R e s e a r c h&D i s c o v e r y
u n d e r s t a n d i n gp e o p l ea n dt h e i ra t t i t u d e s , b e h a v i o u r s , a n du s a g e 1 . A no v e r v i e wo ft h ema r k e t 2 . F i n d i n g so ft o ps e l l e r sa n dp o p u l a rf e a t u r e s 3 . R e s e a r c ha n du n d e r s t a n d i n go fk e t t l eu s a g e 4 . F i n d i n g so fd e s i g nf a c t o r s
Z 5 3 6 0 1 9 9 C a me r o nC o p l a n d
Cons umer sar eawar eoft he amountofwat ert heycanut i l i s e andchoos es i z eappr opr i at ek et t l es
H o wc o n s u me r sC h o o s eak e t t l e D e s i g n
s e l t t e yk u sB r me u ns o yc wh
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Thedes i gnands t y l eofhowak et t l ei ss haped mov er om t r adi t i onal t onewmoder ni ns pi r ed s hapesf r om t hehandl est ot hedomedt ops hape
S p e e d
Thes peedatwhi cht hek et t l eboi l si sav i t al opt i onandpi v ot sar oundt heus er sl i f es t y l eanda cons i der at i onwhenus er sbuyk et t l es
N o i s e
Ther ear emanyus ef ul f eat ur est hatar eus edt o cons i dert het y peofk et t l ee. g. i nf l uencedmor eby er gonomi csandpr act i cal i t yov erl ook sandcol our
P r i c e Pr i cei samaj orf act ori nmot i v at i ngt he cons umeri nchoos i ngt hi erpr oduct . Whati sbes ts ui t edt ot hi erneeds
Ex ami ni ngt hemar k ett r endsandf ocusi ngont hemostpopul ark et t l e pr oduct sav ai l abl ewi l l pr ov i degr eati nsi ghtt ot hedi r ect i onof consumer i sm, t oest abl i shcl eark et t l et y pes, br andsandf eat ur est hat ar emor eat t r act i v et hanot her sandwhy . Look i ngatconsumerand pr oductr ev i ewst oi dent i f yt hebestsel l er s. Under st andi ngwhyt heconsumermak espi v ot al pur chasedeci si onsandi dent i f y i ngt hosek ey deci si onsar epar amountt oappr oachi ngt hi sdesi gn pr ocess.
C u r r e n tma r k e tt r e n d s
Thenoi s eemi t t edbyt hek et t l ei sal i gnedwi t ht hecomf or tt he us erex pect sf r om t hek et t l epr oduct , whet hert heywanta s ubt l eandl es si nv as i v eorl owerwat t agek et t l et hati squi et
F e a t u r e s
A no v e r v i e wo ft h ema r k e tAUstralia
Gr eat erempahas i soff unct i onal i t yandpr act i cal i t y ov eruneces s ar ys t y l i s t i cdeci s i onsar oundf eat ur es andpar t soft hek et t l ee. g. handl eands pouts hape Ket t l esdes i gnmar k eti spr edomi nat el ys at ur at edwi t ht het r adi t i onal j ugs hapet hatwor k sbyt heus erpour i ngt hel i qui dt hr ought hes pout maunal l yatanangl ebet ween25t o45degr eesf oreas eofus e Ret ai ni ngat wot onal appr oacht ot hecol ourwav esands chemes i mpl ement edi nmoder nk et t l edes i gnt oens ur eas i mpl i s t i candmat chmoder n k i t chens paceswi t hacl eanandt i dyaes t het i c Thecur r entk et t l ecapaci t ywi l l s i tbet ween1. 5t o1. 7l i t r esofwat ert obal anceas ui t abl es i z e appr opr i at ef oraus ual cups i z eof250ml oft ea. Thi scapaci t yi sk eptatacons t antr ange wi t hl ar gercons i der edcuber s omeandt ooheav yt ohandl ef orpot ent i al us er s
Ket t l esmai nt ai nacol l ect i v el i s toff eat ur est oens ur et hef unct i onal per f or mancet hi si ncl udes : Spout , Handl e, Li d, PowerSour ce, Bas es t and, Boi l i ngs wi t ch, Li qui ds t or ages pace. Thes epar t sar enotex cl us i v e butar ecomonamongs tpopul arv ar i ant sandcons umerchoi cesandhav i ngt hes ef eat ur eshel pdr i v e goodf unct i onoft hek et t l eswes eet odayi nev er y dayk i t chenswhi l s tar ees t abl i s hedandi nt ui t i v ef eat ur es Ket t l est odayhav eev ol v edl i t t l ei ns hapeandk eptapr ofil ewher et hebodyi st al l andcy l i ndr i cal andt aper saccr odi ngl yt ot hes poutf r om as mal l bas es ect i on, t her ei sal s ol i t t l eef f or ti nv ol v ed andchoi cewheni tcomest oboi l i ngt i meandwat ert emper at ur eandus ual l yt hes i ngl epr es s f unct i onaut omat est hepr oces satanav er ageof34mi nut es( amountdependant )
