4 – 9 April, 128 exhibitors from all over the world will arrive in Lambrate for the 8th edition of Ventura Lambrate. As always, Ventura Lambrate puts a strong emphasis on the development and usage of new materials. During the 2017 edition, a range of projects will show how designers re-think resources, discover new processes and discuss the implications of material use for the environment. The re-evaluation of materials is even more important in a time when technologies are evolving but resources are diminishing. In addition to some in-depth material research, the Ventura Lambrate visitor will be able to see final products showcased, each being the result of unusual materials utilisation or material combinations.

Design processes are in essence social – an aspect that demonstrates the designer’s role and responsibility in society. Every year Ventura Lambrate reveals the importance of collaboration and social change in design. You will find mixed collectives, international academies and a range of different backgrounds all uniting to address social issues. In the 2017 edition we have a total of 36 nationalities and 20 academies.

DESIGN DISTRICTS

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IKEA FESTIVAL FREE SHUTTLE BUS MULTIPLEX LAMBRATE

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IKEA FESTIVAL FREE SHUTTLE BUS TORTONA LAMBRATE

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DESIGN DISTRICTS VENTURA CENTRALE 4TH - 9 TH APRIL 10AM - 8PM (SUNDAYS 10AM - 6PM) VIA FERRANTE APORTI 9, 20125 INSTAGRAM: @venturaprojects TWITTER: @venturaprojects #venturacentrale2017 www.venturaprojects.com

PARTICIPATING DESINGERS/BRANDS: BAARS & BLOEMHOFF DANIEL GONZALEZ ECOPIXEL FABEREXPOSIZE LEE BRROM MAARTEN BAAS BY LENSVELT MM LAMPADARI, NASON MORETTI, SCAPIN PASSAGES by PANTER & TOURRON SALVIATI

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CONTACT: milano@organisationindesign.com +31 302716311

Press release: Since 2010, Ventura Projects has been selecting and showing the latest insights in the fast-changing international design world.

It took two years to find the perfect spot, but Ventura’s founder and director of Organisation in Design, Margriet Vollenberg, has managed once more to locate the ideal place for international designers to present their work during the Milan Design Week. Ventura Centrale is Ventura Lambrate’s big sister and the latest addition to the 8th edition of Ventura Lambrate Milan (4 - 9 April 2017).

“Ventura Centrale has the magic of a busy environment, being located in the warehouses of Milan’s Central Station, combined with the ambience of a place of abandoned beauty.” Its warehouses have been closed off for thirty years and were once used as laboratories, studios and depots. Ventura Centrale offers space to brands with an international reputation that are looking for a unique way to let a large section of the Milan design community experience their work. The first confirmed names are; Lee Broom, MAARTEN BAAS by Lensvelt, Baars & Bloemhoff and Salviati in collaboration with Ben Gorham and Luca Nichetto.

DESIGN DISTRICTS

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DESIGN DISTRICTS ZONA SANTAMBROGIO 12TH - 17TH APRIL 10AM - 8PM VIA SAN VITTORE, 49, 20123 MILANO INSTAGRAM: @zonasantambrogio TWITTER: @ZSantambrogio #zonasantambrogio www.zonasantambrogio.com

PARTICIPATING DESINGERS/BRANDS:

CONTACT: press@zoasantambrogio.com +39 3498874712

Santambrogio area, a recent cultural district of Milan Design Week 2017, in its fifth edition, promotes exhibitions and events in the area between Piazza Sant’Ambrogio and Sempione Park.

CAROLA PASQUINO

In particular presents: RENSKE ROTHUIZEN MAXWELL THE WELL RENSKE ROTHUIZEN DAVIDE GALLI FRANCESCA LIQUORS MARIA DEL VECCHIO GENEVA JACKDAW MENELAVO LUCA TOSCANO MARIA TESTELLI LUCA VISCARDI SARA MONACCHI

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Inhabits Design Village, the first edition of the event dedicated to the housing units, the Sempione Park.

DOUTDESign, the collective of young designers under 35, in via San Vittore 49.

EAT URBAN Street Food Festival , the open-air restaurant locateed in Zona Santambrogio.

There is also a calendar of events dedicated to design and entertainment throughout the week of the Fuorisalone.

The Santambrogio area is one of the youngest of the Fuorisalone scene districts and presents its program of exhibitions and events by promoting them online and through a paper map, which details daily programming of events and during exhibitions Fuorisalone 2017.

Santambrogio is one of the most important areas of the city from a historical point of view, art and culture: the Basilica of Sant’Amborgio, the Museum of Science and Technology, the Foundation Achille Castiglioni, Franco Albini Foundation, are just some of the excellence present in the area.

DESIGN DISTRICTS DOUTDESign is the exhibition that promotes the self-production of young Italian and foreign designers, bringing evidence of a change which now sees the designers/protagonists of the whole process: design, manufacturing, communications, distribution and contamination in the open with the world maker, a fusion which is already shaping the objects around us.

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DESIGN DISTRICTS TRIENNALE DI MILANO 4TH - 9TH APRIL 10.30AM - 10PM PALAZZO DELLA TRIENNALE, VIALE ALEMAGNA, 6 20121 INSTAGRAM: @LaTriennale TWITTER: @LaTriennale #latriennale www.triennale.org

CONTACT: info@triennale.org +39 02724341

La Triennale di Milano’s programming during Salone del Mobile is absolutely jam packed with no less than 18 temporary exhibitions for the duration of the festival. The topics of the events range from 24 creatives designing birdhouses to 5 Italian designers reimaging classical Roman Catholic iconography. In short, the programme is scheduled to be the biggest in the museum’s history. The Triennale has something for everyone and there’s an emphasis on global design, with a list of contributing countries that include Turkey, South Korea, China and many more.

LEXUS INTERNATIONAL LEXUS YET Neri Oxman and her team, The Mediated Matter Group at the MIT Media Lab interprets the heart of Lexus’ creative mindset “YET”. The 12 winning works for the Lexus Design Award 2017 and the retrospective of Lexus’ ten appearances at Milan Design Week are also exhibited.

RIVA1920 HONEY FACTORY (An experimental project by Francesco Faccin) Honey Factory is a spot for producing honey, which contains the traditional beehives to preserve the necessary equipment of its processing. But most of all, it’s an urban information point regarding the ancient and current bee keeping culture. Thanks to the collaboration of Mauro Veca, a professional beekeeper and urban farmer, Francesco Faccin was able to work starting from accurate and reliable information, which is a key condition for an experimental project but scientifically correct.

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DESIGN DISTRICTS DESIGN ASSOCIATION NPO ABLE AND PARTNERS JAPAN DESIGN WEEK IN MILAN 2017

DESIGN ASSOCIATION npo organizes for the first time in Italy the “Takumi Exhibition”, part of the “Able and Partners Japan Design Week in Milan 2017”.

DESIGN FOUNDATION ISTANBUL ENTANGLED Design Foundation Istanbul exhibition “Entangled” sponsored by Koleksiyon, presents 80 selected works by 40 designers and artists from the Design Workshops 2016 programme, including ceramics, glass, felt, papier-mache, jewellery, textile, fashion and lighting design pieces.

KOREA CRAFT AND DESIGN FOUNDATION BETWEEN SERENITY AND DYNAMISM: KOREAN CERAMICS The Korea Craft and Design Foundation presents an exhibition focusing on the traditional art of ceramics, showcasing the work of some of the most illustrious ceramic masters currently working in Korea. The Korean title, “Bupgochangsin”, refers to an expression first used by philosopher Park Ji-won. It means knowing how to make changes based on the old and creating new things, yet not forgetting its roots.

