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HAUNTER Online Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.


Campaign Recap Banner Ad – 124,000, 1,060 clicks • Trailer - 76 page views Dedicated Email– 24K+ sent, Opens – 2,693, Clicks – 271 Newsletter Banner Ad 1X – 24K+ emails, 2,413 page views, 43 clicks Sweepstakes – 539 page views, 210 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,031 Online Content – 209 page views • Online Calendar - 91 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Campaign Related Page Views – 6,021 Total Clicks – 1,374


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 124,000. Clicks – 1,060.


Dedicated Email Delivered – 24,159 Opened – 2,693 Clicks – 271


Online Content Page Views – 209 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Campus Circle Newsletter Emails – 24,072 Opens – 2,413 Campaign Clicks – 43


Online Calendar Post Page Views – 91 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Client Trailer Page Views – 76 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 539 Entries – 210 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status

Haunter Recap Report  
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