Ma r k e to v e r v i e ws u mma r y
t e k r tMA e g r a T
I nSummar yoft heMar k etov er v i ewt het ar getspeci ficusergr oupIhav ecent r edmy r esear chonev er y dayaust r al i ansandt hei rappl i anceusage. TheAust r al i anmar k ethaspr esent edoppor t uni t yt oi nnov at e, adaptandi ncor por at e newaspect sandf eat ur eswi t hi nk et t l eusaget oal l owoppor t uni t yt ocent r ek et t l e usagear oundt heuserandi t sf unct i on. gonomi csbal ancedar osswi t hf unct i onhel pcr eat eak et t l et hatut i l i seseasyt ouse Er f eat ur esl i k eov er si z edorov er ar chi nghandl es, si ngul arf unct i onal oper at i ng i nt er f acest oi nt i at eboi l i ng, i nt ui t i v edesi gni nt ent i onswher et hehandl ei spl acedt o pr essr el easel i dbut t onl ocat i on. Thesef act or scombi neandar eappar enti nt he Aust r al i anmar k ett ocr eat easi mpl eandeasyt ousek et t l e.
D e mo g r a p h i c , t a r k e tU S e r&R e s e a r c h
TheTar getmar k etdesi gnat edf ormydesi gnwoul dber angedt o consi derandmat chmydesi gndi r ect i onandbestsui tt ot he user s. Af t ermyr esear chIcanel i mi nat ecer t ai nusergr oupssuch asbabyboomer sandGener at i onZ,k nowi ngcur r ent l yi n Aust r al i aMi l l enni al shav emuchoft hi erl i v esev ol v edar ound t echnol ogyandt hedr amat i cadapt at i onsr equi r edt owor k al ongsi deandt hr ought heseadv ancement sIbel i ev et hat Mi l l enni al sar ebestputasaf ocust ar getmar k et .
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TheRussel l HobbsAddi sonk et t l ei soneoft het opr at ed k et t l esonamaz onandpr esent sanaccur at er epr esent at i on ofk et t l esandt het echnol ogi cal ex t entweseet oday
wo r k swe l l wo r k sr e a l l ywe l la n dl o o k sg r e a t g o o dv a l u ef o ras ma r tk e t t l e G o o dD e v i c e
“ Al i ghtwei ghteasyt ousek et t l e. I tboi l squi ck l y , hasusef ul t emper at ur e set t i ngsandast aywar mf eat ur e, al l ofwhi char eusef ul ev eni fnotused ev er yday ” .
Ma t e r i a lC h o i c eMAterialsweseeusedtomakekettlestoday
O c c u p a t i o n Gr aduat eSt udent s, Tel l er s, WebDev el oper s, Vi deoEdi t or s
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IwantaKet t l e t hat st echsav v y , butati t scor ei s f ucnt i onal and easyt ouse, wi t h i nt ui t i v ef eat ur es t hatar ewel l meshedwi t h newandmoder n t echt ol ook adv anced
“
C o n s u me rR e v i e wsWhatconsumeraresaying
Pl ast i c-Todaymor eof t enweseepl ast i ck et t l esasacheaperal t er nat i v et oot herchoi cessuchasgl assorst ai nl essst eel . Pl ast i ci scostef f ect i v e, l i ght wei ght , poor i nsul at i onqual i t i esmeant hati ti scool t ot ouchandr educest her i skofbur ni ngt heuserwi t hahotex t er i orbodyhowev eri tl ack sst y l eandBPAi sat hr eatt o cont ami nat i ngy ourbev er age. St ai nl essSt eel-St eel pr ov i dest heopt i onf oramor est y l i st i candmoder nl ook i ngk et t l e, gi v esaddi t i onal dur abi l i t yandhav eeasyt ocl eanscal efil t er st hatcanbe r emov edorr epl aced, howev erst ai nl essst eel meanst hatsomek et t l esar eheav yandmadedi f ficul tt ohandl ewhenf ul l . Gl ass-Thesek et t l esar est y l i shandpr ov i deat r anspar entv i ewi ngwi ndow, t heyar eeasyt ocl eanandwi t ht het r anspar entwi ndowt hi sal l owsf oreasycheck i ngof capaci t y , al t houghgl assk et t l esar enotast oughandar eheav ywhi l stt heyar ev er yex pensi v ei ncompar i ont oot hermat er i al s
