Worldsendreport 2

THE WORLD’S END Online Marketing, Print Advertising and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings, Sweepstakes hosting, Screening hosting and Dedicated Emailing were all utilized for the event.

• Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.

The World’s End Campaign Recap Banner Ad – 382K imp., 189 clicks Dedicated Email – 24,598 sent, Opens – 3,544, Clicks – 908 Newsletter Banner Ad – 24.5K emails, 2,800 page views, 25 clicks Screening Page – page views – 4,739, 1,327 entries Sweepstakes – page views – 2,502, 1,098 entries Social Media - CC related channels: Facebook – 6,457, Twitter- 3,007 Online Content – 407 page views • Facebook Page Views – 1,599 Trailer - 124 Page Views

Film Related Page Views – 15,715 Clicks – 1122

Print ads in Campus Circle (2X) Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 382,000. Clicks – 189.

Dedicated Email Delivered – 24,598 Opened – 3,544 Clicks – 908

Campus Circle Newsletter Emails – 24,590 Opens – 2,800 Total film Clicks – 25 Estimates- Email goes out today

Online Content Article Posted on 8/20 Page Views – 407 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Event Trailer Page Views – 124 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Social Media Post Examples Facebook – 6,457 likes Twitter – 3,007 followers

Social Media Post Examples #2 Facebook – 6,457 likes Twitter – 3,007 followers

Premiere Screening Page Views – 4,738 Entries – 1,327 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Stats - Age

Screening Stats - Ethnicity

Screening Stats - Gender

Screening Stats - Status

Sweepstakes Page Views – 2,502 Entries – 1,098 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status