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(500) Days of Summer (Fox Searchlight Pictures) Print and Online Campaign DMA: Los Angeles Film Sales Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656


Dedicated Emailing: An HTML email was sent out to our L.A. database to promote the (500) Days food giveaways and promotion through Twitter. Database: 112,000 members nationwide. L.A. (28,000+ members), NYC (11,000+)


Print Ad: A full page 4 color promotional ad appeared in Campus Circle. Partnership: Campus Circle brought in the Nokia Live Theatre as a partner for a film sweepstakes to win tickets to see Hall & Oates [who appear on the film soundtrack].


Sweepstakes - The print ad directed readers to our online film sweepstakes page where entrant information is databased for the promotion.


Advance screenings - Campus Circle co-hosted two advance screenings of the film in Los Angeles and Orange County using our online RSVP system.


Stats/Demographics - Film clients can track stats and demographics for Campus Circle film screening events and sweepstakes. Key information includes - age, gender, ethnicity, status, entries and opt-ins.


Retail Partnerships - Campus Circle set up poster displays and distributed mini posters at our various independent record store clients in the Los Angeles DMA.

Ex. Freak Beat Records


Banner Advertising for the film appeared on campuscircle.com Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month. SOV: 1/3 to 100%. Banners appear on 95% of the website.


Newsletter Advertising: Banner ads for the film appeared in our weekly event calendar. Reaches: 28,000+ Campus Circle members in L.A. DMA Banner Ad sizes: 300 x 250, 468 x 60 or 234 x 60


Print Ad: Full page 4 color Release Date ad - Appeared in Campus Circle (7/15/09) Circulation: 30,000 Readership: 90,000 Distribution: Retail outlets and schools in Los Angeles


Print Ad: In addition to the full page 4 color ad inside the issue, a 4 color strip ad for the film was printed on the cover of Campus Circle.


An interview for the film appears on campuscircle.com. Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.


An interview for the film also appears in Campus Circle newspaper. Circulation: 30,000 Readership: 90,000 Distribution: Retail outlets and schools in Los Angeles

(500) Days of Summer Marketing Report  

Campus Circle's online, street and print marketing efforts to promote the release of (500) Days of Summer in Los Angeles.

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