NA U S T R A L I A/t o pr a t e do na ma z o n) F i n d i n g so ft o ps e l l e r sa n dp o p u l a rf e a t u r e s B e s tS e l l i n gK e t t l e s(I Rank
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Pr oduct
Br and, Name
Pr i ce Descr i pt i on Howi tWor k s
1
Russel Hobbs Br ook l y nKet t l e
97. 00 ( AUD)
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Br ev i l l e Sof tTopKet t l e
79. 00 ( AUD)
3
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Pr oductFeat ur es Pr oductadv ant ages
User
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7l i t r ecapaci t y Thei nt endedusergr oup TheBr ook l y nk et t l ewi t hst ai nl ess -1. w a t e r g u a g e t o g i v e e a s y v i s u a l s f o r t h i s k e t t l e i s st eel accent shasapar t i cul ar f ectPourf orpr eci sest r eam wi despr eadbutf ocal al l ur eanddesi gnaest het i cwi t han-Per l l l umi nat edbl uewat erwi ndow t owar dsdomest i c i ndust r i al f eel andwor k sbysi ngl e -i Q u i e t b o i l t e c h n o l o g y h o u s e h o l d s a n d d oesnot but t opusht oi nt i at eboi l i ng. I ti sa abl eAnt i Scal efil t er l i mi tt heusergr oup par toft hei rbr ook l y nCopperr ange-Remov Pushbut t onl i dr el ease pr ov i dngamoder nst y l i st i ck et t l e. t onLi d Theusergr oupi snot TheBr ev i l l eSof tt opk et t l ewor k s -Pushbut 7l i t r ecor df r eej ug l i mi t edt oaspeci fic byasi ngl ebut t onpr esst oi nt i at e -1. H i g h v i s i b i l i t y B P A f r e e w a t e r d e o mg r a p h i c t h r o ught he t heboi l i ngact i on. Br ev i l l ebel i ev e i ewi ngwi ndows i nt ui t i v eandv er y t hatt het r anqui l i t yofmak i ngt ea v dboi l 2400W si mpl i st i cbut t oni nt er f ace shoul dbemai nt i ai nedbypr ov i di ng-Rapi S o f t g r i p e r g o n o mi c h a n d l e i s p u r p o s l y l i mi t e d t o apr oductt hati snotj ustan -Sof topeni ngl i d mak eoper at i oneasyf or accessor ybutaneccessi t yt o al l user s addi ngt ocr eat i ngt heper f ectt ea.
TheRussel l HobbsAddi sonKet t l e -5t emoer at ur eset t i ngst o i sahi ghl yf unct i onal addi t i ont o accur at el yal l owy out ogett he t heuser sk i t chent hati nspi r es per f ectt emper at ur e a n d a l l o w s t h e b r e w i n g o f y o u r K e e p w a r f u n c t i o n 63. 96 av our i t ef l av our swi t hv ar i abl e -360degr eeswi v el base ( AUD) f t emper at ur econt r ol whi l stak eep -Easyt ocl ean war mf unct i oni sal soadded -LEDi l l umi nat edBut t ons -Easyf l i pupt opl i d
Theaddi sonk et t l ei s desi gnedf oruser swho ar emor ei nv ol v edwi t h t hi ert eaandcof f e mak i ng, user swhoar e l l ok i ngf ormor econt r ol ov ert hi erex per i encef or ahi gherendmar k etuser
Sunbeam Bel l aAqua1Li t r e
Thesunbeam Aquai sacompact -1l i t r ecapaci t y andl i ght wi eghtk et t l eopt i ont hat -smal l compactdesi gnshape put sf ocust ot hef unct i on -wi def ul l l engt hwat erguage 49. 00 ov er i di ngt heaest het i cwi t ha -smal l l i ght wei ghtdesi gn ( AUD) smal l er1Li t r ecapaci t y , wi t hl ar ge -st ai nl essst eel body easyt or eadi nt er f ace. Sui t abl e -heatel ementconceal edi nt he f orsmal l spaces basef orl ongerel ementl i f e
TheSunbeam k et t l ei s desi gnedf orasmal er compactspaci ngsi n mi ndwi t hacheaperand compactal t er nat i v et o moder nconv ent i onal k et t l es
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Thek r ambr ookk et t l ei sa si mpl i st i candbasi c st y l edk et t l et hatuser s ar edesi gnedf orpr emi er f unct i onov erdesi gn, t he k r ammbr ookusergr oup i snotl i mi t ed.
