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AIN’T THEM BODIES SAINTS Online Marketing, Print Advertising and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477


Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising.


Ain’t Them Bodies Saints Campaign Recap Banner Ad – 408K imp., 194 clicks Dedicated Email #1 – 24,563 sent, Opens – 2,808, Clicks – 309 Newsletter Banner Ad – 24.5K emails, 2,219 page views, 39 clicks Sweepstakes – page views – 1,449, 625 entries Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007 Online Content – 605 page views • Facebook Page Views – 375 Trailer - 106 page views • Calendar Listing – 132 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Film Related Page Views – 7,694, Clicks – 542


Street Marketing #1 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Street Marketing #2 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Street Marketing #3 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Street Marketing #4 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Street Marketing #6 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Street Marketing #6 West Hollywood/Hollywood Distribution – L.A retail locations near Sundance Cinemas


Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Film Content in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.


Online Content #1 Article Posted on 8/7 Page Views – 605 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers


Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 408,000. Clicks – 194.


Dedicated Email Delivered – 24,563 Opened – 2,785 Clicks – 308


Campus Circle Newsletter Emails – 24,539 Opens – 2,195 Total film Clicks – 43


Online Calendar Page Views – 132 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Film Trailer Page Views – 106 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes Page Views – 1,449 Entries – 625 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month


Sweepstakes - Age


Sweepstakes - Ethnicity


Sweepstakes - Gender


Sweepstakes - Status


Ain't Them Bodies Saints Report