Page 1

The Raid 2 Retail, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook, Instagram and Twitter pages. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Retail Partnerships– Set up a retail promotion with Amoeba Music in L.A., the largest indie music store in the country.


Amoeba Music – L.A. #1


Amoeba Music – L.A. #2


Amoeba Music – L.A. #3


Print ad in Campus Circle 3/12 Issue


Print ad in Campus Circle 3/28 Issue


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 249K. Clicks – 405. Bitly Clicks - 183


Online Content Page Views – 677 Bitly Clicks thru SM - 69 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Dedicated Email Delivered – 23,427 Opened – 2,060 Clicks – 171


Campus Circle Newsletter Emails – 23,419 Opens – 2545 2 Week Newsletter Campaign Total Sabotage Clicks – 53


Calendar Page Views – 44 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 783 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweeps Stats - Age


Sweeps Stats - Gender


Sweeps Stats - Ethnicity


Sweeps Stats - Status

The Raid 2  
Read more
Read more
Similar to
Popular now
Just for you