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SEO Check Up From The Neck Up 2015 Cameron Barke
Google has come up with a barrage of animals (penguin, panda‌ goldfish) in their algorithms, which have changed the landscape of marketing online. Even since I have been in the space, I personally have seen changes that have had an effect on me and my colleagues/peers. As much as we as marketers want to think we are completely independent, I may go against popular opinion here with this next statement, but we do rely on Google. What Google as a company does, has a large effect on what marketers can and cannot do in their campaigns. The way I approach many things is by learning the rules to the game, and finding out how to use those rules best to my advantage! There are many companies that are able to do just that, and these are the companies who are creating high quality branded content consistently. If you are starting straight from scratch, or are seasoned in the marketing front, I found this awesome little infographic here from B2C I want to share with you which you will find helpful in your marketing. It gets right to the ROOT of what marketing is, bringing value to the table for your audience , rather than just pumping out content for no reason‌ Give it a look
SEO Check Up From The Neck Up 2015.