Camron Milan Pack 2016

CAMRON MILAN PACK 2016

CONTENTS 3

INTRODUCTION

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METRO MAP: KEY DESTINATIONS

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HOW TO GET TO THE FAIR

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TOP TEN THINGS NOT TO MISS IN MILAN

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MILAN APPS AND MAPS

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WHO TO FOLLOW ON TWITTER AND INSTAGRAM

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SALONE DEL MOBILE.MILANO

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5VIE ART + DESIGN

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BRERA DESIGN DISTRICT

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SPAZIO ROSSANA ORLANDI

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SAN GREGORIO DOCET

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TORTONA DESIGN WEEK

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DESIGNERSBLOCK

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SUPERSTUDIO

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VENTURA LAMBRATE

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ZONA SANTAMBROGIO

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XXI TRIENNALE DI MILANO

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CAMRON CLIENTS IN MILAN

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MILAN INVITATIONS: SHOWROOMS AND INSTALLATIONS

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MEET AND EAT

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FUORISALONE FACT SHEET FOR MILAN 2016

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WEATHER FORECAST FOR SALONE WEEK

CAMRON MILAN PACK KEY PRESS PREVIEW/ PARTY EVENT OPEN EVENT CLOSED CAMRON LOVES

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@CamronPR

INTRODUCTION This year is the 55th year of Salone del Mobile.Milano and from all accounts, we anticipate a vintage year. The fair, which opens on Tuesday 12th, will feature 300,000 exhibitors and collateral events dedicated to technology in the kitchen and bathroom. One not to be missed is SaloneSatellite, in Hall 13 and 15, which has the exciting theme of ‘new materials, new design.’

This year’s Triennale will feature a new exhibition, ‘STANZE (Rooms) Novel Living Concepts,’ which is curated by Beppe Finessi. It showcases interior architecture as interpreted by 11 leading architects who have taken on the most meaningful and profound issues of contemporary society including contributions from Alessandro Mendini, Fabio Novembre and Elisabetta Terragni to name a few.

In our Milan pack we have included highlight destinations during the week. There are some unusual offerings you might like to take up, from a NIKE fitness run in collaboration with Monocle at 7:15AM Tuesday and Thursday at the NIKE Space, 15 Via Orobia. To follow, grab an early morning flat white and homemade bread at Makers & Bakers, a unique space curated by Ambra Medda in collaboration with Airbnb with 25 designers inspired by sharing around a communal table. Tom Dixon continues the theme at his restaurant inspired by the elements, Fire, Water, Earth and Air at Via Enrico Besana with Ceaserstone and four working kitchens. Finally, end the day at the Hem Ice Cream Social with a stracciatella cone inspired by Max Lamb’s latest stools for Hem, at Via Barese 12.

For those of you who have not had the opportunity of visiting The Prada Foundation (open: 10AM 9PM, closed Tuesdays, location: Largo Isarco 2), don’t miss it since it opened after Salone last year.

With only a few days to go, the weather will be a mix of sunshine and showers. We look forward to seeing all of you soon and hope you have an inspiring week in Milan.

Judy Dobias Managing Director

THE DESIGN COMMUNICATIONS AGENCY LONDON | NEW YORK | SAN FRANCISCO

COMPILED BY James Hart, Sophie Warner, Max Siteman and Valentina Giani

@CamronPR

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METRO MAP: KEY DESTINATIONS 1

Fiera: Rho-Fiera (M1)

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Rossana Orlandi: Sant’Ambrogio (M2)

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Tortona Design Week: P.ta Genova (M2)

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Brera: Montenapoleone (M3) Lanza (M2)

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Ventura Lambrate: (M2)

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5VIE: Cordusio (M1) Duomo (M3)

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San Gregorio DOCET: (M1) (M3)

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Zona Sant’Ambrogio: Sant’Ambrogio M2

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HOW TO GET TO THE FAIR

BY PUBLIC TRANSPORT M1 Red Underground line to Rho-Fiera Milano station (last stop). Outer Milan fare schedule (one-way fare Euro 2.50, Return ticket Rho-fieramilano Euro 4.00). Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line).

For more information please visit: www.atm-mi.it

RADIOTAXI You can call a taxi using one of the following numbers: International code: +39 028585 - +39 026969 - +39 024040 - +39 024000 - +39 025353

FROM LINATE AIRPORT Shuttle bus every hour to/from Fiera Milano Departure/arrival at the airport: near Domestic Arrivals. Departures from Linate are every hour from 8:30AM – 1:30PM and from 3:00PM – 6:00PM Departure/arrival at Fiera Milano: bus parking area at Porta EstDepartures from Fiera Milano every hour from 9:30AM – 12:30PM and from 2PM – 7:00PM For more information please visit: www.malpensashuttle.it/lin-fiera.htm Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop) For more information please visit: www.sea-aeroportimilano.it

FROM MALPENSA AIRPORT Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 2:00PM – 7:00PM every hour.

For information please visit: www.malpensashuttle.it Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30PM – 7:30PM every hour For information please visit: www.autostradale.it Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it

FROM ORIO AL SERIO AIRPORT Milan - Orio al Serio Airport is easily reachable by bus from Bergamo, Milan, Brescia, Turin and Monza. The airport is also linked with Milan Fair and Malpensa Airport. The bus company organising transfers to and from the airport is called Terravision: www.terravision.eu

FROM MILAN CENTRAL STATION AND GARIBALDI STATION M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground line to Rhofieramilano (last stop)

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HOW TO GET TO THE FAIR FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-fieramilano (last stop) For information please visit: www.lenord.it

FROM RHO RAILWAY STATION Shuttle bus service to/from the fairgrounds Service operational: Monday to Saturday 6:20AM - 8:15PM and Sunday 2PM - 7:25PM Tickets on sale at the Rho railway station (daily fare Euro 2.50) For more information please visit: www.gtmspa.it

BY CAR • • • • • •

Approaching Milan on the A7 motorway from Genova, the A1 motorway from Bologna or the A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for ‘fieramilano‘ Approaching Milan on the A4 motorway from Venice towards Milan: take the ‘Pero-fieramilano’ exit Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano Nord tollbooth, make for the A4 motorway to Venice, and take the ‘fieramilano’ exit Leaving Milan on the A4 motorway towards Turin: take the ‘Pero-fieramilano’ exit Leaving Milan on the A8 motorway to Varese-Como: turn off at the ‘fieramilano’ exit From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for ‘fieramilano‘

USING UBER IN MILAN We have been told by our friends from Milan that Uber drivers have asked passengers to sit in the front seat, so it looks less like a taxi. This is to avoid taxi driver protests against Uber drivers.

GETTING AROUND With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you might want to book a car to collect you and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and do mention Camron if you book. You can also email the company at autonolomilano@autonolomilano.it. Arriving at Malpensa, take the train directly into the city and then a taxi.

Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the numbers +39 02 8585, +39 02 6767, +39 02 5353, +39 02 8383 and +39 02 3100) handy.

REMEMBER - The meter will start running as soon as the driver gets the call!

MEETING POINTS If you want to meet people, there are several key places that we would suggest listed below. These are away from design destinations and are accessible. Some of our recommendations include: The new Prada Foundation Cafe: Bar Luce (Largo Isarco 2) and one of Milan’s oldest and finest pastry shops, Pasticceria Marchesi (Via Monte Napoleone 9). For a serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt. For central Milan, the best meeting point is Café Peck, via Victor Hugo 4 and is very close to the Duomo. Adjacent to Rossana Orlandi is the magical Marta (formally known as Pane e Acqua) - ideal for lunch, opens at 11AM.

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TOP TEN THINGS NOT TO MISS IN MILAN COS X SOU FUJIMOTO: FOREST OF LIGHT For the fifth year celebrating Salone del Mobile, COS has partnered with Sou Fujimoto Architects to create a unique installation and multisensory experience, Forest of Light.

Inspired by nature and the experience of a forest at twilight, the installation presents light and sound in a new architectural context.

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10AM - 7PM

cosstores.com

Cinema Arti, Via Pietro Mascagni 8

# #COSxSouFujimoto

EUROCUCINA: FTK - TECHNOLOGY FOR THE KITCHEN EuroCucina showcases all the latest in the realm of high quality kitchens, responding to the escalating demand for functionality from increasingly savvy consumers. Its collateral event, FTK (Technology For the Kitchen), specialises in built-in appliances and cooker hoods, presenting the latest technology for cooking and living in the kitchen space, embracing the innovative new dimension of “connectivity”.

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9:30AM - 6:30PM Pavilions: 9-11-13-15. Milan Fairgrounds, Rho

salonemilano.it

# #EuroCucina

LA RINASCENTE For the third year running, Serpentine Galleries will collaborate with La Rinascente on a special commission, curated by Hella Jongerius and Louise Schouwenberg, for the department store’s eight storefront windows.

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Opening party: 12th April, 6:30PM La Rinascente, Piazza Duomo

rinascente.it

# #LaRinascente

LEXUS DESIGN AWARDS 2016 The Lexus Design Award 2016 is the fourth round of the annual international design competition targeting up-and-coming creators from around the world, whose work contributes to shaping a better future. This year’s judges are Paola Antonelli, Toyo Ito, Aric Chen, Birgit Lohmann, Alice Rawsthorn and Tokuo Fukuichi.

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Press Preview: 11th April 10AM–6PM General: 10AM–8PM

lexus-int.com

Spazio Lexus, Torneria, Via Tortona 32

# #LexusDesignEvent

ROSSANA ORLANDI A Milan icon and staple of Fuorisalone, Rosanna Orlandi’s gallery remains a must-see venue for design lovers. This year’s collection of designers remains as impressive as ever, with names such as Daniel Rybakken, Manuela Crotti and Piet Hein Eek to name but a few.

Situated near to the centre of the city, there really isn’t a reason not to stop off at this designer’s delight!

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Press Preview: 12th April, 9AM Spazio Rossana Orlandi Via Matteo Bandello 14-16

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Party/ Press Preview

rossanaorlandi.com

# #rossanaorlandi

TOP TEN THINGS NOT TO MISS IN MILAN ATELIER CLERICI Situated in the distinguished 18th-century Palazzo Clerici, minutes from the Duomo, Atelier Clerici brings together designers and institutions experimenting with new forms of living and making. The exhibition and events programme offers daily performances and discussions amidst 11 exhibition galleries, bringing out new questions on the future of design as well as its links to architecture, technology and global contexts for living.

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Opening party: 12th April, 6PM - 8PM

atelierclerici.com

Via Clerici 5

info@spacecaviar.net

THE RESTAURANT BY CAESARSTONE & TOM DIXON ‘The RESTAURANT by Caesarstone & Tom Dixon’ consists of four conceptual kitchens inspired by the elements – Earth, Fire, Water and Air. These kitchens will take over the Milan Children’s Museum (MUBA) in the historical Rotonda della Besana during the 2016 design festival in Milan.

