Publishing Your Book

Publishing your book An Introduction to Sales and Marketing

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We exist...

To unlock people’s potential with the best learning and research solutions Our vision is...

A world of learning and research inspired by Cambridge Where: - We enable people to achieve success by providing the best learning and research solutions - We support our customers through continually improved content, experience and care - We use our profit for purpose, contributing to society by furthering the mission of our University

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Over 400 years of excellence 1534

1584

Letters Patent granted to the

The Press published its

University by Henry VIII

first book

The Press today Publishes over

Has over 50 offices around the world, employing around 2,450 people

50,000

authors from over 100 different countries

Sells books in around

190 countries

Actively engages with Open Access for books and journals.

Has over

Has annual output of

4,000 new titles a year

53

titles in print.

Publishes 375 journals each year

The Press’s new academic online platform includes over 30,000 titles

Approximately one third of all sales are digital

The Press’s UK operation is ISO:14001 accredited.

Published works by at least 60 Nobel Prize-winning authors

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Marketing You will be assigned a dedicated Marketing Specialist who will be in touch soon to discuss the marketing plans for your book. They will provide marketing support across all relevant channels and will work closely with your Editor and the Sales team to ensure that your book reaches its target audience.

Online marketing Our website allows readers to find and engage with your book content, allowing prospective customers to preview titles quickly and easily.

Visit cambridge.org/academic

In 2016 we launched Cambridge Core, a brand new academic online platform that brings together book and journal content on the same platform for the first time. The online platform offers a superior experience for our users, allowing them to access all key Cambridge content in one place.

Visit cambridge.org/core We also work closely with internet retailers such as Amazon and Book Depository.

Given the evolving nature of the digital environment, we continue to build our presence online by investing in metadata in order to make your content as visible as possible.

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The new home for academic content. cambridge.org/core

Email marketing

Social media

Email marketing enables us to track the results of our campaigns and to effectively monitor customer behaviour. Our email campaigns may focus on an individual book, series, or a cluster of titles in a specific area.

Our marketing and publicity team use a range of social media channels and actively look for new and exciting ways to engage with readers online.

We hold our own comprehensive database of contacts for each subject area we publish in, including lecturers, academics, professionals and librarians.

Cambridge Alerts is a free regular email service that sends subscribers emails alerting them to any new books published specifically in their area of interest. This is a popular service and continues to grow by more than 2,000 subscribers on average each month.

Sign up to Cambridge Alerts to keep in touch with Academic content in your area of interest by visiting cambridge.org/alerts

Our fifteeneightyfour blog is home to a wide range of articles written by authors like you, as well as pieces written by our marketing and publicity team. If you are new to blogging then writing for fifteeneightyfour is a great place to start. If you’d like to find out more about this, visit cambridgeblog.org.

Why should

you blog?

Do you need advice on how to create any of these social media accounts?

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A Guide to

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Take a look at our Author Hub Guide to Blogging to help you get started.

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Catalogues Each year we produce subject catalogues showcasing all recent and forthcoming titles. Your book will be included in the relevant catalogue(s), which will be distributed to librarians, academics, professionals and booksellers. Catalogues are also distributed at all appropriate conferences throughout the year. An interactive catalogue is featured on the Press’s website.

Series and specialism catalogues In addition to the main subject catalogues, we create a series of cluster catalogues focused on specific Cambridge series and specialisms within the main subjects. Your book will be included in any appropriate clusters.

Book-specific flyers We can also provide bespoke flyers which you can use to promote your book at relevant events and conferences.

Journals advertising Through a combination of inserts and advertising we promote clusters and key titles to subscribers of related Cambridge journals, providing an important channel for raising awareness of your book.

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Awards and Prizes We are proud to have many award-winning authors at Cambridge University Press and we work closely with societies and prize bodies to ensure that we submit all eligible books for the appropriate prizes. We also encourage authors to let us know if they win an award so that we can promote this through our marketing channels.

Reviews We recognize the importance of getting your book reviewed and invest a lot of time and resource in ensuring that the review process runs smoothly. All of our titles are sent for review to a tailored list of academic and professional journals and other publications. We value your expertise and subject knowledge in creating highlytargeted mailing lists and encourage you to include all relevant publications and media contacts in your marketing questionnaire so that we reach key audiences.