Russel Hobbs Addi sonKet t l e
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C o n s u me rB e h a v i o u r t r e n d si nA u s t r a l i a
R e s e a r c h&U n d e r s t a n d i n go fK e t t l eu s a g e
Consumerbehav i ourcanhav eaposi t i v eef f ectont het eadr i nk i ng communi t y . Thesoci al behav i ourbehi ndt eadr i nk i ngi sconsi der eda mai naspectoft hedr i nk i ngcul t ur e.
Under st andi ngk et t l eusagei ni mpor t antt of ur t hert hebasi sf ort hedeci si onmak i ngbehi nd behav i our al , habi t sandcul t ur esi nv ol v edwi t hmak i ngt ea. Dev el opi ngt hi sunder st andi ngwi l l hel pi dent i f yk eyar easwher emydesi gni nt entcabepr essedandpot ent i al l yf ocussed.
Tr ansf or medf r om al ux ur yt oaneccessi t i yt eadr i nk i ng, wi t ht ea dr i nk i ngqui ck l ybecomi ngmor eofaheal t hyandnat ur al adopt i v e cul t ur eofci nsumpt i on.
Commonbehav i our al adapt at i onst hatoccurwhenmak i ngt eaar ehabi t sandact i onst hat hav ebeenembeddedt hr oughoutt hepr ocess. Cer t ai nbehav i our soract i onsex i stwi t hi nt he cont ex tofcul t ur esandr el i geont hatsur r oundt heuser .
Teacanbequi ck l ydev el opedandmadewi t hease, wi t hl i t t l e esour cesneededandt heeasofwhi cht omak e, t hecul t ur e r sur r oundi ngt eadr i nk i nghasgr ownf astandcont i nuest o.
I nAust r al i aspeci fical l yt hecul t ur eoft eaandcof f ecpar t i cul ar l yi sast r ongsui t . Thecaf e cul t ur ehasev ol v edandex panded. Teai nAust r al i ai sast r ongr ef l ect i onoft het r adi t i onal Br i t i shcul t ur e.
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Whendoy oul i k et odr i nkt ea? Whendoy oul i k et odr i nkt ea? Iusual l yst ar tof fmydaybymak i ngacupoft eaar ound8am andhav et hecupsand I fi hav entgotanear l ywor shopsessi onIusual l ymak emyt eai nt hemor ni ngst hough t eabagspr epar edf r om t heni ghtbef or e, soIcanbeassur edi t sr eadyt ogo Iusemyk et t l enotonl yf ort eabutsomet i met oheatnoodl esordef r ostf oodi nt he Whatappl i ancedoy ouusewheny oupr epar et odr i nkt ea? si nkbecausei t spr et t yqui ck Ihav ei nmyk i t chenaBr ev i l l ek et t l e(Sof tt ouch, St ai nl essst eel )andIl ov ei t ! , i t s Whataboutt hespeedofboi l i ngmak esi tuni quet oy ou? l ast edf or ev er . Il i k et hewayi tl ook sonmycount er t opt houghi tmak esar ack etwhen Wel l i t sal way sconsi st antt o23mi nut es, Li k eIk nowwhent owal kawayandwhent o i tget sgoi ngandcangetpr et t yhott ot ouch et ur n, i t snev erasupr i se. ButIdontal way suset hef ul l amountofwat erIboi l edand r Whataboutt heheat edex t er i ort hatannoy sy ou? somegoest owast e, Igeti nt ot hehabi tofpour i ngi toutwhenI ’ m done wel l Ihav eal owcount er t opspacefil l edwi t hot herbi t sl i k et oast er sandbr eadboar ds Whati st heex per i encewheny ouusey ourk et t l e? soatanypoi ntIgot omov et hek et t l eacr osst hecount erwhenI ’ m donewi t hi t , i ti s Agoodone, t her ei snotal ott ogowr ongwi t hi tr eal l y , i t seasyt ouseandt hebut t ons di ficul tbecauset hebodyi ssohotandi sal way sashockandhar dt onav agat ebackt o andpl ugar ebasi ct ooper at e, butmyout l eti sf arawayf r om t hecount eredgesoi t sa i t ’ sst or agespotwi t houtbur ni ngmyfinger s st r et cht ok eepi tconst ant l ypl uggedi nandwi t hi nr each, Ik nowi l i v ewi t hmul t i pl e Ar