Chamber News Aug-Nov 2016

AUG-NOV ‘16 | ISSUE 5

chambernews

INSIDE THIS ISSUE.

05.

07.

09.

10.

Saying Thank You

Privacy 101

Ready, Steady, Train!

Blogging for Business

You’ve changed.

So have we.

The way we work has changed beyond all recognition.

Business has never been more complicated. Markets have never moved faster.

And we’re all expected to do more with less.

If you’re looking for a technology company that understands the ever-evolving world of work, then talk to Ricoh. We’ve moved from a business that’s focused primarily on copiers to become a world-leading technology company. So if there’s anyone who understands how change can transform your business, it’s us.

With our technical ability, IT knowledge and innovative products we can help you reduce costs, eliminate waste and streamline processes.

For change that can transform the way you work, talk to Craig Loveridge, General Manager at craig.loveridge@ricoh.co.nz

presidents corner

PRESIDENT Mel Engelbrecht Body and Motion Gym E. motion.mel@gmail.com M. 021 044 2022 P. 07 827 0847 VICE-PRESIDENT Brent Nielsen Community Living E. us.three@xtra.co.nz M. 021 576 136 P. 07 823 7551 VICE-PRESIDENT Christine Stevenson Accounted4 E. chris.s@accounted4.co.nz M. 027 635 9708 P. 07 827 5192 TREASURER Janine Peters Ag Technology NZ Ltd E. janinepeters@agtechnz.com M. 021 957 418 P. 07 827 9295 EXECUTIVE COMMITTEE Caro Gatley Ravenswood Manor E. caro@caroandco.co.nz M. 021 977 489 P. 07 823 4574 Greg Wallace Rocketspark E. greg.wallace@rocketspark.com M. 0800 76 25 38 ext 2124 Lesley Nielsen Lewis’ Barristers and Solicitors E. lesleyn@lewislaw.co.nz M. 021 524 824 P. 07 827 5147 Penny Thompson Kaz Graphic Dezign E. penny@kazdezign.co.nz M. 021 457 347 P. 07 823 4932 Emma Sinclair Emma’s Food Bag E. emma@emmasfoodbag.co.nz M. 022 0474 800 Phil Mackay Rouge Cafe E. phil@rougeempire.co.nz M. 021 337 255 P. 07 823 9178 Quinton de Bruin SMART Advice E. quinton@smartadvice.co.nz M. 021 576 278 P. 07 211 4435 CEO Tania Witheford E. ceo@cambridgechamber.co.nz M. 021 636 536 P. 07 823 3460 EVENTS COORDINATOR Loren Bennett E. info@cambridgechamber.co.nz P. 07 823 3460

What does Chamber WITH A CHAMBER MEMBERSHIP COMES SO MANY OPPORTUNITIES - YOU CAN BUILD MEANINGFUL CONNECTIONS, ACCESS EXPERTISE, MARKET YOUR BUSINESS TO DECISION MAKERS IN CAMBRIDGE AND SAVE ON BUSINESS EXPENSES. A Chamber membership is essentially about your own business’ growth, not just initially, but well into the future. It’s about building relationships over time that will have a tremendous positive impact on your personal and professional growth and that of your surrounding community.

Cambridge Chamber is focused on bringing our business community together in ways that foster an environment for growth within business and support for one another.

FACILITATE | CONNECT | ENGAGE | EDUCATE | PROMOTE In many cases, this means working with local government representatives, such as our local MP, the mayor, our district council as well as other local representatives like the Community Board, Lions Club, Rotary, our local retailers, schools and other organisations.

Getting the best return on your membership investment will require something you may believe you don’t have enough of these days. Time! But if you make time, join us at a networking event, call us when you’re in need of advice or tell us what you need, Chamber will be able to achieve more for business in Cambridge and you’ll be able to take your business higher and further than you thought.

Mel

Mel Engelbrecht President - Cambridge Chamber of Commerce DISCLAIMER: The information in this publication is of general nature only and readers are cautioned not to act or rely on it without first seeking professional advice. Similarly, any opinions expressed in this publication should not be construed as official policy of the Cambridge Chamber of Commerce.

chamber news / AUGUST - NOVEMBER 2016 / 3

bits n bobs

CEO’s Message Connections made easy Chamber fosters the belief that doing business or referring business to other Chamber members wherever possible, helps build successful and vital business communities.

We are preparing to release our Business Search tool that will help you to look up fellow Chamber member details.

Each listing will include • your logo • google map • contact details • business descriptions • keyword and trade categories You will be able to edit and manage these details with your own unique login. Details will be advised to you shortly.

The Business Search Tool is a tool designed to facilitate effective business network connections within our Chamber community.

Tania

Tania Witheford CEO - Cambridge Chamber of Commerce

Be part of

our

a special thanks

2017 r

e wallplann

For the investment of $295 + gst you’ll receive:

• Full colour 10cm wide x 6cm deep advertisement designed for you at no cost • Your business advertised to all Cambridge Chamber of Commerce members • Printed on quality stock and

folded to fit a C4 envelope • Choose from 5, 10 or 15 extra copies of the wallplanner for you to share around the office or give to your clients • Distributed early December by the Chamber of Commerce

to Karen and the amazing team at Kaz Graphic Dezign for their support and expertise.

WE’RE BEHIND THESE BRANDS: Cambridge

Lifeskills

IMPORTANT DATES DISPLAYED ON YOUR CHAMBER WALLPLANNER

CONTACT THE CHAMBER TO EXPRESS YOUR INTEREST

4 / chamber news / AUGUST - NOVEMBER 2016

Creating great design solutions since 2002. www.kazdezign.co.nz CALL ONE OF THE TEAM AND LET’S CHAT. KAREN, KYLIE OR PENNY ON 07 823 4932

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Goes a Long Way ~ By LesleyAnn, People in Mind ~ I CAN’T HELP BUT WONDER IF BOTH EMPLOYERS AND EMPLOYEES HAVE LOST THE ART OF SAYING THANK YOU.

