Issuu on Google+

BEFORE MIDNIGHT Online Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.


Fill The Void Campaign Recap Banner Ad – 106,000 imp., 129 clicks • Trailer - 136 page views Dedicated Email– 25K+ sent, Opens – 3,153, Clicks – 382 Newsletter Banner Ad #1 – 25K+ emails, 2,249 page views, 36 clicks ß Sweepstakes – page views – 1,011, 330 entries Social Media - CC related channels: Facebook – 6,313 Twitter- 2,933 Online Content – 336 page views • Online Calendar - 85 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Fill The Void related Page Views – 6,970 Total Clicks – 547


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Print Editorial in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 106K. Clicks – 129.


Dedicated Email Delivered – 25,180 Opened – 3,153 Clicks – 382


Online Content Page Views – 336 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Campus Circle Newsletter Emails – 25,150 Opens – 2,249 Total FTV Clicks – 36


Online Calendar Post Page Views – 85 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Before Midnight Trailer Page Views – 136 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 1,011 Entries – 330 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status


Social Media Facebook Likes – 6,313 Twitter Followers – 2,933 Instagram followers – 95


Fill The Void Recap Report