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Press Preview: 12 April, 10AM-12PM La Rotonda della Besana Via Enrico Besana

tomdixon.net

# #TheRestaurant2016

‘STANZE’ ROOMS: NOVEL LIVING CONCEPTS AT TRIENNALE Curated by Beppe Finessi, ‘STANZE Rooms: Novel Living Concepts’ explores 11 different styles in 11 diverse spaces, realised by 11 modern Italian architects. The exhibition is geared to underscoring the particular remit of interior architecture and providing a vision of home living projected towards the future.

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Tuesday to Sunday: 10:30AM – 8:30PM

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Viale Emilio Alemagna 6

triennale.org

# #21triennale

VEUVE CLICQUOT: BEYOND Champagne house Veuve Clicquot in collaboration with Fabrica, presents BEYOND, an experimental journey through three different environments filled with performances and sounds to celebrate the 200th anniversary of the table de remuage, Madame Clicquot’s first design invention.

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General: 9AM - 6PM The Royal Pavilion, Milan Central Station, Piazza Luigi di Savoia 1/26

veuve-clicquot.com

# #ClicquotJourney | #BEYOND

WALLPAPER* HANDMADE Wallpaper’s Handmade extravaganza returns to Milan for its seventh edition. The Arcade will also feature an installation of aluminum by Jean Nouvel and Neal Feay, and also showcasing pieces will be American theatre director Robert Wilson, whose chandelier for Italian company Slamp will serve as centrepiece for Wallpaper* Hotel’s ballroom, David Rockwell’s intimate apartment with Stellarworks.

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PressPreview: 12PM - 4PM General: 10AM - 7PM The Wallpaper* Arcade, via San Gregorio 43

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wallpapermagazine.com

# #WallpaperHandmade

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MILAN APPS AND MAPS

SALONE DEL MOBILE.MILANO

ATM MILANO

WALLPAPER* MILAN GUIDE

CITYMAPPER

UBER

Available for free download on iOS and Android devices, enabling people to plan their visits and orientate themselves at the fairground.

This app includes geolocalisation, quick access to frequently used functions, latest news and alerts on service disruptions.

Wallpaper* City Guide apps present a tightly edited selection of the best a location has to offer.

Citymapper is reinventing the everyday urban transport app and making the large complicated cities simple and usable.

Get a taxi, private car or rideshare from your mobile phone.

Uber connects you with a driver in minutes.

salonemilano.it

atm.it/en

Available on the iTunes app store

citymapper.com/ milano

uber.com/cities/ milan

TWITTER: WHO TO FOLLOW

DIANA BUDDS @DianaBudds

BARBARA CHANDLER @sunnyholt

BECKY SUNSHINE @becky_sunshine

DAVID NICHOLLS @MrDavidNicholls

PAOLA ANTONELLI @curiousoctopus

MAX FRASER @MaxFraserDesign

KELSEY KEITH @kelseykeith

KATIE TREGGIDEN @coadg

FORMAFANTASMA @formafantasma

AMANDA DAMERON @AmandaDameron

STUDIO JOB @StudioJobPR

BETHAN RYDER @BethanRyder

KATRINA BURROUGHS @Kat_Burroughs

MICHELE DE LUCCHI @micheledelucchi

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LUCA NICHETTO

@lucanichetto

TWITTER HANDLES AND HASHTAGS TO TRACK

@ISALONIOFFICIAL #SalonedelMobile

@5VIE_MILANO #designat5vie

@BRERA_DISTRICT #BreraDesignDistrict

@FUORISALONE #fuorisalone2016

@SGREGORIODOCET #SanGregorioDocet

@ZSANTAMBROGIO #zonasantambrogio

@LATRIENNALE #21triennale

@DESIGNERSBLOCK

@TORTONADESIGNWEEK

@VENTURAPROJECTS #VL16

#artsthreadxdesignersblock

#tortonadesignweek

INSTAGRAM: WHO TO FOLLOW

ALICE RAWSTHORN @Alice.Rawsthorn

AMBRA MEDDA @ambramedda

DEBORAH NEEDLEMAN @deborahneedleman

DROR BENSHETRIT @drorbenshetrit

FELIX BURRICHTER @febubufe

WENDY GOODMAN @dhwendygoodman

JASPER MORRISON @jasper.morrison

MARCUS FAIRS @marcusfairs

SARAH MEDFORD @samedford

NOE D. LAWRANCE

SPENCER BAILEY @spencercbailey

ZOË RYAN @zoeryanprojects

JOSEPH GRIMA @josephgrima

PAOLO FERRARINI @paolostylops

BARBER & OSGERBY @barberosgerby

@noeduchaufourlawrance

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SALONE DEL MOBILE.MILANO Salone del Mobile.Milano 2016: The world of quality The spotlight is on the 55th edition of the Salone del Mobile.Milano, the platform for innovation and location of choice for networking and business. Three collateral events dedicated to the concepts of living, classic furnishing and architectural finishings respectively, as well as a short film signed by Matteo Garrone. Over 300,000 operators from more than 160 countries and a visiting public of over 30,000 people on the Saturday and Sunday – from 12th to 17th April at the Milan Fairgrounds, Rho.

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Milan Fairgrounds, Rho

9:30AM - 6:30PM

#SaloneDelMobile #EuroCucina #SaloneBagno #FTK #SaloneSatellite

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@iSaloniofficial

@iSaloniofficial

salonemilano.it

Valentina.Giani @camronpr.com

+44 (0)7825 512 031

PARTICIPATING DESIGNERS/ BRANDS: Barber & Osgerby BD Barcelona Bolon Dornbracht Ercol Kartell Knoll Kvadrat Maroni Missoni Poliform SPACE Copenhagen USM Modular

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Showcasing a range of extremely high quality products and services, the Salone del Mobile.Milano is yet again the must-see sectoral appointment with the very latest products and solutions, reaffirming Milan’s role as the capital of design. A great business opportunity that – last year alone – generated revenue worth 221 million euros.

This year is completely sold out yet again, with 207,000 m2 of net exhibition space and 2,310 exhibitors (30% of them foreign companies), 650 of them SaloneSatellite designers, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors, showcasing the latest home living styles through advanced design trends.

President Roberto Snaidero had this to say: “The 55th edition will be a huge international draw, with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with culture and product culture through our collateral events. Internationalisation and innovation are the key drivers of this important edition. In particular, companies taking part in the Salone affirm that 63% of revenue is generated by exports, while 67% of them have made substantial investments in innovating machinery, equipment and software; research and development, especially within the companies themselves, and in the design of new products.”

“The Salone del Mobile is one of Italy’s most important appointments. A showcase of what the entire home furnishing chain has to offer international markets in terms of product quality and innovation”, said Deputy Minister of Economic Development Carlo Calenda. “This is why the Salone was immediately incorporated into the Italian Trade Agency ICE trade fair enhancement plan, and its contributions will continue into the future. The furniture sector is showing signs of recovery, with exports looking likely to rise by around 6% in 2015. There are positive signals from the domestic market too, thanks also in part to the government’s ongoing interest over the last few years. The latest stability law confirmed its commitments, with the renewal of the tax bonus for new furniture and extended benefits for young couples. As well as supporting domestic demand, the ministry and ICE have set up promotional plans to promote our top products abroad, thanks to funds made available under the Extraordinary Plan for Made in Italy.”

“The 55th edition of the Salone del Mobile occurs during a special year for our city. ‘Design after Design’, the International Exhibition of the Triennale di Milano, back after a twenty-year lull, will open just a few days earlier. This means that we are gearing up for an extraordinary Design Spring, with a combination of events in which we believe and which will bring Milan to the forefront of international attention yet again. The Salone del Mobile, along with the FuoriSalone, will enliven the streets and squares of the city, involving hundreds of thousands of fans, tourists, professionals and designers, making the week of the 12th to 17th April a great party for all”, said Milan Mayor Giuliano Pisapia.

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DESIGN DISTRICTS: 5VIE ART+DESIGN 5VIE Press Release: The 5VIE (5 Streets) are situated in the heart of Milan and they are: via Santa Marta, via Santa Maria Podone, via Santa Maria Fulcorina, via Bocchetto and via del Bollo.

The name “5VIE Art+Design” gathers the three main concepts of the project: history, culture and innovation.

With a strong brand identity and new communication strategies, the area hosts a series of cultural initiatives in occasion of the most important creative events of Milan, in collaboration with PS and Nascent Design agency, as for visual identity.

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Spazio Sanremo, via Zecca Vecchia 3

During this third edition, 5VIE district boasts an increased number of high quality events, by paying attention to the strong cultural matrix, the artisanal projects and the purpose of rediscovering central areas that the majority of people don’t know.

10AM – 8PM

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#designat5vie @5vie_milano

@5vie_milano

5vie.it/it/press

press@p-s.it

+ 39 02 39624450

PARTICIPATING DESIGNERS/ BRANDS: APPARATUS BDDW DAMn Magazine Diébédo Francis Kéré Federica Sala Ladies & Gentlemen Luca Cipelletti Masterly - The Dutch In Milan Milano Design Award

5VIE continues being a cultural promoter and producer, by organizing for the third year in a role the manifesto exhibition of design manual skills, at Spazio Sanremo.

After “Bass is in town!”, which in 2014 won the Best Impact Award in occasion of Milan Design Award, and “Exercises in seating by Max Lamb”, this year the matter experimentations of the Israeli duo Raw Edges will be shown. The exhibition by Federica Sala is held in a garage that will turn into a production workshop where, first of all, the tools will be produced in order to give birth to Herringbones. This is a performance installation that represents the study of the designers on volumes, curves and their interaction.

The district’s cultural richness is proved by the several territorial projects launched or carried out in the area, such as the participation of Green Island at Teraggio garden.

This year, the new works of Arch. Luca Cipelletti concerning sustainable architecture will be also shown in Milan, as a result of the extraordinary work made for The Shit Museum of Castelbosco.

Open Design Italia Raw Edges Secondome Seletti The Shit Museum

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Misiad will also show some works in shops’ windows and organize the exhibition “Riflessione” in the 18th century library of SIAM, which has always been an institutional partner of 5VIE. Moreover, the ten best projects and design works of Open Design Italia past editions (new notice of competition available) will be shown in some shops as Mimma Gini,

DESIGN DISTRICTS: 5VIE ART+DESIGN The district is also open to International collective exhibitions that join the works of renowned design experts and emerging actors.

MoscaPartners format at Palazzo Litta is celebrating this year the third edition with a neo-African architectonical project by the architect Diébédo Francis Kéré and with a series of meetings, besides Sky Arte programs and the reaffirmed partnership with DAMn Magazine.

What’s new in 2016 is the great Masterly - The Dutch In Milan retrospective, by Nicole Uniquole, in the precious and recently reopened Palazzo Turati, where the works of 120 Dutch designers and an installation in the courtyard will be shown.