In addition to this mailing, we will send review copies to publications that directly request them.

Conferences and exhibitions We attend and sponsor conferences across the world to showcase our titles. Marketing and editorial colleagues attend many, whilst at others, specialist book exhibitors are contracted to represent Cambridge. Our goal is to ensure that all of our titles receive optimum exposure at targeted conferences and events throughout the year.

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Raise your profile

Download step-by-step guides Author Hub has been created to support Cambridge authors with advice and top tips on a range of topics including online marketing to ensure you reach and interact with as many readers as possible.

Visit cambridge.org/authorhub to get started today: – View the range of step-by-step guides we’ve created especially for you (check back regularly as we add new guides) – Watch our animations and videos for useful tips

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Get in touch with the Author Hub team to answer any questions by emailing authorhub@cambridge.org

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Join the Author Hub LinkedIn page The Author Hub LinkedIn page is an essential resource for academic authors. It provides the latest information on using the most effective tools and it’s also a great place for you to share experiences and discuss your work.

So why not join the group today by visiting linkedin.com and searching for ‘Cambridge University Press Author Hub’.

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in

“Without the encouragement of the Cambridge Author Hub guides and the marketing team I would not have engaged with promoting my book beyond telling family and friends on publication day.”

Dr Ruth Tatlow, Independent Scholar, Stockholm

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Selling your book worldwide Our extensive and dedicated global sales team means that your book is represented to every appropriate sales avenue, is available to order online, and is made visible to academic, research and corporate libraries. Our multi-lingual team manages key accounts, specialist distributors and smaller academic retailers worldwide.

Dedicated textbook sales representatives are an essential part of the promotional strategy for Cambridge textbooks.

The Higher Education sales team promotes titles by contacting course leaders, instructors and lecturers to help with their teaching requirements and influence their adoption decisions. We also sell directly to the corporate and institutional sectors, negotiating bulk sales for use in training and professional development.

Cambridge is a leader in the development of e-commerce trading within the publishing industry, providing timely and accurate book data throughout the supply chain, and driving sales to all channels. As a result our team has been awarded the Commended status by Book Industry Communications, the industry standards body.

Books are available in a wide range of formats for individuals to purchase, and the sales team also sells eBooks to institutions via our new online academic platform, Cambridge Core.

Widespread availability of your book is achieved through close cooperation with contacts in retail and wholesale, library suppliers and internet retailers, ensuring that books and eBooks are made available for quick and efficient supply to all customers.

Please note that Cambridge academic authors benefit from a 40% discount off all Press books.

To use your discount please visit authornet.cambridge.org

40%

Discount 12

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Royalties, Rights and Permissions Royalties

Permissions

Our Royalties team administers over 30,000 active author royalty accounts and manages the allocation of rights income from many thousands of transactions. In addition, our Legal Services Team issue close to 2,000 contracts each year.

Permissions staff field thousands of requests each year from authors, teachers, publishers and administrators who, for various reasons, want to include extracts from Cambridge publications in their works. They also handle requests for network licences, performing rights, transformations to braille, and photocopying. Cambridge works closely with the national collective licensing organisations (for example, the Copyright Licensing Agency in the UK and the Copyright Clearance Center in the US) to ensure that general photocopying and digital copying of Press materials in schools, libraries, government sectors and commercial companies are properly monitored and remunerated.

Your royalty statements can be accessed online by visiting authornet.cambridge.org.

Rights Cambridge has an active team of foreign rights sales staff. Each year, up to 500 licences are negotiated, mainly for translations but also for other subsidiary rights. Cambridge titles are promoted at the Frankfurt Book Fair, the London Book Fair and many other international book events including those in Beijing, Tokyo, Warsaw and Moscow. It is the aim of the Rights team to ensure that any title with potential for translation will be brought to the attention of the appropriate publishers in all major languages.

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Thank you for choosing to publish with Cambridge University Press; we look forward to working with you.

If you require further information please get in touch with one of the following contacts: – Your Editor – Your dedicated Marketing specialist – The Author Hub team at authorhub@cambridge.org Alternatively visit cambridge.org/authorhub to view a range of tools to help you get started with promoting your book.

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cambridge.org/academic

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