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CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

AIRBNB Tue 4 - Fri 7 Apr 10AM - 6PM Tues 4 April 8.30AM - 10.30AM Corso Magenta 65 20123 Dharine.Surenthiran @camronpr.com @Airbnb @Airbnb

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#airbnbdesign

Airbnb presents Passeggiata: An Airbnb Experience of Milan, curated by Martina Mondadori Sartogo at the private Milanese home Casa degli Atellani. The home will act as a gateway for a series of hosted Experiences, inspired by Airbnb’s official ‘Trips’ platform and led by design influencers. From Architect Matteo Thun to Fabrica’s Creative Director Sam Baron, guests will be able to visit hidden and undiscovered places in Milan which inspire these leading creatives. Within the home, guests will be invited to explore the personal collections of renowned designers such as Dimore Studio and Forma Fantasma. Faye Toogood will reveal her collection of stones and rocks, mementos collected on her travels abroad which inspire her work. Martina will also curate vignettes of work from emerging designers.

ANDRÉ FU Tue 4 - Sun 9 Apr 9.30AM – 6.30PM Wed 5 April Rho Fiera Hall 15 Stand C33 - D26 Judith.Fereday@ camronpr.com N/A @a.f.s.o @andrefuliving

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Acclaimed Hong Kong architect André Fu and his lifestyle brand Andre Fu Living will be presenting a brand new edition of his lighting collection for LASVIT at Euroluce.

Celebrating Fu’s signature language of ‘relaxed luxury,’ his collection entitled TAC/TILE is an ode to a truly tactile material that evokes religious, institutional and monumental architecture. TAC/TILE was inspired by the 1932 Maison de Verre (a.k.a. House of Glass), Czech metropolitan passageways, traditional Chinese tiled roofs, the Flatiron Building, as well as modernist glass blocks. The purist triangular profile became the core form adapted into a spectrum of applications - from table lamps and floor lamps to suspended pendants.

A feature pendent installation shall also be showcased.

BANG & OLUFSEN Tue 4 - Sun 9 Apr Mon 3 April PP: 5PM - 8PM Wed 5 April PP: 9AM – 10AM 4PM - 6PM Via Cusani 5 Rachel.Lipson@ camronpr.com @BANGOLUFSEN

Bang & Olufsen will introduce a NEW way of living with sound with a three part sound experience featuring a sculptural audio installation.

Press Preview Times: 3 April: 5PM - 8PM 5 April: 9AM - 10AM | 4PM - 6PM Location: Via Cusani 5

@BANGOLUFSEN

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BARBER & OSGERBY Tue 4 – Sun 9 Apr N/A Mariposa Club Hall 20, D09 E16 Bellhop Collection Pavilion 13, C09 D18 Tibbo Collection Hall 20, E07 F10

Rachel.Lipson@ camronpr.com @barberosgerby @barberosgerby

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#barberosgerby

London-based design studio Barber & Osgerby will present a series of new products at this year’s Salone. The Bellhop Collection; a new lighting family for FLOS, features a wall, floor, pendant and outdoor range of lamps. Vitra will unveil the new Mariposa Club collection, featuring a new compact sofa and armchair designed to combine spacious comfort and a understated feel through well-balanced proportions.

DEDON will showcase the TIBBO outdoor collection which successfully launched earlier this year and unseen additions including a coffee table, sofa and sun lounger.

Also showing for the first time is a new issue of the B&B Italia Tobi-Ishi table in concrete. They will also launch their first piece designed for Hermès Maison, Palazzo Bocconi, Corso Venezia 48. Finally Edward and Jay will be discussing their working practice as part of the ICON design talks.

CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

BISAZZA Mon 3 - Fri 7 Apr Party Only: Wed 5 April Via Senato, 2 20121 Leslie.Curtis@ camronpr.com @bisazzaofficial @bisazzaofficial

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#BisazzaMilan2017

During Salone del Mobile 2017, Bisazza will present their inaugural collections of Cementiles by design duo Fernando & Humberto Campana and new mosaics by Sydney-based Interior Designer Greg Natale. Inspired by the natural mineral gemstone Agate, the new Cementile range by Estudio Campana reflects the duo’s Brazilian characteristics with vibrant colours and patterns which represent the beautiful cross section of the rock form.

For his first collection with Bisazza, Greg Natale has designed four new mosaic designs; New Malachite, Fragment, Groove and Moire which combine organic designs and geometric patterns, repeated and layered to create one overall striking effect.

CALICO WALLPAPER Tues 4 - Sun 9 Apr 10AM - 8PM Mon 3 Apr 4PM 6.30PM | Cocktail: Wed 5 Apr 7PM – 10PM Via Varese, 12 (Brera) Ashley.Proudfoot@ camronpr.com @calicowallpaper @calicowallpaper

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Calico Wallpaper is pleased to present Imagined Landscape, a series of artfully conceived wallpaper collections by international designers Faye Toogood, Snarkitecture, BCXSY, and Ana Kraš. An exploration of landscapes in various forms, the exhibition offers four unique perspectives on the relationship between sense of place and imagination. Imagined Landscape marks Calico Wallpaper’s first standalone installation during Salone del Mobile and the first time Calico Wallpaper founders Nick and Rachel Cope have commissioned outside designers to create new collections for the brand, which was founded in New York in 2013. Select Calico Wallpaper designs will also be on view at Sé (Spazio Rossana Orlandi) and at Christopher Boots in 5VIE.

CARL HANSEN & SØN - US PRESS ONLY Tue 4 - Sun 9 Apr Thur 6 Apr 8PM – 10PM (Foro Buonaparte) Rho, Hall 5, Stand D10 / Foro Buonaparte 18A via Arco, 20121 Irene.kopitov @camronpr.com

Carl Hansen & Søn will launch new products designed

by Hans J. Wegner, Poul Kjærholm, Ole Wanscher, Naja Utzon Popov and Anker Bak. Locations: Salone del Mobile: Rho, Hall 5, Stand D10 Showroom: Foro Buonaparte 18A via Arco, 20121

N/A @carlhansenandson

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CHRISTOPHER JENNER Tue 4 - Sun 9 Apr 10AM - 8PM Mon 3 April 4PM - 7PM H+ Via Varese, 12, Brera, 20121 Bethan.Beckett@ camronpr.com @jennerstudio @yixingceramics @christopherjennerdesign

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‘The Tea House’ by Christopher Jenner presents Yixing (ee-shing) a new collection of ceramic homeware, made using the renowned purple Zisha clay from Eastern China. Traced back to the North Song dynasty (9601127AD), the material properties were celebrated as the finest in which to brew tea. Through the form of a tea set, plates, storage jars, vases and bowls, Jenner explores the growing desire of today’s consumer for narrative and heritage. Crafted by skilled artisans practicing centuries-old techniques Christopher Jenner’s design puts a contemporary edge on ceramics renowned for their qualities since the 9th century. Enjoy Kusmi Paris tea moments daily from 4 - 6pm in the courtyard. @CAMRONPR

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CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

COMPAC Tue 4 - Sun 9 Apr Tues 4 April 9AM - 11AM Teatro Manzoni Via Manzoni, 42, 20121 Milano Dharine.Surenthiran @camronpr.com N/A @compacsurfaces

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#kryptonite

Luxury surfaces brand, Compac will collaborate with acclaimed artist and designer Arik Levy at MULTIPLEX. Kryptonite, a new sculptural interpretation of the Genesis collection, will be presented across three floors.

