West Of Memphis Report

West of Memphis (SPC) Retail, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Dedicated Emailing and sweepstakes hosting were all utilized for the film.

• Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster displays in the store and gift certificate.

• Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper in Los Angeles.

West of Memphis Campaign Recap Banner Advertising - 379K impressions, 210 clicks Movie Trailer Page – 118 Page Views Amoeba Music Sweepstakes (L.A) – Page Views – 1,180, Entries – 789 Dedicated Email – 26.1K+ sent, Total Opens – 3,124 to date, Total clicks – 482 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views - 2,459, Clicks – 47

Total Page Views – 6,881 Total Clicks – 739 Campaign Duration – 14 Days

Print Ad – Campus Circle (12/20) 30,000 Circulation • 90,000 Readership

Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood

Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood

Retail Promo – Amoeba Music 3 Poster displays for the film at Amoeba Music Hollywood

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 379K. Clicks – 210.

Dedicated Email Delivered – 26,191 Opened – 3,124 Clicks – 482

Campus Circle Newsletter Emails – 26.1K Opens – 2,459 Clicks – 47 Newsletter – 2X

Movie Trailer Page Page Views – 118 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Amoeba Sweepstakes Los Angeles Entries – 789 Page Views – 1,280 Demographics of Entrants Age – 70% 35+ Gender – 50% female Ethnicity – 59% Caucasian. 11% Hispanic Status – 46% Working

Sweepstakes Stats - Age

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Gender

Sweepstakes Stats - Status