University Report | 2018

2018 University Report

C A M P B E L L UN I VE RS I T Y 1

Enrolling more North Carolinians than any other private school, Campbell University is the private university of choice in North Carolina. We remain true to J.A. Campbell’s vision since he founded the school in 1887. His vision, in his own words: “to educate leaders.”

Today, we continue to cultivate leaders prepared for purposeful lives and meaningful service.

Through the Campbell Leads campaign, we seek support to provide opportunities for students to continue to develop quality leadership skills and experiences during their time on campus.

The campaign offers two areas to support that directly impact students: • Student Union The student union we envision for our main campus is explained in detail in this case statement.

We aim to enhance campus with amenities to empower our students to continue to develop their leadership and social skills.

We also want to afford them the opportunity to create healthy lifestyles that they can continue throughout their lives.

• Student Endowment Supporting the student endowment means supporting the mission, culture, and momentum of a Campbell education. Scholarship donors make it possible for us to award over 900 scholarships each year.

2 2018 UNIVERSITY REPORT

Invest in education, change lives

M

y grandfather, M.J. Walden, was 16 years old when he got a job at Procter & Gamble in Dallas, starting at the very bottom by cleaning out Crisco jars. One of 11 children born in the early 1900s, he had to quit school in the fourth grade to help support his family after his father died and the family lost their home in a fire.

His work ethic served him well at Procter & Gamble. He worked his way up through the company, eventually retiring as a master machinist. I’m fairly certain that with an education, he would have been a brilliant engineer.

My grandfather was a man who knew great loss — his father, his home and my grandmother, who died at a young age — but he was also a man who knew hard work.

And he knew the value of a degree.

When I received my degree, and when my wife Kathy received her master’s degree, he said to us both: “The thing about an education is once you have it, nobody can take it away from you.” What words of wisdom, from an undereducated man.

Even though my grandfather did not receive a formal education, others in my family did. My father was the first in his family to graduate from college, and my mother — M.J. Walden’s daughter — drove 100 miles a day to attend college as an adult, earning her degree when I was in the 10th grade. Because of their encouragement and example, I have been involved in education all of my life, and today I have the incredible opportunity to be president at Campbell University.

A Campbell education is a powerful thing to possess. Once you have it, nobody can take it away from you. A Campbell education continues to change lives — of those who possess it and the lives of those they encounter. A Campbell education is a lasting investment with enduring value that will transform people’s lives until the very end.

And a Campbell education is something we want to share with the world. This is the idea behind our current capital campaign — Campbell Leads.

One of the ways we can continue to grow our student body and extend our reach, is by increasing our endowment and providing more scholarships. Endowed scholarships from Campbell alumni and friends make it possible for us to award more than 900 named scholarships to students every year. And these scholarship funds are invested wisely — they grow and multiply over a period of time. With them, we’re able to support a diverse community of learners, many of whom (30 percent) are first-generation students.

Scholarships make up $30 million of our $75 million Campbell Leads goal. Another $10 million will support other projects, such as academic and athletics programs, residence halls and our new admissions center.

The largest slice of the pie is the $35 million dedicated to our new 110,000-square-foot student union, which is currently under construction and scheduled to open in the fall. This much-needed building — which will feature new dining options, an 800-seat banquet hall, a two-story fitness center, new study areas and even a movie theater — will attract students for years to come and will greatly enhance the on-campus lives of our undergraduate student body.

Many of our students come here for the academic programs. Our goal with the student union is to enrich their experience once they arrive. The facility will be a great benefit to the community around us as well.

To make all of this happen, we need your continued support.

The heart of what makes Campbell University special is its people, and we want to continue attracting quality students from diverse backgrounds by making Campbell a viable option for them. And once they’re here, our investment in their education will change their lives.

J. Bradley Creed President, Campbell University C A M P B E L L UN I VE RS I T Y 3

4 2018 UNIVERSITY REPORT

Leading with Purpose

Your gifts, their home

Nearly half of the ambitious Campbell Leads fundraising campaign will go toward the much-needed student union, a building expected to ‘make a huge difference in the life and history of this campus.’

The image before them — a computer rendering of the two-story 110,000-squarefoot facility and its large glass windows, the inside lit up against a darkened evening sky — provided a view of what this building will look like from the very spot the crowd sat in at the center of the Academic Circle.

“In 18 months, this is what you’ll see,” Roberts beamed. “In the fall of 2019, we’ll drop this tent, and you’ll be able to walk through those front doors.”

That moment is now less than a year away, as the concrete has been poured and the beams have been erected for the long-awaited student union, designed to become the gathering place for students, faculty, staff and alumni alike on campus. Once completed, the new addition will become a “transformative” addition to the campus, providing a muchneeded center of activity for the Campbell community.

The student union will be roughly 10 times the size of Campbell’s existing Wallace Student Center, built in 1978. The new facility is the focal point of the Campbell Leads fundraising campaign, which allotted $35 million for its construction. Raising funds

A student union is often called the front door or the living room of a campus, designed to be the center or the hub of activities. The place to meet. The place for student involvement.

The place to eat. A place just to gather. A place to enjoy being together.

This facility has been needed at Campbell for a long time.

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“

hen it was his turn to take the podium at the April 25 groundbreaking ceremony for Campbell’s new student union — the future centerpiece of the University’s main campus in Buies Creek — Vice President Jim Roberts asked the crowd of 400 seated under the large white tent to take out their programs and turn to the centerfold.

— Dennis Bazemore, vice president for student life

for the student union has been a priority for President J. Bradley Creed since his first day at Campbell.

“When I left [my first job interview with Campbell in 2014], I wasn’t sure I’d be the next president, but I was certain the next president of Campbell would be charged with the process of constructing a new student union,” said Creed. “The only credit I can claim here is that they handed me the baton and the hat and made me the drum major.

My job has been to look good as I’ve marched

this down the street.

“This building,” he added, “will make a huge difference in the life and history of this campus.”

Plans for the student union feature four new dining locations, including a main cafeteria replacing the current main dining hall, Marshbanks. There will also be a juice bar and deli shop, adding to the meal options on campus. Other amenities will include a two-story fitness center and a new apparel store. A much-needed banquet hall will seat up to 800 people and will have the ability to break out into five smaller meeting rooms. A second-floor movie theater will become the only such theater in Harnett County.

The student union will also expand on Campbell’s private and group study space; and offices will open for student life, student services and other student organizations.

When completed, the student union will be the largest structure on Campbell’s main campus, larger than the Convocation Center, which turned 10 in 2018.

“When I talk to prospective students about this building, it’s hard to relay to them just how massive this will be — something you don’t see by looking at dirt or a few renderings in a magazine,” said Assistant Vice President for Admissions Jason Hall.

“When I tell them this will be larger than the Convocation Center, I’m usually met with raised eyebrows, a smile and maybe the occasional ‘whoa.’”

C A M P B E L L UN I VE RS I T Y 5

Campbell’s administration is counting on the student union to improve several areas of the student experience at Campbell.

Among them:

The Need

• Engagement: As the centerpiece of the main campus, the student union facilitates the Campbell mission by providing opportunities for students, faculty, staff, alumni and friends to participate in a variety of programs that enhance learning and foster an appreciation for university life, intellectual curiosity, spiritual growth and professional development.

New facilities have been high priority at Campbell since the turn of the century.

Additional residence halls have been a necessity to keep up with Campbell’s growing undergraduate population. A new health sciences campus was necessary to house the School of Osteopathic Medicine, School of Nursing and other programs; and the School of Law’s move to downtown Raleigh was a strategic move to position Campbell’s law students in the heart of North Carolina’s capital city.

• Student Retention: In building a modern student union, Campbell is building a stronger sense of community, which can increase student retention.

It will serve as a gathering place for students, faculty, staff,and community members to study, eat, fellowship and get involved.