It may seem pretty obvious, but this simple gesture is so important in the work environment.

especially in emails. Once you receive the “thank you” email, you know your work is done.

Finally, in the process of receiving a thank you, there’s so much value from the pure “feel good” factor. A thank you can bring a smile to someone’s face and is something they will remember.

The value of saying thank you It’s not just a case of being good manners to thank someone, although that’s important too. Firstly, saying thank you to someone at work acknowledges their work. At an individual level, the individual knows they have done well.

At a company-wide level, when adopted across the whole organisation, employer to employee and also peer to peer, giving a genuine “thank you” actively fosters a culture of positivity and encouragement.

There’s also the practical value in saying thank you. It’s the perfect way to close the loop on work requests,

The flipside When you don’t say thank you, you begin to cultivate disengagement amongst your employees and an “it’s not in my job description” mentality. What’s more, if you don’t say thank you to your employees, then it’s likely they won’t say thank you back.

How to say thank you Most times a simple verbal thank you is enough. But there’s a benefit in mixing it up from time to time. Sometimes the thank you might be verbal, other times by email, card, gift or voucher.

It’s important to know the individual too, e.g. some employees enjoy public recognition, while others are uncomfortable with public praise.

A thank you should absolutely be used when someone goes the extra mile, but it shouldn’t just be reserved for this. If you don’t think it comes naturally to you, make a point of consciously thinking about thanking each employee at least once a day. Just remember not to go overboard and “over-thank” otherwise you run the risk of being insincere.

We are all so busy in our work life, it’s these seemingly obvious interactions that we sometimes forget. But they are part of what is really important for a respectful, healthy work environment. Do it well and you will reap the rewards.

Thanks for reading this article.

LesleyAnn Thomas is a Human Resource Consultant with People in Mind. If you have any queries about this article you can contact LesleyAnn on 07 823 3250 or by email to lesleyann@peopleinmind.co.nz

chamber news / AUGUST - NOVEMBER 2016 / 5

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end of Winter and Spring ~ Emma Sinclair, Emma's Food Bag ~ THIS TIME OF YEAR CAN BE A HARD TIME FOR PEOPLE WHO LIKE TO EAT SEASONABLY, BUT I’M HERE TO TELL YOU IT NEEDN’T BE! You might want to add a slice of tomato to your sandwich or some snow peas to your stir-fry, and capsicums grow all year around right?

Think again! Sure, these days you can get more or less anything from the supermarket at any time of year, but that’s not the point.

For me, going to the Farmers’ Market, or connecting with some of our local growers is the best way to figure out what’s really in season.

Here’s my top 5 reasons why seasonal eating rocks: 1. The food is more likely to be locally sourced and higher in nutritional content. No shipping around the country (or God forbid from abroad) means less nutrient loss. Bonus points for lower food mileage!

Double bonus point! You’re supporting the local community and growers - you’re winning at life!

2. All the colours of the rainbow are still there - just visit your local Farmer’s Market and you’ll find purple, green, orange, yellow, red and white. Including a bit of everything means you’re getting a varied nutrient profile. Win! 3. You might get to try something new, how does a side of yakon, daikon, celeriac or golden beetroot sound?

4. Less sprays and nasties are used for seasonal growing. The produce that’s in season can handle the jandle of the weather’s antics so they don’t need a helping hand from artificial sprays. Whatever your

thoughts are on organic eating, that has to make sense, right?

5. It’s all about the taste. Ever eaten a tomato in the middle of winter?

Does it actually taste like a tomato or do you have to use your imagination a lot?

BELOW IS A LIST OF SIMPLE SUBSTITUTIONS FOR SUMMER PRODUCE IN WINTER Tomatoes

Radishes and baby turnips, finely sliced

Cucumbers

Baby fennel, beets and sprouts

Capsicums

Finely diced pumpkin or butternut, kohlrabi or turnips

Aubergines/eggplants

Mushrooms or winter squash

Courgettes

Broccoli, broccolini or winter squash

Summer lettuces

Kales and cabbages or winter lettuces

I encourage you to go out and find the most delicious, fresh seasonal produce and cook up a storm!

Happy cooking everyone

Emma Sinclair is the founder of Emma’s Food Bag. E. emma@emmasfoodbag.co.nz W. www.emmasfoodbag.co.nz

6 / chamber news / AUGUST - NOVEMBER 2016

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~ Loren Bennett, Cambridge Chamber of Commerce ~ PRIVACY BREACHES ARE A REAL REPUTATION DESTROYER. THERE ARE MORE PRIVACY BREACHES IN THE MEDIA THESE DAYS, DUE TO HEIGHTENED AWARENESS AND THE INCREASED RISKS ASSOCIATED WITH THE SHEER VOLUME OF INFORMATION ORGANISATIONS DEAL WITH NOW. IF YOU DON’T WANT YOUR BUSINESS TO BE IN THE HEADLINES FOR A PRIVACY BREACH, KEEP READING. Read and understand the 12 Information Privacy Principles The Privacy Act 1993 tells us what personal information is and what we must do when collecting it, storing it, using it and sharing it.

The 12 Information Privacy Principles (IPP) are the foundation of the Act. Principles 1-4 govern the collection of personal information, Principle 5 deals with the storage of that information, Principles 6 and 7 relate to a person’s right to access and correct their personal information, Principles 8-11 show restrictions on the use and disclosure of personal information and Principle 12 explains how ‘unique identifiers’ can be used.

