West Coast Franchise Expo 2012 Online, Print and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated information (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach. • Print Advertising Campus Circle ran print ads for the event in multiple issues of our free alternative newspaper. The issue is distributed to over 500 retail outlets and colleges in Los Angeles.
W. Coast Franchise Expo Recap Campaign Recap Banner Advertising - 855K impressions, 1,089 clicks Editorial Page – 1,107 Page Views Dedicated Email – 27K sent, Total Opens – 3,215 to date, Total clicks – 212 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views – 2,865, Clicks – 66 Social Media - Campus Circle channels: Facebook – 6,197; Twitter- 2,775 Calendar Listing - 434 Page Views • Newspaper – 30K circ., 90K readership
Total Event Related Page Views – 7,421 Total Clicks – 1,357
Print Ad In Campus Circle No. of Issues – 4 Readership – 90,000 Circulation – 30,000 Total Circ. – 120,000 Distribution – 500 Retail Stores + Colleges
Print Advertising Sample 1
Print Advertising Sample 2
Original Content Page Views as of 9/25 – 913 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the event appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 855K. Clicks – 1,089.
Banner Advertising #2 Position(s) – Below the fold Page Views/Month – 140,000 Impressions/Month – 519,000
Banner Advertising Stats Banner advertising for the event appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions Avg. – 855K. Clicks – 1,089.
Dedicated Email Delivered – 26,796 Opened – 3,215 Clicks – 212
Campus Circle Newsletter Emails – 26,751 Opens – 2,865 Event Clicks – 66 Newsletter – 1X
Calendar Listing Page Views – 436 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,197 Twitter followers: 2,775
Social Media Samples 2