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ARTISANAL LA 2013 Online Marketing, Street Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the festival.


Artisanal LA Campaign Recap Banner Ad – 1.9 million, 7,335 clicks • Trailer - 101 page views Dedicated Email– 24K+ sent, Opens – 2,764, Clicks – 370 Newsletter Banner Ad 4X – 24K+ emails, 2,500 page views, 68 clicks Sweepstakes – 1,408 page views, 404 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 2,431 page views • Online Calendar - 108 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Artisanal LA Related Page Views – 9,746 Total Clicks – 7,773


Products @ Artisanal LA


Street Marketing – Postering/ Flyering in Los Angeles


Street – Larchmont Village


Street – Atwater Village


Street – Culver City


Street - Hollywood


Street – Little Tokyo


Street – Los Feliz


Street - Melrose


Street - Montana


Street – Byzantine Quarter LA


Street – Around USC


Street – Sycamore Square


Street – Third Street


Street – W. LA (Landmark area)


Street – Westwood Village


Street – West LA (Sawtelle Ave)


Street – West Hollywood


Banner Advertising


Banner Advertising #2


Banner Advertising Stats #3 Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1.9 millions Clicks – 7,335.


Dedicated Email Delivered – 24,365 Opened – 2,764 Clicks – 370


Online Content #1 Page Views – 915 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Online Content #2 Page Views – 1,516 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Campus Circle Newsletter Emails – 24,195 Opens – 2,500 4 Week Newsletter Campaign Total Artisanal LA Clicks – 68


Campus Circle Newsletter Listing


Online Calendar Post Page Views – 108 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Artisanal LA Trailer Page Views – 101 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 1,408 Entries – 404 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status


Social Media Posts Facebook – 6,485 likes Twitter – 3,029 followers


Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,029 followers


Print Newspaper Calendar


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Print Advertising #2


Print Advertising #3


Event Photos #1


Event Photos #2


Event Photos #3


Event Photos #4


Event Photos #5

Artisanal L.A.