Follow the personal information life cycle in your business Does your current process meet the 12 IPP? Identify the points at which personal information is collected, stored, used, disclosed and destroyed.

Look for any weakness at these points and address it.

When you are developing a new product, process or service, factor privacy into all your considerations up-front. There is a specific branch of privacy management called Privacy by Design which deals with embedding privacy at the start of any design.

Don’t bury your head in the sand We all place different values on our own privacy. As a result, it can be easy to impose your own values on how your business treats other’s personal information. Take your personal views on privacy out of the equation and you’ll be able to treat personal information the way the Act requires.

No need for paranoia!

Those headlines can be scary! Don’t let your fear of doing something wrong get in the way of doing a good job.

• Collect only the personal information you need to carry out your purpose.

• Advise your clients/customers what information you are collecting and why, how they can access and correct it, how you will store it and who you will share it with (as per the IPP 8-11).

• Store personal information safely.

• Only use the personal information your business holds to do your job.

• Do not disclose or share personal information unless it is in connection with the purpose you collected it, i.e.: to carry out your business functions (be very careful here).

• Keep personal information only for as long as required and destroy it appropriately.

Three quick and easy steps to take now to minimise the risk of a breach 1. Generate a privacy statement at privacy.org.nz and use it.

2. Turn off the email address auto-complete in your email program (a large number of breaches occur when emails are sent to the wrong person).

3. Password-protect documents containing personal information and if sharing by email, send the password to the recipient in a separate email.

Did you know?

If you collect a copy of a driver licence for identification, STOP! Under Principle 12, unique identifiers (for example, a driver licence number) should only be used by the agency/agencies that the identifier is in relation to (in the case of driver licences, that would be NZTA, NZ Police etc). Instead, you should sight the driver licence to confirm that the person is who they say they are and then note that confirmation down, without taking or keeping a copy of the licence or the number.

In a former life, Loren was a privacy advisor. If you have any questions about this article, you can contact her at the Chamber info@cambridgechamber.co.nz or 07 823 3460

chamber news / AUGUST - NOVEMBER 2016 / 7

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Break Through the ~ By Christine Stevenson, Accounted 4 ~

On International Women’s Day 2016 I had the pleasure of speaking at an event focusing on the ‘Challenges of Women in Leadership’.

I began by asking the questions “‘how do you even become a leader? Are you born one or does it develop over time? “ I actually believe that, as in my case, most leaders do not actually set out to be leaders.

Leaders sometimes grow and emerge through their own life experiences and through encouragement from partners, close friends, employers and work colleagues.

As women in the work force one of the biggest challenges we face is how to juggle the commitments that come with being a wife, daughter, mother, committee member, sports coach, taxi driver!…..let alone forging ahead with a career.

Of course this is nothing new, as women we are bound to face these types of challenges at some point in our lives. It’s how we choose to respond to life’s challenges that really counts.

Sometimes the biggest challenge we face as women is not believing in ourselves, that we are not good enough or that we don’t have the skills or qualification to fulfil a management or leadership role, but we have to have the confidence to go for it. With a support network around us of mentors and people we trust, it may not seem so daunting, and in fact quite rewarding.

Being a leader is not always easy…. we have to learn to be decisive and trust our instincts. If we show signs of weakness people may notice and we will lose credibility. We have to learn to maintain composure and resemble a swan when we are paddling frantically underwater. We also need to practice the art of maintaining a healthy work/life balance and setting a good example for other potential leaders around us.

I believe that worldwide there needs to be more diversity around the boardroom table. More women need to break through the glass ceiling and sit in management and leadership roles. Recent statistics showed that worldwide 40% of businesses have NO women in leadership role. This number has increased from 33%; it is heading in the wrong direction.

Women need to have faith in their ability and the confidence to go for leadership roles because the best project they will ever work on is themselves!

Chris is the Business Manager at Accounted4. If you have any queries about this article, please contact Chris on 07 827 5192 ext 847 or email her at chris.s@accounted4.co.nz.

8 / chamber news / AUGUST - NOVEMBER 2016

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Ready, Steady...

~ By Kerry Saberton and Kate Ricketts, Jigsaw Professional Development ~

You’ve decided to provide training to your team – fantastic!

But where do you start?

Creating training for multiple gain across time, money and energy can be a daunting task. Kerry and Kate at Jigsaw Professional Development suggest you answer these key questions to help you on your way: Are you providing training in the right areas?

A simple skills matrix not only identifies gaps in current skill needs (collective and individual) but also ascertains how best to fill those gaps. The most useful and illustrative matrix is one that has been created with the input of senior management and key stakeholders – consult with people who know the business and its employees, the frustrations, the wins and the skills needed for different tasks.

Are your learning objectives on point?

With the gaps identified you can now set specific learning objectives that will form the basis of the training. As you establish each objective be sure to review them for relevance, alignment, sequence and testability, i.e. when will the skills be used in each person’s role? Do the objectives align with previous learning/company values or does some bridging work need to be done? Which skills should be taught first to gain the best immediate results? And finally how will you know that the objectives have been met? Are they too ambitious? Can you attach a tangible ROI to each of them?

How will you foster engagement and prevent ‘compliance’ training?

Training and development come in many different forms in today’s business world – selecting a style or styles that suit your people and culture can be the first step to get your team buzzing. For example if

your employees spend most of their work days away from an office environment perhaps hands-on team building sessions would provide more enjoyment and retention. Trainer/team fit is also a key element to engagement – you want someone who will get on with your team, uses relevant examples and creates an environment where it’s ok to ask questions, get it wrong and convey experience.

Have you measured twice?

The key to good training is planning. Rushing to address a skills gap can often end up costing you and your business more time, energy and money. If you ask the bigger questions now you can ensure everything is in place for highly retentive and engaging learning.

