IRIS @ The Kodak Theatre

Iris @ The Kodak Theatre Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign 

Campus Circle worked on a student marketing campaign for Cirque Du Soleil’s production of IRIS at the Kodak Theatre. The campaign promoted a $25.00 student rush ticket. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com including banner Ads, newsletter advertising, dedicated emailing, sweepstakes hosting, online editorial and calendar listings.

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Social Media - Campus Circle utilized its own social media channels to promote IRIS. We disseminated original content for the show through our social media channels.

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Campus Circle - Print advertising for IRIS ran in our free alternative newspaper.

Campaign stats from Campus Circle’s outreach • Banner Advertising - 633,450 impressions, 523 clicks (Value = $6,330.00) • Dedicated Email (1) - 29,253 sent, Total clicks 2,059 clicks. Page views - 5,428 ($1,182.00) • Newsletter Banner Ad - 4 wks, 29K+ emails per week, Pg views above the fold - 6,592; Clicks 280 ($1,200) • IRIS Landing Pg - 3,048 views (Value = $1,500) • Sweepstakes hosting - 2,748 page views, 1,436 entrants. (Value = $750.00) • Trailer Pg - 523 page views (Value = $100.00) • Social Media - Campus Circle channels: Facebook - 8,084; Twitter- 2,350. ($500.00) • Calendar Listings - 508 page views ($75.00) • Print Ads - 3 cover strip 4C ads ($4,995.00) • Print Ads - Four 1/2 page 4C ads ($6,520.00) • Print Stats - 30k circ., 90k readership, 800 retail/40 schools.

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Total Impressions - 633,450 Total Dedicated Emails - 29,253 Total Page Views - 18,339 Total Clicks - 2,862 Total Print Circulation - 30K/issue [120K total] Total Value = $23,152.00

Banner Advertising ď Ź

Banner advertising for IRIS appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 633,450 impressions and 523 clicks. The value of the banner ads was $6,330.00.

Newsletter Advertising #1 

Banner advertising for IRIS appeared in our weekly email newsletter for 4 weeks

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The Campus Circle weekly email newsletter reaches 30,000 members per week in the greater Los Angeles area. The banner ads had 280 combined clicks.

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Total page views above the fold: 5,800

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The total value of the banner ads over 4 weeks was $1,200.00

Newsletter Advertising #2

Dedicated Email Campaign #1 

Campus Circle sent out a dedicated email to promote the IRIS.

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The stats for the email were as follows: Emails sent: 29,253 Total Opens = 5,428 Total Clicks = 2,059 Value = $1,170.00

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Campus Circle - Iris Landing Page 1 ď Ź

Campus Circle created a landing page on our website to act as a point of destination for our banner, email and social media efforts. The landing page provided all the necessary information associated with the $25.00 student rush ticket program. To date, the landing page have been viewed 3,048 times.

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The value of the landing page is $1,500.00

Campus Circle - Iris Landing Page 2

Campus Circle - Iris Sweepstakes 

Campus Circle hosted an IRIS sweepstakes on our website. The sweepstakes included information about the student rush ticket program.

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The sweepstakes page generated the following results

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2,743 Page views 1,436 entries in 30 days.

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The value of the sweepstakes page is $750.00

Campus Circle - Sweepstakes Entrant Demos 

Campus Circle is able to capture information about sweepstakes entrants in real time. The IRIS sweepstakes entrants had the following demographics:

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54.2% of entrants were between 18-34 years of age.

41% of entrants were students.

40% of entrants were Caucasian.

36% of entrants were 40+ years of age which leads us to the conclusion that parents and grand parents are actively looking for special deals for their kids and grandkids.

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Campus Circle - Sweepstakes Entrant Demos

Campus Circle - Iris Trailer Page ď Ź

Campus Circle hosted an IRIS trailer on the video page of our website. To date, the trailer has been viewed 523 times.

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The value of the trailer page is $100.00

Campus Circle - Iris Calendar Listing ď Ź

Campus Circle listed IRIS as a calendar event on our website. The listing has generated 508 page views to date.

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The value of the calendar listing is $75.00.

Campus Circle - Social Media

Campus Circle utilized its own Social Media channels to promote IRIS. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Facebook Likes: 8,041 Twitter followers: 2,350 Total Value = $500.00

Campus Circle - Social Media 2

Campus Circle - Cover Strip Ad #1 

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Print Ad Campaign - Campus Circle ran 3 cover strip ads for the IRIS on the cover of Campus Circle.

Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, theatre, events and L.A. culture.

The value of the cover strip ads is $4,995.00.

Circulation: 30,000 Readership: 90,000

Campus Circle - Cover Strip Ad #2 

Print Ad Campaign - Three 1/2 page 4C ads for IRIS ran in 3 issues of Campus Circle.

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Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, theatre, events and L.A. culture.

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The value of print ads is $4,890.00.

Circulation: 30,000 Readership: 90,000

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Campus Circle - Print Ad #1 

Print Ad Campaign - Four 1/2 page 4C ads for IRIS ran in 4 issues of Campus Circle.

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Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, theatre, events and L.A. culture.

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The value of the 1/2 page print ads is $6,520.00.

Circulation: 30,000 Readership: 90,000

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Print ads in Campus Circle #2

Print ads in Campus Circle #3

Print ads in Campus Circle #4