Paranormal Activity 4 Report

Paranormal Activity 4 Street, Online, Retail, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels along with information about screenings and a film sweepstakes.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Street Marketing A retail promotion with Lucifers Pizza was set up by the Campus Circle marketing team.

Paranormal Activity 4 Campaign Recap Banner Advertising - 138K impressions, 158 clicks Screening Page - Page Views - 2,128 Sweepstakes – Page Views – 1,150, Entries – 621 Dedicated Email – 26.5K sent, Total Opens – 3,102 to date, Clicks – 608 Newsletter Banner Ad – 1 wk, 27K emails, 40 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742 Film Content - 483 Page Views • Film Trailer - 135 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Film Related Page Views – 7,000 Total Clicks – 804

Lucifers Pizza Promotion A truly delicious evil pizza establishment

Lucifers Pizza Promotion A truly delicious evil pizza establishment

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Dedicated Email Delivered – 26,566 Opened – 3,102 Clicks – 608

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 138K. Clicks – 156.

Campus Circle Newsletter Emails – 26,725 Opens – 3,060 Film Clicks – 40

Film Content Page Views – 246 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Film Content Page Views – 237 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 135 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Page Los Angeles Page Views – 2,128 Demographics of Entrants Age – 70% 18 to 34, 24% 35 to 49 Gender – 51% Male Ethnicity – 23% Caucasian, 45% Hispanic Status – 25% Working, 43% in College

Screening Demo. – Age

Screening Demo. – Gender

Screening Demo. – Ethnicity

Screening Demo. – Status

Sweepstakes Entries – 621 to date Page Views – 1,150 Demographics of Entrants Age – 48% 18 to 34, 33% 35 to 49 Gender – 50% Male Ethnicity – 38% Caucasian, 27% Hispanic Status – 30% Working, 32% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775

Social Media 2

Social Media 3

Social Media 4