CAVALIA’s ODYSSEO Street, Online, Social Media and Print Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote Odysseo through print advertising and creating a four page supplement for the event. • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the Odysseo campaign. • Social Media Campus Circle utilized its own Social Media channels to promote Odysseo. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.
Odysseo Campaign Recap Banner Advertising – 688,000 impressions, 2,553 clicks Sweepstakes – Page Views – 616, Entries – 449 Dedicated Email – 25K+ sent, Total Opens – 4,520 to date, Clicks – 1,211 Newsletter Banner Ad – 8 wks, 25K+ emails/wk, Page V - 2,900, 165 clicks Social Media - CC related channels: Facebook – 6,300; Twitter- 2,900 Trailer Page - 359 page views • Online Content - 1,145 page views Print Ad (4X) - 30k circ./issue, 90k readership, 500 retail/40 schools Calendar Listing - 709 Page Views Campus Circle on Issuu - 1,842 Page Views
Total Page Views – 12,091 Total Clicks – 3,929
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #4 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Cavalia Supplement Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Cavalia Supplement – Pages 2/3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Cavalia Supplement – Page 4 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Campus Circle Distribution Select images of retail drops
Cover Strip Ad on Campus Circle Select images of street distribution #1
Campus Circle on Issuu.com An online magazine viewing community Page Views – 1,842
Banner Advertising Banner advertising for the film appeared on our website,campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 688,000 Clicks – 2,553.
Banner Advertising
Dedicated Email Delivered – 25,733 Opened – 4,520 Clicks – 1,211
Campus Circle Newsletter Emails – 25,733 Roadblocked Email Opens – 2,900 Total Odysseo clicks over 8 weeks – 165
Online Calendar Page Views – 709 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #1 Page Views – 534 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #2 Page Views – 611 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 513 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Odysseo Sweepstakes Entries – 449 Page Views – 616 Demographics of Entrants Age – 23% 18 to 34, 42% 35 to 49 Gender – 58% Female Ethnicity – 65% Caucasian Status – 60% Working, 20% in College
Social Media Campus Circle utilized its own Social Media channels to promote Odysseo. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,300 Twitter followers: 2,900
Social Media 2 Post examples
Social Media 3 Post examples
Social Media 4 Post examples
Social Media 5 Post examples