Made from an innovative composite of technological quartz, visitors will see an artistic exploration of the material and an exclusive multi-media insight into the innovation and technology behind the making process. Kryptonite will also be deconstructed to form a functional art installation in the gardens of Palazzo Crivelli, where visitors will be invited to interact with the material within Delta Light’s Salone installation.

COS Tue 4 - Sun 9 Apr 10AM - 6PM PP: 3 Apr 1PM 5PM / Party: 5 Apr 10.30PM (invite only) Cinema d’arti, Via Pietro Mascagni, 8 Int: Max.Tobias@ camronpr.com US: BradleyKal.Hagan@ camronpr.com

@COSstores @COSstores

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#COSxStudioSwine #newspring

For this year’s edition of Milan Design Week, COS partners with London-based Studio Swine, an artistic collaboration between Japanese Architect Azusa Murakami and British Artist Alexander Groves. Studio Swine has created an ephemeral installation called ‘New Spring’ centred around a focal sculpture emitting mist-filled blossoms at Cinema Arti, a decommissioned cinema built in the 1930s by Italian architect Mario Cereghini. The installation will draw upon the natural and the industrial, while making minimal use of resources to create an immersive multi-sensory experience. This is COS’s sixth year exhibiting at Milan Design Week and in previous years, the brand has worked with creatives such as Sou Fujimoto, Snarkitecture and Nendo.

ERCOL Tues 4 - Sun 9 Apr Tues 4 April Rho Hall 7 Stand H21 leslie.curtis@ camronpr.com ercol_furniture

British furniture brand ercol will return to Milan to present a range of designs for the home and commercial environment, including a number of new pieces that will launch exclusively at the fair, including the Marino Chair in Leather and the Marino Three-Seater Sofa.

Hand-crafted in the finest woods and exuding quality workmanship, these pieces will be available from May 2017. ercol’s Chairman, Edward Tadros and International Sales Manager Henry Tadros will be at the stand throughout Salone del Mobile.

ercol_UK

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FLOS - UK PRESS ONLY Tue 4 - Sun 9 Apr 9.30AM – 6.30PM N/A Rho Fiera Pavilion 13 Booth C09 – D18 Sahar.Beyad@ camronpr.com @FlosWorldwide flos_worldwide

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Flos will be present at Rho Fiera, with a booth designed by Calvi Brambilla architects at Euroluce.

They will feature collections from their FLOS Home, architectural and outdoor ranges. New products by renowned designers such as Philippe Starck, Michael Anastassiades, Konstantin Grcic, Barber & Osgerby, Ronan and Erwan Bouroullec, Vincent Van Duysen and Piero Lissoni will be showcased, as well as new entries from Nendo and Formafantasma.

Additionally, Flos and Baccarat present a special project design Philippe Starck at Flos store: Corso Monforte 9, Milan, 4 - 9 April | Cocktail party 6 April, 6.30PM 9.30PM

CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

HORIZN STUDIOS Tue 4 - Fri 7 Apr 10AM - 6PM Tues 4 April 8.30AM - 10.30AM Corso Magenta 65 20123 Laura.Kennedy@ camronpr.com @HoriznStudios @HoriznStudios

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For Salone del Mobile 2017, Horizn Studios will present a curated exhibition of personal travel essentials revealed by 10 influential figures in design at Casa degli Atellani, alongside Airbnb’s Passeggiata exhibition.

Each collection of personal effects will be displayed for public viewing and will be complemented by a mobile charging valet.

DESIGNERS: CRISTINA CELESTINO, JJ MARTIN, KELLY BEHUN, MICHAEL ANASTASSIADES, ROSSANA ORLANDI, SAM BARON, SHANTELL MARTIN, PHILIPPE MALOUIN, VIRGIL ABLOH AND YVES BEHAR.

IKEA FESTIVAL Tue 4 – Sun 9 April 10AM- 8PM PP: Tue 4.30PM Dezeen x IKEA Party: Wed 7PM - 10PM Officina Vertura 14

Judith.Fereday@ camronpr.com @ikeatoday @ikeatoday

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Taking place over six days between the 4–9th of April during Salone del Mobile, the IKEA Festival ‘Let’s Make Room For Life’ invites visitors from all over the world to share in a vibrant programmeof design, live acts and happenings that will entertain, educate and inspire. The festival will provide a place to rest and refresh during the busy Salone with tempting food and drink options, comfortable seating and plenty of recharging points.

There will be free buses running every half an hour from Multiplex and Tortona to take visitors directly to the IKEA Festival.

#IKEAfestival

KINNASAND SHOWROOM - UK & US PRESS ONLY Tue - Fri 10AM– 9PM / Sat - Sun 10AM – 6PM PP: Mon 4PM-7PM Cocktail: Thur 6 6.30PM - 9PM Corso Monforte 15 20122 Charlotte.Kaplan @camronpr.com @kinnasand @kinnasand

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#Kinnasand

This Salone del Mobile Kinnasand will present the installation Shields, created by Studio Wieki Somers, in the showroom in Corso Monforte 15. At the invitation of Kinnasand to respond to the brand’s new collection CONSTRUCTURE, Studio Wieki Somers presents a rhythmic and playful installation at this year’s Salone del Mobile. Consisting of a mobile and panels with textiles from and inspired by the new collection, the installation takes its viewers on a journey of structures, play, rhythm and light. The panels, made of semi-transparent textiles and movable wooden strips, will divide the space by allowing light through in different layers.

KVADRAT AT THE FAIR - UK & US PRESS ONLY Tue 4 - Sun 9 Apr Tue 4 April Rho Fiera Hall 20 Stand F18 Charlotte.Kaplan @camronpr.com @kvadrattextiles

At this year’s fair, within the updated version of The Cut

by Neri&Hu, Kvadrat will present new colours of Canvas 2, Steelcut Trio3, new textile Recheck by Giulio Ridolfo, and new products Pine and Mapel by Åsa Pärson.

Danskina will also present a new rug Semis by Ronan & Erwan Bouroullec, Timber by Hella Jongerius and the latest designs Reap, Merger and Burrow which launched earlier this year.

@kvadrattextiles

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#kvadratsalone2017

@CAMRONPR

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CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

KVADRAT REALLY - UK & US PRESS ONLY Tue 4 - Sun 9 Apr Wed 5 April 4PM - 5PM Project B Gallery Via Maroncelli 7 20154 Charlotte.Kaplan @camronpr.com @kvadrattextiles @kvadrattextiles

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Emerging in response to the urgent global issue of waste, Really is a new initiative, in partnership with Kvadrat, to upcycle end-of-life textiles into new materials for design and architecture. In Milan, Max Lamb demonstrates the potential uses of Solid Textile Board, a material designed for the circular economy and Christian Meindertsma illustrates the making of the new material. The installation in Milan will consist of a series of benches using an engineered board made from end-of-life cotton and wool textiles sourced from fashion, industry and households.