Not to mention the second edition of the Yoox project at Pinacoteca Ambrosiana, where the exhibition “Doppia Firma” by Living comprises the works of designers and artisans and illustrates the essential features of the district, in collaboration with Cologni Foundation for Artistic Craft Professions.

Furthermore, PS and Secondome gallery of Rome will reopen a historical house of Milan nightlife with the format “Ladies & Gentlemen”, a collective of sophisticated projects concerning arts, designs and architecture.

In the pursuit of entertainment and desecration, Seletti will go back to Piazza Affari and the surrounding area with many design works. The company from Mantua involved also other companies whose status quo is irony.

The performative and collective project First Supper by Magnani and Delvecchio, is set up again in the Swing gallery of Benevento.

RevolArt mixes music, light design and arts at the Catholic University, with the Third Paradise by Michelangelo Pistoletto, and the Museo Diocesano will transform itself thanks to the projections of Luca Trazzi, Cromateria.

Talking about important events, this year the district will host an International forum of architecture, organized by Susanna Conte of Design Dream Team at the Institute of Orsoline di San Carlo, which will be open to public for the first time.

@CamronPR

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DESIGN DISTRICTS: BRERA DESIGN DISTRICT 2016 Press release: On the occasion of the 2016 Fuorisalone week, on stage in Milan from April 12th to April 17th, the Brera Design District will celebrate its seventh edition. The Milanese district, business and creative hub of the city, extends from the new area of Porta Nuova-Gae Aulenti to via Broletto, from via Legnano to via Montenapoleone, following the borders set by DUC Brera (Distretti Urbani del Commercio – Urban Business Districts). In the previous editions of the Fuorisalone, the Brera Design District has seen more than 138 events with a flow of about 200 thousand visitors, over 50,000 visits to the www.breradesigndistrict.it website for a total of 200,000 visualisations, 3,232 tweets and 4,200 Instagram pictures with #breradesigndistrict.

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Via Palermo 1

With such a great success, the Brera Design District houses a rich schedule of events and proposes a format including: a theme, “Lezioni di Design” (“Design lectures”) award, and a series of meetings, special projects as well as cultural initiatives. Chiara Luzzana, with the project “The Sound of City”, Matteo Thun and Dimore Studio with the designers Emiliano Salci and Britt Morgan will be the ambassadors of this year’s Brera Design District.

Individual event times

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#BreraDesignDistrict @breradesigndistrict

@Brera_District

breradesigndistrict.it

pressoffice @luisabertoldo.com

+31 02 26 66 364

PARTICIPATING DESIGNERS/ BRANDS: Beacon Helsinki Bulthaup CasaVitra/Vitra Daniel Libeskind Écal Federico Pepe Hay HEM Jasper Morrison Kartell Max Lamb Nendo Panasonic Patricia Urquiola Philippe Maulin Spazio Pontaccio Studiopepe

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The theme of the Brera Design District 2016 edition is “Designing is Listening”.

As in the previous years the theme generates from a debate with an artist. If in the last edition Patrick Tuttofuoco – through a reflection on identity – was the one who led us to outline the theme “Project Shape Identity”, this year the work of Chiara Luzzana and the debate with Paolo Ferrarini allowed us to identify the act of listening as a metaphor, the founding principle of a design and creative project.

The theme “Designing is Listening” starts from the awareness that the rigour of music composition and that of design thinking are particularly close to each other.

Like music, design starts from listening: listening to functions, materials, objects and spaces. Active listening means interpretation of the world and not merely data collection. Listening to things does not only lead to learning, but also to transformation and then to a natural evolution that guides us towards innovation.

“Designing is Listening” also highlights the didactic and educational power of good design. While it is true that a good teacher is someone able to imagine what a person could become even before it happens, a good designer (of any field) can see how the world will be through his work. Thanks to that, research and listening are deeply interconnected.

DESIGN DISTRICTS: BRERA DESIGN DISTRICT 2016 In this perspective, the Lezioni di Design 2016 award (Design lectures award) has been given to Giorgia Lupi, Italian information designer who has been working in New York for many years. Founder of Accurat, Giorgia represents the new generation of designers going beyond the traditional concept of product design focusing on “intangible” issues and giving shape to information and turning it into a story. Through data listening, i.e. data research and analysis, Giorgia Lupi is able to design a view and a vision at the same time.

The Brera Design District will also include the exhibition “Dear Data” highlighting the most artistic side of the work of Giorgia Lupi. Dear Data is a “data designing” analogue project in the form of postcards that Giorgia sent her friend Stefanie Posavec (also information designer) for an entire year – one every week – and viceversa. The data listened to and designed during this period were taken from their daily life: how much it had rained, the number and type of phone calls they had received, their food preferences, their networks of friends or the pace of their productivity. Every postcard, sent via ordinary mail, was an experiment of “slow” data transmission – definitely not a mainstream one – that eventually reached its destination.

CLUBHOUSE BRERA FOR MILAN DESIGN WEEK Clubhouse Brera will also be one of the reference sites of the Design Week and the Fuorisalone, as it is perfectly situated into the Brera Design District, thanks to a partnership with them. From April 11th to 15th, it will turn into a Club dedicated to design, where you and other professionals, designers and opinion makers will meet, network, relax, work, use the Club’s open Wi-Fi connection or have a coffee break at any time you want or a lunch at the restaurant.

WHAT IS CLUBHOUSE BRERA? A membership club designed for business, networking and knowledge enrichment.

An innovative working space dedicated to modern workers – entrepreneurs, professionals, decision makers and C-Levels, both Italian and international.

Access to the Clubhouse membership club will be granted to 500 high profile members (250 men and 250 women) from different industries: finance, design, real estate, food; with a strong focus on the world of fashion, culture and the arts.

WHEN: Monday 11th April 2016 at 7:30AM - Friday 15th April 2016 at 8:30PM WHERE: Clubhouse Brera - Foro Buonaparte 22 PRESS, CLICK HERE TO REGISTER

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DESIGN DISTRICTS: ROSSANA ORLANDI Designers at Rossana Orlandi 2016:

Piet Hein Eek

Maarten Baas

Se London by Nika Zupanc

Nodus by Nacho

Carbonell Rooms Damiano Spelta Daniel Rybakken MMaterials by Fernando Mastrangelo Enrico Marone Cinzano Atelier Von Pelt Manuela Crotti Hillsideout 12

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Spazio Rossana Orlandi Via Matteo Bandello 14-16 9AM – 8PM

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#rossanaorlandi @rossana_orlandi

N/A

rossanaorlandi.com

marco.tabasso@ rossanaorlandi.com

& Hermelin Panerai by Moritz Waldemayer Ghidini Karakter Eyck by Wieki Somers Italo Rota Sus Gallery Anotherview

Loredana Bonora

SAIC

Heewon Kim

Wolf Gordon Scarlet Splendour

Ochre Yukiko Nagai Nov Gallery

Catalan de Ocon and Francesco Faccin Alessandro Isola

BCXSY Thomas

Alissa and Nienke

Cecilia XYZ

San Lorenzo by Tobia Scarpa

Jorge Penades

Mabeo Furniture

Alvaro

Germans Ermics Floris Wubbens

Patty Johnson

G+G

Vittorio Venezia Roberto Giacomucci Siba Sahabi Francesco Meda Stickbulb Umzikim and Kyuhyung Cho

Jan and Henry

Dan Adlesic

Sander Wassink

Please wait to be Seated Marcantonio Raimondi Malerba Dan Adlesic Sander +39 3381945582

Wassink Oskar Zieta Oddmatter studio and more.....

PARTICIPATING DESIGNERS/ BRANDS: Atelier Lavit BCXSY Damiano Spelta Daniele Ragazzo Enrico Marone Cinzano Gufram Hella Jongerius HILLSIDEOUT Jolan Vander Wiel Lucio Micheletti Maarten Baas Matteo Cibic Marjan Van Aubel Nacho Carbonell Nika Zupanc Piet Hein Eek

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DESIGN DISTRICTS: ROSSANA ORLANDI

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DESIGN DISTRICTS: SAN GREGORIO DOCET San Gregorio Docet Press release: By now an avid participant of the Fuorisalone, San Gregorio Docet is back for the 2016th edition, affirming its presence as an elitist pole.

Wallpaper* is back in the arcade for a holistic experience in more than 2.000 sqm under the theme of the hotel. Along with the highly anticipated Handmade exhibition, some of this year’s partners include Slamp, Emeco, Rockwell Group, Stellar Works, Gaia&Gino, Nude Glass, Kalmar and Bolon.

Leclettico – founder of the district- will be presenting an introspective exhibition, creating an itinerary through its multiple personalities.

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Via San Gregorio 32,39,43 Via Casati 32 Via Carlo Tenca 7 Via Carlo Tenca 10 Via Cappellini 16 Press preview: 10AM-12PM

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#SanGregorioDocet @sangregoriodocet

@SGregorioDocet

sangregoriodocet.it

info@sangregoriodocet.it

+39 0267079142

PARTICIPATING DESIGNERS/ BRANDS: Bolon Emeco Gaia&Gino Kalmar Leclettico Lee Broom Nude Glass Pinch Rockwell Group Samer Alameen Slamp Stellar Works Wallpaper*

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Other exhibitors include Samer Alameen, a Lebanese designer in Milan who will be presenting his latest collection, Pattern Interrupted; and Pinch, London based design studio which will present its new pieces alongside a special installation featuring some of the brand’s signature pieces.

Special guest Lee Broom’s van will stop by San Gregorio for the opening on the 12th, for a peek into their surreal road show.

DESIGN DISTRICTS: SAN GREGORIO DOCET

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DESIGN DISTRICTS: TORTONA DESIGN WEEK 2016 Tortona Design Week 2016 Press release (5th April 2016): A melting pot of creativity with an international flavour, where design, fashion and culture converge all year round. It’ s Tortona, the first district to become a Fuorisalone circuit, paving the way for what is now one of the most important design appointments in the sector. And fifteen years after the launch, it is now also a new point of reference for the creative industries. A development that has been driven by a strong desire for renewal, experimentation and contaminations between similar worlds, creating a fertile breeding ground for new enterprises and cultural production.

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Via Bergognone 34 (corner of via Tortona) Press preview: 3PM - 7PM #tdw2016 #tortonadesignweek

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With its identity as a district that is capable of attracting and engaging designers and creators of international fame, businesses, incubators, start-ups and emerging talent alike, Tortona has become an authentic and established hub of innovation, cultural production and exchange that is open to both the public and the city, also thanks to the presence of prestigious cultural realities.

Among these companies and institutions are Armani/Silos, Mudec (Museum of Culture) and BASE Milano, a new integrated cultural and creative project that has just been launched at the historic ex-Ansaldo space. The latter of which were also chosen among the official locations of the international XXI Triennale di Milano exhibition.