I.e. how will you follow up? Research (e.g. Goldsmith and Morgan, 2005) clearly shows that training with little feedback and follow up correlates with minimal behaviour change. Before you launch, have you considered all the sessions you might need and whether they will fit with work schedules? For customer facing employees, multiple sessions may need to be considered so everyone can attend training and feedback sessions. Putting the work into a best practice employee training programme not only demonstrates training commitment to your staff but also gives you the templates and tools to re-run or amend sessions for future development.

The good news is that you’re not on your own – Jigsaw Professional Development can work with you and your business to help you in any one of these areas. Don’t hesitate to contact us to talk it through.

Jigsaw Professional Development, Kerry Saberton M. 022 127 2392 E. kerry@jpd.co.nz W. www.jpd.co.nz

chamber news / AUGUST - NOVEMBER 2016 / 9

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~ By Grant Johnson, Rocketspark ~ ONE OF THE HOTTEST—AND IN OUR EXPERIENCE, MOST EFFECTIVE—MARKETING STRATEGIES FOR YOUR BUSINESS WEBSITE IS WRITING A BLOG. THAT’S WHY WE HIGHLIGHT TO OUR CUSTOMERS THE IMPORTANCE OF HAVING A BLOG. AND YET, FOR MANY PEOPLE, WRITING A BLOG IS A DAUNTING PROSPECT. I MEAN, WHERE DO YOU START? YOU START HERE. WE'LL TEACH YOU HOW TO WRITE A BLOG - ONE THAT GENERATES MORE TRAFFIC FOR YOUR WEBSITE. 1. Web writing is unique: it’s for humans and robots Writing for the web, including blog writing, is unlike anything you were taught in high school English class. Sure, you were told to write for your audience. But your teacher never told you that your audience included robots.

Web robots (bots) and web crawlers are computer programs that “crawl” the internet, gathering data and creating a snapshot of the web. If your blog or website can be found in Google, that means that a web crawler has “read” it.

And these web crawlers are an important “audience”; how well you write for them will contribute to how highly your blog posts rank in search engines.

So if you want to bring in more visitors to your website, keep in mind this important maxim: you’re writing for humans and for robots.

2. Focus on the quality Your blog should never ever feel like it was written for web crawlers. It needs to read well, maintain interest and be

10 / chamber news / AUGUST - NOVEMBER 2016

helpful, in other words, it needs to be written for humans.

Google is trying to encourage websites to create high quality content - write well, and you’ll be rewarded in search rankings. So, while writing for the robots is important (which requires doing keyword research to beef up your search rankings, see below), your primary focus should still be on writing interesting, insightful, compelling content for real, flesh-and-blood people.

3. Write what you know Content marketing is based on the idea that you create something worthwhile for a potential customer. Your blog is a way to share a bit of your expertise for free, which shows people that: a) you actually have expertise, and b) you’re a nice enough company to share it. So blog on topics that you are actually know about.

Ask yourself: What am I an expert in?

What kinds of things are my clientele wanting to know about? Brainstorm a dozen potential topics and start googling them. Chances are, someone else will

have blogged about it before. That’s okay! How can you make your post better than theirs? Go through this process and you’re well on your way to coming up with a few blogable topics.

4. Let the content dictate the length In a fast-paced world of tweets, Attention Deficit Disorder and an overwhelming one billion websites, you’d assume that people want short, snappy, easy-to-digest blogs but longer is often better.

The content should dictate the length.

Some topics can be done in just 200 words. Others need 2,000 words to do them justice. Good writing is disciplined writing. Start by writing the length you think the topic deserves, then edit it down by, say, 15%. That way you’ll have a fatfree blog post that’s the right length for the topic.

5. Make it easy to scan Even if you decide to write a novella for your next blog post, remember: whatever the length, it needs to be formatted in a web-friendly way.

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What does that mean for blogging? Don’t waste too much time in your intro. Try to jump right into the topic as quickly as possible so that readers know what it’s about at a glance. The fact that readers often scan in an “F” shape or otherwise means that your blog should be broken up into easy-to-swallow chunks, each with a scan-friendly, information-carrying sub-heading. And paragraphs should usually be shorter than they would be in offline text.

Don’t forget to use images. Yes, it’s extra work and, if you’re buying stock images, extra expense. But it’s worth it. Humans love pictures; they pique our interest and keep us reading (or at least scanning).

6. Put a lot of thought into the headline Your headline might just be the most important part of your blog. It’s the first part of your blog that readers will see and is the thing that will most often draw them into reading or drive them away.

80% of people read the headline, while just 20% read the rest. But do it right and you’ll be able to boost that number.

Your title should state exactly what the blog is about, put the keywords at the beginning, and tell people what’s in it for them. Blog titles that have numbers in them perform better than non-number titles. The ideal title is six words long.

Don’t worry too much about hitting that magic six-word mark; that’s usually hard to do and if you have to sacrifice clarity, it’s not worth it.

7. Focus on your keywords Craft your blog posts in such a way that search engines, like Google or Yahoo!, put your website high up the rankings for relevant search queries. And since search engines are the ones that use web crawlers, this is where writing for the robots comes in.

The most important part is: identify your keywords. In other words, the people for whom this blog post is written; what sorts of terms and phrases are they most likely to type into Google?

Now that you’ve identified keywords, you simply need to use those words and phrases in your blog post. Don’t

go overboard with keywords just by dropping them in randomly in sentences where they don’t belong. This is keyword stuffing, the unnatural overuse of keywords, and it’ll land you a penalty from Google for trying to game the system. But so long as you avoid that dubious tactic, then you’ll be on the right track. Web crawlers operate by finding keywords. So peppering those terms throughout the post and, even better, in your headlines and sub-headings, boosts your chances of landing yourself an enviable ranking in the search results whenever those words are searched.

