Economics and management textbooks from cambridge university press

Economics and Management Textbooks 2014 www.cambridge.org/ecomantextbooks2014

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Cambridge textbooks build on a long tradition of excellence in learning and research, to provide students and lecturers with course materials that are both stimulating and relevant to real-world issues in Economics and Management.

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CONTENTS 4

Finance

13

International Human Resource Management

5

Introductory Econometrics for Finance

14

Theory and Practice of Corporate Governance

A Quantitative Introduction

Econometric Modelling with Time Series Specification, Estimation and Testing

15

16

An Introduction to Mathematics for Economics

8

A Short Course in Intermediate Microeconomics with Calculus

An Introduction to International Economics

9

International Economics and Business

A Step-by-Step Approach 2nd Edition

18

Short Introduction to Strategic Management Short Introduction to Strategic Human Resource Management

New Perspectives on the World Economy

Short Introduction to Accounting 19

Nations and Firms in the Global Economy

Financial Markets and Institutions A European Perspective

An Economic Theory of Greed, Love, Groups, and Networks

Second edition

2nd Edition

Economics of Agglomeration

International Business Strategy

Global Turning Points

Understanding the Challenges for Business in the 21st Century

Second edition

The Business Environment of Europe

Firms, Government and Institutions

12

Organizational Design

Integrating Relationship Marketing and CRM

Game Theory

11

2nd Edition

Strategic Customer Management

7

10

A Methodological Handbook for Business and Management Students

An Integrated Approach

3rd Edition

6

Problem Solving in Organizations

Management Across Cultures

Developing Global Competencies Second edition

17

Cities, Industrial Location, and Globalization 2nd Edition

Effective Negotiation

From Research to Results

The Analytics of Uncertainty and Information

2nd Edition

2nd Edition

Managing Change

Human Capital and Global Business Strategy

Enquiry and Action

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finance A Quantitative Introduction

Nico van der Wijst Norwegian University of Science and Technology, Trondheim By providing a solid theoretical basis in finance this textbook introduces modern finance to readers, with emphasis on investments in real assets and the real options attached to them, including students in science and technology, who have a good foundation in quantitative skills.

• Introduces modern finance to students with a foundation in quantitative skills, and is an ideal introduction for science and technology students • Provides a solid theoretical basis in finance with emphasis on investments in real assets and the real options attached to them, so that students study subjects they will meet in practice • Combines the classical, decision-oriented approach and the traditional organization of corporate finance books with a quantitative approach, which makes finance more transparent and accessible than the more commonly used definition-theorem-proof approach

2013 246 x 189 mm 445pp 64 b/w illus. 73 tables Hardback 9781107029224 £ 35.00

”

4

An excellent guide to modern finance. Professor van der Wijst provides clear and comprehensive explanations of the major theories in asset pricing, options, and corporate finance and the evidence for and against each. His book is remarkable both for its range and clarity.”

Louis Ederington, Michael F. Price Chair in Finance, University of Oklahoma

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Contents

1. Introduction; 2. Fundamental concepts and techniques; 3. Modern portfolio theory; 4. Market efficiency; 5. Capital structure and dividends; 6. Valuing levered projects; 7.

Option pricing in discrete time; 8. Option pricing in continuous time; 9. Real options analysis; 10. Selected option applicati ons; 11. Hedging; 12. Agency problems and governance; Solutions to exercises; Glossary; Index.

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Introductory econometrics for finance 3rd Edition Chris Brooks University of Reading This best-selling textbook is a complete resource for finance students. The third edition has been updated with new data, extensive examples and EViews tutorials. Improved student support includes a new chapter on the basic mathematics underlying econometrics, further reading and a website with freely available student and instructor resources.

• A complete package for finance students- assumes no background in econometrics • Includes full web support for students and instructors, with data sets, additional chapter questions (with answers provided), lecture slides, support for popular statistical software packages and links to sources of financial data and articles • Incorporates data, tutorials and screen-shots from the most recent (2013) version of the statistical software EViews • Includes worked examples on how to conduct events studies and the Fama-MacBeth method, two of the most common empirical approaches in finance, ensuring that students are well-prepared for econometrics in practice

2014 246 x 189 mm 800pp 132 colour illus. 70 tables Paperback 9781107661455 c. £48.00 Hardback 9781107034662 c. £90.00

”

From first edition: ‘Very comprehensive, and it does a sound job of covering the territory.”