@tortonadesignweek

@_tortonadw

tortonadesignweek.com

mariachiara.salvanelli@ ddlstudio.net

+39 3334580190

PARTICIPATING DESIGNERS/ BRANDS: Archiproducts ASUS Barovier&Toso Formafantasma Karim Rashid Lexus Maarten Baas Marcel Wanders Mario Cucinella Architects Miele MOOOI Naoto Fukasawa Paola Navone

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Tortona Design Week 2016 will be a moment of great creative energy and participation. The district, which attracted 115.000 visitors and 180 events from over 20 countries in 2015, is always a key protagonist in the Fuorisalone event. In fact, as well as the proposals of the realities already active in the district, there will also be the projects of famous and emerging designers from across the globe, including China, France, Germany, Japan, Great Britain, Holland, Poland, Czech Republic and Spain.

This year, Tortona Design Week will be hosting a vast array of prestigious international designers, including: Maarten Baas, who will be presenting ‘ NEW!NOW!HERE’, an innovative artistic project where the confines of design will be pushed to the extremes; Marcel Wanders, who will also be exhibiting with MOOOI, will be showing a world preview of a new design concept for children; top-level architect and industrial designer, Naoto Fukasawa, has curated the Geoluxeevent; Mario Cucinella Architects will be presenting ‘SOS - School of Sustainability’, a series of workshops, prototype laboratories and lessons in ‘ Creative Empathy’, presented in a multi-functional space.

There will also be the creative duo Formafantasma, who have thought-up the exhibition concept and project for Lexus; Barovier&Toso and Paola Navone, who have joined forces again to work on a visionary project that explores the many colours of glass, in an imaginary journey across cultures and landscapes; and Karim Rashid will once again be the protagonist of Tortona Design Night with a live DJ performance at ’ Hotel Magna Pars Suites Milano, on Thursday, 14 April.

DESIGN DISTRICTS: TORTONA DESIGN WEEK 2016 Other important attendees and collaborations will be enriching the district’ s events, reinforcing Tortona’s strategic role in the design world. For those interested in Chinese design there is the big Red Star Macalline pavilion and the ‘ OO!CHINA’ exhibition,curated by Sarpi Bridge - Oriental DesignWeek.

There will also be Citizen, who will be creating a surreal space filled with dancing lights. Meanwhile, Miele will be debuting in the Tortona district with a multi-sensorial installation called ‘The Invisible Kitchen’, a futuristic gaze on the revolution that is taking over the entire cooking experience. It is also here that Archiproducts will be inaugurating ‘ Live, Work, Design’, the first design co-networking space which will remain open even after Milan Design Week is over, and from Holland we have Connecting the Dots, who will be exploring and questioning the concept of ‘ Culture versus Commerce’ with two exhibitions entitled ‘ Furnishers Market’ and ‘The Alternative’.

Another unmissable event is the Designersblock collective, which will be showcasing the projects of 60 independent, emerging and established designers.

Opendot, in collaboration with Claude Marzotto (obelo) andDaniela Lorenzi (A14), will be proposing an exhibition-laboratory called ‘ Visual Making’ . The Viennese studio Vasku&Klug will be presenting the Preciosa Lighting show, an exhibition of refined crystals and chandeliers. Material Connexion Italia will be organising‘Materials Village’ , uniting different producers of materials, projects and highly innovative technologies all under one roof. Furthermore, there will also be Vauth-Sagel’s interactive communications platform and the artisanal theme explored by OTTO PIÙ. Finally, the Dutch company LINTELOO will be launching a new furniture collection in collaboration with international renowned design firm Yabu Pushelberg!

The Tortona Design Week Project Tortona Design Week is an integrated communications project, sponsored by theComune di Milano (Metropolitan Milan City Council), with the objective of promoting the events, installations and projects that are taking place in the Tortona district during the Fuorisalone event. The partners of the initiative – who all come from very different realties and range from organisations that are focused on experimentation and cultural research, consolidated companies in the events sector and producers of design content – are: Associazione Tortona Area Lab,BASE Milano, Magna Pars, Milano Space Makers, Superstudio Group and Tortona Locations. The famous technology brand ASUS, who have been reconfirmed as the main partner of Tortona Design Week 2016, will be re-proposing the international design kermesse in its own, exclusive exhibition space.

Tortona Design Week Open Night On Thursday, 14th April there will be a special open night, with locations in the district open until midnight.

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DESIGN DISTRICTS: DESIGNERSBLOCK MILAN 2016 Designersblock is the most established, long running independent showcase for emerging and established designers in Milan featuring furniture, lighting, product, textiles, jewelry, architecture, service design, interactive design and new concepts from 60 designers. Now in it’s 16th year Designersblock returns to BASE on Via Totrtona.

Designersblock Milan 2016 will take place over 500 square metres of space within the BASE building on Via Tortona. BASE has a footprint of 7,000 square metres.

The building is a former industrial facility set over four floors. BASE is in a 3.5 hectare complex which includes MUDEC the new Museum of Cultures housed in a magnificent building designed by David Chipperfield Architects.

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Junction of Via Tortona & Via Bergognone 34 11AM - 10PM

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#artsthreadxdesignersblock @designersblock

@designersblock

verydesignersblock.com

piers @designersblock.org.uk

+44 (0) 79 4092 5421

PARTICIPATING DESIGNERS/ BRANDS: Alex Garnett Alexander Mueller Camilla Barnard Delux Formespazio Destruct(-ve) crea(+ve) Fred Birse Jake McCombe Kuku Big Bag Kyohime Interior and Design Lauren Christy makeAMPLIFY Marta Monge Nyytli REHD - Chris Grattan Design Smile Experience Lab Smile Plastics So Klara Studio Verena Hennig Tortus Zach Walker

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During the Design Week BASE will also host a major exhibition from the prestigious Triennale di Milano called, ‘XX1 Design after Design.’

DESIGN DISTRICTS: SUPERSTUDIO - SUPERDESIGN SHOW SuperDesign Show, the new authorial format by Superstudio that looks to the future, reaches its second edition. It focuses on research, on every day’s extraordinary, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.

SuperDesign Show, that continues and incorporates the success of the previous Superstudio’s project (The Temporary Museum for New Design), is a world-famous highly awaited appointment, first stopover in every visit to Tortona District.

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via Tortona 27 via Forcella 13 via Bugatti 9 10AM - 9PM

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#superdesignshow @superstudiogroup

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superdesignshow.com

designweek@ superstudiopiu.com

+39 02 422501

PARTICIPATING DESIGNERS/ BRANDS: AGC Asahi Glass Aisin Barovier&Toso be.emanuelgargano

17.000sq.m. of exhibiting space, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design and all other trends of the living and inhabiting. Lounge, meeting rooms, press office, coordinated image, common areas, gardens, restaurants and much more.

This year’s theme is WHITE PAGES, that implies writing together the keywords of the world of tomorrow, expressed in the common areas by the illustrator and artist Sandro Fabbri. An invitation to bring to exhibition not only ready-to-use objects and proposals, but also futuristic and experimental projects and “narrate” them to the public with words and installations in an imaginary “white page” inside their own space.

Biomega Carpet Sign Citizen E Ink & Ueberall eBay Enessere Focus Gore-Tex Jaguar Lattonedil LG Hausys Material ConneXion Italia PepsiCo Design Pietro Travaglini Design Red Samsung Electronics Italia Sunbrella TM Italia vitamin design

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DESIGN DISTRICTS: VENTURA LAMBRATE Press release: We are happy to announce that we received 649 applications within the last two months. And like the previous events we are again overwhelmed with the diversity and the high quality of all the designs. We are still fine tuning, but there will be on show over 160 exhibitors. If you want to stay tuned for this edition, please subscribe here for our press releases. Then we will keep you updated with the latest news, read more about our exhibitors, the program and events during Ventura Lambrate 2016. The floorplan can be found right here.

Announcing the 2016 trends: Memphisism & Mad men

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Via Ventura 5 10AM – 8PM Sunday: 10AM - 6PM

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#VL16 @VenturaProjects

@VenturaProjects

venturaprojects.com

milano@ organisationindesign.com

+31 30283392

PARTICIPATING DESIGNERS/ BRANDS: Aarhus School of Architecture Adrianus Kundert Alex de Witte Baars & Bloemhoff Bergen Academy of Art and Design Central Saint Martins Design Academy Eindhoven do you read me?!

Equilibri Furniture Form&Seek Marta Bordes Lee Broom Street Food Experience Studio Ilio Via Design Ultra Studio University of Lapland

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Geometric shapes, asymmetry, colourfulness and, in particular, unusual colour combinations. These are the characteristics of the Memphis Group, an Italian design and architecture group who had their debut at the Salone del Mobile in 1981. Although the movement only lasted a relatively short time, Memphis left a lasting impact. The forms, use of certain materials and typically Memphis colours have returned to Ventura Lambrate 2016. Within the theme ‘Memphisism’ designers adapt and reinterpret the style and introduce new colours, geometries or patterns to create contemporary designs. Let’s meet the ‘Memphisism’ designers of Ventura Lambrate 2016.

DESIGN DISTRICTS: VENTURA LAMBRATE

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DESIGN DISTRICTS: ZONA SANT’AMBROGIO Press release: Zona Santambrogio Design District for Milan Design Week 2016, in its fourth edition, selects and promotes events, exhibitions and the best shops in the District, including Sant’Ambrogio Square, Piazzale Baracca, Cadorna, De Amicis and Ticinese. In its headquarters in a former convent in via San Vitore 49, in Zona Santambrogio, DOUTDESign will host in 2016 the Next Design Innovation Exhibition, sponsored by Region Lombardy and the Polytechnic of Milan Department of Design: 21 prototypes of young designers defying the future of design planning. Santambrogio area is supported by the Municipality of Milan and is part of the Milanese circuit Fuorisalone.it, official channel that promotes the events of the Design Week, April 12th to 17th, 2016.

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DOUTDESign, Via San Vittore 49 Individual event times

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#ZonaSantambrogio @zonasantambrogio

@ZSantambrogio

zonasantambrogio.com

press@ zonasantambrogio.com

+39 349 8874712

PARTICIPATING DESIGNERS/ BRANDS: ApEmilia Boca-Tell Celestino Fuoridimente Daniela Sagliaschi Department of Design Polytechnic of Milan DOUTDESign Elita Fuorisalone IED Milano Little Palace Monaka Bike Mossmania POLI.design Re.rurban Studio Rolling Star Superstudio Group

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Next Design Innovation: Region Lombardy and Milan’s Polytechnic - Department of Design, showcase Next Design Innovation in the Headquarters of DOUTDESign: the exhibition brings together twenty interactive prototypes of designers under 35, who explore new types of products and tell of the unusual relationship between design and new technologies. The prototypes range from control devices for the technical equipment of houses, to lighting and interactive furnishings, from long lasting technology, to smart devices for the city and the new mobility. These technologies are developed by designers coming from Lombard schools and universities, selected by the board of Next Design Innovation, and from ELISAVA School of Barcelona. Next Design Innovation will be on display in the large auditorium space in Via San Vitore 49, with a layout curated by Re.rurban Studio, from Tuesday, April 12 to Sunday 17, from 11.00 to 23.00.

