Tim Burton Exhibition @ LACMA

Tim Burton Exhibition @ LACMA Street, Online and Print Campaign DMA: Los Angeles Project Managers: Sean Bello & Jon Bookatz sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked on marketing the Tim Burton Exhibition at LACMA to college students and young adults in Los Angeles. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings, Sweepstakes Hosting and calendar listings.

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Street Marketing - Burton Exhibit brochures were hand to hand distributed at Campus Circle film screening events.

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Social Media - Campus Circle utilized its own social media channels and its affiliates to promote the Tim Burton exhibition. We disseminated original content we produced for the exhibition through our Facebook and Twitter pages along with various other efforts of outreach.

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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the Tim Burton exhibit.

Campaign stats from Campus Circle’s outreach (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Banner Advertising - 1,771,378 impressions, 1,196 clicks (Value = $17,710.00) Dedicated Email - 32,545 sent, Total clicks - 980 clicks ($1,302.00) Newsletter Banner Ad - 8 wks, 32,500 emails per week, 10,421 page views, 568 clicks ($2,400.00) Social Media - Campus Circle channels: Facebook 5,900; Twitter- 2,290; Mt. High FB - 35,000 ($1,500.00) Sweepstakes page - 1,400 page views ($750.00) Calendar Listings - 1,188 page views Online Editorial - 2,084 page views Print Ad - 30k circ., 90k readership, 800 retail/40 schools, ($5,100.00) Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($1,650.00) Street Marketing - Distribution of Burton materials at Campus Circle events (Value = $500.00)

Total Impressions - 1,771,378; Total Emails - 32,545; Total Page Views - 15,093; Total Clicks - 2,744; Total Print Circulation - 30,000 Total Value = $30,912.00

Banner Advertising •

Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 1,771,378 impressions and 1,196. The value of the banner ads was $17,710.00.

Newsletter Advertising •

Banner advertising for the film appeared in our weekly email newsletter for two weeks.

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The Campus Circle weekly email newsletter reaches 32,500 members per week in the greater Los Angeles area. The banner ads had 568 combined clicks.

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The total value of the banner ads over 8 weeks was $2,400.00

Newsletter Banner Stats

Dedicated Email Campaign •

Campus Circle sent out a dedicated email to promote the release of the film.

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The stats for the email were as follows: Emails sent: 32,545 Total Clicks: 980 Value = $1,302.00

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Calendar Listings •

Campus Circle listed a variety of Burton calendar events on our website. These listings generated over 1,188 page views.

May 2011 Listing • Burton Exhibit - 739 page views October 15 Listings • Andell Family Sundays - 70 • Muse Costume Ball - 97 • Conver. in Burton Selects - 108 • Storytelling Performance - 102 • Film Series: Price-a-thon - 72

Tim Burton Sweepstakes •

The film sweepstakes has 519 entries on our website. The sweepstakes page was viewed 1,400 times to date.

Campus Circle - Online Editorial #1 •

Campus Circle created original content for our website and newspaper. The content was used as a marketing tool to promote the Burton exhibition.

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To date, the two articles have been viewed 2,084 times.

Campus Circle website traffic averages: 500,000 page views/month 80,000 unique visitors/month

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Campus Circle - Online Editorial #2

Street Marketing - Burton @ CC Events

Street Marketing - Burton @ CC Events 2

Campus Circle - Social Media Campus Circle utilized its own and affiliate Social Media channels to promote the Tim Burton exhibition. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach.

The following pictures recaps some of our approach.

Facebook Likes: 5,900 Mt. High facebook Likes - 35,000 Twitter followers: 2,290 Total Value = $1,500.00

Campus Circle - Social Media 2

Campus Circle - Print Editorial #1 •

Print Campaign

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Campus Circle wrote two articles on the Tim Burton exhibit that appeared on our website and inside our publication.

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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.

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The value of each 1/2 page article is $825.00. Total value $1,650.00.

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Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000

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Campus Circle - Print Editorial #2

Print ads in Campus Circle #1

Print ads in Campus Circle #2