Times Higher Education

Contents

Preface to the third edition; 1. Introduction; 2. Mathematical and statistical foundations; 3. A brief overview of the classical linear regression model; 4. Further development and analysis of the classical linear regression model; 5. Classical linear regression model assumptions and diagnostic tests; 6. Univariate time series modelling and forecasting; 7. Multivariate models; 8. Modelling longrun relationships in finance; 9. Modelling volatility and correlation; 10. Switching models; 11. Panel data; 12. Limited dependent variable models; 13. Simulation methods; 14. Conducting empirical research or doing a project or dissertation in finance; Appendix 1. Sources of data used in this book; Appendix 2. Tables of statistical distributions; Glossary; Index

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Econometric Modelling with Time Series Specification, Estimation and Testing Vance Martin University of Melbourne

Stan Hurn Queensland University of Technology

and David Harris Monash University, Victoria This book provides a general framework for specifying, estimating and testing time series econometric models.

Special emphasis is given to estimation by maximum likelihood, but other methods are also discussed, including quasi-maximum likelihood estimation, generalized method of moments estimation, nonparametric estimation and estimation by simulation.

• The principle of maximum likelihood is adopted as the unifying framework for this comprehensive time series text for econometricians, statisticians and applied mathematicians • Uniquely, it demonstrates econometric methods by means of a suite of programs written in GAUSS and MATLAB, and R • The text’s computer code enables reproduction of theoretical and empirical results published in recent journal articles

”

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This book will be an excellent text for advanced undergraduate and postgraduate courses in econometric time series. The statistical theory is clearly presented and the many examples make the techniques readily accessible and illustrate their practical importance.”

Andrew Harvey, University of Cambridge

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Series: Themes in Modern Econometrics 2013 228 x 152 mm 907pp 104 b/w illus. 97 tables Paperback 9780521139816 £49.99 Hardback 9780521196604 £90.00

Contents Part I. Maximum Likelihood: 1. The maximum likelihood principle; 2. Properties of maximum likelihood estimators; 3. Numerical estimation methods; 4. Hypothesis testing; Part II. Regression Models: 5. Linear regression models; 6. Nonlinear regression models; 7. Autocorrelated regression models; 8. Heteroskedastic regression models; Part III. Other Estimation Methods: 9. Quasi-maximum likelihood estimation; 10. Generalized method of moments; 11. Nonparametric estimation; 12. Estimation by stimulation; Part IV. Stationary Time Series: 13. Linear time series models; 14. Structural vector autoregressions; 15. Latent factor models; Part V. Non-Station Time Series: 16. Nonstationary distribution theory; 17. Unit root testing; 18. Cointegration; Part VI. Nonlinear Time Series: 19.

Nonlinearities in mean; 20. Nonlinearities in variance; 21. Discrete time series models; Appendix A. Change in variable in probability density functions; Appendix B. The lag operator; Appendix C. FIML estimation of a structural model; Appendix D. Additional nonparametric results.

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Game Theory

Michael Maschler Hebrew University of Jerusalem

Eilon Solan Tel-Aviv University

and Shmuel Zamir Hebrew University of Jerusalem A comprehensive treatment of game theory. Mathematically oriented, it examines both noncooperative and cooperative games, and includes advanced topics as well as numerous exercises, and examples from economics, mathematics, computer science and management science. Written both for students studying the subject and as a reference book for researchers.

• A comprehensive guide to game theory, including advanced material • The treatment of the material is mathematically rigorous and has clear narrative explanations

2013 253 x 192 x 50 mm 1006pp 292 b/w illus.

• Chapters are independent, allowing instructors to easily incorporate parts of the book in their teaching

Hardback 9781107005488 £55.00

”

This textbook provides an exceptionally clear and comprehensive introduction to both cooperative and non-cooperative game theory. It deftly combines a rigorous exposition of the key mathematical results with a wealth of illuminating examples drawn from a wide range of subjects. It is a tour de force.”

Peyton Young, University of Oxford

Contents

The game of chess; 2. Utility theory; 3. Extensive-form games; 4. Strategic-form games; 5.

