Regal Cin/Mockingjay

Mockingjay Pt. 1 @ Regal Cinemas (LA Live) Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for bBooth. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – In Campus Circle Newsletter Advertising/Calendar Listing – Promoting show date

The campaign had 488 clicks (includes 362 bitly clicks) and 4,773 content related page views.

Print Advertising

Original Content Page Views– 200 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Trailer Page Page Views– 120 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 557K+. Clicks – 313

Dedicated Email Delivered– 22K+ L.A. Opened – 2,394 Clicks – 141

Campus Circle Newsletter Emails – 22,153 Opens – 1,986 Weekly Newsletter Campaign Total Clicks– 34

Calendar Listing Page Views – 73 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media