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Bockfest 2013 Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, online editorial, calendar listings and sweepstakes hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper in Los Angeles. • Social Media Campus Circle disseminated information regarding the event through our social media channels.


BockFest 2013 Campaign Recap Banner Advertising - 359K impressions, 170 clicks Sweepstakes – Page Views – 305, Entries – 153 • Trailer Page – 131 Page Views Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 520 Page Views • Calendar Page Views – 108 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views – 2,494, Clicks – 29

Total Page Views – 3,558 Total Clicks – 199


Print Ad – Campus Circle 30,000 Circulation • 90,000 Readership


Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 359K. Clicks – 170.


Campus Circle Newsletter Emails – 26K Opens – 2,494 BockFest Clicks – 29


Online Calendar Page Page Views – 108 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Editorial Page Page Views – 520 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Trailer Page Page Views – 131 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Los Angeles Entries – 153 Page Views – 305 Demographics of Entrants Age – 66% 18 to 34 Gender – 56% Male Ethnicity – 54% Caucasian. 12% Hispanic Status – 50% Working


Social Media Twitter – 2,837 Facebook – 6,255 sample posts

BockFest 2013  

Campus Circles effort promoting the Bockfest 2013

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