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Encoding new Meaning into an Existing Product

Page 1

E n c o d ean e wme a n i n gi n t oan e wp r o d u c t A s s i g n me n t2

C a me r o nC o p l a n d Br i ef:

Todes i gnadr i nk i ngv es s el t hati ncopor at est heas pect sofs pacet r av el and ex pl or at i on, t ounear t hanewAes t het i cbui l tuponf acet sofex pl or at i onbey ondour t r adi t i onal wor l dwek nowt hatal l owsust or edefinet hel ookandf eel ofev er y day pr oduct s . Forev er y dayUs eDes i gni ngaDr i nk i ngVes s el t hatbel ongsonear t hbut i ns pi r esanewwor l dofex pl or at i onandpos s i bi l i t i es

WEn e e d t h a t i no r d e rt o f o r

Concept ual 2DDes i gnt hatcapt ur eshopeandt hef ut ur e. Remi ndst heus erofal i f eonEar t h, t hej our ney , andf ut ur eonMar s . Cr eat eas ens eofhome Fut ur egener at i onsandpeopl el i v i ngonEar t h


A s s i g n me n t2

Mo o dB o a r d swi t hR e dl i n ewo r k Thes eMoodBoar dswi t hr edl i nef or m anal y s i swor kf or medabas i sandf oundat i on f r om whi chI s t ar t edt or et r i ev ei ns pi r at i onofEx i s t i ngpr oduct s , Ex s i t i ngdr i nk i ng v es s el sandf eat ur esofcur r entandconcept ual s paccr af tt hatI coul dal l i gnwi t hmy des i gni nt ent . Thr oughobs er v at i onsandanal y s i sI wasabl et odet r actex ci t i ng f or ms , s hapesandf eat ur est ocar r yf or war di nt omyI nt i al I deawor k .


A s s i g n me n t2

I n t i a lI d e a swo r k I nt i al I deawor kwasacol l ect i onoff av our edf eat ur es , f or msandas pect sI t ookf r om t hemoodboar dst odev el opear l yi deast hatcoul dbeex pandedi nt oconcept s . I ncl udi ngs el fdi al oguet hr oughannot at i onst hatdet ai l sands pr eadt hr oughout wher eI cons i der , cor r ectandcr i t i s i s eas pect sofear l yi deat i on.


A s s i g n me n t2

C o n c e p tD e v e l o p me n t ConceptDev el opmentwasmor edet ai l edv i ewi ngsandi deasbr oughtt ol i f e ex pandeduponf r om i nt i al i deas , wher eI det ai l edmor eoft heas pect soff or m and f unct i ont hatcoul dbr i ngmydr i nk i ngv es s el t ol i f e. I nt er gr at eddi al oguei s ev er pr es entt hr ought hi ss t ageasi tf or medagr eatdeal ofdi s cus s i onand cons i der at i onst omov et oafinal Des i gn.


A s s i g n me n t2

F i n a lD e s i r e dC O n c e p t Thi sI st heFI nal conceptdev el opmentandmychos eni deat hatI bel i ev ebes t ans wer st hebr i efs eti nt heear l ys t agesoft hedes i gnpr oces s . Wher eI f eel I hav e account edf orf ur t herdet ai l soff or m andf unct i on. Thi sfinal des i gni st hedr i nk i ng v es s el I bel i ev ebes tr epr es ent sanencodi ngofnewmeani ngi nt owhatweper ci ev e asdr i nk i ngv es s el s .


A s s i g n me n t2

C o n c l u s i o n s Thr oughmyDes i gnI want edt obr i ngex pl or at i ont ol i f e, Br i ngt hei deaofShar i ng t hel i qui dI nt hehomet hr oughadr i nk i ngv es s el t hati ns pi r es , encour agesand r epr es ent sal i f ebey ondear t haps s i bi l i t yonedayi nourf ut ur e. Emul at i ngas pace cr af tdes i gnwi t hf ut ur i s t i cel ement sweav edi nt ot hebodyi tr emai nsaf unct i onal , eas yt ous ej ugorf l ui dcont ai ner( dr i nk i ngv es s el )t hatr edefinesandencodesanew meani ngt oapr oductweus eev er y day .


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