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We’re The Millers Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.


We’re The Millers Campaign Recap Banner Ad – 85K imp., 81 clicks Dedicated Email– 24,620 sent, Opens – 2,476, Clicks – 337 Newsletter Banner Ad #1 – 24.6K emails, 2,500 page views, 20 clicks Sweepstakes – page views – 1,658, 688 entries Screening – page views – (LA) 974, (OC) 576 Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007 Online Content – 327 page views • Facebook Page Views – 572 Trailer - 113 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Miller Related Pg Views – 9,196, Clicks – 438


Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution 1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 85,000. Clicks – 81.


Dedicated Email Delivered – 24,620 Opened – 2,476 Clicks – 337


Campus Circle Newsletter Emails – 24,620 Opens – 2,500 Total Miller Clicks – 20


Online Content #1 Article Posted on 8/5 Page Views – 327 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Views – 113 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Screening Page – LA Page Views – 974 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Screening Page – OC Page Views – 576 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 1,658 Entries – 688 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status


Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers


Social Media Posts #2 Facebook – 6,454 likes Twitter – 3,007 followers

We're The Millers Recap Report  
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