Marketing snapshot

Following a successful launch last year, the Camberwell Culinary Awards returned over winter to celebrate cuisine in the precinct by giving customers the chance to vote for their favourite meal or beverage. They had to vote across a range of categories including best coffee, best brunch, best sweet treat, best drinking spot, best casual dining, best fine dining, best takeaway, and best healthy option. The campaign aims to drive sales to local businesses, as entrants have to purchase a meal or beverage and upload their receipt for a valid entry into the competition. The major prize is $500 to spend in Camberwell Junction, as well as 10 x $50 vouchers. The competition runs until September 30 and we’ll share results of winning businesses for each category in the next newsletter.

On Sunday, July 30, we ran Jazz at the Market – an activation in collaboration with the Camberwell Sunday Market. This was part of our ongoing partnership to drive market visitors to the wider shopping precinct. The day featured a live jazz band at the market, and promoters handed out vouchers to drive customers from the market to our shops. We are continuing to work with the market to cross-promote the precinct and leverage marketing opportunities.

Father's Day featured a branded promotion across outdoor and digital advertising. This incorporated laneway posters, an article on the website, custom website and digital graphics, and social media posts to keep Father’s Day front of mind for shoppers.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell Junction’s digital audience numbers:

• More than 7,800 email addresses in our subscriber database

• More than 161,600 visits to the websites over the past year

• More than 9,300 followers on social media.