The John W. Pope Convocation Center, which turned 10 last year, was a dramatic improvement over its predecessor, Carter Gym. The Convocation Center has served several other purposes in its first decade, chief among them the site of fall and spring graduations and other major events.

• Leadership Development: The facility will be a center of activity for the Campbell campus and community, giving students the opportunity to hone their social and networking skills.

Campbell will empower its students in their individual learning as well as help them become team players in group settings.

But the one missing component in Campbell’s transformation in the past

• A Gathering Place: The student union will provide the necessary meeting and event space for fellowship and learning. The banquet hall will be able to transform to become space for career fairs, research exhibits, service opportunities and dining events.

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20 years has been a central hub where students can socialize and where student organizations can have a place to call “home.”

The student union will fill that void.

Built in 1978, the existing Wallace Student Union is only just under 11,000 square feet, and only 2,884 square feet of that space is designated for dining, studying and socializing. With more than 4,725 undergraduate students on campus, the current facility averages just 2.32 square feet per student — that’s barely one square floor tile per student (which makes for tight social gatherings). The standard student union at colleges or universities in the U.S. provides roughly 20 square feet of space for full-time undergrads.

To put the size of the new student union into perspective — the current (soon-to-be “old”) facility has a maximum capacity of 93 students. The banquet hall in the new building alone will be able to hold up to 800 people. “We join the good company of

The student union will provide an escape from the hustle and bustle of everyday life. It’ll be a place of community and belonging. A place to just be. It will be an extension of our residence halls and our classrooms and a place where physical well-being can be enhanced. This facility is the missing piece that will complete our campus puzzle.

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Instant Impact

— Jason Hall (’98), assistant vice president for admissions 6 2018 UNIVERSITY REPORT

many universities across this country who have recently completed a student union, are currently constructing a student union or have made plans to build one in the near future,” said Dennis Bazemore, vice president for Student Life. “These universities all over the country are seeing the need and the importance of having a modern state-of-theart facility for students, faculty and staff.”

Bazemore said he is convinced Campbell students will spend much of their time in the student union and will “grow intellectually, develop leadership skills, clarify important values for life, develop meaningful interpersonal relationships and learn the art of collaboration with other students.”

“Student wellness” is also at the heart of the planning and designs for the student union. The two-story fitness center will offer more than twice the space of current fitness facilities on campus and will include spaces for group fitness and intramural sports. The building will also provide a sense of “community” to not only Campbell, but Harnett County as well. The open floor plan is designed to bring people together to study, meet and get involved in activities on campus.

“A student union is often called the front door or the living room of a campus, it is designed to be the center or the hub of activities,” Bazemore said. “The place to meet. The place for student involvement. The place to eat. The place for group events, clubs and organizations to hold their meetings. A place just to gather. This facility has been needed at Campbell for a long time.”

C A M P B E L L UN I VE RS I T Y 7

8 2018 UNIVERSITY REPORT

Leading with Purpose

Your gifts, their future Roughly 80 percent of Campbell students rely on financial aid, and 60 percent benefit from scholarships. The Campbell Leads campaign aims to make college a reality for more students.

S

cholarships allowed Halee Simpson to pursue her dream of becoming a pharmacist.

A Campbell graduate and current second-year PharmD student from Fayetteville, Simpson is the daughter of a tobacco farmer and a cosmetologist. She discovered her dream through a friend of her father, who took her on as an intern one summer while she was in high school.

“I ended up working there a year and a half,” she says. “And I fell in love with it. I liked how he was so involved in his community, and I saw the impact he had and the trust his patients had in him.”

Simpson is also a first-generation college student, and her journey so far has been new and exciting for both her and her parents. She says her scholarships not only helped fund her undergraduate experience, but gave her the freedom to consider grad school without worrying about taking on considerable debt from student loans after her doctorate.

“My life might look completely different right now if not for the generosity of donors who funded my scholarships,” Simpson told a crowd of Campbell friends and alumni in Fayetteville last spring during President J. Bradley Creed’s second speaking tour in three years. “If I thought grad school would mean taking on debt, I wouldn’t have felt comfortable continuing my education.”

Simpson says she wants to take what she’s learned at Campbell and the support she’s received and give back to underserved

85

%

Scholarship Need

More than 3,200 of undergraduate students require some form of financial assistance to attend Campbell University communities when she graduates. Her goal is a career working as a pharmacist in a small, rural community like the one she grew up in — where pharmacists can truly make a difference, she says.

“My parents worked hard to get me here, and it feels good that [because of scholarships], I can take some of the financial burden off of them. I’m grateful to all Campbell supporters who made this possible.

“Their gifts have given me a sense of purpose.”

The Need

It’s a rare case when a student and his or her family pay for college completely out of their own pocket.

Nationally, about two thirds of full-time college students paid for tuition with the help of financial aid in the form of grants and scholarships. Another 34 percent of students relied on federal loans — a figure that has created what many are calling a student loan debt crisis.

According to a recent article in Forbes, student loan debt is now the second-highest consumer debt category in the U.S., behind only mortgage debt. Both are higher than credit cards and car loans. Forbes reported there are more than 44 million borrowers who collectively owe $1.5 trillion in student loan debt in the U.S. alone. The average student in the Class of 2016 has $37,172 in student loan debt.

North Carolina ranks 10th in the nation in total student loan debt, according to the Institute for College Access and Success, with 1.1 million borrowers owing $38.2 million in 2016. The average debt for borrowers in this state is $25,562 (which is on the low end nationally, with North Carolina’s high total ranking attributed to its population and number of colleges and universities).

The numbers go up for graduates of private, for-profit colleges and universities. In 2012, the average debt for these students was $39,950, a 26-percent increase from four years prior.

Roughly 85 percent of Campbell’s undergraduate student body require some form of financial aid, and 60 percent of the University’s undergrads receive scholarships from Campbell’s endowment.

C A M P B E L L UN I VE RS I T Y 9

60

%

More than 2,200 of undergraduate students receive scholarships funded through Campbell University’s endowment

$30 million

An additional $30 million could provide roughly 1,000 students the additional financial assistance needed to attend Campbell

More than $14 million in institutional aid was awarded to first-time, full-time Campbell freshmen during the most recent fiscal year.

Creed’s Campbell Leads campaign seeks to increase the percentage of students who receive scholarships and lower the financial aid burden. The campaign looks to raise at least $75 million over five years — the largest campaign in University history — to fund student scholarships and a muchneeded student union to enrich the college experience for those students once they arrive. Of the $75 million, $30 million will go toward scholarships — a figure that could provide roughly 1,000 students the additional financial assistance needed to attend Campbell.

“And these scholarship funds are invested wisely,” says Creed. “They grow and multiply over a period of time. With them, we’re able to support a diverse community of learners, many of whom are firstgeneration students.”

One of the focal points of the Campbell Leads campaign is increasing the University’s endowment — gifts to the endowment are invested, not spent. Each 10 2018 UNIVERSITY REPORT

year a distribution of earnings (around 5 percent) is used to help with select university expenses, including student scholarships, professorships, research opportunities, peer mentor programs, library operations and more. The success of the scholarship initiative depends on fundraising for its permanent endowment dedicated to need-based student scholarships.

New endowed funds will support Campbell students in perpetuity, ensuring these individuals will have the opportunity to receive a Campbell education despite challenging financial situations. Over time, successful investment of endowment funds will increase the resources available to Campbell to provide scholarship support for generations to come.

The $30 million scholarship campaign goal will help Campbell keep pace with the growing cost of higher education. And it will help thousands of students like Halee Simpson, whose college journey is made possible by the generosity of others.

Investment In Success Every student at Campbell who earns a scholarship has a story — like Trae Bremer, who was able to stay in college because of scholarships and seek his Divinity degree after multiple knee surgeries wrecked his college basketball career.