8. Promote your blog on social media Finished? Once you’ve put in the hard yards writing a solid blog post, it’s time to get it out there!

Business blogging is a powerful way to bring more visitors to your website.

Writing does take time and effort, but if you follow these eight principles above then you’re well on your way to crafting a blog that really works for your audience the humans and the robots

The original article appeared on the Rocketspark blog on October 21 2014. For more information, references and links to other helpful blog posts, please visit www.rocketspark.com/blog/blogging-business-8-principles-writing-blog-gets-more-web-traffic/

... if every company was like Carricks Genuine, transparent, helpful and caring are the values that really matter to us. We hope you feel the same way.

If you believe we would be a good company for you, then please give us a call or email today.

Phone (07) 929 4471 or email info@carricks.co.nz

There’s a range of insurance products to suit everyone’s different needs. We can look at your situation and suggest ways to: Protect important assets, such as your house, contents, car, business, and farm equipment Cover any costs if you’re ill or injured Protect your business, its owners and key people Protect your income if you can’t earn, either temporarily or permanently Ensure your family receive timely healthcare Make sure your family is looked after in the event of your death

chamber news / AUGUST - NOVEMBER 2016 / 11

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In a town often pushed for meeting, office and seminar space, Cambridge Health and Community Centre is a hidden gem that you may not have heard of.

Formerly a maternity hospital, a public meeting was held to find a use for the empty building and the need for a community facility was identified. In 1991 a trust was established .The first 8 – 10 years were a real struggle but eventually with a lot of hard work and a dedicated team of trust members and staff The Centre began to be transformed and is now used by a wide variety of groups, organisations and individuals.

The main building accommodates four rooms of different sizes

suitable for functions and seminars alongside a mix of other rooms used for community based groups and commercial businesses.

Meeting rooms are fully equipped with Wi-Fi, white-boards, tables, chairs and air-conditioning. The large Seminar Room has full kitchen and bathroom facilities while the remaining three meeting rooms have tea and coffee making facilities and access to shared kitchen and bathrooms. There is ample off street parking and accessible facilities making this a convenient and effective venue option.

The Centre is available for your meetings, conferences, workshops and clinics 7 days and evenings per week .

To find out more, visit the Centre or make a booking, contact manager Jenny Baker on 07 827 8246 or E. cambridge.h.c.centre@xtra.co.nz

12 / chamber news / AUGUST - NOVEMBER 2016

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MARKETVIEW SPEND DATA FOR THE FIRST QUARTER OF 2016, SPECIFIC TO CAMBRIDGE, INDICATED A MARGINAL REDUCTION IN OVERALL SPEND OF 2.6% COMPARED TO THE SAME PERIOD IN 2015. IT IS IMPORTANT TO NOTE THAT MAADI CUP WAS NOT HELD IN CAMBRIDGE THIS YEAR AND THAT BRINGS IN AN EXCESS OF $14.2M TO THE LOCAL ECONOMY. THANKS TO THE TEAM AT BELLWETHER, WE ALSO NOW HAVE OVER TWO MONTHS’ WORTH OF PEDESTRIAN DATA TO ALIGN WITH THE SPEED DATA. Tania Witheford, Cambridge Chamber of Commerce CEO said, “The spend data and pedestrian counts, considered together, provide a compelling story for the potential opportunity of extended retail trading hours to aid improved local spend retention.”

WHEN? • Most spending occurs on a Saturday followed by Thursday and Friday.

• On Saturday the highest proportion of spending occurs between Midday and 4pm; this is also reflected in the pedestrian traffic statistics, with Sunday and Friday following suit.

SPENDING BY TIME OF DAY - CAMBRIDGE

Midnight - 4am

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

AVG. FOR PERIOD

0.1%

0.2%

0.2%

0.2%

0.2%

0.7%

0.4%

0.3%

4am - 8am

2.7%

3.3%

3.9%

4.1%

3.6%

1.7%

1.6%

3.0%

8am - Midday

29.3%

28.6%

25.7%

28.2%

25.6%

34.5%

27.8%

28.5%

Midday - 4pm

39.3%

36.7%

34.6%

35.3%

36.5%

38.2%

41.9%

37.3%

4pm - 8pm

25.0%

26.8%

31.1%

27.9%

28.7%

20.7%

24.6%

26.5%

8pm - Midnight

3.6%

4.3%

4.6%

4.4%

5.4%

4.2%

3.7%

4.4%

Avg. for Day

12.6%

14.0%

15.2%

16.6%

15.1%

15.3%

11.3%

100%

After 2.30pm on a Saturday, there are considerably less stores open than at midday or on a week day and yet Saturday still achieves the highest volume of transactions. Interestingly, Sunday experiences a massive concentration of spend between 12 and 4pm, 41.9% of the day’s spend, however the total transaction value is down, driven by the fact that there are even less retailers open on a Sunday, let alone a Sunday after 2pm.

WHO? • Cambridge residents conducted 48.5% of their retail spending in Cambridge district. Considering this includes supermarket spend, there is significant opportunity to improve local spending in other retail categories.

• Locals spending locally represents $14.98m.

• Over 42% of spend came from cardholders outside of the Cambridge and Waipa, including international visitors, which represents over $42m.

WHERE? • The report monitored 6 zones of spending; reporting increases in Cambridge Residential, Carters Flat and the CBD, whilst Leamington Residential, Cook/Shakespeare and Victoria/Queen each showed decreases in spend.