Also showcased at the headquarters in via San Vitore 49, is a selection of other international design exhibitions and in particular, an installation curated by the Master in Service Design at Milan Polytechnic and POLI.design, to show design services that make life easier, and the service design system inspired by the themes of the XXI editon of the Milan Triennal, which will open on April 2nd with the title “21st Century. Design After Design.”

Street Food Festival: In the heart of Milan, in the charming garden of the headquarters of Santambrogio Design District, Eat Urban, the Design Week Street Food Festival, will be the open-air restaurant of the Fuorisalone. A selection of the best street food on Apecars and vintage vehicles, will be offering Italian and international gourmet dishes among trees and small driveways. Every day you can have breakfast, brunch, lunch, and dinner. Eat Urban will be the perfect place to eat during Milan’s design week.

DESIGN DISTRICTS: ZONA SANT’AMBROGIO Womade: For the second year, Womade will follow the artistic direction of evening events. The creative network, based in Milan, has been organizing several cultural productions, generating value through editorial projects, collaborations and events involving thousands of artists and creative talents. Womade proposes each evening a different event, and will attract attention to different areas of design, fashion, photography, video art, illustration and music. ZONA SANTAMBROGIO is scheduled to inaugurate on Tuesday, April 12th 2016, from 18.00 to 23.00 with a special event, at the headquarters of DOUTDESign, Via San Vitore 49.

Milan Design Award: Zona Santambrogio sustains Milan Design Award, the award for best design installation during Milan design Week, now in its sixth edition from 2016 it has become a project shared by Milan’s Fuorisalone committee.

Born as a choral event for the protection and communication of events during the Fuorisalone, the committee consists of Brera Design District, 5 Vie art + design, Elita - Enjoy Living Italy, Milan Space Makers, Porta Venezia in Design, Sarpi Bridge Oriental Design Week, Superstudio Group, Tortona Design Week, Ventura Lambrate and Zona Santambrogio. The project of Milan Design Award was conceived and coordinated by Elita-Enjoy Living Italy, in collaboration with Fuorisalone.it and IED Milano, and supported by the Municipality of the City of Milan.

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DESIGN DISTRICTS: XXI TRIENNALE DI MILANO Rooms Press Release: In the setting of the XXI Triennale International Exhibition, within the Rooms. Novel living concepts exhibition, Natuzzi will announce its collaboration with Salone del Mobile and Fabio Novembre, participating in his new project Intro.

Curated by Beppe Finessi and supported by Salone del Mobile. Milano, Rooms.

Novel living concepts will be hosted in the Triennale in Milan from April 2nd to September 12th, 2016.

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Fabio Novembre’s Intro: Intro is an abstract uterus, an egg-shaped alcove that literally swallows the visitor, to then return them back to the world, reborn and more aware. Fabio Novembre worked on the idea of a bedroom, integrating it into the most perfect and ancestral shape: the egg. The anthropomorphic shapes, a distinguishing marker in the designs of Fabio Novembre, are also found outside the room, where two feminine figures guard the entrance to the space.

Viale Alemagna 5

10:30AM – 8:30PM

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#21triennale @latriennale

@LaTriennale

triennale.org

info@ triennale.org

+39 02 724341

PARTICIPATING DESIGNERS/ BRANDS: Alessandro Mendini Andrea Anatasio Andrea Branzi Beppe Finessi Carlo Ratti Duilio Forte Elisabetta Terragni Fabio Novembre Francesco Librizzi Giulio Iacchetti for Maison 203 Irene Bacchi Kenya Hara Lazzarni and Pickering Manolo de Girogi Margherita Palli Marni Marta Laudani and Marco Romanelli Umberto Riva

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Natuzzi immediately accepted the invitation to be a partner in this dreamy, visionary installation. In the words of Pasquale Jr. Natuzzi, Communication and Creative Director of the brand: “Fabio’s project captured my attention immediately. His strong, decisive style had an intense impact on me. Intro represents a virtuosity which allows us to impart on visitors the know-how and craftsmanship that has always distinguished the company”.

In fact, Natuzzi will produce the entire installation using, above all, the materials which are used to produce sofas like wood, to create the base of the installation and leather, the main character in this creation. Intro is a complex puzzle of different material, all assembled by hand: thermoformed acrylic panels covering a wooden nesting, giving life to an sloping spherical structure composed of 12 elements.

OTHER EXHIBITIONS: XXI TRIENNALE DI MILANO

WOMEN IN ITALIAN DESIGN (NINTH EDITION) 2 APR 2016 - 19 FEB 2017 In it’s ninth edition at the Triennale Design Museum, this year’s exhibition has been curated by Silvana Annicchiarico and designed by Margherita Palli. The exhibit addresses Italian design in the light of one of the most delicate and most difficult issues. Pondering the question of ‘Design after Design, this exhibit wonders if the new female protagonist is among the main performers as their work can be often characterised as “less assertive, less authoritarian, more spontaneous, more dynamic.”

NEO PREHISTORY - 100 VERBS 2 APRIL TO 12 SEPTEMBER 2016 The exhibition runs through the long road that connects the tools of ancient pre-history to the modern nanotechnologies. It reviews the history of mankind from a general point of view, attempts to ascertain on what basis humanity functions on and ultimately expresses the message of design and its overall importance.

THE MULTICULTURAL METROPOLIS 2 APRIL TO 12 SEPTEMBER 2016 The coexistence of racial and cultural minorities in multi-ethnic societies is often interpreted as a happy circle, characterized by mutual tolerance that would allow each of these to retain their memories and their ancient customs. In fact, this archipelago of ethnic groups is routinely crossed by invasive flows of international product categories, spread by the globalization of markets, in which the memories, the traditions and the faces disappear

BRILLIANT! 2 APR - 12 SET 2016 Containing over 50 Italian jewels, this exhibition showcases the work of masters and skilled artisans. The jewels represent an expression of the high manufacturing capability of the best industrial production, combined with a mix of art, design, fashion and new technologies. The selected jewels are emblematic of the future scenarios of the Italian jewel, defined by: Mirabile Factory, Beauty Daily, Avant Craft, Valuable Technologies and Creativity Collective. The protagonist is the necklace, the most representative jewel of Italian goldsmith.

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CAMRON CLIENTS IN MILAN AIRBNB Airbnb is collaborating with Ambra Medda to create Makers & Bakers at Ristorante Marta. Visitors will be invited on a sensory experience that evokes the values of local culture and camaraderie through the universal catalyst of food. The installation at Ristorante Marta will buzz with activity and provide refuge during the busy week of Salone. An inviting place where Airbnb and Ambra will host a daily aperitivo, where the witty objects and environment will provoke thoughtful discussion. A place where guests can sit with a friend, recharge and share a piece of toast while admiring what is on and around the table. Makers & Bakers will provide a platform for a community of artists, designers and makers, demonstrating Airbnb’s ongoing commitment to championing emerging talent.

Daily Aperitivo Wednesday and Friday, 5pm – 7pm.

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@Airbnb

Ristorante Marta, Via Matteo Bandello, 14

Airbnb

Dharine.Surenthiran@camronpr.com

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ANDRÉ FU Hong Kong-based architect André Fu will be presenting his first lighting collection created for Lasvit, a company known for its innovative technology and creative craftsmanship with glass. The Tac/Tile collection, the latest collaboration by the newly launched lifestyle brand André Fu Living, is an ode to the modernist glass block. Inspired by the 1932 Maison de Verre, Czech metropolitan passageways, traditional Chinese tiled roofs and the Flatiron Building, the triangular profile is the core form which has been adapted into a spectrum of applications that somewhat co-exists in the East and the West.

The collection shall feature table lamps, floor lamps, to pendant lights and form part of the newly launched lifestyle brand André Fu Living.

Press Preview 3PM - 7PM followed by VIP cocktail event until 10PM

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Palazzo Serbelloni, Corso Venezia, 16

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Judith.Fereday@camronpr.com

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APPARATUS APPARATUS will debut the CIRCUIT and TASSEL collections alongside the new PORTAL TABLES in Marble at the APPARATUS Milan showroom from Tuesday 12th April – Sunday 17th April in conjunction with Salone Internazionale del Mobile in Milan. The showroom is located at Via Santa Marta 14 20123 and will be open daily from 10AM to 8 PM.

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Via Santa Marta 14, 20123

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Ali.Moran@camronpr.com

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BARBER & OSGERBY Edward Barber & Jay Osgerby will launch the new Puzzle and Mistral tile collections for Mutina in Milan.

Experimentation with geometry, colour, patterns and versatility of use, form the inspiration behind the new collections. Designed for indoor and outdoor use, the adaptable nature of the designs allows for endless combinations.

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@barberosgerby

Milan Fairgrounds Rho, Hall 24, Booth E11/F08

barberosgerby

Open

Party/ Press Preview

Adnan.Abbasi@camronpr.com

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#barberosgerby #mutina

CAMRON CLIENTS IN MILAN BD BARCELONA BD Barcelona will present Aquário, a new cabinet designed by the Campana Brothers, at Rho Fiera as part of their new collections launching during Salone Del Mobile. Best known for artisanal furniture designed by leading artists, architects and designers such as Salvador Dali, Doshi Levien, Konstantin Grcic and Antonio Gaudi among others. The Aquário cabinet is inspired by the idea of an Aquarium and designed using two different materials: ash or pinewood and coloured glass. The cabinet plays with the idea of opposite weights from the light glass to the heavy wood.

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9:30AM - 6:30PM

@bdbarcelona

Milan Fairgrounds Rho, Pavilion 16, booth B31

bdbarcelonadesign

Katie.Richardson@camronpr.com

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BISAZZA During Salone del Mobile, Bisazza will present its latest collection of mosaics by Studio Job at the Bisazza Flagship Milan showroom. The new styles include Perished Blue, an additional colour way to its series of graphic motifs featuring animal skeletons, a new pattern Industry Amber, inspired by Britain’s Industrial Revolution, as well as a new turquoise blue shade for its Silhouette Turquoise mosaic. Nine years after the first project designed by Studio Job for Bisazza in Milan 2007, these new decorative patterns further strengthen the partnership between Bisazza and the renowned duo.