Mixed strategies; 6. Behavior strategies and Kuhn’s theorem; 7. Equilibrium refinements; 8. Correlated equilibria; 9. Games with incomplete information and common priors; 10.

Games with incomplete information: the general model; 11. The universal belief space; 12. Auctions; 13. Repeated games; 14. Repeated games with vector payoffs; 15. Social choice; 16. Bargaining games; 17. Coalitional games with transferable utility; 18. The core; 19. The Shapley value; 20. The bargaining set; 21. The nucleolus; 22. Stable matching; 23.

Appendices.

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A Short Course in Intermediate Microeconomics with Calculus Roberto Serrano Brown University, Rhode Island

and Allan M. Feldman Brown University, Rhode Island This is a textbook for intermediate level courses in microeconomics that uses calculus throughout.

Other textbooks either use no calculus or relegate the math to footnotes and appendices. The text also focuses on theory rather than empirical data and references to real events and firms, with no distracting separate boxes.

• The only concise treatment of the main topics of microeconomic theory on the market, based on decades of teaching in the classroom • Accessible, orderly approach to the topics, including introductory treatments of decision theory under uncertainty, game theory and introductory treatment of welfare economics

2013 253 x 177 mm 393pp 128 b/w illus. 5 tables

• Offers novel approach to the theory of the firm

”

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‘Roberto Serrano and Allan Feldman have done it again. Having already written a leading text on welfare economics and social choice, they have now produced a beautifully clear and concise book on intermediate microeconomics. Textbooks, however necessary, are not always a pleasure to read. This one is.”

Eric S. Maskin, Nobel Laureate in Economics, Harvard University

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Paperback 9781107623767 £35.00 Hardback 9781107017344 £95.00

Contents

Preface; 1. Introduction; 2. Preferences and utility; 3. The budget constraint and the consumer’s optimal choice; 4. Demand functions; 5. Supply functions for labor and savings; 6. Welfare economics i: the one-person case; 7. Welfare economics ii: the manyperson case; 8. Theory of the firm i: the single-input model; 9. Theory of the firm ii: the long run, multiple-input, single-output model; 10. Theory of the firm iii: the short run, multiple-input, single-output model; 11. Perfectly competitive markets; 12. Monopoly and monopolistic competition; 13. Duopoly; 14. Game theory; 15. An exchange economy; 16. A production economy; 17. Externalities; 18. Public goods; 19. Uncertainty and expected utility; 20. Uncertainty and asymmetric information.

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International Economics and Business Nations and Firms in the Global Economy Second edition Sjoerd Beugelsdijk

Harry Garretsen

Rijksuniversiteit Groningen, The Netherlands

Rijksuniversiteit Groningen, The Netherlands

Steven Brakman

and Charles van Marrewijk

Rijksuniversiteit Groningen, The Netherlands

Universiteit Utrecht, The Netherlands

With a new title (following the successful first edition of Nations and Firms in the Global Economy), this second edition undergraduate textbook combines the dual perspectives of international economics and international business, exploring key principles of the world economy and the theory and practice of globalization through an integrated lens.

• The only textbook to integrate key insights of international business and international economics in an introduction to the world economy and theories of globalization • Ideal for undergraduate students of business or economics, as well as those in other social science disciplines • A variety of learning features, including figures, tables, boxes and case studies, illustrate theories and demonstrate the relationship between real world phenomena and key theories

”

Very few textbooks exist that examine the working of the global economy through the three lenses of international trade, international finance, and international investment... For students and instructors looking for a textbook that blends international economics (trade and finance) with international business (international investment and multinational enterprises), look no further. This book has it all and does it well.”

Lorraine Eden,

2013 247 x 174 mm 596pp 151 b/w illus. 66 tables Paperback 9781107654167 £35.00 Hardback 9781107036727 £75.00

Contents

Preface; Part I. Introduction: 1. The global economy; 2. Getting the numbers right; Part II. Firms, Trade, and Location: 3. Trade, comparative advantage, and competition; 4. Modern trade theory: the role of the firm; 5. Trade restrictions and trade policy; 6.

Firms, location, and distance; 7. Managing across borders; Part III. Capital, Currency, and Crises; 8. Exchange rates; 9. Currency crises and exchange rate policy; 10. Gains from international capital mobility; 11. Financial crises, firms, and the open economy; 12. The Great Recession; Part IV. Consequences of Globalization; 13. Globalization and growth; 14. Globalization and inequality; References; Index.