Michael Steadman of Marketview said, “The fastest growing consumer group to Cambridge were from the Auckland region. Steadman commented, “With the rise in the cost of living in Auckland, consumers from this region are looking elsewhere to spend their money. This has seen a 3% increase on cardholder spending by consumers from the Auckland Region, the fastest growing consumer group of those analysed. This presents an opportunity to target consumers from this area.”

chamber news / AUGUST - NOVEMBER 2016 / 13

calendar

important dates

calendar AUGUST

OCTOBER

09

BUSINESS AFTER 5 Grinter’s Funeral Home

05

BUSINESS AFTER 5 St Peters School, Cambridge

11

OPTIMUM

11

NETWORKING OVER COFFEE

19

WAIPA NETWORKS BUSINESS AWARDS 2016 Gala Evening

13

OPTIMUM

25

FIRST XV

20

LEWIS’ BUSINESS BREAKFAST

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NETWORKING OVER COFFEE Cambridge Repertory Society

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SEMINAR AFTER 5 PAUA Architects

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SEMINAR AFTER 5

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FIRST XV

SEPTEMBER

NOVEMBER

15

OPTIMUM

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NETWORKING OVER COFFEE Carricks Financial Partners for Life

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BUSINESS AFTER FIVE BA5 - Ravenswood Manor

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BUSINESS AFTER 5 Aerosport Aviation

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NETWORKING OVER COFFEE Rocketspark and Paddock

23

SEMINAR AFTER FIVE

28

BUSINESS AFTER 5 Amber Garden Centre

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FIRST XV

29

FIRST XV

29

BUSINESS AFTER 5 Freedom Institute of Higher Education

14 / chamber news / AUGUST - NOVEMBER 2016

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bseen in cambridge 1. Andrew Buchanan-Smart of University of Waikato Management School and Te Awamutu Chamber of Commerce Chair Jennifer Myers at the Waipa Networks Business Awards 2016 Launch 2. CEO Tania Witheford, Hon. Craig Foss and Cambridge Chamber of Commerce President Mel Engelbrecht at the Small Business Lunch 3. The annual Mayoral Breakfast with Mayor Jim Mylchreest at the Resthaven Centre 4. Fun and games at the Powerhouse Ba5 5. Sunny Prabhu, Dylan Gould and Sam MacKenzie sample the wine during the 1st XV Mystery Tasting at Rouge. 6. Renata and David Stent introduce themselves at the Grosvenor House NoC 7. A good turnout at the Ba5 for the newly re-branded helloword 8. 1st XV extreme dodgeball at JUMP! 9. Full house for a delicious Ba5 at Over the Moon Dairy Company 10. Catching up at the Hon Louise Upston post-budget breakfast 11. Tania with graduates of the Mini MBA Series, from left, Ruth Dolan, Janine Andrews, Andrea Houlihan, Karen May and LesleyAnn Thomas 12. Some of the paintings on display at the Spirit of Gold Paralympics NZ fundraiser where Over $2800 was raised.

chamber news / AUGUST - NOVEMBER 2016 / 15

new members

new members Lake District Adventures is a growing tourism business located at the southern end of Lake Karapiro, in close proximity to the start of the Waikato River Trails.

The idea for our business formulated after the family had spent an afternoon kayaking on the lake – we decided that we had something really unique to share with people.

Our focus as a company is to encourage as many people, both locally and internationally, to become active and engaged with the amazing environment in our back yard!

Lake District Adventures offers Kayak and Mountain Bike hire, and we provide shuttle services to all points along the Waikato River Trail. Our ‘hero’ experience is definitely our guided kayak Glow-worm tour held in the evenings, a must for any visitor to the region.

We also provide guided tours and transport to all local Mountain Bike Parks and Trails.

Our equipment is of a high standard with a focus on safety and comfort, and is especially suitable for those with limited experience. We really hope to be able to help attract visitors to the Cambridge and Waikato region, and are really excited to be a part of the booming tourism industry.

>> Sally Hastie P. 027 728 7448

E. sally@lakedistrictadventures.co.nz www.lakedistrictadventures.co.nz

16 / chamber news / AUGUST - NOVEMBER 2016

Many of us in small business; • Do not have the time to spend arranging our finance • Can find the process unfamiliar and challenging.

• Can sometimes feel frustrated as we try to communicate through to the banking and finance community, what we are doing, what we need and how through the finance support it will help our business grow.

When you deal with us you can expect to; • Deal with an expert who understands you and how your business works.

• Knows where to get what you need and makes it as easy as possible.

• Ensures that you are receiving the best possible package and arrangements that you should be receiving.

We also pride ourselves on our professionalism and confidentiality of your information.

Profinance is a locally owned finance brokering business. It has been established to specifically service the needs of small to medium New Zealand businesses. Through allowing us to look after your finance needs it allows you to concentrate on your business and be the best that you can be.

Our customers include Tradesmen, Professionals, Transport firms and Companies with specialist finance needs.

>> If you want to talk, please give us a call. We can meet at your business, with your accountant at your home when you are ready. Quentin Glover P. 07 827 0964 E. qglover@profinance.co.nz M. 021 885 875 www.profinance.co.nz

Think about us for your next team outing or all your client entertainment; Alpha St is available for private hire and group bookings with packages tailored to suit.

Coffee Happy Hour, Monday to Friday 2.30 - 4.30pm all coffees $3.00.

Alpha Street Kitchen & Bar brings together serious deliciousness with seasonal menus, excellent service and an extensive wine and beer selection in a modern relaxed environment.

Based in the iconic National Hotel and open seven days from 11am till late, we are the perfect place for a business meeting over lunch or simply a coffee catch-up, an afternoon nibble and drink, a get-together with friends or a celebratory night out.

>> 47 Alpha Street, Cambridge

P. 07 827 5596 www.alphast.co.nz facebook.com/alphastkitchen

new members

To be successful in your business is all about doing the right things right. But what is right for your business?

