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Halloween Horror Nights 2016 Online Marketing/Mobile/Social Media/Email DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign 1.  2.  3.  4.  4. 

This report recaps our marketing outreach for the HALLOWEEN HORROR NIGHTS 2016. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA. SM Outreach – Content posts on FB (10.6K+ likes), Twitter (13.6K followers) Content – Hosted on campuscircle.com Sweepstakes hosting

The campaign had 5,193 page views on event related content with 2,608 clicks (1,005 are bitly related clicks). Social Media People Reached – 13,155. Engagements – 399. Total impression for banner campaign – 2.75 million.


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 2.75 million impressions, 1,303 clicks.


Mobile Advertising


Banner Advertising Stats


Banner Advertising


Dedicated Email #1 Delivered (LA) – 20K+ Page Views – 1,898 Clicks – 300


CONTENT Page Views– 2,121


Social Media #1


Social Media #2


Social Media #3


Social Media #4


Social Media #5


Social Media #6


Photo Gallery Page Views – 161, SM Shares - 13


Sweepstakes Page Views – 1,013


Sweepstakes Stats - Age


Sweepstakes Stats - Gender


Sweepstakes Stats - Ethnicity


Sweepstakes Stats - Status


Halloween Horror Nights 2016  
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