Mountain High College Night Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, dedicated emailing and sweepstakes hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper in Los Angeles. • Social Media Campus Circle disseminated information regarding the college night events through our social media channels.
Mountain High College Night Campaign Recap PLEASE NOTE – THIS CAMPAIGN IS STILL IN PROGRESS Banner Advertising - 108K impressions, 183 clicks Sweepstakes – Page Views – 314, Entries – 144 Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 912 Page Views • Calendar Page Views – 1,226 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views – 2,582, Clicks – 43
Total Page Views – 5,034 Total Clicks – 226
Print Ad #1 – Campus Circle (1/17) 30,000 Circulation • 90,000 Readership
Print Ad #2 – Campus Circle (1/31) 30,000 Circulation • 90,000 Readership
Campus Circle Distribution 30,000 Circulation • 90,000 Readership
Campus Circle Distribution 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 108K. Clicks – 183.
Campus Circle Newsletter Emails – 26K Opens – 2,582 Mt. High Clicks – 43
Dedicated Email Emails – 26.1K Opens – 2,405 Clicks – 244
Calendar Page January 17 Page Views – 550 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Calendar Page February 21 Page Views – 337 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Calendar Page March 7 Page Views – 339 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Editorial Page Page Views – 912 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Twitter – 2,837 Facebook – 6,255 sample posts
Sweepstakes Los Angeles Entries – 144 Page Views – 314 Demographics of Entrants Age – 66% 18 to 34 Gender – 51% female Ethnicity – 44% Caucasian. 18% Hispanic Status – 52% In School