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Marat Daukayev School of Ballet presents The Nutcracker Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for this event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter channels •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the ballet through print advertising.


The Nutcracker 2012 Campaign Recap Banner Advertising - 715K impressions, 320 clicks Sweepstakes – Page Views – 1,011; Entries – 548 Online Ed – Page Views – 352 Dedicated Email – 26.2K sent, Total Opens – 3,197 to date, Clicks – 542 Newsletter Banner Ad – 26K emails, Page Views – 2,700 – 63 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 104 page views • Online Calendar - 168 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 7,532 Total Clicks – 925


Print Ad #1 (11/29 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Ad #2 (12/13 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Print Calendar Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets & Schools


Covers of Campus Circle Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Covers of Campus Circle Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools


Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 484K+. Clicks – 320.


Dedicated Email Delivered – 26,265 Opened – 3,197 Clicks – 542


Newsletter Emails – 26,337 Opens – 2,700 Total Marat Clicks – 63


Online Calendar Page Views – 168 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Editorial Page Views – 352 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Page Views – 104 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,220 Twitter followers: 2,800


Social Media 2


Sweepstakes Entries – 548 Page Views – 1,056 Demographics of Entrants Age – 43% 18 to 34, 57% 35+ Gender – 59% Male Ethnicity – 37% - Caucasian; 22% - Hispanic 15% -Asian Status – 43% Working, 37% in College


Sweepstakes Demo - Age


Sweepstakes Demo - Ethnicity


Sweepstakes Demo - Gender


Sweepstakes Demo - Status

TheNutcracker2012Report  

Campus Circle's efforts promoting Marat Daukayev School of Ballet: The Nutcracker 2012.

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