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LB Crawfish Festival 2013 Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.


Crawfish Festival Campaign Recap Banner Ad – 684K imp., 652 clicks Dedicated Email– 24,731 sent, Opens – 3,163, Clicks – 526 Newsletter Banner Ad #1 – 24.6K emails, 2,639 page views, 39 clicks Sweepstakes – page views – 1,817, 491 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Content – 652 page views • Facebook Page Views - 2,006 Online Calendar - 330 page views • Trailer - 122 page views Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Crawfish Related Pg Views – 10,729, Clicks – 1,217


Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution 1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Street Distribution #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 684,000. Clicks – 652.


Dedicated Email Delivered – 24,731 Opened – 3,163 Clicks – 526


Campus Circle Newsletter Emails – 24,633 Opens – 2,639 Total Crawfish Clicks – 39


Online Calendar Post Page Views – 330 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Content #1 Article Posted on 7/25 Page Views – 301 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Content #2 Article Posted on 7/23 Page Views – 351 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Event Trailer Page Views – 122 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Social Media Post Examples Facebook – 6,437 likes Twitter – 3,007 followers


Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,007 followers


Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,007 followers


Social Media Posts #4 Facebook – 6,437 likes Twitter – 3,007 followers


Sweepstakes Page Views – 1,817 Entries – 491 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status


Lb Crawfish Festival 2013