Fifty Shades of Black

Fifty Shades of Black (Open Road) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for FIFTY SHADES OF BLACK. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) Sweepstakes – Pages hosted on campuscircle.com Retail Promotion – La Brea Corridor Gift Pack giveaway for Valentine’s Day. Package includes dinner for two at Bludso’s Bar & Que, For her - The Parlor Shave and Cuts on La Brea, For her – Mani/Pedi at Wynn Nail Salon.

The campaign has 2,340 clicks (includes 1,233 bitly clicks), 4,000+ content related page to date.

Digital ad for the film

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 890K+. Clicks – 1,106

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Banner Advertising Stats

Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,687 Clicks – 283 National Email – 90,000

Sweepstakes Page #1 - LA Page Views– 1,521 Entries – 800 to date

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Page #2 – Nat. Page Views– 757 Entries – 335 to date

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status