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Bellator MMA Championship Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and Sweepstakes hosting were all utilized for the film. • Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper in Los Angeles.


Bellator Championship Campaign Recap Banner Advertising - 104K impressions, 135 clicks • Movie Trailer – 70 Pg Views Sweepstakes – Pg Views – 505, Entries – 155 Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 835 Page Views • Calendar Page Views - 102 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Clicks – 32

Total Page Views – 1,545 Total Clicks – 167 Campaign Duration – 14 Days


Print Ad – Campus Circle 30,000 Circulation • 90,000 Readership


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 104K. Clicks – 135.


Campus Circle Newsletter Emails – 26.1K Opens – 2,000 Bellator Clicks – 32 Newsletter – 2X


Movie Trailer Page Page Views – 70 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Calendar Page Page Views – 102 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Editorial Page Page Views – 838 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Social Media Twitter – 2,837 Facebook – 6,255 sample posts


Sweepstakes Los Angeles Entries – 155 Page Views – 508 Demographics of Entrants Age – 45% 18 to 34 Gender – 50% female Ethnicity – 58% Caucasian. 16% Hispanic Status – 33% College


Sweepstakes Stats - Age


Sweepstakes Stats - Ethnicity


Sweepstakes Stats - Gender


Sweepstakes Stats - Status

Bellator MMA Report  

Campus Circle's efforts promoting the Bellator MMA Championship at the Bren Center in Irvine, CA.

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