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Tiger Woods World Challenge Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for this event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter channels •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.


Tiger Woods World Challenge Campaign Recap Banner Advertising - 414K impressions, 215 clicks Sweepstakes – Page Views – 1,011; Entries – 600 Online Editorial – Page Views – 1,700 Dedicated Email – 26.2K sent, Total Opens – 2,424 to date, Clicks – 446 Newsletter Banner Ad – 26K emails, Page Views – 2,800 – 74 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 158 page views • Online Calendar - 125 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 8,218 Total Clicks – 735


Print Ad in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 414K+. Clicks – 215.


Dedicated Email Delivered – 26,382 Opened – 2,424 Clicks – 446


Newsletter Emails – 26,800 Opens – 2,800 Total Tiger Clicks – 74


Online Calendar Page Views – 125 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Editorial Page Views – 1,700 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Page Views – 158 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Entries – 600 Page Views – 1,011 Demographics of Entrants Age – 28% 18 to 34, 39% 35 to 49 Gender – 59% Male Ethnicity – 67% - Caucasian; 15% - Hispanic Status – 58% Working, 32% in College


Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,220 Twitter followers: 2,800


Social Media 2


Tiger Woods World Challenge