#kvadratsalone2017 #kvadratreally

KVADRAT SHOWROOM - UK & US PRESS ONLY Tue - Fri 10AM – 9PM / Sat - Sun 10AM – 6PM PP: Mon 4PM-7PM Cocktail: Thur 6.30PM - 9PM Corso Monforte 15 20122 Charlotte.Kaplan @camronpr.com

The Kvadrat showroom will present MASK, an installation using a single element, textile, by GamFratesi, celebrating the launch of Canvas 2 and Steelcut textiles

by Giulio Ridolfo. Using the iconic shape and expressions of ancient masks, the repetition will create a playful installation while also emphasizing both textiles and presenting new colours.

@kvadrattextiles @kvadrattextiles

#

#kvadratsalone2017

LEXUS DESIGN AWARD - US PRESS ONLY First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth PP: Mon 3 Apr anniversary. The theme for the award, ‘Yet,’ inspires La Triennale di us to find synergy by fusing seemingly incompatible Milano, Viale Alemagna 6 goals, such as spacious yet aerodynamic design, and gillian.sturtevant@ is the philosophical soul of Lexus innovation. Four of camronpr.com the twelve finalists were chosen to prototype their designs, under the mentorship of globally recognized @LexusInt creators Snarkitecture, Max Lamb, Elena Manferdini @lexusdesignaward and Neri & Hu. The four completed prototypes will be featured as part of the Lexus exhibition at this year’s # #LexusDesignAward #MilanDesignWeek Milan Design Week.

Tue 4 – Sun 9 Apr

LEXUS DESIGN EVENT - US PRESS ONLY The ‘LEXUS YET’ exhibition marks the tenth year for Lexus at Milan Design Week, highlighting the brand’s PP: Mon 3 Apr long standing passion for design and innovation.

To celebrate this significant juncture, Lexus enlisted La Triennale di Milano, Viale acclaimed Architect, Designer and Professor Neri Alemagna 6 Oxman of the MIT Media Lab and her research and gillian.sturtevant@ design team, The Mediated Matter Group. Oxman and camronpr.com her Mediated Matter Group will express the Lexus ‘YET’ @LexusInt philosophy and 2017 Lexus Design Award theme in an immersive multi-dimensional installation of light and @lexusdesignaward shadow brought together through a novel technology #LexusDesignAward developed by the team.

Tue 4 – Sun 9 Apr

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#MilanDesignWeek

CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

MUJI Mon 3 – Sun 9 Apr Tues-Sat, 10AM -7.30PM Sun- Mon 11AM - 7.30PM N/A Corso Buenos Aires, 36, 20124 Milano kerry.lynch@ camronpr.com N/A @Muji_italia

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#muji #tatazumai

Following successful exhibitions in New York and Paris, Japanese retailer MUJI is bringing Tatazumai, a limited edition collection and exhibition of artisanal household objects, for Milan Design Week. The collection was created by six contemporary Japanese artists and will be presented by the artists themselves and available for purchase throughout the week in-store. The exhibition includes decorative household objects by glass artist Kazumi Tsuji, boxes and other mixed-material wares from artist Michiko Iwata, ceramic items by artist Keisuke Iwata, kitchenwares from both the wood designer Ryuji Mitani and ceramist Masanobu Ando, and clothing from the textile artist Akiko Ando.

ROSSINAVI N/A Weds 5 April 9AM – 11AM Via Clerici 1, Brera 20121 Milano Metro: Cordusio Adnan.Abbasi@ camronpr.com @Rossinavi

Italian ship builder Rossinavi will host an intimate press breakfast together with interior architect Achille Salvagni to reveal the materials, technologies and innovations behind Rossinavi’s latest superyachts, Endeavour and Longitude. Developed in collaboration with Salvagni, who has incorporated a number of unexpected materials into the design of the boats, the presentation will showcase the unique interior and exterior features of the yachts.

@Rossinavi

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#rossinavi

SALONE DEL MOBILE.MILANO - UK PRESS ONLY Tue 4 – Sun 9 Apr Tues 4 April 9.30AM Fiera Milano (Rho) Anne.Valibhoy@ camronpr.com @iSaloniofficial @iSaloniofficial

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#SalonedelMobile

Salone del Mobile.Milano will return for the 56th Exhibition, which runs between Tuesday 4th and Sunday 9th April at the Fiera Milano Rho. The Salone Internazionale del Mobile is subdivided into three sections: Classic, Design and xLux, a sector dedicated to timeless luxury reinterpreted with a contemporary touch, which launched successfully last time round.

Biennial events taking place alongside the Salone offer enormous synergies: Euroluce in Pavilions 9-11 and 1315, and Workplace3.0 in Pavilions 22-24, as well as the International Furnishing Accessories Exhibition and SaloneSatellite. Alongside the many products on show, Salone del Mobile.Milano will present a special exhibition DeLightFuL, curated by Simone Ciarmoli.

SPACE COPENHAGEN Tues 4 – Sun 9 Apr 10AM – 6PM Tues 4 April 10AM – 4PM Officina 31, Via Tortona 31, 20144 Tim.Monaghan@ camronpr.com

For Salone del Mobile 2017, Space Copenhagen will present the “Slow Collection” a new range of beautifully crafted wooden furniture for Stellar Works. Inspired by the chair the duo designed for restaurant 108 in Copenhagen, the collection includes lounge and dining chairs, with and without arms, a dining table and a coffee table.

N/A @spacecopenhagen

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#SpaceCopenhagen

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CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

SWAROVSKI Mon 3 - Sun 9 Apr PP: Tues - Thur 9AM – 10AM Party: Tue 4 April Palazzo Crespi, Corso Venezia, 20 20122 Anne.Valibhoy@ @camronpr.com @Swarovski @Swarovski

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#AtelierSwarovskiHome

At the stunning 19th century Palazzo Crespi, Swarovski will present the new collections from Atelier Swarovski Home. Building on last year’s debut collection, the latest evolution of Atelier Swarovski Home will feature new decorative, functional and covetable objects for the home combining crystal with a mix of materials.

The new range includes a series of table top accessories designed by emerging and established talents including; Studio Brynjar and Veronika, Barbara Barry, Andre Kikoski, Aldo Bakker and Tomás Alonso.

Attendance must be confirmed via atelierswarovskihomemilan.eventbrite.co.uk Limited capacity to 200 per day and no large groups

SWAROVSKI AT THE FAIR Tue 4 - Sun 9 Apr N/A Rho Fiera, Pavilion 11, Booth E27/F22 Anne.Valibhoy@ @camronpr.com @Swarovski @Swarovski

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#SwarovskiLighting #crystalsfromswarovski

At Euroluce Swarovski will present iconic designs from the celebrated Swarovski Crystal Palace chandelier range. New additions to this range include the ‘Glaciarium’ collection of crystal lighting components and chandeliers by Fredrikson Stallard with two new chandeliers, ‘Rock’ and ‘Paradisium’. Swarovski will also present new contemporary lighting collections, including ‘Selene’ – a one-of-a-kind lighting fixture made up of uniquely shaped interlocking crystal puzzle pieces, and classic Schonbek designs, including ‘Sarella’ – an instant heirloom featuring a waterfall of metal leaves and crystal beading, glimmering within a circular form.

VITRA - US PRESS ONLY Tue 4 - Sun 9 Apr 9.30AM - 6.30PM Booth tours by appointment Rho Fiera, Hall 20 Stand D09/E16 Ashley.proudfoot@ camronpr.com @vitra @vitra

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#vitra

Vitra presents new introductions to the Home Collection, including new works by designers Antonio Citterio, Barber Osgerby, Hella Jongerius, and Ronan & Erwan Bouroullec. Focusing on new soft seating, Citterio’s elegant Grand Sofà will be shown alongside new variations of Barber Osgerby’s Mariposa Collection. The Bouroullecs have experimented with new energy and shapes that will debut in the form of a new Softshell Side Chair. Hella Jongerius, Vitra’s Art Director for Colours & Materials and author of the Vitra Color & Material Library, will introduce a new leather version of the East River Chair, which was originally developed for the United Nations Delegates Lounge in New York.