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@bisazzaofficial

Bisazza Flagship Store, via Senato 2

bisazzaofficial

Jacinta.Stevens@camronpr.com

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#bisazzaofficial #Fuorisalone #studiojob

BOLON Bolon invites you to the celebration of the release of the new versatile collection Bolon By You! The collection consists of six patterns of diverse character, from graphic stripes to textile feelings, traditional surfaces, softer forms and playful elements. The four warp colours are earthy and natural, and change the perception of patterns. There are also twelve weft colours in the collection. Doshi Levien have created a visually striking stand that makes Bolon a must-see for this year’s Salone del Mobile.

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Press Event 1PM

@BolonFlooring

Milan Fairgrounds Rho, Pavilion 16, booth B27

Bolonflooring

Hannah.Cox@camronpr.com

#

#bolonbyyou #bolon2016 #madeinsweden #SaloneDelMobile

DORNBRACHT GROUP Dornbracht, the German manufacturer of premium bathroom fittings and technologies, will present a private spa experience during Salone del Mobile. Innovative showers, baths and footbaths will allow users to experience the effectiveness of water for health and wellbeing. Dornbracht will also showcase Lissé, a new series of bath fittings with a unique, minimalist design. Alape, sister brand to Dornbracht which specialises in expertly crafted sinks and washbasins in glazed steel, will also share the space and showcase its newest releases for the coming year.

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9:30AM - 6:30PM Daily Cocktail Reception 5:30PM

@dornbracht

Milan Fairgrounds Rho, Hall 24, booth G07/G19

N/A

Open

Party/ Press Preview

Irene.Kopitov@camronpr.com

#

N/A

@CamronPR

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CAMRON CLIENTS IN MILAN ERCOL Established British furniture company ercol will be at Salone to present a range of new designs for the office and home, hand-crafted in oak, beech and walnut with high-quality upholstery. Among the pieces on the stand will be a new collection of sophisticated seating and a home office collection

by British designer Matthew Hilton, a new version of the Flow Chair with a Walnut Seat, and new interpretations of classic ercol designs, the Originals Collection, which will include a Room Divider, Plank Table and Bar Stool. ercol will also present the Marino Sofa, a companion to the Marino Chair first shown at the Fair last year.

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9:30AM - 6:30PM

@ercol_furniture

Milan Fairgrounds Rho, Hall 7, Stand H21

ercol_furniture

Kitty.Duncan@camronpr.com

#

N/A

FLOS STORE Renowned for its iconic designs and cutting edge technology, Flos is introducing new lighting pieces from its Home Collection. New releases includes Captain Flint and Extra by Michael Anastassiades, Tacchia Small by Achille Castiglioni and Bonjour Table Lamp by Philippe Starck amongst others.

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Cocktail event 6:30PM - 9:30PM Daily 10AM - 8PM

@FlosWorldwide

Flos Store, Corso Monforte 9

flos_usa

Sahar.Beyad@camronpr.com

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#flosophy

FLOS PROFESSIONAL SPACE This year, Flos is presenting the new Architectural and Outdoor creations by world-renowned Belgian architect Vincent Van Duysen. The new collections explore the relationships between light and architecture, performance and emotion.

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12-13/15-17th April 9:30AM - 7PM 14th April 9:30AM - 4PM

@FlosWorldwide

Flos Professional Space, Corso Monforte 15

flos_usa

Sahar.Beyad@camronpr.com

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#flosophy

HEM To celebrate the launch of Hem’s splatter-painted Last Stool ‘Splatter’ by British designer Max Lamb, Hem has collaborated with Italian gelato maker Gelateria Rigoletto on four custom flavours inspired by stracciatella gelato – one to match each style stool. Ice Cream Social is inspired by gathering, sharing and socialising. Hem’s products launched in Milan this year celebrate the Italian tradition of gathering with friends and family to eat. Each afternoon, Ice Cream Social will have a guest host, including collaborators and friends of the brand. In addition, Hem is launching new products by Philippe Malouin, Studio DeForm, Karoline Fesser, and Form Us With Love, all of which will be in the Hem installation at H+ to enjoy along with Hem’s splatter gelato.

Ice Cream available 3PM – 7PM daily

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@CamronPR

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Press Preview 3PM - 8PM Daily 10AM - 8PM

@hem

h+ (accapiú), Via Varese 12

hem

Open

Party/ Press Preview

Max.Tobias@camronpr.com

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#icecreamsocial

CAMRON CLIENTS IN MILAN HERMAN MILLER Coinciding with Salone del Mobile 2016, Herman Miller presents The Double Dream of Spring, an environmental installation by London-based designer Michael Anastassiades. To debut his inaugural collection of occasional furnishings created exclusively for Herman Miller, Anastassiades has conceived an enigmatic environment inspired by the tradition of metaphysical surrealism and steeped in his own minimalist aesthetic.

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Press Preview 3PM - 5PM Daily 9AM - 8PM

@HermanMiller

Herman Miller, Corso Garibaldi 70

hermanmiller

Valentina.Giani@camronpr.com

#

hermanmiller

KINNASAND This Salone del Mobile, Kinnasand will present a special installation, boingboing, created by renowned Japanese architect Jo Nagasaka. Originally conceived for the launch of Kinnasand in Japan, an extended version of boingboing will be displayed at the Kinnasand flagship showroom at Corso Monforte 15. The installation boingboing consists of four free standing architectural structures in different sizes. All are crafted using just two materials: white Waver textile from Kinnasand’s latest ZOOM collection and optical fibre. The installation fills the entire space expressively and invites visitors to interact with the forms by touching or pushing the surfaces.

Meet the Designer Breakfast with Jo Nagasaka 13th April 9:30AM – 11AM

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12-15th April 10AM - 9PM 16-17th April 10AM - 7PM

N/A

Kinnasand Showroom, Corso Monforte 15, 20122

kinnasand

Charlotte.Kaplan@camronpr.com

#

N/A

KVADRAT AT RHO FIERA Neri&Hu have created an inspiring 130sqm, two-level structure to celebrate the exceptional colours and textiles that define Kvadrat. The stand will feature an upside down city, offering different perspectives of Kvadrat’s fabrics. Over two levels, the installation includes a lounge space and flexible cabinets displaying new textile designs by Akira Minagawa, Louise Sigvardt and Tone Barnung, Konstantin Grcic and Paul Smith, along with the latest Danskina rugs by Hella Jongerius.

Press Preview 10AM – 11AM / 2PM – 4PM Danskina Press Preview with Hella Jongerius 10AM – 1PM

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9:30AM - 6:30PM

@kvadrattextiles

Milan Fairgrounds Rho, Pavilion 20 stand F18

kvadrattextiles

Charlotte.Kaplan@camronpr.com

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#kvadratsalone16

KVADRAT SHOWROOM Kvadrat will present its latest textile collection designed by Akira Minagawa in a delicate installation ‘Forest Comes Home’ by the designer in collaboration with Naoto Fukasawa at the Kvadrat Showroom in Corso Monforte. The new textiles include Crystal Field, Forest Nap, Stick Tree and the curtain Frost Garden and are all characterised by natural patterns that are reinterpreted through the eyes of the talented and prolific Japanese designer.

Meet the Designer Breakfast with Akira Minagawa and Naoto Fukasawa 9.30AM – 11AM

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12-15th April 10AM - 9PM 16-17th April 10AM - 7PM

@kvadrattextiles

Corso Monforte 15, 20122

kvadrattextiles

Open

Party/ Press Preview

Charlotte.Kaplan@camronpr.com

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#kvadratsalone16

@CamronPR

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CAMRON CLIENTS IN MILAN LEE BROOM Award winning product and interior designer Lee Broom is unveiling his latest lighting collection, Optical, in a unique installation staged inside his studio’s delivery van, driven all the way to Milan from his London HQ. The mobile installation, Salone del Automobile, will pitch up on different days in the city’s key design hotspots, including Brera Design District, Spazio Rossana Orlandi, ZonaTortona, San Gregorio Docet, Ventura Lambrate and more.

A map tracking the van’s route across Milan can be found at www.leebroom.com

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Press Preview 8:30AM - 5PM Daily see map at leebrrom.com

@leebroom

Press Preview: Spazio Rossana Orlandi, Via Matteo Bandello

leebroom

Celine.Vaaler@camronpr.com

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#milanvan

MUJI MUJI will debut the grand reopening of their Milan flagship, MUJI CORSO BUENOS AIRES (MUJI CBA), during Salone de Mobile 2016. The reopening will feature a new third floor of retail space with hundreds of new items for sale, including the Found MUJI products, an expanded lineup of children’s apparel, an Aroma Labo, where customers can create a custom scent for their home using MUJI’s essential oils, and an embroidery service. Located on Corso Buenos Aires in Milan’s Porta Venezia district, MUJI CBA was the first location in Italy for the brand and remains the largest location in the country. To celebrate the reopening a preview reception will be held on April 12th.

Store open Monday 11AM - 7:30PM, Tuesday to Sunday 10AM - 7:30PM 11

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Press Preview 6PM

N/A

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Corso Buenos Aires 36, 20124

MUJI_ITALIA

Doug.Roche@camronpr.com

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#mujiitalia

PEPSICO DESIGN For Salone del Mobile 2016, PepsiCo Design presents ‘Mix It Up,’ a space dedicated to design collaborations and exhibitions by leading talent. In partnership with the company’s Foodservice team, #PepsiCoDesign collaborated with Fabio Novembre, Benjamin Hubert and Karim Rashid to showcase the PepsiCo Design team’s innovations in an interactive and engaging exhibit blending creativity, design, fashion, music, sport and culinary art in unique and unexpected ways.

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12–16th April 10AM - 10PM 17th April 1PM - 5PM

@PepsiCo

Superstudio 13, via Privata G, Bugatti 9

pepsico_design

Sarah.Natkins@camronpr.com

#

#PepsiCoDesign #MixItUp

SALONE DEL MOBILE.MILANO Salone del Mobile celebrates its 55th year with three events dedicated to the concepts of living, classic furnishings and architectural finishes held across Milan with designers and brands participating from more than 160 countries. 2016 sees the EuroCucina exhibition return to Milan, presenting the latest and most innovative designs for the kitchen as well as the International Bathroom Exhibition which brings together the world leaders in bathroom design. For the first time, Salone del Mobile will partner with the Triennale to present ‘Stanze’ Rooms: Novel Living Concepts’ – an exhibition that celebrates the history and future of Italian interior architecture. Finally, MADE expo will present Space&Interiors, a boutique trade fair within Brera curated by Migliore+Servetto Architects.

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@CamronPR

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9:30AM - 6:30PM

@iSaloniofficial

Milan Fairgrounds Rho

isaloniofficial

Open

Party/ Press Preview

Valentina.Giani@camronpr.com

#

#SalonedelMobile

CAMRON CLIENTS IN MILAN SPACE COPENHAGEN Danish design Studio Space Copenhagen – Peter Bundgaard Rutzou and Signe Bindslev Henriksen will be represented at Salone del Mobile 2016 through a number of esteemed partners. During the Fair, as part of an ambitious new product launch, Mater will introduce Space Copenhagen’s Accent Table, crafted in solid oak wood, as well as presenting various designs for &Tradition. In Tortona, at the One Room Hotel exhibition by Stellar Works, Space Copenhagen will introduce their REN tables alongside works by Neri&Hu and Yabu Pushelberg. Space Copenhagen works across multiple disciplines from furniture, lighting and refined objects, to art installations and art direction, to interior design for private homes, hotels and restaurants – including René Redzepi’s noma.