A basketball standout in Kansas, the 6-foot9 Bremer came to Campbell in 2011, but his injuries (which began as a senior in high school) limited him to just one exhibition game and forced him to medically redshirt his freshman year in Buies Creek. The knee injuries carried over into his sophomore year, and Bremer eventually learned that if he continued to try to play basketball, he would eventually need knee-replacement surgery.

“I wondered what was going to happen to me,” Bremer recalled. “I loved this school — I met my wife here, and this was my home.

I wouldn’t have been able to afford to stay here, and I would have had to go back to Kansas and attend an in-state community college.”

Not helping his situation, Campbell replaced the coaching staff that recruited

Bremer after his sophomore year. On the day he met the new coaches, Bremer approached now former Director of Athletics Bob Roller and drummed up the courage to ask him about his future.

“I was nervous, but when I asked him, Mr. Roller just smiled and told me it’s all taken care of,” Bremer said. “He said, ‘Trae, we know your character. We know your situation. We saw your work ethic. We need to keep high-quality character guys around.

You’ll be with us until you graduate.”

Bremer cried when he heard the news.

Today he is the associate minister of children and youth at Rolesville Baptist Church and is set to earn his Master of Divinity degree in the spring.

“I realized God had used basketball as a tool to get me where I wanted to be,” he said. “I’m here to further my education and go into the ministry. This wouldn’t have been possible without the scholarships I’ve received at Campbell.”

Another success story belongs to Melissa Davies, who was drawn to Campbell as an undergrad because of its strong health sciences programs.

Scholarships allowed her to become a charter member of the first class of medical students at the new Jerry M. Wallace School of Osteopathic Medicine in 2013.

Osteopathic medicine, she said, intrigued her because of its focus on preventative medicine and the holistic approach to working with patients.

“One of the things I love about osteopathic medicine is the recognition that taking medicine is not always going to solve the problem,” she says. The school’s mission fell exactly in line with the kind of doctor Davies hoped to be — one who’s emphatic, a good listener and communicates well with her patients and that serves others.

Now a resident doctor specializing in obstetrics and gynecology in Greenville, Davies joined Simpson on President Creed’s speaking tour last spring in Fayetteville to tell the story of how scholarships made her dream of becoming a physician possible.

“It’s really incredibly meaningful to me that people are willing to give and contribute to the various scholarships I received,” says Davies. “It’s more than a donation. It’s an investment in our students and in our future.”

C A MPB E L L UN I VE RS I T Y 11

Richard Carden (’18) and fiancé Gabrielle Stewart 12 2018 UNIVERSITY REPORT

Leading with Purpose

Your gifts, your impact

Like all colleges and universities, Campbell relies on the generosity of its alumni, faculty and staff, and friends to provide a high-quality education.

For these alumni, giving back meant keeping their alma mater strong.

Annual gifts are also important in sustaining the growth of Campbell. It sets a powerful example for today’s students who will remember the generosity of others that paved the way for their education. Students who understand and appreciate this generosity will be more likely to one day follow in those footsteps and give back to their alma mater.

“Let your gratitude be your path to greatness,” President J. Bradley Creed said during his Campbell Leads tour last fall where he laid out the $75 million campaign that will fund student scholarships, a new 110,000-square-foot student union and other programs and initiatives on campus.

The following are stories from the men and women — both recent graduates and those who have been involved for decades — who chose to give back to Campbell University so others would be afforded the same (and greater) educational opportunities they had.

When you give to Campbell, you not only invest in the development of your alma mater and help students gain an invaluable asset (a quality education), you also increase Campbell’s reputation and increase the value of your degree. To learn more about giving at Campbell and how the Campbell Leads campaign will benefit students for generations to come, visit campbell.edu/giving.

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I believe that Campbell offers all of us an opportunity to make a living, to make a life, and more importantly, to make a difference through service to others.

— President J. Bradley Creed

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ifts — whether they’re from alumni, organizations, faculty and staff or friends of the University — are essential to Campbell’s success and ability to lead students to fulfill purposeful lives with meaningful service.

Senior Legacy

Richard Carden (’18) has a unique claim to fame from his time at Campbell. A dedicated leader of the Camel Crazies student section, he was a two-time finalist for the Big South Conference Fan of the Year. Carden served as the face of the student body at games both at home and away. The close-knit Campbell community and camaraderie is what inspired Carden to give back.

Carden first heard of Campbell as a junior in high school when his graduating friend was accepted there. He toured during the fall of his senior year, fell in love and began his freshman year in 2014. Meanwhile, his nowfiancé Gabrielle Stewart was studying at a school several hours away.

Carden and Stewart met in high school as camp counselors at the Charlotte YMCA. Thrown together often as they corralled

campers and equipment, the two became friends — close enough friends that when Stewart began to look into transferring colleges her sophomore year, Carden sold her on Campbell.

The decision was the right one, and both recent graduates have left a lasting mark on Campbell as donors to the Senior Legacy campaign.

As Senior Legacy campaign givers and 2018 graduates, the two are part of a group of young alumni who were present on campus for the planning of the student union, the introduction of the new marching band, the construction of the new admissions building and many other projects that their donations will help fund.

But the one they are most excited about is the student union.

“We need a space that can serve as a hub on campus, that all of the student organizations can work out of and that will keep students here on the weekends,” says Carden. “It’s a really big piece that Campbell’s been missing.”

Stewart and Carden are looking forward to coming back to campus to see the finished project that they’ve supported from the very beginning. Carden can still recall the day he opened the email announcing that the board of trustees had approved the idea for the student union.

“I was thrilled, and I know all of my peers were felt the same way. From the renderings we’ve seen it looks incredible, and we’re thrilled to support the project.”

C A MPB E L L UN I VE RS I T Y 13

Giving Back

Marsha McCoy (’08) challenged Campbell’s incoming freshmen at this fall’s medallion ceremony to meet her at graduation, subverting the fear-inducing convocation cliche, look to your right, look to your left: odds are one of these people will not complete their degree. McCoy herself remembers moments of hesitation and fears that college wasn’t for her.

“The family joke is I came to Campbell because I didn’t have to write an essay to get in,” McCoy says. “I applied last-minute at my mom’s suggestion, figuring I had nothing to lose. But Campbell moved so quickly that I received my acceptance and scholarship information before even hearing back from the other school I’d applied to.”

The quick turnaround impressed McCoy, and when she found out that Campbell had Christian values, she decided that an environment where faith was freely exercised and even encouraged was where she wanted to be. McCoy decided on Campbell and arrived on campus for move-in day without so much as a tour beforehand.

A native of Goldsboro, McCoy appreciated the campus’ location — close, but not too close — and the way the university lends its space to local organizations. Once in Buies Creek, she realized that she had been to Campbell before, having once attended a high school leadership conference there without registering the location.

“It’s often said and it’s true,” she said.

“Campbell was and is home. Campbell was a place where I could connect to people and feel like a student who is known and not just another number.”

When it comes to giving back, McCoy’s philosophy is a simple one that she learned from Dean Farmer, chair of the Department of Communication Studies: The value of a degree depends on the institution it came from, so invest in your alma mater to help it grow.

“You don’t need to give the whole world or all of your bank account to keep your degree looking good. When you invest what you can in your alma mater, people with deeper pockets join to support you, because they see that you appreciate and want to continue to build up that community.”

14 2018 UNIVERSITY REPORT

When McCoy was at Campbell, there was no medical school building, no student union blueprints and no marching band.

Now on the alumni board, when she feels as though she isn’t doing enough, McCoy can look at Campbell’s growth and feel very proud of her alma mater.

“As long as Campbell keeps the closeness and Christian presence that helped me so much, I will always support it.”

The Call

Andrew Schaffernoth loved his time at Campbell University in the mid-80s. A trust and wealth management major, Schaffernoth was at home in Buies Creek, which was and still is home to the only four-year trust program in the nation. He also loved golf and was good enough at it to successfully walk on and make the team as a sophomore.