WONDERGLASS Mon 3 - Sun 9 Apr Mon 3 April 4PM - 6PM Via Senato, 2 20121 Chloe.Boucouvalas @camronpr.com @WonderglassLtd @WonderglassLtd

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#WonderGlass

#BetweenTimeandLight

In a special lighting installation at Istituto dei Ciechi, WonderGlass will present a new collaboration with Marcel Wanders, new collections by Nao Tamura and innovative designs by Hideki Yoshimoto. The new modular chandeliers by international design talent, Marcel Wanders are inspired by Japanese calligraphy and created out of hand blown Murano glass. The sculptural new collection, gracefully creates spatial and versatile light installations when clustered or by itself. WonderGlass will also present a new collection of lighting by Nao Tamura and innovative designs by Hideki Yoshimoto. Existing pieces by Dan Yeffet and Zaha Hadid will also be on display in the palazzo space.

CAMRON CLIENTS IN MILAN

: PRESS PREVIEW

YABU PUSHELBERG 4 - 9 Apr Stellar Works: 10-12 Tues 4 April Henge: 1-3 PM Tues 4 April Linteloo: 11-12 PM Wed 5 April Lasvit: 1-3 PM Wed 5 April

See main text Tim.Monaghan@ camronpr.com @yabupushelberg @yabupushelberg @george.glenn

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#yabupushelberg

For Salone del Mobile 2017, Yabu Pushelberg will present its largest number of product launches to date. With Stellar Works, the firm will show eight new designs for its Blink Collection. Yabu Pushelberg will also unveil a desk and vanity for Glas Italia at the fairgrounds, as well as new furniture for Dutch brand Linteloo. At this year’s edition of Euroluce, the studio worked with lighting brand Lasvit to produce a collection of pendants featuring cut and hand blown crystal. Also in Milan, the designers will present a new outdoor furniture collection with Tribu and a series of sand-casted tables for Henge.

YP Locations in Milan: Stellar Works: Officina 31, Via Tortona 31, 20144 Milano, Henge: Hall 16, Booth B34, Henge Showroom, 7 Via della, Spiga Glas Italia: Hall 16, Booth C23/D18, Lasvit: Euroluce, Hall 15, Booth C33/D26, Tribu: Hall 20, Booth A07/B06, Linteloo: Hall 6, Booth B24

YVES BEHAR - FUSEPROJECT Yves Behar’s design studio Fuseproject, in collaboration with Samsung, will present its latest innovation in home N/A entertainment The Frame at the Samsung District - Samsung Arena c/o Samsung District during Salone. The Frame is a beautiful display designed via M. Bongiorno 9 specifically to bring walls to life whether in use or not.

- B&B Italia When The Frame is not being used as a television, the Via Durini 14 display goes into ‘art mode,’ an art platform with over rachel.lipson@ 100 exclusive works of art across 10 diverse genres to camronpr.com choose from, allowing the display to become a virtual @fuseproject museum in the home. The Frame is a sensor based display @yvesbehar that can adapt to the environment throughout the day with automated brightness and presence capabilities, @yvesbehar in addition to being customizable, with several natural frame materials to choose from. The Frame is not just # #SamsungTheFrame another television, but a new experience of displays in the home.

Tue 4 - Sun 9 Apr 11 AM – 8 PM

@CAMRONPR

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On behalf of Neale Whitaker editor of VOGUE LIVING & Emma Elizabeth creative director of LOCAL DESIGN We look forward to celebrating Australian Design with you, during this years Milan Design Week.

WEDNESDAY APRIL 5TH 7-10PM WITH WINES BY BIRD IN HAND | DESIGNERS | EMMA ELIZABETH TOM FEREDAY DOWEL JONES KATE BANAZI x RYAN McGOLDRICK ROSS GARDAM CHRISTOPHER BOOTS CHARLES WILSON ACV STUDIO JON GOULDER ADAM GOODRUM TOM SKEEHAN RSVP info@localdesign.com.au

Louis Vuitton presents Objets Nomades collection 4-9 April

Atelier OĂŻ Barber & Osgerby Damien Langlois-Meurinne Fratelli Campana GwenaĂŤl Nicolas India Mahdavi Maarten Baas Marcel Wanders Nendo Patricia Urquiola Raw Edges Tokujin Yoshioka Location: Palazzo Bocconi, Corso Venezia, 48

“When the ordinary becomes precious” 4-9 April

Celebrating the release of the new Juste un Clou Ecrou, Cartier will host an exclusive exhibition exhibiting at the Salone del Mobile in Milan between 4 and April 9, 2017.

The exhibition will be hosted at the Garage San Remo, a landmark on the Viaof the Fosse Ardeatine, in the heart of the city under the theme “When the ordinary becomes precious”.

The exhibition space will be transformed with a theme around gold to express a dialogue between the mechanical and jewelry, craft and design. The space will be curated by Puerto Rican artist based in New York, Desi Santiago.

Location: Garage San Remo, Via Fosse Ardeatine

Christopher Jenner Presents

THETEAHOUSE

COCKTAILOPENING Wednesday, 5th April 7 - 9pm H+ Via Varese, 12 Brera 20121 Milano R S V P - Bethan.Beckett@camronpr.com yixingceramics yixingceramics

Punkt. at the Salone del Mobile 2017, Milan, Italy

‘A Matter of Perception: Linking Minds’ 4-9 April 2017 Palazzo Litta Corso Magenta 24 20123 Milan

Really: designing materials for circularity Responding to the urgent global issue of waste, Really is a new initiative, in partnership with Kvadrat, to upcycle end-of-life textiles into new materials for design and architecture.

Our first product Solid Textile Board launches with projects

by Christien Meindertsma and Max Lamb.

Press preview Max Lamb and Christien Meindertsma Wednesday 5 April 2 pm – 4 pm Interviews with designers Max Lamb and Christien Meindertsma upon request 4 pm – 5 pm Press preview with the designers 5 pm – 6 pm Panel discussion with Max Lamb and Christien Meindertsma, advisor for sustainable innovation and circular economy Clare Brass and curator Jane Withers on the challenges of designing for a circular economy.

6 pm – 9 pm Drinks

Really Project B Gallery Via Pietro Maroncelli, 7, 20154 Milan Opening hours 4 – 7 April, 10 am – 8 pm 8 – 9 April, 10 am – 7 pm

Please RSVP to Charlotte Kaplan charlotte.kaplan@camronpr.com

CARWAN GALLERY BEIRUT presents

DRAWING OBJECTS

by SIGVE KNUTSON 2 SOLO SHOWS IN MILAN For the occasion of Milan Design Week Carwan Gallery is proud to internationally launch the objects of Sigve Knutson, and to support his compelling design trajectory with two solo exhibitions. Sigve Knutson (b. 1991, Norway) is an experimental designer based between Oslo and Eindhoven. He obtained an MA in Contextual Design at Design Academy Eindhoven in 2016. His practice is motivated by a drawing mentality and a fascination for the intuitive and playful rather than the smoothened and planned. Through a series of methods and material combinations that allows for intuition and spontaneous actions, he aims to make his objects in the same free way as he would make a drawing.