I can help you with this. I am a business advisor offering business assistance to small and medium businesses across NZ. I mentor and coach business owners such as yourself and can assist you with strategic and business planning, restructuring, recruiting and a range of other services that will help you to better lead and manage your business.

My background and experience includes over 33 years’ service with the New Zealand Defence Force, in a full-time and part-time capacity, such as commanding military logistics organisations up to 470 people strong, doing peacekeeping operations in the Middle East, Yugoslavia and East Timor and leading organisations that help develop nearly 6,000 youth and unemployed young adults p.a.

In my civilian world I have led an engineering company for three years and for the past nine years provided business advisory assistance from Cambridge to companies and government departments across the country. I have a Master in Business Administration, a Graduate Diploma in Management, and a Post Graduate Diploma in Transportation Planning and Management, and most importantly, lots of life experience.

Please feel free to give me a call if I can assist you and your business. A free no-obligation coffee is awaiting you!

>> Jon Broadley MBE, ADC

Strategy + Ltd Email: jon@strategyplus.nz Phone: 07 823 3356 Mobile: 0272 333 111

Our online booking system for a health consultation has many options that tailor for your time and finances. If your looking to bring new direction to your health, sick and tired of being ‘sick and tired’, and are keen to get smart regarding health complaints, then give me a call. Health struggles do not need to hold you in a place of despair any longer!

Be excited, a new chapter of better health is waiting for you – a journey where you take control of your health and start to live a full life again.

The Good Health Room is founded on the belief – and experience – that what we put into our bodies has the ability to produce an outcome of extraordinary health benefits with increased energy and total day-to-day wellbeing, or a downward spiral of continuous health problems that can eventually lead to major degenerative diseases.

Our focus at The Good Health Room is in providing you the support and tools (knowledge, skills and confidence), to get wherever your health is at today, back on track. Achieving better health is a journey, not an overnight ‘quick-pill-fix’, however it is encouraging to know the body does and can heal itself when given the right ingredients and time.

Introducing Colin Sanderson, who is a Senior Associate at McDonald Vague – New Zealand’s leading business recovery and insolvency practice.

McDonald Vague works with clients across the country to preserve value, provide professional advice on restructuring, liquidations, receiverships and insolvency, and recover money for creditors as quickly and effectively as possible. McDonald Vague’s expertise can help turn a struggling company around before it’s too late.

McDonald Vague works with clients directly and also partners with accountants, solicitors and creditors to help them advise their clients on the next steps.

Colin is Hamilton based and available to meet in person with clients in the area.

McDonald Vague are members of the Chartered Accountants Australia and New

>> Shona Mackenzie

Natural Health Practitioner (BNatMed) P. 0220 295 710.

E. info@thegoodhealthroom.co.nz www.thegoodhealthroom.co.nz

Zealand, the Restructuring, Insolvency, and Turnaround Association of New Zealand, and the Public Practice and Forensic Accountants special interest groups. They have more than 20-years experience guiding businesses through periods of growth and change.

For more information on McDonald Vague and their services, visit their website www.mvp.co.nz or contact Colin on csanderson@mvp.co.nz

>> Colin Sanderson Level 1,3 London Street, Hamilton

M. 021 330 741 E. CSanderson@mvp.co.nz www.mvp.co.nz

chamber news / AUGUST - NOVEMBER 2016 / 17

new members

high performance workplaces powered by effective digital strategies.

We work alongside local businesses to optimise their digital performance through a suite of business intelligence tools and technology services to give them the competitive edge, specialising in managed ICT services, design, consulting and business systems integration as well as website/app design and development.

With 30 years’ experience, Ken provides astute and practical legal advice on all employment law and employment relationship problems.

Now back in a legal practice after 14 years as a member of the Employment Relations Authority, and a mediator with the Department of Labour, Ken now provides effective guidance for small to medium sized businesses that wish to avoid, or may have encountered, employment law problems.

Ken particularly recognises that tensions and pressures in the workplace can be time consuming for employers leading to making the environment unproductive and unpleasant. Breakdowns in communication can lead to relationship and legal difficulties with associated costs. Therefore, it is essential that workplace disputes are resolved as quickly as possible with productive relationships being maintained, when possible. Often an independent third party can assist parties that lost sight of the real issues that are causing a problem In addition to effective dispute resolution and advocacy, Ken can provide modern, plain language employment agreements that are specific to the often unique requirements of individual businesses; along with upto-date advice on current essential legal requirements, which are often perplexing for busy employers.

Here at Vo2 we’re about more than just technology. We’re about harnessing a new wave of digital thinking to build high performance workplaces in our local communities.

Vo2 is a locally owned company operating across the Waikato and Bay of Plenty with offices in Hamilton and Tauranga. We have a desire to see our region flourish through

>> Stuart Farquhar P. 0800 862 101 E .Stuart.Farquhar@vo2.co.nz www.vo2.co.nz

At Jigsaw Professional Development we are passionate about your people, your business and your success.

Locally owned and operated, we pride ourselves on best client-facilitator fit ranging from small coaching sessions to large scale ‘roll out’ programmes and team-building.

Experienced facilitators are available across a range of topics and with no travel or accommodation costs for your staff, in-house training created just for you when you need it ensures the best possible ROI on your training investment. Our goal is to work

in partnership with you to create confidential, tailored and context-based training which can be used immediately, leaving your people free to excel in their field.

We would love to work with other Cambridge and Waikato-based businesses to develop their people and increase commercial success across the region.

For more information about how we could increase the value of your business you please visit jpd.co.nz or have a chat with Cambridge local Kerry Saberton.

