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BEFORE MIDNIGHT Online Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.


Before Midnight Campaign Recap Banner Ad – 59,000 imp., 48 clicks • Trailer - 95 page views Dedicated Email– 25K+ sent, Opens – 2,815, Clicks – 472 Newsletter Banner Ad #1 – 25K+ emails, 2,687 page views, 43 clicks Sweepstakes – page views – 1,149, 400 entries • Issuu – Page Views - 424 Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Online Content – 109 page views • Online Calendar - 76 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Before Midnight related Page Views – 7,355 Total Clicks – 563


Publication Distribution #1 Featuring the Before Midnight cover strip ad


Publication Distribution #2 Featuring the Before Midnight cover strip ad


Publication Distribution #3 Featuring the Before Midnight cover strip ad


Campus Circle on Issuu A social media community for publications


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 59K. Clicks – 48.


Dedicated Email Delivered – 25,172 Opened – 2,815 Clicks – 472


Online Content Page Views – 109 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Campus Circle Newsletter Emails – 25,170 Opens – 2,687 Total V&S Clicks – 43


Online Calendar Post Page Views – 76 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Before Midnight Trailer Page Views – 95 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 1,149 Entries – 400 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status

Before Midnight Report  

CCM's efforts promoting the release of Before Midnight in Los Angeles

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