Knutson developed this project to explore how a designer might work if the qualities of drawing, without waning one’s original intuitions, were applied to the various phases of production.

During the production process, the designer’s rich personal imagery is translated and transformed, smoothed and filtered. There is a gradual decline of the original intuitions. By connecting drawing to crafts, for instance, a new range of methods and ways of making objects emerges. Traces and marks from the production are left visible on the surface of the objects, making a stronger connection with the drawings. The intuitive and personal are not smoothed away, but they become the foundations from which objects are born.

PRESS PREVIEWS AND COCKTAIL SENATO HOTEL MILANO – MONDAY APRIL 3 from 3 TO 7 PM VIA SENATO 22, MILAN

PALAZZO GORANI – 5VIE – SUNDAY APRIL 2 from 5 TO 8 PM PIAZZA GORANI 6, MILAN

WWW.CARWANGALLERY.COM

TOP TEN HOTELS THE FOUR SEASONS Found in downtown Milan, The Four Seasons Milan is the perfect place for breakfast meetings, having a quiet drink in their beautiful garden and meeting people that have come to Milan for Salone. One of our absolute favourites, it’s only a kilometre away from the Duomo and only a four minute walk to the nearest metro station.

N/A

+39 02 77088

Via Gesù, 6/8, 20121 Milano

fourseasons.com/milan

THE BULGARI The Bulgari is located on a private street in downtown Milan in a beautifully renovated 18th century palazzo. This means that, weather permitting, that the outdoor garden is a relaxing place to end a long day and meet for drinks.

The garden itself is 4000-square-metre private garden, which is a natural extension of the nearby Botanical Garden.

carlton.milano@baglionihotels.com

+39 02 805 8051

Via Privata Fratelli Gabba, 7b, 20121 Milano

baglionihotels.com

THE PARK HYATT The Park Hyatt offers the most central of locations in Milan, overlooking the famous Galleria Vittorio Emanuele II and a few steps from Piazza del Duomo and the Alla Scala opera house. Its location right in the heart of Milan mean that the Hotel is the perfect place of an early breakfast meeting or an aperitivo.

milan.park@hyatt.com

+39 02 8821 1234

Via Tommaso Grossi 1, Milan

milan.park.hyatt.com

THE SENATO A new hotel in Milan and shortlisted on Wallpaper’s best Urban hotels of 2016, Senato is a new Camron favourite. The interiors feature plenty of amazing design fixtures and names but the jewel in Senato’s crown is their bar found at the back of the hotel. Its garden allows you to relax with a delightful aperitivo in the Milanese sun.

info@senatohotelmilano.it

+39 02 781236

Via Senato, 22, 20121 Milano

senatohotelmilano.it

HOTEL VIU MILAN Another new addition to the hotel scene in Milan, the Hotel Viu is a member of the prestigious design hotels group. The hotel boasts an in-house Michelin starred chef but the newly built 124-room property is the only hotel rooftop in Milan with an outdoor swimming pool and stunning 360-degree views of the city skyline.

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info@hotelviumilan.com

+39 02 8001 0910

Via Aristotile Fioravanti, 6, 20154 Milano

hotelviumilan.com

TOP TEN HOTELS NYX This hotel features a rooftop terrace on the 12th floor with views on Milan skyline and is only a 3-minute walk from Stazione Centrale Train Station. It’s also incredibly close to the Milan Fashion District for those shoppers out there. NYX’s modern stone exterior also houses a bright restaurant with an artsy patio, which is well worth a visit.

info.NYXmilan@leonardo-hotels.com

+39 02 2217 5500

Piazza Quattro Novembre, 3, 20124 Milano

leonardo-hotels.com/nyx-milan

PRINCIPE DI SAVOIA Principe di Savoia overlooks the Piazza della Repubblica and has been in existence since the 1920s. Since inception, it has been an important part of Milan’s luxury hotel scene and its décor references its history with lush fabrics and colour schemes. If you want an authentic negroni, this is the place to come!

info.hps@dorchestercollection.com

+39 02 62301

Piazza della Repubblica 17, Milan

dorchestercollection.com

MAGNA PARS HOTEL Off the tourist trail and a must for those tired of the action packed programming of the festival, Magna Pars Hotel is found in the seclusion of Zona Tortona.

Magna Pars features a beautiful hidden garden that is overflowing with flora that makes for a peaceful espresso. It’s smaller and more quaint but still undeniably excellent.

Info@magnapars.it

+39 02 833 8371

Via Vincenzo Forcella, 6, 20144 Milano

magnapars-suitesmilano.it

BAGLIONI HOTEL CARLTON The Baglioni is an old fashioned hotel, with glossy interiors, situated in the heart of the city and close to the main luxury shopping streets. It’s perfect for an afternoon aperitivo and also serves a brilliant breakfast.

carlton.milano@baglionihotels.com

+39 02 77077

Via Senato, 5

baglionihotels.com

MANDARIN ORIENTAL HOTEL The Hotel itself is housed with a beautiful 18th-century buildings, which is only a 4-minute walk from the popular Teatro alla Scala. This sleek, luxury hotel is also 1 km from Milan Cathedral, which boasts fantastic interior design of each room.

momln-reservations@mohg.com

+39 02 8731 8888

Via Andegari, 9

mandarinoriental.com/milan

@CAMRONPR

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MEET & EAT: ROSSANA ORLANDI

BIANCA RESTAURANT

BIOESSERÌ BY NATURASÌ

This restaurant offers an incredible selection of seafood with immaculate presentation. The interior offers a minimalist look with an all-white decor. A must visit!

The best healthy brunch you’ll find in Milan with fresh, high quality ingredients and an extensive menu that caters for vegetarians, vegans and meat-eaters!

12PM - 3PM, 7PM - 1AM Sat: 7PM - 1AM Sun: 12PM - 3PM, 7PM - 1AM

+39 02 4540 9037

Via Bartolomeo Panizza, 10,

speziobianca.it

11:30AM - 3:30PM, 6PM - 11PM

+39 091 76 57 142

Sat - Sun: 11:30AM - 3:30PM Via E. De Amicis, 45

bioesseri.it

CALIFORNIA BAKERY

ROSSANA ORLANDI

A bridge between historical and contemporary Milan, California serves as a bakery and a restaurant while also offering a take away service for food on the go. A great option for brunch.

Located in an ancient building in the Magenta neighbourhood, Rossana Orlandi’s café offers delicious treats including biscotti, mortadella and tortas.

8AM - 12AM Sat - Sun: 9AM - 12AM Via San Vittore, 2

+39 02 3981 1750

10:30AM - 7:30PM

+39 02 467 4471

californiabakery.it

Via Matteo Bandello, 14-16

rossanaorlandi.com

OSTERIA CON VISTA

ZERO

Formerly known as the Terrazza Triennale, Osteria con Vista recently had a makeover and now sells a seafood specific menu.

Innovative and colourful Japanese cuisine in a sleek, contemporary dining room with an intimate sushi bar.

10AM - 8:30PM Thurs: 10:30AM - 11PM Viale Alemagna, 6

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+39 02 3664 4340

6:30PM - 11PM

+39 02 4547 4733

osteriaconvista.it

Corso Magenta, 87

zeromagenta.it

MEET & EAT: CENTRAL MILAN

AL MERCATO

EATALY SMERALDO

An intimate dining space where two of Milan’s greatest chefs pay homage to the almighty burger. The best burger you will have in Milan, fact! Al Mercato also offers a menu that features modern Italian cuisine.