>> Ken Anderson

P. 0274 577 856 E. ken@andersonemploymentlaw.co.nz www.andersonemploymentlaw.co.nz

18 / chamber news / AUGUST - NOVEMBER 2016

>> Kerry Saberton M. 022 127 2392 E. kerry@jpd.co.nz www.jpd.co.nz

new members

CAMBRIDGE HEALTH & COMMUNITY CENTRE Cambridge Health & Community Centre began its life when in 1998 the then Area Health Board decided to close the local maternity hospital and transfer services to Hamilton.

With a lot of hard work over the years and a dedicated team of Trust members and staff “The Centre” began to be transformed from a hospital to a community facility that is now used by a wide variety of groups, organisations and individuals. Our main building is large and accommodates four different size Seminar/meeting/clinic rooms along with a mix of community based groups and commercial businesses.

Two years ago the need for a Dementia day care facility for Cambridge was identified and following discussions with Cambridge Resthaven our Trust purchased a building, shifted it onto a spare piece of lawn onsite and set about remodelling and refurbishing it to be “Magnolia Lounge”. Cambridge Resthaven now provides a day club at Magnolia Lounge, for our over 65’s in the community, living in their own homes, who would like some extra companionship and activities during the day.

This day club provides support and activities for people living with or without dementia and is

currently available Monday to Friday.

Cambridge Parents Centre, Toy Library, Genealogy, Creative Fibre and Senior Net all have permanent units, as do Cambridge Montessori Pre-school, Gourmet Delicious Catering and Landbased Training. The Trust operate a waiting list for permanent space and do require an application for tenancy to be completed.

If you or somebody you know require clean, comfortable space at “Community Prices” for either your hobby group, business office, clinic or meetings then please make contact with our office Mon-Thurs 9am to 3.30pm.

http://connectedbusinessnetwork.co.nz/

>>

22a Taylor Street,Cambridge.

Jenny Baker (Manager) P. 07 8278246 E. cambridge.h.c.centre@xtra.co.nz

CORRECTION OF PHONE NUMBER

Local design and branding studio Captiv8 specialises in optimising businesses advertising and marketing efforts.

It’s simple, design is visual communication. Well, not entirely. Yes, by communicating your message clearly you have a great design. The trick is creating the cherry on top. Captivation is in essence an overwhelming of positive emotion; being able to tap into the heart and soul of your target audience to find out what they really want. This is the key, and it’s what we pride ourselves on. Not only popping the cherry on top, but growing the cherry tree itself.

By doing this we are able to help our clients achieve their business goals. Through effective communication and representation of our clients messaging, we are about to build connections between them and their audience. Captiv8 seek to advise and service

clients in the area who are looking to boost their businesses voice and presence within their audience.

Ilume International is a team of specialist Executive Coach’s, each with extensive leadership experience in the business world.

Executive Coaching’s goal is to support leaders to perform at their best by bringing a conscious focus to what they do.

Executive Coaching gets tangible results by; • Supporting you to make sustainable change.

• Equipping you with the tools, knowledge and opportunities you need to develop yourself and become more effective.

• Providing a safe place for reflection, experimentation and feedback.

• Being a space to pause from your busy life and work solely on you and your opportunities for growth.

• Holding you accountable to make the changes you want.

Our sessions are 100% confidential, and being independent ensures we are unbiased.

If you would like someone to get alongside you to help you fulfil your potential, please call us.

Develop Leaders. Build Teams. Accelerate Business.

>> Andrew Millar P. 027 412 4893

>> James de Clifford

P. 027 629 5473 www.captiv8.co.nz

E. andrew@ilume.co.nz www.ilume.co.nz

Networking group for home-based professionals and entrepreneurs Optimum meets once a month.

If you’d like to come along to an optimum meeting, please email info@cambridgechamber.co.nz for details.

chamber news / AUGUST - NOVEMBER 2016 / 19

partners

new members Cambridge Kerbing Ltd Rod Irvine M. 022 594 5572 W. cambridgekerbing.co.nz ilume Andrew Miller M. 027 412 4893 W. ilume.co.nz McDonald Vague Colin Sanderson P. 07 838 0908 W. mvp.co.nz

special thanks to our

strategic partners KEYSTONE

Arbonne Valerie Harvey M. 022 306 7323 E. valerie-Harvey.arbonne.com Maureen Sheehan M. 027 479 5456 Local SEO Experts Kai Cuff P. 07 808 0660 W. local-seo-experts.co.nz HD Interior Design Heather Furniss P. 07 823 9380 W. hdinteriordesign.com

CORNERSTONE

ProFinance Quentin Glover P. 07 827 0964 Angela Thomas - PGG Wrightson P. 020 400 40368 Cambridge Health & Community Jenny Baker P. 07 827 8246 Vo2 Ltd - Stuart Farqhuar P. 0800 550 202 W. vo2.co.nz Lake District Adventures Ltd Sally Hastie M. 027 728 7448 The Good Health Room Shona Mackenzie M. 022 029 5710 W. thegoodhealthroom.co.nz

Barristers & Solicitors

PRODUCT

Ken Anderson Employment Lawyer M. 027 457 7856 W. andersonemploymentlaw.co.nz Jigsaw Professional Development Kerry Saberton M. 022 127 2392 W. jpd.co.nz

PO Box 529 Cambridge New Zealand P h o n e : 0 7 8 2 7 5 1 4 7 F a x : 0 7 8 2 7 7 9 9 1 E m a i l : c r e c p t @ l e w i s l a w. c o . n z

French Touch Massage Cedric Delevallee M. 021 234 7924 Real Property Matters Ltd Dawn Harpur M. 027 223 5819

NATIONAL SPONSORS

Tag Amy Banks M. 021 123 1778 W. Tagusin.co.nz Craigs Investment Partners Anna Cleaver M. 021 209 4765 W. Craigsip.com

WWW.CAMBRIDGECHAMBER.CO.NZ