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Spring Breakers (A24 Films) Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities. We also utilized a partnership with Attack of the Show’s Chris Gore and Mountain High Ski Resort. Both entities have large Twitter (Gore) and FB (Mt. High) social media channels. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.


Spring Breakers Campaign Recap Banner Ad – 1.5mill imp., 1,457 clicks Dedicated Email– 109K+ sent, Opens – 13,460, Clicks – 503 Newsletter #1 Listing – 25.7K+ emails, 54 clicks Newsletter Banner Ad #2 – 25.7K+ emails, page views - 2,512, 31 clicks Social Media - CC related channels: Facebook – 6,293 (1,874 people saw the posts); Twitter- 2,900 • Social Media - Chris Gore/Twitter- 114,606 followers (4 tweets) • Social Media - Mt. High/Facebook - 54,437 likes (15,478 people saw the posts) • Mt. High/Twitter Followers - 7,187 Film Trailer - 215 page views • Online Content – 1,300 page views Sweepstakes – 1,034 Page Views • Calendar Post – 131 Page Views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Spring Breakers Related Page Views – 22,544 Total Clicks – 2,045


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1.5 Million. Clicks – 1,457.


Banner Stats


Dedicated Email Delivered – 109,059 Opened – 13,460 Clicks – 503


Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Twitter followers: 2,897 Facebook Likes: 6,283 (1,866 saw posts) Mt. High Facebook Likes: 54,437 (15,478 people saw posts)


Online Content Page Views – 1,300 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Campus Circle Newsletter 1 Emails – 25,721 Opens – 2,546 Total Spring Breakers Clicks – 54


Campus Circle Newsletter 2 Emails – 25,705 Opens – 2,512 Total Spring Breakers Clicks – 31


Online Calendar Post Page Views – 131 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Movie Trailer Page Page Views – 215 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes

Page Page Views – 1,034 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month Age – 42% (18 to 34) Gender – 59% Male Ethnicity – 46% White Status - 48% In School


Sweepstakes Stats - Age


Sweepstakes Stats - Gender


Sweepstakes Stats – Ethnicity


Sweepstakes Stats - Status


Spring Breakers Recap Report