Saint Laurent (Sony Pictures Classics) Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for SAINT LAURENT. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle
The campaign has 1,027 clicks (includes 632 bitly clicks), 5,904 content related page views and 324 social media interactions to date. The total reach for the Facebook campaign was 27,135.
Film Print Ad Example
Original Content Page Views – 450 Social Media Interactions – 96 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 477K+ to date. Clicks – 125 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,684 Clicks - 253
Campus Circle Newsletter Emails – 21,243 Opens – 1,647 Weekly Newsletter Campaign Clicks– 17
Calendar Listing Page Views – 80 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 139 SM Interactions – 2 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #3
Sweepstakes Page (National) Page Views– 904 Entries – 400 to date SM Interactions - 15 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status