After graduation, he went straight into the trust field, beginning his career with First Union National Bank. He moved his way up to trust officer and found a passion for portfolio management. In 2002, he created his own entrepreneurial venture — specializing in boutique investment firms, and he purchased a minor ownership stake in one of his initial clients, Alta Capital, which has since grown to manage more than $3 billion in assets.

Schaffernoth says he owes his success to the foundation he built at Campbell University. His desire to give back and help pave new roads for future trust officers serendipitously coincided with a phone call he received one night from the Office of Annual Giving’s student call team.

“My caller ID showed a 910 number, but I didn’t recognize it,” Schaffernoth recalls.

“I picked up the phone, and this bright, cheerful young lady tells me she’s from Campbell and she begins this pitch. And I can identify with it, because I did the same thing for Campbell 25 years ago. It takes courage for someone to put themselves out there like that. So we talked, and I had questions, and she had great answers. She was fantastic, and I was glad to give.”

That cold call netted Campbell a few hundred dollars originally. But it laid another foundation as Schaffernoth became actively involved in his alma mater and made a major gift to fund the

School of Business’ First Citizens Wealth Management Center, which opened its doors in 2015.

In 2016, Schaffernoth was named the Lundy-Fetterman School of Business’ Outstanding Alumnus.

“I love being a part of growth,” he said. “I’ve always wanted to be actively involved, but there’s so many people who just talk about doing things. Actions speak louder than words, and I felt like I needed to lead by example. I just hope I’m providing some sort of positive example.”

The First Phonathon

As graduates and employees of Campbell, Keith and Dayle Oakley began their early careers by paving the way for future fundraisers.

How they met was kismet. Dayle was already working in the Alumni Office in the early 1980s, and Keith was given his first fundraising job as the director of alumni activities by Frank Upchurch.

Upon Dayle’s graduation from Campbell in 1982, the Oakleys were married at Memorial Baptist Church by Upchurch himself. During their first year of marriage, the Oakleys lived in Burkot Hall as “dorm parents.” Campbell played a large role in their early stages of life, adulthood and marriage.

In 1983, Keith had the ambitious idea to conduct the first ever “phonathon” — a daunting task considering the time before digital databases and alumni records existed at Campbell. His goal of $50,000 seemed outrageous, but Oakley explains that number by saying, “We didn’t know any better.”

Student volunteers gathered in the library and looked up thousands of phone numbers by hand from numerous phone books.

Former U.S. Representative Bob Etheridge — superintendent of North Carolina Public Schools at the time — accepted the first check from the Harnett County Sheriff’s Office for the phonathon and was the first volunteer and co-chairman for the Annual Fund at the time.

Campbell’s first Phonathon ran from March 29 to April 22 that year, and several members of the Alumni

Photos (clockwise, from top): Keith and Dayle Oakley sign a scholarship agreement in May. Marsha McCoy (far right) donning all orange and black for a recent Homecoming event and Andrew Schaffernoth receives an Oustanding Alumnus award from the LundyFetterman School of Business in 2016 alongside his wife, Irina.

Association jumped on board to match gifts dollar to dollar.

Students, alumni, faculty and administrators were all taking part in the effort to contact 12,000 alumni throughout the country. Keith was so excited to be taking on this new project, they didn’t realize this phonathon would be happening during the ACC Tournaments. Solicitations were made in the evening when games were on, and Keith confirmed, “We often received $100 gifts to get off the phone and watch the game.”

As a result of this phonathon, Campbell increased alumni giving by three times and under the leadership of Keith Oakley and Frank Upchurch, received a U.S. Steelcase Award for their impressive accomplishment.

Oakley served as the Director of Alumni Activities at Campbell for a little over two years and says his time at Campbell helped launch his career in fundraising at Meredith College, N.C. State and currently Coastal Carolina University. He also works as the chief development strategist and major gift officer for Zamorano University in Honduras.

Fundraising has played a huge part in the Oakleys’ lives, and they both understand how important it is to give back. Today, they still give back to Campbell University.

“Campbell gave us a chance we otherwise wouldn’t have had,” Keith said. “My parents could not afford college, and Campbell helped me financially to make my college career possible.”

On May 3, Keith and Dayle Oakley signed scholarship agreements in a special ceremony surrounded by Campbell faculty and staff. The Oakleys paved the way for the first ambitious goal of $50,000 in 1983 and now have committed $50,000 of their own planned gift to Campbell 35 years later. The impact of their love and loyalty to Campbell will be felt for generations to come.

“Trying to do what is right and live by those values is important,” Keith said. “Campbell is really one of the institutions that continues to do that. I want that for our scholarship recipients. Going to Campbell helped me become the person I am today.”

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16 2018 UNIVERSITY REPORT

Leading with Purpose

Gen1

Nearly a third of new students at Campbell are first-generation college students.

Programs are in place to help these students, who statistically have a more difficult time adapting and graduating on time.

J

ennifer Salazar-Sanchez isn’t just a first-generation college student. Six years ago, she was a first-generation seventh grader.

Her father — an immigrant who left Mexico when he was 17 — dropped out of school when he was 12 to help his father work. Her mother came to the U.S. when she was 15 and had never stepped inside of a school.

The oldest of two children, Salazar-Sanchez didn’t have someone close to her whose experience could help her navigate those rough middle school waters. High school was also unchartered territory.

Yet, she excelled.

A-honor roll. Top 10 percent of her class.

A member of a club for future health professionals, the Beta Club and a community service club. And as a member of her school’s Upper Bound program, she was on the fast track for college.

“I didn’t just want to stop with high school,” she says. “But when I was accepted to Campbell, my parents began stressing out about the future. How do we make this happen? How are we going to afford it? They didn’t know anything about the process. But they also wanted this for me.”

Thanks in large part to the Upper Bound program, Salazar-Sanchez’s counselors at Ashe County High School helped her through the application, scholarship and financial aid processes. School would be paid for. Her family could focus on the important things, like what to buy for a dorm room and how to spend their summer with their trailblazing daughter.

11

%

Receive Degrees

Only 11% of low-income, first-generation college students will have a college degree within six years of enrolling in school, compared to about 55% of their more advantaged peers who were not lowincome or first-generation students, according to a Pell Institute study of students who first enrolled in fall 2003.

“It was emotional. Very emotional,” she says.

“My parents cried. I cried a little … but not as much.”

Roughly 30 percent of all entering freshmen on any given college campus are firstgeneration college students, according to the National Center for Education Statistics.

That percentage goes up when you loosen the definition of “first generation” — some define it as a student whose parents didn’t obtain at least a four-year degree.

Students who enter with that tag are, statistically, at a disadvantage from Day 1 compared to those whose parents have

experienced the rigors of college. Being a first-generation student is one of the most cited predictors of higher education failure, according to the First Generation Foundation, a national nonprofit dedicated to reversing this. These students are less likely to graduate — more than a quarter of them drop out after their first year (four times the rate of their peers).

Students like Salazar-Sanchez — firstgeneration students from lower-income families — have an 11-percent chance of earning a degree within six years of high school graduation. The reasons are many and varied, but the overriding factor is the ability of a student to lean on their parents’ experience.

“First-generation students often don’t have a clue what they’re getting into,” says Michelle Perez, assistant vice president of student success who joined the Campbell staff last fall.

“And the realities of college are surprising.

The academic rigor is often underestimated, especially for a student who did well in high school but felt like they weren’t challenged.”

Then there are the social challenges, which for many are just as daunting as the classroom.

Making new friends. Working out time management. Handling newfound freedom.

Dealing with roommates.

“The college experience is never what any student expects it to be,” Perez says. Think about how much more difficult college would have been without that immediate, experienced support system back home, she says, and you’ll begin to scratch the surface of how difficult this brave, new world is for these 18- and 19-year-old kids.

“First-generation students can have an

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FIRST-YEAR EXPERIENCE In 2010, Campbell launched the First-Year Experience and the Campbell University Freshman Seminar (CUFS), a one-credit course for first-year students to build good study habits, develop productive relationships with their faculty and peers and learn the ins and outs of college life.

