Dark Knight Rises Report

The Dark Knight Rises Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Advertising, Sweepstakes Hosting, An advance Screening, Newsletter Advertising, Calendar/Online Editorial Postings and dedicated emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, screening and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

The Dark Knight Rises Recap Banner Advertising - 218K impressions, 122 clicks Dedicated Email – 27K+ sent, Opens – 4,502 to date, Total clicks – 1,315 Newsletter Banner Ad – 1 wk, 27K+ emails, Opens - 2,875, 142 clicks Calendar Listing - 154 Page Views Screening Page - 2,668 Page Views Online Editorial – 1,337 page views Movie Trailer Page - 153 Page Views Sweepstakes (L.A./SF) – Page Views – 3,533, Entries – 1,832 Social Media – facebook likes: 6,164; Twitter Followers - 2,697 Print Ads - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views – 15,222 Total Clicks – 1,480 Campaign Duration – 14 Days

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 218K. Clicks – 122.

Dedicated Email Delivered – 27,244 Opened – 4,502 Clicks – 1,315

Campus Circle Newsletter Emails – 27.2K Opens – 2,875 Clicks – 142

Calendar Listing Page Views – 154 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Page Page Views – 2,668

Content on our Website Page Views – 1,023 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Editorial on our Website Page Views – 314 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 153 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Entries – 1,832 Page Views – 3,533 Demographics of Entrants Age – 45% 18 to 34 Gender – 50% female Ethnicity – 43% Caucasian, 18% Hispanic Status – 29% Working Professional, 29% College

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,164 Twitter followers: 2,697 To the right – Mountain High Facebook Post – 46,457 likes

Social Media 2 Post samples

Social Media 3 Post samples

Print ad in Campus Circle Promotional Ad Ad size - Full page BW Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle Release Date Ad Ad size - Full page 4C Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.