Eataly is designed as a recreation of an 18th century theatre that provides live music every evening, complete with a boutique market and open air terraces.

12:30PM - 3PM, 8PM - 12AM

+39 02837 3963

12PM - 3PM, 7PM- 11PM

+39 02 4949 7301

Sun: 12:30PM - 3:30PM Via Sant’Eufemia, 16, 20122

al-mercato.it

Piazza 25 Aprile, 10

eataly.net

FILIPPO LA MANTIA

GIACOMO ALL’ARENGARIO

At the site of the former Dolce & Gabanna store, this Sicilian eatery offers delicious Italian delights and always has a buzz of happy, well-fed customers.

Traditional Milanese dishes and bistro-style meat plates served in a beautiful Art Deco-style space with a terrace that offers amazing view of the piazza below.

7:30 AM - 1AM

+39 02 7000 5309

12PM - 12AM

+39 02 7209 3814

filipplamantia.com

Via Guglielmo Marconi

giacomoarengario.com

Sun: 7:30AM - 3PM Piazza Risorgimento

BAR LUCE AT PRADA FOUNDATION

REPLAY THE STAGE

Bar Luce is not exactly in Central Milan but is too fantastic to miss off! Situated in the Prada Foundation and boasting a design aesthetic by film director Wes Anderson, it’s a must!

Offering modern Milanese cuisine, with a blend of Italian tradition, Replay the Stage offers a high-end bar, restaurant and retail fashion shop in this unique brand.

9AM - 9PM Mon/Weds/Thurs 9AM - 10PM Fri/Sat/Sun Closed Tues Largo Isarco, 2

+39 02 5666 2611

12:30PM - 3PM, 7PM - 11PM No lunch service on Sat or Sun

+39 02 6379 3539

fondazioneprada.org

Piazza Gai Aulenti

replaythestage.com

@CAMRONPR

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MEET & EAT: ZONA TORTONA

AL FRESCO

AL PONT DE FERR

The restaurant is a breath of fresh air, filled with a cosy interior and natural light, serving modern Italian cuisine. With a garden full of various floriculture, Al Fresco offers a green haven in the city.

If you want to experience a meal you’ll never forget, Al Pont de Ferr is your perfect choice. With fresh ingredients cooked to perfection this Michelin starred restaurant can’t be missed.

12:30PM - 3PM 7:30PM - 1AM

+39 02 49533630

Via Savona, 50, 20144 Milano

alfrescomilano.it

12:30PM - 2:30PM

+39 02 8940 6277

8PM - 11PM Ripa di Porta Ticinese, 55

pontdeferr.it

DA NOI IN

FONDERIE MILANESI

Located in the chic, smart and refined Magna Pars Hotel, Da Noi In features the cuisine of chef Fulvio Siccardi.

This rustic restaurant has great atmosphere, offering a relaxing alternative to the buzzing Milanese streets. Our idea of the perfect stop for an aperitivo.

12:30PM - 2:30PM 7:30PM - 10:30PM Closed Sun Via Forcella 6

+39 02 837 81111 magnapars-suitesmilano. it/da-noi-in/

12:30PM - 3PM 7PM - 2AM Via Giovenale, 7

+39 02 3652 7913 fonderiemilanesi.it

DAMM ATRÁ

LANGOSTERIA 10

A hidden gem of Milan, Damm Atrá offers delicious authentic cuisine in a relaxed environment. It’s a reasonable walk outside of Zona Tortona but well worth it!

You’ll find everything from platters to carpaccio, tartare to pasta to fish-centric entrée plates. The sea urchin pasta, when available, is outstanding.

Oyster lovers will enjoy the thorough selection.

7:30PM - 1AM Closed Sat & Sun Via Elia Lombardini, 1

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+39 02 5811 1224

7:30PM - 12AM, Closed Monday

+39 02 5811 1649

dammatra.it

Via Savona 10

langosteria.com

MEET & EAT: BRERA

BJĂ–RK

FIORAIO BIANCHI

A great place for lunch, afternoon tea, aperitifs and dinner that come with a rich bank of delicacies to be enjoyed in the restaurant or on the go.

A beautiful rustic-chic cafĂŠ and florist, filled with flower arrangements and greenery. The perfect pit stop for Italian fare with a modern twist.

Mon - 6PM - 12AM Tues - Sat - 12PM - 12AM Via Panfilo Castaldi 20

+39 02 4945 7424

8AM - 11PM

+39 02 655 5741

bjork.it

Via Montebello 7

fioraiobianchicaffe.it

OSTERIA BRUNELLO

IL VERDI

Founded in 2008, but renovated and enlarged in 2015, Osteria Brunello offers classic Italian fare, served in a beautiful restaurant.

Il Verdi offers predominantly Lombard cuisine with a flair for global trends and developments. Il Verdi is the restaurant of renowned chef Federico Trobbiani.

See website for details

+39 02 659 2973

12:30PM - 11PM, Closed Sunday

+39 02 659 0797

Corso Garibaldi, 117

osteriabrunello.it

Piazza Mirabello 5

ilverdi.it

FONDAZIONE FELTRINELLI

DA MARTINO

Not exactly Brera but we had to put it in! Recently built by the renowned architecture firm Herzog & de Mueron, the spectacular building is certainly one to see!

Located close to Garibaldi Station, Da Martino offers an authentic Italian experience in a beautifully quaint interior. It is not modern and does not boast a slick interiors but the food is delicious!

Mon - Fri - 9AM - 1PM 1:30PM - 6PM

+39 02 495 8341

12:30PM - 2:30PM 7PM - 11PM

+39 02 655 4974

Viale Pasubio, 5

fondazionefeltrinelli.it

Via Carlo Farini, 8

N/A

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MEET & EAT: VENTURA LAMBRATE

IKEA FESTIVAL

NUOVO MACELLO

This year’s premier event of Salone will feature a blockbuster list of programming, with talks, music and also food! There will be culinary delights making the festival unmissable!

A family run business that has been a staple of Milan’s restuarant community for 58 years. Serving traditional Milanese cuisine that offers a fantastic and authentic experience.

N/A

Press Preview: 4:30PM Wednesday - Sunday: 9AM - 9PM

Via Privata Giovanni Ventura, 14

12PM - 2PM, 8PM - 10:15PM

+39 02 5990 2122

Sat: 8PM - 10:15PM, Closed Sun facebook.com/IKEAtoday

Via Cesare Lombroso, 20

trattoriadelnuovomacello.it

NU

GELATERIA ICE DREAM

Nu specialises in Sushi and Chinese dishes at a reasonable price. Their selection of Aperitivos are standout and a must!

Some of the best ice cream in Milan can be found at Gelateria Ice Dream. With another location in Rome, this ice cream empire specialises in its pistacchio flavour.

12:30PM - 2:30PM, 7:30 PM - 11:30PM Closed Sun Via Feltre, 70

+39 02 2641 3212

12:00 - 21:00

N/A

Via Crescenzago 36

+39 02 2641 0075 icedreamgelato.it

MANGIAFUOCO BRACERIE

LA CAPPELLETTA

Actually located in the area of Sergate, which is only 0.5KM from Lambrate, Mangiafuoco Bracerie offers classical Italian cooking as well as working as outstanding steak!

