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LB Lobster Festival 2013 Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.


Lobster Festival Campaign Recap Banner Ad – 664K imp., 2,197 clicks Newsletter Banner Ad – 24.4K emails, 2,254 page views, 51 clicks Sweepstakes – page views – 1,448, 590 entries Social Media - CC related channels: Facebook – 6,454 Twitter- 3,013 Online Content – 328 page views • Facebook Page Views - 405 Online Calendar - 633 page views • Trailer - 56 page views Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Lobster Related Pg Views – 5,124, Clicks – 2248


Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Print ad in Campus Circle #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution 1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 664,000. Clicks – 2,197.


Campus Circle Newsletter Emails – 24,456 Opens – 2,254 Total Lobster Clicks – 51


Online Calendar Post Page Views – 633 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Content #1 Article Posted on 7/24 Page Views – 328 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Views – 56 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Social Media Post Examples Facebook – 6,454 likes Twitter – 3,013 followers


Social Media Posts #2 Facebook – 6,454 likes Twitter – 3,013 followers


Social Media Posts #3 Facebook – 6,454 likes Twitter – 3,013 followers


Sweepstakes Page Views – 1,448 Entries – 590 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status

LB Lobster Festival 2013  
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