Franklin High Strength and Conditioning: T-shirt Design

Concept

For my summer job at Franklin High School Summer Strength and Conditioning in Franklin, MA I serve the position of Social Media and Graphic Design specialist. I was tasked to create the design for the student and staff t-shirts. The camp did not have any set branding or logo, so I was able to create this based off of the schools branding and past t-shirt designs. I created the design with intent to create a simple design that communicated what the camp is about.

Outcome

Franklin High School’s colors are blue and white with a panther mascot. In the middle of the design is the schools crest, and I added which year of the camp this is into the bottom of the crest. I created a barbell silhoutte behind the logo to highlight the camp’s focus on weightlifting. The font used is an athletic font you would see on a sport’s jersey. My design’s colors follow the school’s branding with the dark blue and white.