John Mayer Report

John Mayer Project Online and Print Campaign DMA: Los Angeles Music Sales Manager: Jon Bookatz jon.bookatz@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

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Campus Circle promoted the release of John Mayer’s new CD, Battle Studies by integrating print advertising with online marketing and street marketing components.

The following report is a recap of the campaign we did for Columbia Records.

Website Banner Advertising

Newsletter Banner Ads •

Banner ads for John Mayer appeared in our weekly email newsletter for 2 weeks.

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Stats on the emails

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11/26 Email Sent: 24,631 Opens: 2,304

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11/19 Email Sent: 24,916 Opens: 2,725

Social Media Outreach

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Campus Circle disseminated the cover story we did on John Mayer through our Social Media entities including Twitter, Facebook and Myspace.

Sweepstakes Page • •

Total entries: 1,006 Opt-ins: 88 Page views: 2,091

Sweepstakes Stats Page Entrants for the John Mayer sweepstakes fit the following profile: • • • • •

26% - 18 to 34 58% - female 65% - Caucasian 33% - Students 26% - Working

Online Editorial • •

An interview with John Mayer appears on the website.

To date, the interview has been viewed over 800 times.

Cover of Campus Circle •

Print Campaign

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John Mayer was featured on the cover of Campus Circle newspaper.

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Campus Circle is distributed to over 800 retail outlets and 40 schools in the greater Los Angeles area.

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Readership: 90,000 Weekly Circulation: 30,000

Newspaper Interview •

Print Campaign

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The John Mayer interview that appears on our website was reprinted in our newspaper.

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The newspaper layout is set-up in a way that mirrors our website layout to an extent.

Print Ad for John Mayer •

Print Campaign

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The print ad for John Mayer’s new CD appeared in our publication for two weeks.

Street Marketing Campus Circle hand to hand distributed John Mayer issues at our events.

Street Marketing