Latino Spring Break Bash Report

Latino Spring Break Bash Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign 

Campus Circle worked on the marketing for the Latino Spring Break Bash. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com including banner advertising, dedicated emailing, newsletter advertising, a sweepstakes and calendar listings.

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Social Media - Campus Circle utilized its own social media channels to promote the event.

We disseminated original content for the event through our facebook and twitter accounts.

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Campus Circle - Print advertising for the Latino Spring Break Bash ran in our free alternative newspaper.

Banner Advertising ď Źâ€ˆ

Banner advertising for the Latino Spring Break Bash appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 594,000 page views and 135,000 unique visitors. The banner ad had 172,677 impressions and 74 clicks. The value of the banner ad was $1,720.00.

Dedicated Email Campaign #1 

Campus Circle sent out a dedicated email to promote the Latino Spring Break Bash

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The stats for the email were as follows: Emails sent: 27,833 Total Opens = 2,813 Total Clicks = 268 Value = $1,200.00

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Online Editorial 

Campus Circle posted a preview of the Latino Spring Break Bash on its website. The article was used as a social media tool to promote the event. It was viewed 929 times.

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The value of the article was $1,075.00.

Print editorial in Campus Circle The Spring Break Bash article also appeared in the April 11 issue of Campus Circle.

Campus Circle is distributed to 500 plus retail outlets and schools in the Los Angeles area.

The value of the article was $775.00.

Campus Circle - Print Ad 

Print Ad Campaign – A ½ page 4 color ad for the Spring Break Bash appeared in the April 11 issue of Campus Circle.

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Campus Circle is an alternative newspaper distributed to 500 retail outlets and schools in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.

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The value of print ad is $1,630.00 Circulation: 30,000 Readership: 90,000

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Newsletter Advertising #1 

Banner advertising for the Spring Break Bash appeared in our weekly email newsletter for 2 weeks

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The Campus Circle weekly email newsletter reaches 27,000+ members per week in the greater Los Angeles area. The banner ads had 70 combined clicks.

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The total value of the banner ads over 2 weeks was $600.00

Newsletter Advertising #2 (Calendar listing)

Calendar Listings ď Źâ€ˆ

Campus Circle listed The Spring Break Bash as a calendar event on our website. The listing generated 213 page views. The value of the listing is $75.00.

Sweepstakes 

Campus Circle hosted a one week Spring Break Bash sweepstakes on our website. The sweepstakes page was used as a tool to promote the event.

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Campus Circle also conducted ticket giveaways on our facebook and twitter pages.

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The value of the sweepstakes was $750.00

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats – Ethnicity

Sweepstakes Stats - Status

Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote The Spring Break Bash.

We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Facebook Likes: 6,095 Twitter followers: 2,551 Total Value = $500.00

Campus Circle - Social Media 2