The Verge Rebrand and Reveal

COLOR PALETTE AND PATTERN

TYPOGRAPHY

THE VERGE ORLANDO, FLORIDA

MEANING The Verge chosen to a request to stay similar to the property’s existing brand, The Edge. “Verge” is a synonym for “edge,” but has a slightly more modern feel.

Headlines GOTHAM BOLD

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Gotham Light

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Avenir Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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SALES SHEET

BROCHURE

Top 5 Reasons T O L I V E AT

A New Style OF STUDENT LIVING

Don’t compromise when it comes to finding your perfect student apartment! At The Verge Orlando, we have it all, from our amazing clubhouse and resort-style pool to our furnished one-, two-, three-, and four-bedroom floor plans. We’ve designed our community with you in mind, so you don’t have to worry about a thing — even bills are included in your monthly installment to make your college life as easy as possible. Sign your lease online today, or stop by during one of our events to experience all that The Verge has to offer!

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LIVE LIFE

RESORT-STYLE POOL

Uncompromised

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PROPERTY-WIDE WI-FI

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PET FRIENDLY

AT THE VERGE

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GATED COMMUNITY

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Don’t compromise when it comes to finding your perfect student apartment! At The Verge Orlando, we have it all, from our amazing clubhouse and resort-style pool to our furnished one-, two-, three-, and four-bedroom floor plans. We’ve designed our community with you in mind, so you don’t have to worry about a thing — even bills are included in your monthly installment to make your college life as easy as possible. Sign your lease online today, or stop by during one of our events to experience all that The Verge has to offer!

NEWLY RENOVATED

CONTACT US TODAY FOR CURRENT LEASING SPECIALS!

CONTACT US TODAY FOR CURRENT LEASING SPECIALS!

W W W.V E R G E O R L A N D O.C O M 11841 JEFFERSON COMMONS CIRCLE, ORLANDO, FL 32826 (407) 382-4114 | WWW.VERGEORLANDO.COM |

WEBSITE

THE VERGE BRANDED COLLATERAL

PAPER SYSTEM

11841 JEFFERSON COMMONS CIR. O R L A N D O, F L 3 2 8 2 6

FIRST LAST L E A S I N G M A N AG E R (888) 400-6601 N A M E @ V E R G E O R L A N D O.CO M 11841 JEFFERSON COMMONS CIR. O R L A N D O, F L 3 2 8 2 6 W W W.V E R G E O R L A N D O . C O M

11841 JEFFERSON COMMONS CIRCLE, ORLANDO, FL 32826 | (407) 382-4114 | WWW.VERGEORLANDO.COM |

www.vergeorlando.com

The Verge Reveal Party EVENT ThePHOTOS Verge Reveal Party

CAMPAIGN THEME The Verge threw a VIP pool party to celebrate their new brand reveal. The headline of the event was “Something BIG is coming,” and the visuals hinted at the new color palette of teal and gold.

CAMPAIGN ART EXAMPLES

The Verge Reveal Party

THE VERGE REVEAL CAMPAIGN

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BEFORE AND AFTER PHOTOS

CAMPAIGN THEME One year after their initial reveal in the market, The Verge threw an endof-the-summer, grand re-opening party themed “The Verge: Refreshed.”

Both residents and corporate staff were invited to float in the pool, enjoy refreshments and see the upgrades that had occured over the past year.

CAMPAIGN ART EXAMPLES

YOU'RE INVITED TO

Refreshed Refreshed GRAND RE-OPENING

Celebrate our new community upgrades with the hottest leasing specials and plenty of ways to cool down!

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THE VERGE REFRESHED CAMPAIGN

SEPT. 3-6 P.M.

Mingle with friends and neighbors while enjoying live music, free food, and fun games. If you need a break from the heat, kick back on a float in our resort-style pool — we’ll be serving up refreshments all day long, including custom mocktails, free food, and more!

Swing by and check out all of The Verge’s new upgrades, including a brand-new standalone fitness club with Fitness on Demand and individual and group study rooms. You’ll have the chance to win a gift basket just for showing up, and we’re offering up a cool special just for those who sign a lease at the event!

Refreshed Refreshed CAMPUS ADVANTAGE RECENTLY TRANSFORMED a student housing property in Orlando, Florida:

• Full unit renovations, including new flooring, new appliances, and granite countertops • New study space, Fitness On Demand, and an enclosed expansive fitness center • New fencing around the property and controlled-access entry gates • Addition of a fire pit and an outdoor kitchen, brand-new pool furnishings, and a hammock garden • Exterior lighting upgraded to all LED, resulting in reduction of common area electric expense by 20% We invite you to join us for The Verge: Refreshed, an end-of-summer event dedicated to celebrating this property's $6.6 million in capital improvements, 100% occupancy achievement, and a 12.2% YOY rental rate increase.

Refreshed Refreshed

The Campus Advantage team will be on site to answer questions about planning for and implementing a value-add strategy.

GRAND RE-OPENING

Celebrate our new community upgrades with the hottest leasing specials and plenty of ways to cool down!

SEPTEMBER 27, 2017 | 3-6 P.M. THE VERGE ORLANDO CLUBHOUSE 27 SEPT. 8P.M.

Mingle with friends 11841 Jefferson Commons Circle and neighbors while enjoying live music, free food, and fun games. If you Orlando, FL 32826 need a break from the heat, kick

back on a float in our resort-style pool — we’ll be serving up refreshments all day long, including custom mocktails, fresh lemonade, and colorful popsicles!

Please contact Madison Meier at mmeier@campusadv.com to RSVP 11841 JEFFERSON COMMONS CIRCLE ORLANDO, FL 32826 (407) 382-4114

You’ll have the chance to win a [GIVEAWAY] just for showing up, and we’re offering a leasing special just for those who sign at the event!

Don’t miss out — RSVP now using promo code REFRESH to save your spot!

11841 JEFFERSON COMMONS CIRCLE ORLANDO, FL 32826 (407) 382-4114