CUFS has helped ease the transition to college, giving students a small cadre of peers to connect with as well as a caring faculty or staff member and a peer mentor.

First-generation students, as a whole, tend to benefit more from CUFS than other students.

amazing amount of grit, even just getting this far,” she says. “They come in determined to make it. Nothing’s going to get in their way. It’s in their nature.

“We have a lot of room to get better at supporting these students.”

“I feel like I have to succeed so [my parents] feel like they made the right decision to send me to college.”

— Amari Simpson, first-generation college student

The reasons for their struggles vary. Stress, lack of preparation and an inability to balance school, work and a social life are among the top reasons freshmen drop out of college. A fourth of all incoming freshmen at Campbell will not make it to their sophomore year, slightly less than the national average (31 percent, according to Unigo, an online resource for prospective college students), but far from the perfect score all universities strive for.

In 2010, Campbell brought in Jennifer Latino to establish the First-Year Experience. Latino, who directed a similar nationally recognized program at the University of South Carolina, launched the Campbell Freshman Seminar (CUFS), a one-credit course for first-year students to build good study habits, develop productive relationships with their faculty and peers and learn the ins and outs of college life.

“The transition to college is a challenging adjustment for most students. The differences

18 2018 UNIVERSITY REPORT

between high school and college are tremendous both academically and socially,” Latino says. “Couple that with the instant independence and responsibility, and many students find that they feel lost or unsure of their decision, especially in their first term.”

CUFS, she says, was not designed specifically for first-generation students, but the program has been more beneficial to those students, as it has helped ease their transition to college.

“The course gives students a small cadre of peers to connect with as well as a caring faculty or staff member and a peer mentor,” Latino says. “These connections are often more impactful than the course content.

Additionally, the freshman seminar introduces the concepts of college life including resources like the library and campus traditions, as well as processes like registration, billing and payment and academic planning. [The material] is helpful to all students, but especially those who are new to college and have had little to no exposure to these concepts at home.”

In many cases, she adds, students from more at-risk populations (first generation, low income, etc.) have seen greater gains

GEN1

Who are they?

While there is no universal definition for “first-generation college student“ and much of the research uses the definition “student with neither parent having any education beyond high school,” we choose to define a firstgeneration college student as “neither parent having received a four-year college degree.”

It is estimated that 30 percent of students enrolled in postsecondary institutions today are low income, firstgeneration college students. But 89 percent of these students will not earn a bachelor's degree six years out from high school. They drop out of college at four times the rate of their peers whose parents have a postsecondary education.

— ImFirst.org

from the course than their peers from more affluent families.

Roughly 200 students took part in CUFS in 2011. Last fall, that number was closer to 600, with each class averaging 19 students to keep the student-faculty ratio small. Campbell’s business, pharmacy, engineering and nursing schools also have similar 100-level courses that serve as an introduction to those programs and are designed with student retention in mind.

Since its implementation, freshman retention rates at Campbell have improved. Currently, 75 percent of Campbell freshmen return for their sophomore years — slightly higher than the national average of 71 percent and the state average of 68 percent.

Family obligations and burdens and the weight of unrealistic expectations first-generation students carry are also big reasons so many perform poorly early on and eventually drop out, Perez says. It’s another reason she advocates for students living on campus in the first year or two — it gets them away from home. In a way, the campus becomes a refuge.

Perez points to several studies that suggest living on campus leads to a better chance of

success and on-time graduation.

“The family obligations don’t completely go away, but they also don’t sneak into their daily routine as easily,” she adds.

Knowing that they have the unconditional support and love of their parents goes a long way to alleviate the common fears of a firstgeneration college student, says Perez.

“Those mistakes that you might perceive as failures, you’re still a success in their eyes,” she says. “Nobody wants to fail, but knowing your parents are behind you — your biggest fans from Day 1 — really is a blanket. It’s a comfort.

And it’s a reality that family support makes a difference in student success.”

Perez has noticed during her career that the parents who are most involved (positively) in their child’s college career are the parents who are also enjoying certain aspects of college life that they didn’t get to experience as young adults.

“My parents often told me, 'You have to get a degree, so your life isn't as hard as ours was.’”

— Megan Robillard, first-generation college student

“You see it as early as freshman orientation,” she says. “They’re having fun, too. They’re living vicariously through you, and they want to know what this is like for you.”

C A MPB E L L UN I VE RS I T Y 19

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Leading with Purpose

Power of Rural

For over a century, Campbell University has been steadfast in its goal to better our rural and underserved communities.

Recent programs and initiatives have taken this rural advocacy global.

T

he waits are often long, and the process can be slow. But you won’t hear complaints from the men and women who visit the Campbell University Health Center on Tuesday nights.

In fact, they’ve come to depend on this fourhour window of service known as the Student Clinic — overseen by licensed physicians and School of Medicine faculty, but otherwise run by medical, physician assistant, pharmacy, social work and other health sciences students, the clinic has become a godsend for Harnett County’s low-income and medically uninsured population (which is larger, percentage-wise, than the average county).

From 5:30 to 9:30 p.m. every Tuesday, the students see more than a dozen patients (there are currently 200 active patients in their system) seeking treatment and care for chronic pain, hypertension, diabetes and a slew of other conditions that would otherwise go untreated.

For second-year medical student Justyne Murphy and first-year student Shaina Gordon — the outgoing and incoming directors of the Student Clinic — Tuesday nights have become more than a valuable learning experience working with real people with real conditions.

They’ve become a passion for these future doctors — a sentiment shared by many of their classmates who have taken pride in the clinic and the good it’s done since opening in 2015. In three years, the program has saved residents nearly a half-million dollars in medical costs in a county that ranks 72nd out of 100 in the state when it comes to proper diet and exercise and avoiding negative behaviors like tobacco and alcohol use and 86th in the state in access to clinical care.

72

Out of 100

Harnett County ranks 72nd out of 100 counties in North Carolina when it comes to proper diet and exercise and avoiding negative behaviors like tobacco and alcohol use.

Obesity, diabetes and hypertension are prevalent in the county — and each are regularly treated by students who work in Campbell’s free clinic on Tuesday nights.

“We reach a population that other clinics don’t,” says Murphy, a graduate of N.C. State and native of Dahlonega, Georgia. “A lot of people with no health insurance simply don’t know where to go. Campbell has done an exceptional job — when you consider the Health Center and the new clinic in Dunn — reaching these people.”

The student clinic is one of many programs and initiatives launched by Campbell in the past two years that have positioned the University as a leader in rural advocacy.

Campbell was awarded a $730,248 grant from the Robert Wood Johnson Foundation — the nation’s largest public health philanthropy — in 2017 to fund an 18-month national exploration, the Rural Philanthropic Analysis, designed to create, identify and enhance new ideas and insights to improve the practice and impact of charitable organizations when it comes to supporting healthy, equitable rural communities.

Campbell also celebrated National Rural Health Week for the first time in 2017 (and again in 2018) and designated its first rural health advocacy and “Culture of Health” awards to alumni and community members who are making a difference in bettering the lives of our rural citizens.

Rural philanthropy is not new to Campbell.

It has been a part of the University’s mission since Day 1, back when founder J.A. Campbell started Buies Creek Academy 131 years ago with the idea that everybody deserved an education, regardless of finances or social standing.

“We were a rural health leader before we were ever conscious of it,” Vice President for Institutional Advancement Britt Davis says.

“This is well documented.”

The 1900 graduating class of Buies Creek Academy included at least 21 young men and women who went on to become teachers in rural Harnett County’s public school system.

Their education begat the next generation of educated residents.

