Kongos Online Marketing/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for KONGOS. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Desktop Dedicated Emailing – To CC members in Los Angeles Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting KONGOS show Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle
The campaign had 389 clicks (includes 117 bitly clicks), 3,010 content related page views.
Print Ad #1 Example
Print Ad #2 Example
Original Content Page Views – 286 Social Media Interactions - 3 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 250K+ to date. Clicks – 71
Dedicated Email Delivered – 21K+ Opened – 1,840 Clicks - 191
Campus Circle Newsletter Emails – 21,484 Opens – 1,794 Weekly Newsletter Campaign Clicks– 10
Calendar Listing #1 Page Views – 45 Website Traffic 733,000/month Unique Visitors – 466,000/month
Calendar Listing #2 Page Views – 51 Website Traffic 733,000/month Unique Visitors – 466,000/month
Music Trailer Page Views – 65 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Sweepstakes Page #1 Page Views– 430 Entries – 161 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page #2 Page Views– 294 Entries – 82 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status