The Den Street, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the film.
Street Marketing – L.A. #1
Street Marketing – L.A. #2
Street Marketing – L.A. #3
Street Marketing – L.A. #4
Print ad in Campus Circle 3/12 Issue
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 459K. Clicks – 1,604. Bitly Clicks - 403
Facebook Advertising Facebook Campaign – Targeting Downtown L.A. and surrounding areas of downtown that were easily accessible to people wanting to see the film. The banner campaign pointed people to the Brown Paper Ticket website to make their theatre ticket purchases. Point A represents the theatre location area.
Facebook Advertising Facebook Campaign – The Facebook advertising platform allowed us to target areas of Downtown L.A. based on zip code, age and interests. The campaign netted 293 website clicks to the Brown Paper Ticket website.
Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers
Social Media Posts Facebook – 8,286 likes Twitter – 3,273 followers
Online Content Page Views – 212 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Dedicated Email Delivered – 23,469 Opened – 2,159 Clicks – 34
Campus Circle Newsletter Emails – 23,634 Opens – 1,733 2 Week Newsletter Campaign Total Tim’s Vermeer Clicks – 36
Online Calendar Post Page Views – 40 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 60 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
The Den Q&As Campus Circle’s own, Cooper Copeland moderated Q&As with the cast and filmmakers of The Den on Friday and Saturday nights at the Downtown Independent in Los Angeles.