Mays Business School, Texas A and M University

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International Business Strategy Second edition Alain Verbeke University of Calgary This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

• Offers a new perspective into international business strategy that combines analytical rigour and managerial insight on the functioning of large multinational enterprises and provides greater coverage of emerging markets • Students are supported by improved learning features including ‘management takeaways’, key lessons that can be applied to MNEs, and 30 case studies which illustrate key points • Online resources available, including weblinks, detailed lecture slides for each chapter, figures from the book, answers to case study questions and additional MCQs

2013 247 x 174 mm 611pp 61 b/w illus.

Paperback 9781107683099 £39.99

”

This is a most impressive textbook which effortlessly blends analytical depth, strategic problem-solving skills and vivid engagement with the most challenging international contexts. Having long searched in vain for such a three-dimensional textbook, I believe it is one of a kind. Alain Verbeke has pulled off one of the hardest feats in management education.”

Manuel Hensman, Professor of Strategic Management, Solvay Brussels School of Economics and Management, Belgium

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Hardback 9781107027893 £80.00

Contents

List of figures; List of case studies; About the author; Foreword Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book’s framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10.

Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix: suggested additional readings.

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The Business Environment of Europe Firms, Government and Institutions Terrence R. Guay Pennsylvania State University Written for advanced undergraduate and postgraduate students studying international business, European studies and political economy, this is the first textbook to provide a complete overview of Europe’s business environment, uncovering both the historical, political and cultural contexts of European business and the heterogeneous nature of Europe’s economy and government policies.

• The author has more than 15 years of teaching experience in international business, EU and political economy courses at both the undergraduate and postgraduate level, in business and international studies. This textbook addresses the needs of these varied levels and disciplines • Whereas other textbooks on Europe’s business environment focus on specific nations or perspectives, this is the only textbook to provide a full, comprehensive overview of Europe’s business environment • Bridges the gap between European business and European history, politics, culture and institutions, guiding students to a complete understanding of the rich business environment of Europe • The EU is currently the world’s largest and most international economy, and there is much need for a textbook addressing it in full

2014 247 x 174 mm 350pp 25b/w illus.

8 maps 42 tables

• Clearly illustrates the differences across Europe, and the diverse nature of Europe’s economy

Paperback 9780521694162 £24.99

• Written in accessible language, and supported by numerous illustrations, photos, boxes and maps. Features include chapter summaries, discussion questions, references and suggestions for further reading

Hardback 9780521872478 £60.00

”

This is a clear, comprehensive and incisive look at Europe today and its relevance to global business in the 21st century. The author is both eloquent in explaining even the more difficult concepts and judicious in forming conclusions about where Europe stands today in the globalized world. He lucidly explains the leading scholarship in the field and, as importantly, pinpoints its relevance to on-the-ground business practice within the European context. This book will be of great interest to academics, researchers and global business practitioners.

It should become the standard textbook for students of modern European business.”

Sanford L. Moskowitz College of Saint Benedict, Saint John’s University

Contents

Acknowledgements; Preface; Part I. Understanding the Context of Europe’s Business Environment: 1. Introduction; Part II. The European Union: 2. Origins, development, and institutional framework; 3. Political economy of European integration; Part III. Models of Capitalism and National Business-Government Relations: 4. Market capitalism; 5. Managed capitalism; 6. State capitalism; 7. Central and Eastern Europe; Part IV. Government Policies and Globalization: 8. Promoting business; 9. Regulating business; 10. Globalization and global actors; Part V. Opportunities and Challenges: 11. Industries; 12. The road ahead; Glossary; Index

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Management Across Cultures Developing Global Competencies Second edition Richard M. Steers

Luciara Nardon

and Carlos J. Sanchez-Runde

University of Oregon

Carleton University, Ottawa

IESE Business School, Barcelona

This popular textbook explores the latest approaches to cross-cultural management, as well as strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, it encourages students to acquire skills in multicultural competence that will be highly valued by their future employers.