When Campbell’s third president, Norman Adrian Wiggins, established Campbell Law School in 1976, his goal was to train lawyers to practice in smaller communities east of

C A MPB E L L UN I VE RS I T Y 21

Charlotte Paolini

David Tillman

Britt Davis

For Dr. Charlotte Paolini, chair and associate professor of family medicine at the School of Osteopathic Medicine, providing care to these families — many of them migrant workers — is about following the example of Jesus Christ by providing unbiased healing to the underserved. “It’s not any of my business if the person I’m treating is here legally or illegally,” she says. “I’m here to provide care and support, whether that’s medical or spiritual.”

Tillman’s goal for the program is to help people understand that location is a key factor in the rural health conversation that is often overlooked. “If a doctor tells me that I need to lose weight and I should go running to lose it, it’d sound pretty reasonable,” he says. “But if I run in Harnett County, there’s no shoulder on the road, dogs are chasing me and there are tractor trailers whizzing by my head. My health then isn’t dependent upon the doctors available to me, but whether or not there are paved streets.”

“They saw in us a growing University producing professionals in all sorts of fields — from health care to law, business to the ministry — and sending them across this state and this nation to the small towns and rural communities that need them most.”

Farm workers have the eighth-most dangerous job in America; behind loggers, pilots, roofers and truckers, to name a few. And of the 150,000 farm workers in North Carolina, a whopping 80 percent do not receive health care. Documented or undocumented, insured or uninsured — the men, women and (yes) children whose work fuels the state’s $78 billion agriculture industry deserve proper health care.

Raleigh — while he may have never used the term, “rural strategy,” Davis says that was exactly what he was getting at. The pharmacy school opened it doors to students 10 years later and has since graduated nearly 2,500 pharmacists, of which 80 percent still live in North Carolina serving in 90 of the state’s 100 counties.

The student clinic continues Campbell’s philanthropic mission, and does so by combining the efforts of multiple schools and several programs — a true interprofessional effort. Undergraduate members of the PreSOMA Club are the first students patients see 22 2018 UNIVERSITY REPORT

David Tillman, chair of Campbell’s Public Health program, is perhaps Campbell’s biggest advocate for the improved health and overall betterman of rural communities in the state and region. His program is one of six in the nation with a rural focus — only two of which are located east of the Mississippi — and the only accredited program that focuses on rural health while located in a rural area.

on Tuesday nights, there to take vital signs and begin the paperwork process. Two medical students, a physician assistant student and a pharmacy student work as a team (a typical night has about five of these foursomes) to see the patient, gather his or her history and do a physical exam.

The students then meet with that night’s attending physician to talk about the patient’s condition, double check their process and formulate a care plan. The physician ends the visit with a one-on-one with the patient as the students observe. All prescriptions are made or signed off by the physician, as — even though

As Vice President for Institutional Advancement Britt Davis was working on ideas to further promote the University’s standing as a leader in rural health advocacy, he met with Allen Smart, who was working with the Robert Wood Johnson Foundation — the nation’s largest public health philanthropy — on ways to make rural philanthropy more impactful. Months later, RWJF awarded Campbell a $730,248 grant to fund an 18-month project — the Rural Philanthropic Analysis — designed to create, identify and enhance new ideas and insights to improve the impact of charitable organizations on rural communities.

they’re putting in the hours and gaining valuable real-time experience — the students running the clinic are still only students.

The patients are dealing with what many in rural areas are dealing with — obesity, unhealthy lifestyles and diets, diabetes, high blood pressure, chronic pain … to name a few. “[The patients are] listening to us,” Murphy says. “Because they know they’re being cared for. And it’s great for us, because we learn all this stuff in a classroom, but to be challenged to break it all down to someone who’s not medically educated in a way that

Tom Butler Danita Perkins

Danita Perkins plays a vital role in the care and outcomes of patients and their families at Nash General Hospital in rural Rocky Mount, North Carolina. Her gift: Sacred silence.

As hospital chaplain at Nash Health Care, Perkins has found her calling being present with people during some of the most emotional and often most devastating moments in their lives. Whether they’re coping with the death of a loved one, dealing with their own diagnosis or simply needing somebody to help guide them through a crisis; Perkins has become an open ear for her community … a shoulder to cry on.

“Most people just need someone to bear witness to their struggles,” she says, “It’s a sacred dance, and my job as chaplain is to follow as the patient leads.”

The green tarps that cover the hog waste lagoons on Tom Butler’s Harnett County farm are doing more than hiding the odor. They’re harnessing energy that will power local homes for years to come.

Tom Butler, a 77-year-old Lillington native and lifelong hog farmer, takes great pride his his pig poop — more specifically, in its potential power.

The waste lagoons on Butler Farms, just 15 miles southwest of Campbell University, are trapping methane gas, which in turn is powering his farm and will soon provide energy to its own grid of homes in Harnett County.

In 2017, Butler received Campbell University’s first Rural Health Advocacy Award for his innovations and his efforts.

“We are hoping to build an organization that is industry-changing to rural areas,” Butler said. “I just want to do the right thing …. if we don’t do the right thing — as an industry — people are going to suffer. I’d rather do the right thing than profit while people suffer.”

Experience isn’t the only thing the students get from the clinic. Murphy says there’s a personal lift from helping the community. The weight of homework, studying and exams is lifted on Tuesday nights. “This is where I’m supposed to be,” she says.

Butler Farms produces 10,000 gallons of waste a day — the floors of the hog houses are elevated, and the waste from the pens falls through inch-wide slits throughout the the building. That waste is then flushed into the nearby lagoons and on many hog farms in North Carolina, treated with chemicals.

Left alone, the odor from these lagoons is nauseating.

“We work with people who are appreciative of what we’re doing, and that’s all you can ask for,” adds Gordon. “It’s a reminder of what being in this profession is all about.”

The tarps — a high-density plastic that keeps everything in the lagoon — worked immediately for Butler. Another benefit: they keep out millions of gallons

will eventually better their lives, it’s just so beneficial for us.”

of rainwater, preventing it from mixing with the waste and creating millions of gallons of wastewater. Butler is also a vocal opponent of the widely used practice of spraying crops with lagoon water, which he called a “black eye for the industry” because of the respiratory and health problems the mist can cause for those who live nearby.

Pig waste, like most forms of animal waste, releases methane as it decays.

Butler’s farm emits 6,000 tons of carbon dioxide and methane each year, potential energy that was going unused.

Butler has invested more than $1 million into a giant yacht motor, pipes and other technology to capture that methane and convert it into energy.

That motor — twice as tall as Butler and about 10 feet long, housed in a small shed behind his hog houses — is powered by a small row of nearby solar panels, making his farm more than just energy self-sufficient. In fact, he’s producing enough energy to put about $8,000 to $10,000 worth monthly back into the grid.

“Everything we’ve done in the past eight years — the research, the development and the work — that’s been expensive,” Butler says. “Putting energy back into the grid will help pay for it and will help us continue to do more research and find better ways to improve this industry.”

C A MPB E L L UN I VE RS I T Y 23

Leading with Purpose

2018 in Photos

From Campbell’s first marching band to its new admissions and financial aid center, 2018 was another milestone year for the University

T

en years ago, the face of Campbell University’s main campus in Buies Creek changed forever with the construction and opening of the John W. Pope Jr. Convocation Center and Gore Arena. The facility — built to serve as the home for Campbell basketball and volleyball; as well as home to graduation ceremonies, convocations, concerts, orientations, reunions and so much more — launched what would become a decade of dramatic change at Campbell.

The Convocation Center paved the way for Campbell’s newest building — the 110,000-square-foot student union — which broke ground last spring and (as of the printing of this publication) is well on its way to completion by the end of 2019.

It’s all anyone’s talking about (we’re sure you’ve seen the cover and read the beginning of this University Report). But the student union’s start isn’t the only news on this campus. Campbell’s 2018 was one of innovation, success, philanthropy and fun. New programs, new buildings, new conferences and new accolades also dominated our headlines.

