Getty - True Crimes In Ancient Times

MARKETING RECAP REPORT

TRUE CRIMES IN ANCIENT TIMES

PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET

CAMPAIGN SUMMARY ▸ Campus Circle worked with the Getty Villa Museum's annual College Night, True Crime in Ancient Times. A free online virtual series - and the student in all of us! Our efforts included: ▸ (1) Dedicated Email - To 75,000 college students at the major enrollment universities in the Los Angeles, San Francisco, San Jose and San Diego DMAs. We targeted students between 18-24 years of age who major in Art History. Total Opens - 20,311, Total Clicks - 1,892 ▸ (2) Banner Advertising - Banners for the Getty were hosted on CampusCircle.com above and below the fold. The banners had over 1.4 million impressions and 1,092 clicks. ▸ (3) Content and Social Media - A press release and a calendar listing for the virtual series appeared on CampusCircle.com In addition, social media posts were done on our twitter and facebook pages. ▸ Toal clicks for the campaign were 2,984. The following pages include examples of the campaign.

EMAIL STATS - TOTAL OPENS - 20,311, TOTAL CLICKS - 1,892

EMAIL #1(TO 75K STUDENTS)

EMAIL #2 (PUSH TO THE OPENS)

BANNER ADVERTISING

STATS TOTAL IMPRESSIONS - 1,446,782 TOTAL CLICKS - 1,092

CAMPUS CIRCLE, INC.

CONTENT & SOCIAL MEDIA EXAMPLES