Chappie Report

Chappie (Sony) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for CHAPPIE. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in Los Angeles Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle

The campaign had 1,078 clicks (includes 467 bitly clicks), 8,856 content related page views and 185 social media interactions to date.

Print Ad Example

Original Film Content Page Views – 286 Social Media Interactions - 6 Website Traffic 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 232K+ to date. Clicks – 87

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 21K+ Opened – 2,283 Clicks - 486

Campus Circle Newsletter Emails – 21,584 Opens – 1,639 Weekly Newsletter Campaign Clicks– 38

Calendar Listing Page Views – 71 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 98 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Screening Page Page Views– 3,166 Entries – 311 SM Interactions - 69 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Screening Demo - Age

Screening Demo - Gender

Screening Demo - Ethnicity

Screening Demos - Status

Sweepstakes Page Page Views– 2,952 Entries – 1,424 SM Interactions - 14 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status