• New edition of an already successful textbook that has been updated after extensive market feedback to include new features (applications, student questions, chapter summaries), a new chapter (11: Living and working globally) and revised examples • Designed to engage with the student by being easy to read and supported by lots of contemporary examples and explanatory figures to illustrate key points • ‘Applications’ boxes encourage students to develop critical thinking skills and show how real-life management problems can be solved using the theories and concepts discussed in every chapter • Integrates research from across the social sciences with contemporary management practices for a comprehensive and up-to-date overview of cross-cultural management

”

‘This is an exceptional textbook. The authors artfully translate academic theory and empirical research findings to practical applications in a manner that makes for compelling reading… This is one of the best international management textbooks that I have come across in thirty years of working in the field. I heartily recommend it.”

Mark E. Mendenhall, J. Burton Frierson Chair of Excellence in Business Leadership, University of Tennessee

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Contents

2013 247 x 174 mm 456pp 86 b/w illus.

Paperback 9781107645912 £34.99 Hardback 9781107030121 £65.00

Part I. Challenges for Global Managers: 1. The new global realities; 2. The new global managers; Part II. Developing Global Understanding: 3. The cultural environment; 4.

The organizational environment; 5. The situational environment; Part III. Developing Global Management Skills: 6. Communicating across cultures; 7. Negotiating global agreements; 8. Leading global organizations; 9. Managing a global workforce; 10.

Working with global teams; 11. Living and working globally; 12. Epilogue: the journey continues.

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International Human Resource Management Mustafa Ozbilgin Brunel University

Dimitria Groutsis University of Sydney

and William Harvey University of Exeter International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis on real-world scenarios and concerns.

• With contributors drawn from universities across four continents, this book presents a genuinely international perspective on IHRM

2014 247 x 174 mm 304pp

• All terms are defined and a glossary of key terms is provided in each chapter

Paperback 9781107669543 c.£45.00

• The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding

Contents

Introduction: a multilevel approach to international human resource management; 1. Global trends in international human resource management; 2. Cross-cultural management and managing cultural diversity; 3. Key players in international human resource management; 4. Recruitment and selection in the international context; 5. Cross-cultural training and development for overseas assignments; 6.

International reward; 7. Employee retention; 8. International labour relations (ILR); 9. Reputation in the context of IHRM; 10. Expatriation and repatriation: case study in the Asia-Pacific; 11. Balancing inflows and outflows: case study in Europe; 12. Understanding self-initiation and lessons for international HR managers: case study insights from North America and Africa; 13. Conclusion

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Theory and Practice of Corporate Governance An Integrated Approach Stephen Bloomfield Anglia Ruskin University, Cambridge Based on extensive practical and academic experience, this textbook explains how the real world of corporate governance works. It examines the historical development of corporate governance and uses worldwide examples to compare theoretical explanations with practical outcomes, providing a comprehensive review of how companies and markets are run.

• Offers new conceptual models for investigating corporate governance and corporate behaviour, based on definitions extended beyond the current descriptions • Explains and relates theory to contemporary practice • A wide range of real-life examples from around the world is used to illustrate key points and show aspects of corporate governance in action

2013 247 x 174 mm 440pp 1 b/w illus. 2 tables Paperback 9781107612242 £34.99

”

This critical and thought-provoking analysis of the theory and practice of corporate governance should be required reading for every board director, regulator, MBA student, as well as professionals. Indeed, it should perhaps be read by everyone who has an interest in why our current governance system seems, to many people, no longer fit for purpose and, as the author suggests, in need of a total rethink.”

Nick Gould, Collyer Bristow LLP

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Hardback 9781107012240 £75.00

Contents

Part I. The Discipline of Governance: 1. The landscape and definitions of governance: the major actors; 2. Inward-facing governance; 3. Outward-facing governance; Part II. The Relationship Between Law and Governance: 4. The protection of the laws; 5. Critical governance law; Part III. Governance and the Listed Company: 6. The development of governance - the Governance Codes; 7. The 2007–8 financial crises: the failure of systemic governance; 8. Systemic governance: the Turner Review, the Walker Review and the Vickers Commission; Part IV. Governance and Regulation: 9. The company and the stock market; 10. Non-shareholder regulation of companies; 11. Changes in regulatory structures - the PRA, the FCA and the ICB recommendations; 12. Failure - the abiding characteristic of regulation; 13. Accounting for profits: the root of information asymmetry; 14. Reward and performance; Part VI. Counter-Governance: Failures of Governance and Corporate Failure: 15. Counter-governance (1): theory; 16. Counter-governance (2): abuse of stakeholders; 17. Concluding remarks; Bibliography; Index.