The focal point of this University Report is the Campbell Leads program and how your contributions will lead to the aforementioned (much needed) student union and more scholarships for future Camels. But this publication is also about celebrating the past year and looking ahead to a bright future at Campbell University.

Photos (clockwise, from top left): 1) The “Sound of the Sandhills” officially became Campbell University’s first marching band when it debuted on Aug. 30 at the home opener for the Fighting Camels football team. 2) Chris Clemons became the all-time leading scorer for Campbell men’s basketball and the Big South Conference in 2018. He returned for his senior year in the fall and became only the 68th player in NCAA history to score 2,500 points in his career. 3) Campbell University was named one of the “most innovative” schools in the Southeast in U.S. News & Weekly Report’s 2018 list of Best Colleges and Universities. 5) Barker-Lane Stadium ranked third in the nation among 125 FCS stadiums in the annual list from StadiumJourney.com. 6) Campbell’s nationally renowned ROTC program earned another MacArthur Award as one of the top programs in the nation in 2018 and signed an agreement with Central Carolina Community College to expand its battalion. 6) The School of Osteopathic Medicine enhanced its opioid curriculum in 2018 to teach the next generation of doctors the dangers of these highly addictive medications that have created an epidemic in the state and nation.

24 2018 UNIVERSITY REPORT

C A MPB E L L UN I VE RS I T Y 25

26 2018 UNIVERSITY REPORT

Photos (clockwise, from top left): 1) Campbell Football joined the Big South Conference and became a full scholarship FCS program in 2018. On the field, the Camels finished 6-5 in their first year in the Big South, its third consecutive winning season. 2) The Office of Alumni Engagement found a new home in 2018 — the Cornelia Patterson Campbell House, which housed admissions until their new facility was built this spring. 3) Brendi Bluitt became the first African-American student at Campbell to be elected president of the Student Government Association. 4) The College of Pharmacy & Health Science’s Doctor of Physical Therapy program has worked with the North Carolina Farmworkers Project to provide free medical care and therapy on-site to the state’s thousands of migrant farmworkers. 5) President J. Bradley Creed spoke on behalf of Campbell and the Council for Christian Colleges and Universities at a U.S. Department of Education hearing on negotiated rulemaking regarding accreditation in September.

Creed was also a guest of honor at Handong Global University in Pohang, South Korea, where he received an honorary doctorate degree for his work in higher education and as a religious historian.

6) Only days after graduation of its charter class, the School of Nursing was granted full accreditation status by the Commission on Collegiate Nursing Education.

C A MPB E L L UN I VE RS I T Y 27

Photos (clockwise, from top left): 1) Downtown Raleigh serves as a classroom where Campbell Business students can connect with entrepreneurs and get real-world experience.

HQ Raleigh — a co-working hub for local entrepreneurs — is home to a course for these students, giving them the opportunity to learn from the Raleigh business community and jumpstart their careers. 2) Several Campbell Athletics teams earned conference titles and postseason berths in 2018. Baseball (pictured), men’s basketball, cross country, men’s tennis, men’s and women’s golf, volleyball, men’s soccer, wrestling and track & field each enjoyed success this year. The men’s programs as a whole won Campbell its first Sasser Cup for highest overall finish in the Big South Conference. 3) The Princeton Review again included Campbell Law School in its prestigious list of the top 165 law schools in the country. Campbell Law ranked No. 9 for student competitiveness for the third year in a row. 4) Campbell communications students received a generous donation from ABC11 in Raleigh in the form of a new (slightly used) set to broadcast its several news programs. 5) Sharonda McDonald brings experience from some of the nation’s top programs (as a player and coach) to Campbell as the new head softball coach. 6) The ribbon was cut for the new Bernard F. McLeod Sr. Admissions & Financial Aid Center, which now houses admissions, financial aid and the business office. 7) Campbell’s first summer Student Research Fellows Program welcomed its pilot cohort to campus in the spring. The new program was introduced in 2018 by Provost Mark Hammond as part of the University’s strategic plan to establish research programs for all undergraduate, graduate and professional students.

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C A MPB E L L UN I VE RS I T Y 29

30 2018 UNIVERSITY REPORT

Leading with Purpose

Annual Report

Campbell University academic information for 2017-18

History & Precedent

• On Jan. 5, 1887, James Archibald Campbell, a 26-year-old Baptist minister, welcomed 16 students to a small church in Buies Creek, North Carolina, for the first day of classes for the school he founded: Buies Creek Academy. By the end of the first term, there were 92 students.

• Since then, Buies Creek Academy has evolved to become Campbell Junior College (1926), Campbell College (1961), and Campbell University (1979).

Throughout these transformations, the university has remained true to its founding principles to address the most pressing needs of North Carolina and to educate men and women for Christian service around the world.

• 1887 | Opened as Buies Creek Academy when North Carolina needed more primary schools during post-Civil War Reconstruction • 1976 | Opened the first law school in North Carolina in over 35 years when the state needed more lawyers practicing in rural areas • 1986 | Opened the first pharmacy school in the nation in over 40 years when North Carolina and the region needed more community pharmacists • 2013 | Opened the first new medical school in North Carolina in over 35 years to address needs in underserved areas of the state

Overview

A thriving private university with Baptist roots founded in 1887, Campbell University is committed to creating and expanding opportunities for North Carolina and beyond.

Mission

To graduate students with exemplary academic and professional skills and who are prepared for purposeful lives and meaningful service.

Academic Divisions

Campbell is home to more than 200 undergraduate, graduate and professional degrees across these academic divisions: • Adult & Online Education • Catherine W. Wood School of Nursing • College of Arts & Sciences • College of Pharmacy & Health Sciences • Divinity School • Jerry M. Wallace School of Osteopathic Medicine

• Lundy-Fetterman School of Business • Norman Adrian Wiggins School of Law • School of Education • School of Engineering

Locations

• Main campus in Buies Creek, North Carolina, located in the prestigious Research Triangle region • Branch campuses in Raleigh, Fort Bragg/ Pope Field and Camp Lejeune/New River • Degree program in Kuala Lumpur, Malaysia • Online

Accolades

• Campbell University enrolls more North Carolinians than any private school in the state.

• A leader in health education and is focused on rural and underserved areas.

• The only private university in the state with professional programs in law, medicine and pharmacy.

• One of only three private schools in the state (Duke and Wake Forest) to achieve the highest accreditation by the Southern Association of Colleges and Schools Commission on Colleges.

• New programs and schools continue to expand our reach: School of Osteopathic Medicine in 2013; School of Nursing and School of Engineering in 2016.

• Home to the first and only osteopathic medical school in North Carolina; 100 percent of its graduates have been placed into residency programs.

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By the Numbers

Entering the fall 2018 semester

6,451

total enrollment

$218 Million finances under management

96%

employee giving in 2018

50,000+ living alumni

15:1

student/faculty ratio

Social Media Following

Campbell University’s main social media pages through Dec. 31, 2018

32,450 24,225 10,652 9,285

• School of Business is home to the only trust and wealth management undergraduate program in the United States. The program turned 40 years old in 2018.

• College of Arts & Sciences houses North Carolina’s first undergraduate degree in homeland security.

Rankings

• Campbell once again ranked in the top 25 percent (30th out of 148 schools) in the Southeast in U.S. News & World Report’s 2019 Best Regional Colleges list.

• Listed as the 16th “most innovative” school in the region by U.S. News & World Report — a new category that highlights institutions that made the most innovative improvements in terms of curriculum, faculty, students, campus life, technology and facilities in 2018.

• In the top 25 percent for “best undergraduate teaching” programs in the Southeast, ranked by U.S. News & World Report.

• Named among the nation’s “Military Friendly” universities by Victory Media and one of the “best universities for veterans” by the Military Times from 2013-18. Also ranks as the 20th-best college for veterans in the South by U.S. News & World Report, a list that recognizes schools that participate in federal initiatives helping veterans and active-duty service members pay for their degrees.