et her ef eat ur esony ourk et t l et hatar ev al uabl et oy ou? peopl eandt hespacei sshar edwi t hot hert hi ngsl i k et oast er sandk ni f er ack s , Il i k et hewayt hehandl ei sf or medar oundmyown, Iof t enfindi teasyt ol i f t Doy ouusey ourk et t l ef ort ask sot hert hanf ormak i ngt ea? Yeah! f r om t hebaseandt hev i ewi ngwi ndowi sal way sabenefitbutof t enIfindmy sel f Yeah! , l i k ei ment i onedbef or ebecausei t sgotal ar gecapaci t yi tgi v easor tofv er sat i l e i mpat i entandwat chi ngt hewi ndowf ort hewat ert obubbl eandr emov ei tbef or ei t aspectt oi tf ormor et hanj ustt eabecausenotev er y oneIl i v ewi t hdr i nk st ea cl i ck sbecauseusual l yI ’ mi nsomesor tofr ushoront hemov e Howcoul dt hepr oducti mpr ov et obet t ermeety ourneedsbey ondt eamak i ng? Whataboutt heVi ewi ngwi ndowdoy oul i k eordi sl i k e? Addi ngt heabi l i t yt ok nowpr opor t i onsbet t erIt hi nk , k nowi nghowi tcoul dbe Forsur et hev i ewi ngwi ndowi sagr eatl i t t l eaddi t i onbutInev erpayat t ent i ont ot he shar edacr osst or educet heamountofwat erIuse, i thasasmal l wi ndowt hatIcan measur ement sj ustobser v et hewat eri t sel fbei ngboi l edandt hek et t l ev i br at esal i t t l e onl yobser v eacapaci t yabov e750mLandt heshape, If eel t hecy cl i ndr i cal shapecan wheni t swor k i ngi t swayt oboi l i ngwhenIfil l i tqui t ehi gh, butIwoul dntbeaf ani fi t cl ashonourcount ersur f acewhent r y i ngt ofindagoodspacef ori t , Imeanmost wasal l gl assasi tmat cheswel l upwi t hmyk i t chenl ookandst y l e count er sar er ect angul arpl ust hebase, hav i ngt woseper at epar t sf ori tseems Ar et her ef eat ur esy ouwi shy ourk et t l ehad? poi nt l essbecausei l car r yi twi t houtt hebaset omycuporwher eIneedi t Nott oomanymor eorel seIf eel i twi l l becomeconv ol ut edf orsuchasi mpl et askbutI Whati si taboutcur r entk et t l emeasur ement sandpr opor t i onspr ov i ded? t hi nki twoul dbei nt er est i ngi ft heycoul dmak emuf f l erf ort henoi secr eat edorgi v e Basi c, t heyhav ebasi cr eadout sandof t enIwoul dpr ef ert heabi l i t yt oseemor edet ai l speci ficar easwher eIcoul dhandl et hek et t l ewhenI v efinsi hedusi ngi tt opr ev entany Whatar ey ourl eastf av our i t easpect sofusi ngy ourk et t l e? bur nsal t houghmor epr ef er enceofov ercol ourwoul dhel pmat chmor ei nmyk i t chen Of t enIpr esst heboi l i ngbut t onwi t houtcheck i ngt hecapaci t y , onl yt ofindi tempt y
F i n d i n g so fD e s i g nF A c t o r sT e c h n o l o g y&E r g o n o mi c s Thet echnol ogyt hatsur r oundsk et t l esandt hi erusagehasl ar gel yst ay edt hesameacr ossamut i t udeofdesi gns. Thek et t l et odayi smadeofofdi st i nctf act or st hatmak e i tf unct i onal andusabl et hi si ncl udest heSpoutt opourt hel ui qui df r om t hecont ai nert ot hecup, t hecont ai nert hathol dsandst or est hel i qui d, t heheat i ngel ementusual l y wi t hi nt hebaseoft hek et t l est andandwor k s/ f unct i onsonl ywhent heyar ei ncont actt oal l owacur r entt opasst hr ough, t hehandl et hatal l owst heusert omani pul at et he k et t l eandpouratt hedesi r edangl ewi t heaseandcont r ol , t heoper at i ngi nt er f aceconsi st antofapush/ pr essbut t ont oi nt i at eboi l i ngandt hel i dt hatcanbemanual l y oper at edoraut omat edt oal l owt hecont ai nert ober efil l edandseal ed.
