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Project X (Warner Bros) Recap Report DMA: Los Angeles Project Manager: Sean Bello

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign 

Campus Circle assisted in promoting a Project X party event at the Arclight.

Online Marketing through including a dedicated emailing, sweepstakes hosting, social media, creating an event landing page, a calendar listing and newsletter advertising.

Campus Circle - Print advertising ran in our free alternative newspaper for the film.

Campaign Duration: 4 Days Total Page Views through all efforts: 13,983

Campus Circle - Print Ad 

Print Ad Campaign - A full page B&W ad for the Project X party appeared in Campus Circle newspaper.

Campus Circle is an alternative newspaper distributed to over 500 retail outlets and schools in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.

The value of print ads is $1,712.75 Circulation: 30,000 Readership: 90,000

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Landing Page 

Campus Circle created a landing page for the Project X Party. The page included the following:

Film trailer Synopsis Party information Links back to tix purchase site Official website link

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Dedicated Email 

Campus Circle sent out a dedicated email to promote the the Project X party at the Arclight.

The stats for the email were as follows: Emails sent: 28,212 Total Opens = 4,402 Total Clicks = 336 Value = $1,2,00.00

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Newsletter Advertising 

A listing for the Project X party was the first listing in our weekly email newsletter.

The Campus Circle weekly email newsletter reaches 28,000+ members per week in the greater L.A. area.

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Total Views: 3,297 Total clicks - 120

The total value of the listing was $300.00

Calendar Listing Campus Circle listed information about the Project X event on our website. ď Ź

The calendar listing had 240 page views.

Mountain High Partnership ď Ź

Campus Circle partnered with Mountain High Ski Resort to promote the Project X. Mountain High has 45,000+ Facebook likes.

Social Media ď Ź

Campus Circle also posted information about the Project X event on our own Facebook page. We had 6,039 Facebook likes at that time.

Sweepstakes Campus Circle hosted a sweepstakes for Project X. The sweepstakes included information about the Arclight party event. • Page views - 4,183 • Entries - 1,739 • The value of the sweepstakes is $750.00.

Sweepstakes - Ethnicity

Sweepstakes - Status

Sweepstakes - Gender

Trailer Page 

Campus Circle hosted a video trailer for Project X on our website.

Total page views: 238

Projec X Event Promotion  
Projec X Event Promotion  

Campus Circle promoted a late night party and screening for Project X at the Arclight Cinemas.