A cosy, popular and authentic eatery found very close to the Lambrate area of Milan. Packed with locals, which is always a telltale sign for an excellent restaurant.

12:30PM - 2:30PM, 7PM - 10PM Sat: 7:30PM - 10:30PM Via Cassanese 35

168

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+39 331 701 1090

12:30PM - 2:30PM,

N/A

Via Carlo Bertolazzi, 26

7PM - 11:30PM

+39 02 215 1456 trattorialacappelletta.it

MEET & EAT: BARS

BAR BASSO

BAMBOO BAR

Bar Basso needs absolutely no introduction. All we can say is that we look forward to seeing you here at 1AM!

Found in the heart of Milan’s district and near the city centre, the Armani/Bamboo Bar is a soughtafter venue, with an incredibly stylish interiors and an high-end clientele.

9AM - 1.15AM CLOSED TUES Via Plinio, 39, 20020 Milano

+39 02 2940 0580

9AM - 1AM

+39 02 8883 8888

barbasso.com/main

Via Manzoni Alessandro, 31

armanihotelmilano.com

BAR 66

LACERBA

The Marriott Hotel in Milan is host to one of the best bars in the whole city. Featuring a decadent interiors, the menu is home to classic Italian cocktails.

A small and simple restuarant, serving modern Italian dishes and seafood, boasts an authentic Italian Bar. The initimacy of the space adds to the great atmosphere!

10AM - 12AM

+39 02 48521

11:30AM - 3PM, 6PM - 1AM

Via Giorgio Washington, 66

marriott.co.uk

Via Orti, 4

Sat: 6PM - 2AM, Closed Sun

+39 02 545 5475 lacerba.it

MAG CAFÉ

MIO BAR

Situated off one of the beautiful canals in the Navigli district, the Mag Café boasts an ethos that views each cocktail as a work of art!

Found in the beautiful Park Hyatt hotel, the Mio Bar offers innovative and modern cocktails that open throughout the day. A very central location to boot!

7:30AM - 1:30AM

+39 02 3956 2875

7:30AM - 1:30AM

+39 02 8821 1234

RIPA DI PORTA TICINESE, 43

N/A

Via Silvio Pellico, 3

milan.park.hyatt.com

@CAMRONPR

169

FUORISALONE FACT SHEET FOR MILAN 2017 FIRST DAY AT THE FIERA Tuesday 4th April 9.30am - 6.30pm Entrance gates: Porta Est, Porta Sud, Porta Ovest (Metro by Porta Est) *Press Office Entrance: Porta Sud Halls - xLux: 1, 3 EuroLuce: 9, 11, 13, 15 Classic: 2, 4

DESIGNERSBLOCK Press Preview: Tuesday 4 April | 4PM - 9.30PM General Hours: 11AM – 8PM Location: Via Dante, 14, 20123

TRIENNALE DI MILANO Press Preview: Monday 3 April | 11AM - 6PM General Hours: 4 April | 10.30AM - 12PM 5 - 9 April | 10.30AM - 10PM

SaloneSatellite: Adjacent to 22, 24

Location: Palazzo Della Triennale, viale Alemagna,

Design: 5, 6, 7, 8, 10, 12, 14, 16, 18, 20

6, 20121

Workplace 3.0: 22, 24 Nearest Metro: RHO Fiera App: iSaloni 2016 - App download from iTunes

VENTURA LAMBRATE & CENTRALE Open Evening: Wednesday 5 April | 8PM - 10PM General Hours: 10AM – 8PM

5VIE Press Preview: Monday 3 April | 10AM - 5PM

(Sunday 10AM – 6PM)

General Hours: 10AM – 7PM

Location: Via Ventura, 115, 20134

Location: Via Zecca Vecchia, 3

Location(CENTRALE): Via Ferrante Aporti 9, 20125

BRERA DESIGN DISTRICT

ZONA SANTAMBROGIO

Press Preview: No press preview

Press Preview: No press preview

General Hours: 4-9 April | 10AM - 6PM

General Hours: 4-9 April | 10AM – 11PM

Location: Brera Design Apartment

Location: Via San Vittore, 49, 20123

Via Palermo, 1, 20121

ROSSANA ORLANDI Press Preview: Monday 3 April | 9AM - 11AM Tuesday 4 April | 9AM - 11AM Wednesday 6 April | 9AM - 11AM General Hours: 11AM – 8PM Location: Via Matteo Banello, 14-16, 20123

PRIVATE CAR SERVICE Autonolo Milano: +39 026552732

TAXI You can call a taxi using one of the following numbers: 028585 – 026969 – 024040 – 024000 - 025353

CAMRON CONCIERGE IN MILAN James.Hart@camronpr.com (Sun - Fri)

TORTONA DESIGN WEEK Press Preview: Monday 3 April | 3PM - 7PM

CAMRON CONCIERGE IN LONDON

Press Point: Base Milano

Alex.Monson@camronpr.com

General Hours: Individual event times Location: Via Bergognone 34 170

@CAMRONPR

CAMRON CONTACT AT THE FIERA Marcus.Rosengren@camronpr.com (Mon - Thu)

WEATHER FORECAST FOR SALONE WEEK

MORNING HIGH: 16°C Mostly cloudy

MORNING HIGH: 18°C Mostly sunny

MORNING HIGH: 14°C Sunny to partly cloudy

MORNING HIGH: 17°C Partly sunny

MORNING HIGH: 19°C Partly sunny

MORNING HIGH: 16°C Mostly sunny

MORNING HIGH: 16°C Mostly sunny

MORNING HIGH: 16°C Mostly sunny

SUNDAY 2ND APRIL

MONDAY 3RD APRIL

TUESDAY 4TH APRIL

WEDNESDAY 5TH APRIL

THURSDAY 6TH APRIL

FRIDAY 7TH APRIL

SATURDAY 8TH APRIL

SUNDAY 9TH APRIL

EVENING HIGH: 15°C Partly cloudy

EVENING HIGH: 18°C Mainly clear

EVENING HIGH: 16°C Partly to mostly cloudy

EVENING HIGH: 19°C Clear

EVENING HIGH: 19°C Clear

EVENING HIGH: 17°C Clear

EVENING HIGH: 16°C Clear

EVENING HIGH: 18°C Mostly cloudy

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171

CAMRON IN MILAN MANAGING DIRECTOR Judy Dobias

Giorgia Baruffaldi Preis

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Giorgia.Baruffaldipreis@camronpr.com Hannah Perry

CAMRON LONDON

Hannah.Perry@camronpr.com

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Judith Fereday

Adnan.Abbasi@camronpr.com

Judith.Fereday@camronpr.com

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Amy Silver

Kerry Lynch

Amy.Silver@camronpr.com

Kerry.Lynch@camronpr.com

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+44 7584 050 471 Marcus Rosengren Bethan Beckett

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Bethan.Beckett@camronpr.com

+44 7825 511 604

Charlotte Kaplan

Max Tobias

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Max.Tobias@camronpr.com +44 7917 877 638

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Valentina.Giani@camronpr.com

172

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Ashley Proudfoot

Doug Roche

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Doug.Roche@camronpr.com

+646 420 0768

+646 919 6089

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SOCIAL MEDIA TEAM

Celine.Vaaler@camronpr.com James Hart

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Max.Siteman@camronpr.com Tim Monaghan

+44 7771 500 319

Tim.Monaghan@camronpr.com +917 543 0090

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