Lightning In A Bottle Recap Report

Lightning In A Bottle Festival (The Do Lab) Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked on marketing the Lightning in a Bottle festival in Los Angeles. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Dedicated Emailing, Sweepstakes Hosting and a Film Screening

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Social Media - Campus Circle utilized its own Social Media channels to promote the event. We disseminated original content we produced for the festival through our Facebook and Twitter pages along with various other efforts of outreach.

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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the festival.

Campaign stats from Campus Circle’s outreach • Banner Advertising - 663,000 impressions, 336 clicks • Dedicated Email - 27,949 sent, Total Opens - 2,991, Total clicks - 138 • Newsletter Banner Ad - 4 wks, 28,000 emails per week, 158 clicks • Calendar Listing - 605 Page Views • Social Media - Campus Circle channels: Facebook - 6,120; Twitter- 2,620 • Sweepstakes page - 811 page views • Festival Trailer on website - 109 page views • Online Editorial - 728 page views • Print Ad - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views - 2,253 Total Clicks - 632

Banner Advertising •

Banner advertising for the festival appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000 page views and 140,000 unique visitors. The banner ads had a combined 663,000 impressions and 336 clicks. The value of the banner ads was $6,630.00.

Newsletter Advertising •

Banner advertising for the festival appeared in our weekly email newsletter for 4 weeks.

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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area. The banner ad had 158 clicks.

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The total value of the banner ads over four weeks was $1,200.00.

Newsletter Spotlighted Listing •

Campus Circle spotlighted the festival in our newsletter during the week of the event.

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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area.

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The value of the listing is $75.00.

Event Calendar Listing •

The Lightning in a Bottle calendar listing had 605 page views.

Bit.ly Tracking Stats •

Campus Circle used bit.ly as a third party tracking service to track clicks for our banner advertising.

Dedicated Email Campaign •

Campus Circle sent out a dedicated email to promote the festival.

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The stats for the email were as follows: Emails sent: 27,648 Total Clicks: 529 Total Opens: 3,061 Value = $1,200.00

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Campus Circle - Online Editorial •

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Festival content featured on CampusCircle.com had 728 page views. The article includes the trailer and link backs to the official website and a ticket purchase page.

Campus Circle website traffic averages: 519,000 page views/month 140,000 unique visitors/month

Trailer on website •

The trailer for the festival appears on our website.

To date, the trailer page has been viewed 109 times.

Sweepstakes •

The festival sweepstakes had 811 page views.

Entrant statistics were as follows:

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50.4% - 18 to 34 years old 41% - Caucasian 25% - Hispanic 13% - Asian 50% - Male 48% - Caucasian 27% - Working Professional

Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the festival. We disseminated original content we produced for the event through our Facebook and Twitter pages Facebook Likes: 6,120 Twitter followers: 2,620 Total Value = $1,075.00

Print ads in Campus Circle Three 1/2 page 4C ads for the festival ran in CC. 90K readership/issue. 500 distribution stops. [Value = $4,890.00]

Calendar Listing in Campus Circle Issue date - 5/24 issue [Value = $75.00]