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Strategic Customer Management Integrating Relationship Marketing and CRM Adrian Payne University of New South Wales, Sydney

and Pennie Frow University of Sydney The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media.

Current examples and case studies from around the world connect theory with global practice.

• The first textbook to integrate relationship marketing and CRM, providing a clear roadmap to achieving excellence in customer management • Up-to-date coverage of digital marketing and the use of social media • A wealth of topical examples and twenty case studies from around the world connect theory with global practice

2013 246 x 189 mm 542pp 158 b/w illus. 4 tables Paperback 9781107649224 £34.99

”

Adrian Payne and Pennie Frow have written the best guide to understanding customer relationship management strategy. They have provided an excellent framework and illustrate it with a rich set of cases that both students and managers would profit from reading.”

Philip Kotler,

S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Hardback 9781107014961 £75.00

Contents

Part I. Introduction: 1. Strategic customer management; Part II. Relationship Marketing: 2. Relationship marketing: development and key concepts; Case study 2.1.

Myspace – the rise and fall; Case study 2.2. Placemakers – success factors in the building supplies sector; 3. Customer value creation; Case study 3.1. BT (British Telecommunications) – creating new customer value propositions; Case study 3.2. Zurich Financial Services – building value propositions; 4. Building relationships with multiple stakeholders; Case study 4.1. AirAsia spreads its wings; Case study 4.2. The City Car Club, Helsinki – driving sustainable car use; 5. Relationships and technology: digital marketing and social media; Case study 5.1. Hippo in India – using Twitter to manage the supply chain; Case study 5.2. Blendtec – the ‘will it blend’ viral marketing initiative; Part III. Customer Relationship Management: Key Processes: 6. Strategy development; Case study 6.1. Tesco – the relationship strategy superstar; Case study 6.2. Samsung – from low-cost producer to product leadership; 7. Enterprise value creation; Case study 7.1. Coca-Cola in China – bringing fizz to the Chinese beverages market; Case study 7.2. Sydney Opera House – exploring value creation strategies; 8. Multi-channel integration; Case study 8.1. TNT – creating the perfect customer experience; Case study 8.2. Guinness – delivering the ‘Perfect Pint’; 9. Information and technology management; Case study 9.1. Royal Bank of Canada – building client service commitment; Case study 9.2. The DVLA – innovating with CRM in the public sector; 10. Performance assessment; Case study 10.1.

Sears – the service profit chain and the Kmart merger; Case study 10.2. The Multinational Software Company – driving results with a metrics dashboard; Part IV. Strategic Customer Management Implementation: 11. Organising for implementation; Annex: the comprehensive CRM audit; Case study 11.1. Nationwide Building Society fulfilling a CRM vision; Case study 11.2. Mercedes-Benz – building strategic customer management capability; Index.

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Also Available

An Introduction to Mathematics for Economics Akihito Asano A concise, accessible introduction to mathematics for economics with lots of practical applications to help students learn in context.

Paperback 9780521189460 £19.99 Hardback 9781107007604 £60.00

An Introduction to International Economics New Perspectives on the World Economy Kenneth A. Reinert

This book is designed for a one-semester or two-semester course in international economics, primarily targeting noneconomics majors and programs in business, international relations, public policy and development studies.

Financial Markets and Institutions A European Perspective 2nd Edition Jakob de Haan, Sander Oosterloo, Dirk Schoenmaker

Paperback 9780521177108 £38.00

Written for undergraduate and graduate students of finance, economics and business, the second edition of this successful textbook provides an analysis of the world financial system in light of the recent financial crisis.

Hardback 9781107003576 £120.00

Paperback 9781107635920 £32.00 Hardback 9781107025943 £70.00

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Global Turning Points

Understanding the Challenges for Business in the 21st Century Mauro F. Guillén, Emilio Ontiveros Offers an accessible, yet sophisticated analysis of major global turning points and future scenarios with an emphasis on actionable issues.