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9:30AM - 6:30PM

N/A

Milan Fairgrounds Rho, Hall 6.

Stand E25

spacecopenhagen

Jacinta.Stevens@camronpr.com

#

N/A

SWAROVSKI Swarovski will launch new luxury home accessories brand Atelier Swarovski Home during Salone del Mobile. Working in collaboration with some of the world’s most respected designers as well as international emerging talents, the debut collection includes centrepieces and home accessories created from mixed materials such as marble, metals and resin together with crystal, and makes full use of technologies developed by Swarovski’s experts, including crystal printing and the revolutionary Wave Cut technique. Collaborating designers include: Aldo Bakker, Daniel Libeskind, Fredrikson Stallard, Kim Thomé, Raw Edges, Ron Arad, Tomás Alonso, and Tord Boontje.

Press Preview 9AM - 11AM / General 11AM - 6PM

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13-16th April 10AM - 7PM 17th April 11AM - 5PM

@swarovski

Via Cusani 5, Brera

swarovski

Katie.Richardson@camronpr.com

#

#swarovski

USM MODULAR FURNITURE USM presents the Inos box, a new series of organisation products created in collaboration with renowned Swiss design studio, atelier oï. Designed to work seamlessly with the iconic USM Haller system, the new Inos (Internal Organisational System) box is made of high-quality fleece and continues USM’s exploration of modularity, scale, and proportion. The USM booth, also conceived by atelier oï, features 3D projections and will be transformed into a cosy, comfortable home that provides visitors with a private look into the Inos and its functionality. USM will also celebrate the launch of its new book, Rethinking the Modular (Thames & Hudson), with an installation and special events at the Swiss Corner.

Press Breakfasts 12th - 14th April at Swiss Corner (Centro Svizzero, Via Palestro 2, 20121)

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Press Breakfasts 9AM - 11AM Daily 9:30AM - 6PM

@USMfurniture

Milan Fairgrounds Rho, Hall 20, Stand F14

USMmodularfurniture

Ashley.Proudfoot@camronpr.com

#

#usmmakeityours

VEUVE CLICQUOT Champagne house Veuve Clicquot, in collaboration with Fabrica, presents BEYOND, an experimental journey through three different environments filled with performances and sounds to celebrate the 200th anniversary of the table de remuage, Madame Clicquot’s first design invention. The Abyss, The ‘Crayères’ and The Universe are amongst the three worlds visitors will have a chance to experience at the one-day-only exhibition.

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Preview by invitation only 9AM - 6PM

@VeuveClicquot

The Royal Pavilion, Milan Central Station, Piazza Luigi di Savoia 1/26

veuveclicquot

Open

Party/ Press Preview

Valentina.Giani@camronpr.com

#

#ClicquotJourney #Beyond

@CamronPR

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MILAN INVITATIONS: MOOOI

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@CamronPR

MILAN INVITATIONS: NIKE X MONOCLE

@CamronPR

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MILAN INVITATIONS: AIRBNB

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@CamronPR

MILAN INVITATIONS: COS

@CamronPR

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MILAN INVITATIONS: HEM

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@CamronPR

MILAN INVITATIONS: HEM

@CamronPR

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MILAN INVITATIONS: SWAROVSKI

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@CamronPR

MILAN INVITATIONS: HERMAN MILLER

@CamronPR

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MILAN INVITATIONS: CARWAN GALLERY

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@CamronPR

MILAN INVITATIONS: DRIADE

@CamronPR

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MILAN INVITATIONS: DESIGN PRIDE

DESIGN PRIDE 2016 @ Milan Design Week Seletti presents the first parade dedicated to design together with Disaronno, Gufram, Pepsi, Radio Deejay and Toiletpaper: a procession of floats, music, and dancing in 5 VIE district and a big party in Piazza Affari, organized by Disaronno to launch their collaboration with Studio Job Wednesday, April 13, 2016, from 7:30 pm to midnight Design Pride: starting point Piazzale Cadorna (corner via Minghetti), 7.30 pm Party Piazza Affari: from 9 pm until midnight

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@CamronPR

MILAN INVITATIONS: BOFFI

@CamronPR

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MILAN INVITATIONS: B&B ITALIA

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@CamronPR

MILAN INVITATIONS: B&B ITALIA

@CamronPR

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MILAN INVITATIONS: NIKE

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@CamronPR

MILAN INVITATIONS: FRAME

@CamronPR

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MILAN INVITATIONS: PAOLA LENTI

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@CamronPR

MILAN INVITATIONS: BULTHAUP

@CamronPR

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MILAN INVITATIONS: CAESARSTONE X TOM DIXON

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@CamronPR

MILAN INVITATIONS: DORNBRACHT

@CamronPR

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MILAN INVITATIONS: YATZER X SPAZIO PONTACCIO

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@CamronPR

MILAN INVITATIONS: SPAZIO PONTACCIO

@CamronPR

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MILAN INVITATIONS: PANASONIC

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@CamronPR

MILAN INVITATIONS: MARNI BALLHAUS

@CamronPR

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MILAN INVITATIONS: VINCENZO DE COTIIS

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@CamronPR

MILAN INVITATIONS: LEE BROOM

@CamronPR

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MILAN INVITATIONS: SAN LORENZO

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@CamronPR

MILAN INVITATIONS: FLOS

@CamronPR

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MILAN INVITATIONS: BACCARAT

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@CamronPR

MILAN INVITATIONS: BARBER & OSGERBY

@CamronPR

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MILAN INVITATIONS: FORNASETTI

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@CamronPR

MILAN INVITATIONS: KNOLL

@CamronPR

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MILAN INVITATIONS: BISAZZA

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@CamronPR

MILAN INVITATIONS: DAMN°

@CamronPR

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MILAN INVITATIONS: CARL HANSEN & SON

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@CamronPR

MILAN INVITATIONS: CARL HANSEN & SON

@CamronPR

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MILAN INVITATIONS: AXOR

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@CamronPR

MILAN INVITATIONS: SCP

@CamronPR

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MILAN INVITATIONS: STELLAR WORKS

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@CamronPR

MILAN INVITATIONS: HOSOO

@CamronPR

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MILAN INVITATIONS: ARTEK

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@CamronPR

MILAN INVITATIONS: APPARATUS

@CamronPR

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MILAN INVITATIONS: BOLON

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@CamronPR

MILAN INVITATIONS: MORITZ WALDEMEYER

@CamronPR

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MILAN INVITATIONS: VITRA

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@CamronPR

MILAN INVITATIONS: LA CHANCE

@CamronPR

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MILAN INVITATIONS: ALBERTO BIAGETTI

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@CamronPR

MILAN INVITATIONS: THE SHIT MUSEUM

@CamronPR

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MILAN INVITATIONS: LITTALA X ISSEY MIYAKE

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@CamronPR

MILAN INVITATIONS: LADIES & GENTLEMEN

@CamronPR

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MILAN INVITATIONS: 5VIE

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@CamronPR

MILAN INVITATIONS: KALEIDOSCOPE

@CamronPR

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MILAN INVITATIONS: MINI

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@CamronPR

MILAN INVITATIONS: MICROSOFT

@CamronPR

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MILAN INVITATIONS: KVADRAT

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@CamronPR

MILAN INVITATIONS: CASSINA

@CamronPR

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MILAN INVITATIONS: INTERNI

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@CamronPR

MILAN INVITATIONS: MASTERLY - THE DUTCH IN MILANO

@CamronPR

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MILAN INVITATIONS: PINCH

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@CamronPR

MILAN INVITATIONS: KUKKA STUDIO

@CamronPR

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MILAN INVITATIONS: MARTIN SOLEM

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@CamronPR

MILAN INVITATIONS: BDDW

AT THE SALONE INTERNAZIONALE DEL MOBILE, BDDW MILAN WILL BE FEATURING HANDMADE FURNITURE AND CERAMICS BY TYLER HAYS AND CLOTHING AND OBJECTS BY HIS NEW LINES M.CROW COMPANY & BURY YOUR DEAD DOWN WIND WE WILL ALSO BE SHOWING NEW WORK BY FELLOW AMERICAN DESIGNERS: LINDSEY ADELMAN, MARIA MOYER, CALLIDUS GUILD / YOLANDE BATTEAU, BRIAN PERSICO, JULIAN WATTS, AND KARL ZAHN. OPENING PARTY WEDNESDAY APRIL 13TH 6PM-10PM VIA SANTA MARTA 19A PLEASE RSVP TO RSVP@BDDW.COM

@CamronPR

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MILAN INVITATIONS: AAAD

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@CamronPR

MILAN INVITATIONS: PEPSICO

@CamronPR

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MILAN INVITATIONS: STELLAR WORKS

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@CamronPR

MILAN INVITATIONS: STELLAR WORKS

@CamronPR

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MILAN INVITATIONS: MUJI

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@CamronPR

MILAN INVITATIONS: BASSAMFELLOWS

@CamronPR

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MILAN INVITATIONS: JIL SANDER

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@CamronPR

MILAN INVITATIONS: ARIK LEVY

@CamronPR

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MILAN INVITATIONS: LA RINASCENTE

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@CamronPR

MILAN INVITATIONS: LA RINASCENTE

@CamronPR

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MILAN INVITATIONS: ANNEX LA RINASCENTE

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@CamronPR

MILAN INVITATIONS: WALLPAPER* HANDMADE

@CamronPR

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MILAN INVITATIONS: EDICOLA RADETZKY

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@CamronPR

MILAN INVITATIONS: KIKI VAN EIJK & JOOST VAN BLEISWIJK

@CamronPR

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MILAN INVITATIONS: LASVIT

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@CamronPR

MILAN INVITATIONS: NERI&HU

@CamronPR

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MILAN INVITATIONS: DISEGNO

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@CamronPR

MILAN INVITATIONS: BILL AMBERG STUDIO

@CamronPR

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MILAN INVITATIONS: FABRICA X VEUVE CLICQUOT

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@CamronPR

MILAN INVITATIONS: YABU PUSHELBERG FOR LINTELOO

@CamronPR

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MILAN INVITATIONS: USM MODULAR FURNITURE

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@CamronPR

MILAN INVITATIONS: RIVE ROSHAN

@CamronPR

125

MEET & EAT: BRERA

BJÖRK (NEW)

FIORAIO BIANCHI

A great place for lunch, afternoon tea, aperitifs and dinner that come with a rich bank of delicacies to be enjoyed in the restaurant or on the go.

