Premature

Premature Online Marketing, Social Media, Street Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: •

Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts.

Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Street Marketing – Postered and flyered various areas of Los Angeles for the film. Hand to hand flyer distribution at Comic-Con.

Print ad in our 7/3 Issue

Street Marketing – L.A. #1

Street Marketing – L.A. #2

Street Marketing – L.A. #3

Street Marketing – L.A. #4

Street Marketing – L.A. #5

Street Marketing – L.A. #6

Street Marketing – L.A. #7

Street Marketing – L.A. #8

Comic-Con – S.D. #1

Comic-Con – S.D. #2

Online Content Page Views to date – 500 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.25 mill. Clicks – 681.

Dedicated Email - LA Delivered – 22,815 Opened – 2,090 Clicks – 560

Campus Circle Newsletter Emails – 22,918 Opens – 2,400 Week Newsletter Campaign Clicks– 51

Calendar Listing Page Views – 106 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 119 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes Page Views– 879 to date Entries – 532 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status