s r o t c a cF mi o n o g r e C o n v e n t i o n a lk e t t l e
Theconv ent i onal k et t l ei san ex ampl eofpr oductdesi gnf ocus ont hef unct i onal aspect sov er uneccessar yaest het i cs. Thek ey f act or st hatmak eak et t l ear ewel l t hought outandar ei nt ent i onal l y desi gnedf oreaseofuse, pr act i cal i t yofuse, l ongev i t yand ai dt heuseri nt hi erabi l i t yt o mak et ea.
S P O U T
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L I DR e l e a s e L i q u i dWi n d o wg u a g e H A N D L E
Br ev i l l eSof tTopKet t l e, Br ushed st ai nl essst eel -$79. 00
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s k r eWO l t t e waK o H TheKet t l ewor k sbyut i l i si ngaamet al coi l t hat whenel ect r i cal ener gypassest hr ought hecoi l i tcr eat esheatandt huswar mi ngt hecol d wat eri nsi de. Whent heswi t chi si nt i at edal ar geel ect r i cal cur r entf l ows t hr ought hecoi l ort heheat i ngel ement . Whent heel ect r i ci t y passest hr ought hecoi l i tcr eat esr esi st anceandt hust he heatbr i ngst hewat eri nsi det ot heboi l i ngpoi ntaccr uat el y r eachedbyusi ngat her most atbui l ti nt ot hek et t l et hat swi t chesof forbl ock st heel ct r i cal cur r entf r om passi ng t hr ought hecoi l .
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c a p t u r i n gp r i ma r yi n s i g h t sa n dk e yc r i t e r i at h a twi l li n f o r mmyd e s i g nf o c u s
R e s e a r c hS U mma r y
Ket t l edes i gnneedst oi ncor por at et headv ancement sofI OT(I nt er netoft hi ngs)t echnol ogyandt hat ai dsandenhancest heus erex per i ence, wi t hanemphas i sonembeddi ngani nt er act i v ei nt er f acet hat al l owsf ormor epr eci s i onandcont r ol ov ert het as kofboi l i ngwat er . Knowi ngwhati scor et ocr eat i v epr of es s i onal pr act i cewher ef unct i onov er i desunes s es s ar yf eat ur es andaes t het i cs , t oengageus er swi t ht heabi l i t yt os t or ewi t heas e, oper at ewi t hs i mpl i ci t yandpr ov i dea s t y l i s i t cubermoder nr epr es ent at i onoft her api dgr owt hi nt echnol ogywes ees ur r oundi ngust oday . Sus t ai nabi l i t yi sk eyi npr ov i ngl ongev i t yf ork et t l edes i gnandex t endi ngpr oductl i f e. Uponconcl udi ng myr es ear chIcans ayt hatt hemar k etf ork et t l edes i gni snotus ers peci ficbutt hataf l us hofaddi t i onal f eat ur esi senought os us t ai nacur r entmar k etbutf ai l st ot ak eanyr i s k si nt er msort ar get t i ngus er s s peci fict os ui tdi s abi l i t yorl ookbey ondcur r ents t y l i s i t cdi r ect i ont oi ncor por at eanewl yf ounds hape
R e v i s e dd e s i g nb r i e f Todes i gnandcr eat eaKet t l et hati ncor por at est heus eratt hecor eoft hef unct i on, i ncor por at i ng er gonomi cst hatar er ei magi nedf ort heneedsofMi l l eni al s , s ui t i ngt owar dss peedandef fici encyof mot i ont opr ov i det hes moot hes tpour i ngex per i ence. Pr ov i deamor eadv ancedi nt er f acedes i gnt hat gi v esf l ex i bi l i t yandcont r ol t oal l owt hem t ot ai l ort hi erk et t l ebey ondt r adi t i onal needsandwant s . Cr eat eas t y l i s handat t r act i v es ol ut i onut i l i s i nganewpal etbey ondt r adi t i onal mat er i al choi cesf ora f ut ur epr oofdes i gnal t er nat i v ewher es us t ai nabi l i t yi satt hehear toft hemat er i al choi ce.