Paperback 9781107658202 £17.99 Hardback 9781107025646 £45.00

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Also Available

Effective Negotiation

Managing Change

2nd Edition

Nic Beech, Robert MacIntosh

From Research to Results

Ray Fells

In this comprehensively updated second edition, Ray Fells presents useful, applicable strategies and advice on managing workplace and business negotiations.

Paperback 9781107605381 £35.00

Enquiry and Action

A case-rich textbook that gives students and managers the tools they need to deal with the messy reality of change.

Paperback 9780521184854 £27.99 Hardback 9781107006058 £65.00

Problem Solving in Organizations

A Methodological Handbook for Business and Management Students 2nd Edition Joan van Aken, Hans Berends, Hans van der Bij

An indispensable guide to the design and execution of business improvement projects in real organizational settings.

Paperback 9781107619142 £29.99 Hardback 9781107019362 £65.00

ORGANIZATIONAL DESIGN A Step-by-Step Approach 2nd Edition Richard M. Burton, Børge Obel, Geraldine DeSanctis

The second edition of this successful book sets out a step-by-step approach to designing an organization covering all its key aspects, including goals, strategy, structure, process, people, coordination and control and incentives.

Paperback 9780521180238 £26.99 Hardback 9781107004481 £66.00

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18

Coursebooks available for inspection

Cambridge Short Introductions to Management Series Editors: Cary Cooper, Thomas Cummings Cambridge Short Introductions to Management are short, authoritative, reasonably priced, introductory books for MBA and Masters-level students taking a management course. The books will be concise, yet sufficiently rigorous to provoke critical engagement with the topics covered. Each book will stand alone as a valuable introduction to a particular subject area, although lecturers may choose to recommend a selection from the series as preparatory reading for a particular course of study.

Short Introduction to Strategic Management Torben Juul Andersen, Copenhagen Business School

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

Paperback 9781107671355 £17.99 Hardback 9781107031364 £45.00

Short Introduction to Strategic Human Resource Management Wayne F. Cascio, University of Colorado, Denver John W. Boudreau, University of Southern California

This book takes a strategic and risk management approach to human resource management. It explains how workforce behaviour directly influences the success of a company and how managers can make better strategic decisions about the management of human capital. Fully illustrated with real business cases from around the world.

Paperback 9781107608832 £17.99 Hardback 9781107027817 £45.00

Short Introduction to Accounting Richard Barker, Judge Business School Cambridge

Written with real-world insight and worked examples to test knowledge, this book explains the essentials of accounting and shows how to use accounting information effectively as a business tool.

Paperback 9780521179478 £15.99 Hardback 9781107004405 £47.00

Find out more at www.cambridge.org/shortintroductions Request your inspection copy at www.cambridge.org/ecomantextbooks2014

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Coursebooks available for inspection

An Economic Theory of Greed, Love, Groups, and Networks Paul Frijters, With Gigi Foster

A groundbreaking work which presents a unified theory of human behaviour, grounded in economic thought.

Paperback 9781107678941 £21.99 Hardback 9781107026278 £60.00

Economics of Agglomeration

Cities, Industrial Location, and Globalization 2nd Edition Masahisa Fujita, Jacques-Francois Thisse

A study of the economic reasons for the existence of a variety of agglomerations arising from the global to the local, now in its second edition.

Paperback 9780521171960 £35.00 Hardback 9781107001411 £90.00

The Analytics of Uncertainty and Information 2nd Edition Sushil Bikchandani, John G. Riley, Jack Hirshleifer

This second edition, with a greater focus on game theory, attempts to unify recent developments in economic theories of uncertainty and information for students.

Human Capital and Global Business Strategy Howard Thomas, Richard R. Smith, Fermin Diez

A practitioner-focused book with new insights into how to improve business performance through a unique, strategic approach to human capital.

Paperback 9781107613287 £23.99 Hardback 9781107033153 £60.00

Paperback 9780521541961 £35.00 Hardback 9780521834087 £95.00

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YOUR CAN ORDER ANY OF OUR TEXTBOOKS IN THE FOLLOWING WAYS:

Online

Visit www.cambridge.org find your chosen textbook, click the ‘request an inspection copy’ button and complete the online form.

Email

Email the details of your chosen textbook, along with your affiliation, course name, level and number of students to: inspectioncopy@cambridge.org

www.cambridge.org/ecomantextbooks2014

Phone

Call the textbook team on +44 (0)1223 325 517