A beautiful rustic-chic café and florist, filled with flower arrangements and greenery. The perfect pit stop for Italian fare with a modern twist.

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Mon: 6PM - 12AM Tues - Sat: 12PM - 12AM

bjork.it

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8AM - 11PM

fioraiobianchicaffe.it

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Via Panfilo Castaldi 20

+39 02 4945 7424

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Via Montebello 7

+39 02 655 5741

COVA (NEW)

IL VERDI (NEW)

A temporary restaurant that is opposite La Pelota, where HAY will be, will feature the cooking of Guiseppe Greco.

Cova really knows Milanese cuisine as it’s had over 80 years to become acquainted with it!

Il Verdi offers predominantly Lombard cuisine with a flair for global trends and developments. Il Verdi is the restaurant of renowned chef Federico Trobbiani.

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See website for details

panettonigcovaec.it

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Via Cusani, 10

+39 02 3668 2366

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12:30PM - 11PM Closed Sunday

ilverdi.it

Piazza Mirabello 5

+39 02 659 0797

PAVÉ

TIMÉ RISTORANTE

A bakery, pastry shop and visual laboratory. With a specific focus on breakfast and sweet treats, Pavé offers a fantastic range and specialises in quality.

Enjoy light, seasonal Italian dishes with a global twist in this bright, sophisticated retro-style restaurant that features modern art exhibitions

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Mon - Fri: 8AM - 8PM Sat - Sun: 8:30AM - 7PM

pavemilano.com

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12:30PM - 10:30PM Sat: 7:30PM - 10:30PM

Ristorantetime.it

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Via Felice Casati, 27

+39 02 9439 2259

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Via San Marco, 5

+39 02 2906 1051

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@CamronPR

MEET & EAT: ROSSANA ORLANDI

BIANCA RESTAURANT

BIOESSERÌ BY NATURASÌ

This restaurant offers an incredible selection of seafood with immaculate presentation. The interior offers a minimalist look with an all-white decor. A must visit!

The best healthy brunch you’ll find in Milan with fresh, high quality ingredients and an extensive menu that caters for vegetarians, vegans and meat-eaters!

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12PM - 3PM, 7PM - 1AM Sat: 7PM - 1AM Sun: 12PM - 3PM, 7PM - 1AM

speziobianca.it

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11:30AM - 3:30PM, 6PM - 11PM Sat - Sun: 11:30AM - 3:30PM

bioesseri.it

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Via Davona, 50

+39 02 4540 9037

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Via E. De Amicis, 45

+39 091 76 57 142

CALIFORNIA BAKERY

ROSSANA ORLANDI

A bridge between historical and contemporary Milan, California serves as a bakery and a restaurant while also offering a take away service for food on the go. A great option for brunch.

Located in an ancient building in the Magenta neighbourhood, Rossana Orlandi’s café offers delicious treats including biscotti, mortadella and tortas. Everything on the menu is handmade, using fresh Italian produce.

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8AM - 12AM Sat - Sun: 9AM - 12AM

californiabakery.it

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10:30AM - 7:30PM

rossanaorlandi.com

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Via San Vittore, 2

+39 02 3981 1750

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Via Matteo Bandello, 14-16

+39 02 467 4471

TERRAZZA TRIENNALE

ZERO

Boasting a fantastic location and wonderful views, the Terrazza Triennale is a brilliant way to have a spot of lunch and soak up the Milanese atmosphere.

Innovative and colourful Japanese cuisine in a sleek, contemporary dining room with an intimate sushi bar.

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10AM - 8:30PM Thurs: 10:30AM - 11PM

triennale.org/en

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6:30PM - 11PM

zeromagenta.it

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Viale Alemagna, 6

+39 02 724 341

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Corso Magenta, 87

+39 02 4547 4733

@CamronPR

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MEET & EAT: CENTRAL MILAN

AL MERCATO

EATALY SMERALDO

An intimate dining space where two of Milan’s greatest chefs pay homage to the almighty burger. The best burger you will have in Milan, fact! Al Mercato also offers a menu that features modern Italian cuisine.

Eataly is designed as a recreation of an 18th century theatre that provides live music every evening, complete with a boutique market and open air terraces.

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12:30PM - 3PM, 8PM - 12AM Sun: 12:30PM - 3:30PM

al-mercato.it

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12PM - 3PM, 7PM- 11PM

eataly.net

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Via Guiseppe Meda

+39 02837 3963

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Piazza 25 Aprile, 10

+39 02 4949 7301

FILIPPO LA MANTIA (NEW)

GIACOMO ALL’ARENGARIO

At the site of the former Dolce & Gabanna store, this Sicilian eatery offers delicious Italian delights and always has a buzz of happy, well-fed customers.

Traditional Milanese dishes and bistro-style meat plates served in a beautiful Art Deco-style space with a terrace that offers amazing view of the piazza below.

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7:30 AM - 1AM Sun: 7:30AM - 3PM

filipplamantia.com

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12PM - 12AM

giacomoarengario.

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Piazza Risorgimento

+39 02 7000 5309

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Via Guglielmo Marconi

+39 02 7209 3814

BAR LUCE

REPLAY THE STAGE

Bar Luce is not exactly in Central Milan but is too fantastic to miss off! Situated in the Prada Foundation and boasting a design aesthetic by film director Wes Anderson, it’s a must!

Offering modern Milanese cuisine, with a blend of Italian tradition, Replay the Stage offers a high-end bar, restaurant and retail fashion shop in this unique brand.

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9AM - 9PM Mon/Weds/Thurs 9AM - 10PM Fri/Sat/Sun Closed Tues

fondazioneprada.org

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12:30PM - 3PM, 7PM - 11PM No lunch service on Sat or Sun

replaythestage.com

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Largo Isarco, 2

+39 02 5666 2611

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Piazza Gai Aulenti

+39 02 6379 3539

@CamronPR

MEET & EAT: ZONA TORTONA

AL FRESCO

AL PONT DE FERR

The restaurant is a breath of fresh air, filled with a cosy interior and natural light, serving modern Italian cuisine.

With a garden full of various floriculture, Al Fresco offers a green haven in the city.

If you want to experience a meal you’ll never forget, Al Pont de Ferr is your perfect choice. With fresh ingredients cooked to perfection this Michelin starred restaurant can’t be missed.

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12:30PM - 3PM, 7:30PM - 1AM

alfrescomilano.it

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12:30PM - 2:30PM 8PM - 11PM

pontdeferr.it

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Via Davona, 50

+39 02 49533630

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Ripa di Porta Ticinese, 55

+39 02 8940 6277

DA NOI IN

FONDERIE MILANESI

Located in the chic, smart and refined Magna Pars Hotel, Da Noi In features the cuisine of chef Fulvio Siccardi. Homely design items such as old books, two fireplaces and a garden add a warm touch to the modern ambiance.

This rustic restaurant has great atmosphere, offering a relaxing alternative to the buzzing Milanese streets. Our idea of the perfect stop for an aperitivo.

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12:30PM - 2:30PM 7:30PM - 10:30PM Closed Sun

magnapars-suitesmilano.it/ da-noi-in/

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12:30PM - 3PM 7PM - 2AM

fonderiemilanesi.it

Via Forcella 6

+39 02 837 81111

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Via Giovenale, 7

+39 02 3652 7913

MAIDO (NEW)

LANGOSTERIA 10

Milan’s first Okonomiyaki street food restaurant has opened on via Savona. Their Japanese pancakes offer an oriental alternative to those in need of a culinary switch up.

You’ll find everything from platters to carpaccio, tartare to pasta to fish-centric entrée plates. The sea urchin pasta, when available, is outstanding. Oyster lovers will enjoy the thorough, mostly French, selection.

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12PM - 3PM 7PM - 11PM

maido-milano.it/

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7:30PM - 12AM Closed Monday

langosteria.com/

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Via Sacona 15

+39 02 3943 4027

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Via Savona 10

+39 02 5811 1649

@CamronPR

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FUORISALONE FACT SHEET FOR MILAN 2016 DESIGNERSBLOCK FIRST DAY AT THE FIERA

Opening Day: 12th April Hours: 11AM - 10PM Location: BASE, Junction of Via Tortona, & Via Bergognone 34

Tuesday 12th April 9.30am - 6.30pm Entrance gates: Porta Est, Porta Sud, Porta Ovest (Metro by Porta Est) Halls: International Furnishings: 1, 2, 3, 4, 5, 6, 7, 8, 10, 12, 14, 16, 18, 20 EuroCucina: 9, 11, 13, 15 International Bathroom Exhibition: 22, 24 SaloneSatellite: Adjacent to 13, 15 Design: 5, 7 ,6, 8, 10, 12, 14, 16, 18, 20 Classic: 1, 2, 4 Nearest Metro: RHO Fiera App: iSaloni 2016 - App download from iTunes

TRIENNALE DI MILANO Dates: 2nd April - 12th September (closed Mondays) Hours: 10:30AM - 8:30PM Location: Viale Alemagna 6

VENTURA LAMBRATE Opening Evening: Wednesday 13 April (8PM - 10PM) Hours: 10AM - 8PM (Sunday: 10AM - 6PM) Location: Via Ventura 5

ZONA SANT’AMBROGIO Opening Day: Monday 12th April Opening Hours: See individual events Location: DOUTDESign, Via San Vittore 49

5VIE

PRIVATE CAR SERVICE

Press Preview: Monday 11th April Hours: 11AM - 6PM Location: Spazio Sanremo, via Zecca Vecchia 3

Autonolo Milano: +39 02 655 27 32

TAXI

BRERA DESIGN DISTRICT

You can call a taxi using one of the following numbers:

Opening Day: Tuesday 12th April Hours: Individual event times Location: Via Broletto, Via Montenapoleone

028585 - 026969 - 024040 - 024000 – 025353

ROSSANA ORLANDI Dates: 12th April - 17th April Press Preview: 12 April, 9AM Location: Via Matteo Bandello 14-16

CAMRON CONCIERGE IN MILAN James.Hart@camronpr.com In Milan: Mon - Fri

SAN GREGORIO DOCET

CAMRON CONCIERGE IN LONDON

Press Preview: Tuesday 12th April Hours: 10AM - 12PM Location: Via San Gregorio 39

Max.Siteman@camronpr.com

TORTONA DESIGN WEEK

CAMRON CONTACT AT THE FIERA

Press Preview: Monday 11th April Hours: 3PM - 7PM Location: Via Bergognone 34 (corner of via Tortona)

Valentina.Giani@camronpr.com Press Office: Marcus.Rosengren@camronpr.com

WEATHER FORECAST FOR SALONE WEEK MON 18°C

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@CamronPR

TUE 22°C

WED 21°C

THU 20°C

FRI

20°C

SAT 19°C

SUN 19°C