• Again named one of the “Best Colleges in the Southeast” by Princeton Review in 2019. One of 661 colleges in the nation

32 2018 UNIVERSITY REPORT

“considered academically outstanding and well worth your consideration in your college search.”

• Law School named one of the top law schools in the country by the Princeton Review and ranked No. 9 nationally for “student competitiveness.” Law school consistently produces graduates who’ve been the top performers on the N.C. Bar exam for 27 consecutive years.

Accreditation

• Campbell University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award Associate, Baccalaureate, Masters, Education Specialist, and Doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call (404) 679-4500 for questions about the accreditation of Campbell University.

The Commission should be contacted only if there is evidence that appears to support the university’s significant non-compliance with an accreditation requirement or standard. Normal inquiries about Campbell University, such as admission requirements, financial aid, educational programs, etc., should be addressed directly to the appropriate office of the university and not to the Commission’s office.

• Campbell’s Professional Education programs are accredited by the National Council for the Accreditation of Teacher Education (NCATE) and approved by the North Carolina Department of Public Instruction (NCDPI).

• The Social Work program is accredited

University Cabinet J. Bradley Creed President

Dennis N. Bazemore Vice President for Student Life Faithe C. Beam Associate Vice President for Spiritual Life & Campus Minister Britt J. Davis Vice President for Institutional Advancement & Senior Advisor to the President Mark L. Hammond Vice President for Academic Affairs & Provost

by the Council on Social Work Education (CSWE).

• The School of Law is accredited by the American Bar Association.

• The College of Pharmacy & Health Sciences is accredited by the American Council on Pharmaceutical Education.

• The Physician Assistant Program is accredited by the Review Commission on Education for the Physician Assistant (ARC-PA).

• The School of Osteopathic Medicine is accredited by the Commission on Osteopathic College Accreditation (COCA).

on Collegiate Nursing Education. The N.C. Board of Nursing (NCBON) ratified Campbell’s Full Approval status at a board meeting on May 25, 2018.

• The Master of Science in Public Health is fully accredited by the Council on Education for Public Health.

John T. Roberson Executive Vice President James O. Roberts Vice President for Business & Treasurer Sherri Yerk-Zwickl Associate Vice President for Information Technology & CIO

• Campbell’s School of Engineering received approval from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to offer a Bachelor of Science in Engineering degree (BSE) and enroll its charter class in 2016.

University Deans

Memberships/Affiliations

John M. Kauffman, Jr. Jerry M. Wallace School of Osteopathic Medicine

Michael L. Adams College of Pharmacy & Health Sciences

Jenna P. Carpenter School of Engineering

• The Divinity School is accredited by the Association of Theological Schools (ATS).

• North Carolina Association of Colleges and Universities

• The business programs offered by the Lundy-Fetterman School of Business are accredited by the Accreditation Council for Business Schools and Programs.

• North Carolina Association of Independent Colleges and Universities

J. Rich Leonard Norman Adrian Wiggins School of Law

• National Association of Independent Colleges and Universities

Karen P. Nery School of Education

• The Professional Golf Management program is accredited by the Professional Golf Association of America.

• Association of Baptist Colleges and Schools

• The Athletic Training program is accredited by the Commission on Accreditation of Athletic Training Education (CAATE) and the Athletic Training Education Program (ATEP).

• The Doctor of Physical Therapy Program is accredited by the Commission on Accreditation in Physical Therapy Education (CAPTE).

• The baccalaureate degree program in nursing is accredited by the Commission

• Council for Christian Colleges and Universities

Kevin J. O’Mara Lundy-Fetterman School of Business Alexia Riggs Dean of the Library

• American Association of Colleges of Teacher Education

Beth Rubin Adult & Online Education

Students

Andrew H. Wakefield Divinity School

• College of Arts & Sciences: 2,160

Donna E. Waldron Global Engagement

• College Pharmacy & Health Sciences: 1,242

Michael B. Wells College of Arts & Sciences

• Fall 2018 Total Enrollment: 6,451

• School of Business: 1,087 • School of Osteopathic Medicine: 695 C A MPB E L L UN I VE RS I T Y 33

Board of Trustees

Joann Anderson Terrence M. Bagley Robert J. Barker, Sr. Travis Burt Ed Byrd Teddy James Byrd R. Henry Capps Jr. David K. Clark Allison C. Cobb Suzanne Cook David T. Courie, Sr. Helen Currin Donald C. Evans Annabelle L. Fetterman Dexter E. Floyd Don Yates Gordon Gregory S. Gore Joseph C. Hall, Jr. Oscar N. Harris Molly Held Ester Howard Glenn Infinger Jimmy Jackson Thomas J. Keith Carlie C. McLamb, Jr. Bernard F. McLeod, Jr. John A. McNeill, Jr. Karen McNeil-Miller Jerry D. Milton Sadie Neel Sandy Greene Patterson Jim Evan Perry Robert Ransdell Willard D. Small Luther D. Starling, Jr. L. Stuart Surles Frederick H. Taylor Frederick L. Taylor, II Benjamin Thompson Barbara Walker William Irvin Warren Robert P. Wellons Harold B. Wells, Jr. Robert L. Whiteman, Jr. Fred Whitfield Mary W. Willis Luby E. Wood

& field, outdoor track & field, volleyball).

• School of Education: 510 • Law School: 453

• Athletic affiliations: Big South Conference, Coastal Collegiate Swimming Association and Southern Conference (Wrestling)

• School of Engineering: 167 • Divinity School: 137

Demographics and Academic Standing

• 2018 Conference Championships: Baseball, Women’s Golf, Men’s Cross Country, Men’s Soccer, Men’s Tennis

• 52% female (undergraduate)

• 2018 Postseason Berths: Baseball, Women’s Golf, Men’s Cross Country, Men’s Soccer, Men’s Tennis, Men’s Basketball, Men’s Golf, Volleyball

• 57% female (graduate) • 84% in-state students • Average ACT score for incoming students: 22.3 • Average SAT (revised) score for incoming students: 1,120 • Student to Faculty Ratio: 15 to 1

Athletics

• Athletic nickname: The Fighting Camels • Participates in NCAA Div. I athletics: 11 male sports (baseball, basketball, cheerleading, cross country, football, golf, soccer, tennis, indoor track & field, outdoor track & field, wrestling); and 12 female sports (basketball, cheerleading, cross country, golf, lacrosse, soccer, softball, swimming, tennis, indoor track

Alumni Chapters

• Campbell’s alumni chapters offer a way for groups of alumni in the same area to keep in touch and network. It’s never too late to engage with the University in your city or region, organize volunteer efforts, or simply have a good time with friends old and new. There are currently 12 total alumni chapters – Atlanta, Cape Fear, Central Virginia, CharlotteMetro, Cumberland County, Eastern NC, Foothills, Harnett County, Johnston County, Lee County Tri-County and Triangle. In 2017-18, alumni chapters collectively held 59 events.

Gifts, Pledges and Payments from alumni and other donors Year

Alumni Gifts

Total Gifts

Total Amount

2017-18:

2,219

11,096

$24,615,595

2016-17:

2,403

10,298

$21,050,534

2015-16:

2,279

9.599

$20,817,310

2014-15:

2,302

8,971

$17,351,638

2013-14:

2,141

7,764

$17,476,742

2012-13:

1,779

6,920

$17,253,464

Giving Report

Campbell received more than $21 million in total gifts and pledges in the 2016-17 fiscal year

34 2018 UNIVERSITY REPORT

Parents & Friends

$8,840,808

Alumni

$4,479,474

Trustees & Presidential Advisors

$4,445,667

Foundations

$3,632,805

Corporations

$2,362,961

Organizations

$346,673

University Employees

$329,283

Estates & Trust

$98,202

Religious Groups

$79,717

A

C A MPB E L L UN I VE RS I T Y 35

www.campbell.edu 36 2018 UNIVERSITY REPORT